Press on the way to study:Since the 18th National Congress of the Communist Party of China, the new central collective leadership, with the supreme leader as the general secretary, has led the whole party and people of all ethnic groups in China to actively cope with the difficulties and challenges on the road ahead, unswervingly deepened reform and opening up, vigorously promoted the modernization of the national governance system and governance capacity, rallied strong forces to realize the Chinese dream of great rejuvenation of the Chinese nation, and started a new journey of reform, opening up and modernization in China. Under the leadership of the Communist Party of China, the people of China are striving to open up a broader development prospect for Socialism with Chinese characteristics. The international community has increasingly turned its attention to China and focused on China. What changes will take place in contemporary China, and what impact the developed China will bring to the world, are increasingly becoming issues of widespread concern to the international community.

General Secretary of the Supreme Leader’s Important Statement on Governing the Country(Full text)It has always been a key learning material for cadres and netizens in party member. In order to facilitate netizens’ study, on the way to study, a series of excerpts from the supreme leader’s discussion on governing the country were specially compiled. The twelfth issue was launched today with the theme of "Promote the construction of a new type of relationship between major powers",please pay attention.

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We are in a changeable era, and we are facing a world that changes with each passing day. In this world, peace, development, cooperation and win-win have become the trend of the times, the old colonial system has collapsed, the group confrontation during the Cold War has ceased to exist, and any country or group of countries can no longer dominate world affairs alone.

-Speech by the Supreme Leader at Moscow Institute of International Relations in March 2013.

The trend of the world is vast. If you follow it, you will prosper, and if you go against it, you will die. To keep up with the pace of the times, we can’t keep our bodies in the 21st century, but our heads are stuck in the past, in the old era of colonial expansion, and in the old frame of cold war mentality and zero-sum game.

-Speech by the Supreme Leader at Moscow Institute of International Relations in March 2013.

We advocate that all countries and peoples should enjoy dignity together. We must uphold the equality of all countries, big or small, strong or weak, rich or poor, respect the right of people of all countries to choose their own development path, oppose interference in other countries’ internal affairs, and safeguard international fairness and justice. "Shoes don’t fit, you don’t know until you wear them." Whether a country’s development path is suitable or not, only the people of this country have the most say.

-Speech by the Supreme Leader at Moscow Institute of International Relations in March 2013.

We advocate that all countries and peoples should share the fruits of development. While pursuing its own development, each country should actively promote the common development of other countries. The long-term development of the world cannot be based on the fact that one group of countries are getting richer while another group of countries are long-term poor and backward. Only when all countries develop together can the world develop better. That beggar-thy-neighbor approach, passing on the crisis and harming others’ interests is neither moral nor sustainable.

-Speech by the Supreme Leader at Moscow Institute of International Relations in March 2013.

The fate of the world must be shared by the people of all countries. Things within the sovereignty of countries can only be managed by their own governments and people, and things in the world can only be handled by governments and people of all countries through consultation. This is a democratic principle in handling international affairs, and the international community should abide by it together.

-Speech by the Supreme Leader at Moscow Institute of International Relations in March 2013.

To achieve national prosperity, national rejuvenation and people’s happiness, the Chinese dream is a dream of peace, development, cooperation and win-win, which is connected with the beautiful dreams of people all over the world, including the American dream.

-Speech by the Supreme Leader at a joint meeting with US President Barack Obama in June 2013.

The relationship between China and the United States to build a new type of big country is unprecedented and later. In the process of strengthening dialogue, increasing mutual trust, developing cooperation and managing differences, China and the United States need to continuously promote the building of a new type of relationship between major powers.

-Speech by the Supreme Leader at a joint meeting with US President Barack Obama in June 2013.

The Chinese nation and the American nation are great nations, and the people of both countries are great people. I firmly believe that as long as the two sides show determination and confidence, maintain patience and wisdom, not only focus on the big picture, climb high and look far, but also start small and accumulate small achievements, we will certainly be able to complete this cause.

-Speech by the Supreme Leader at a joint meeting with US President Barack Obama in June 2013.

China is a victim of hacker attacks. China is a staunch defender of network security. China and the United States share common concerns about cyber security. The two sides have agreed to set up a network working group within the framework of China-US strategic security dialogue, and will step up research on this issue. The two sides should eliminate suspicion and cooperate to make cyber security a new bright spot in Sino-US cooperation.

-Speech by the Supreme Leader at a joint meeting with US President Barack Obama in June 2013.

China and the European Union account for one tenth of the world’s area and one quarter of the world’s population, and they have three permanent seats in the UN Security Council. It is the consensus of both sides that peace is not war, multilateralism is not unilateral, and dialogue is not confrontation. We should strengthen communication and coordination on global issues and play a key role in maintaining world peace and stability. Civilized culture can spread, so can peaceful development. China is willing to work with the EU to let the sunshine of peace drive away the haze of war, let the bonfire of prosperity warm the cold spring of the world economy, and promote all mankind to embark on the road of peaceful development and win-win cooperation.

-In April 2014, the Supreme Leader gave a speech at the European Academy in Bruges.

We should also actively explore the combination of China-EU cooperation and the construction of the Silk Road Economic Belt, with the goal of building a big Asian-European market, so that people, enterprises, capital and technology in Asia and Europe can be alive and well, and China and the EU can become the twin engines of world economic growth.

-In April 2014, the Supreme Leader gave a speech at the European Academy in Bruges.

China is an important representative of eastern civilization, while Europe is the birthplace of western civilization. Just as Chinese likes tea and Belgians like beer, the implicit and restrained tea and the passionate and unrestrained wine represent two different ways to taste life and interpret the world. However, tea and wine are not incompatible. You can have a thousand cups of wine, and you can also enjoy tea and life. China advocates "harmony but difference", while the EU emphasizes "pluralism and integration". China and Europe should work together to promote the flowers of human civilizations to bloom.

-In April 2014, the Supreme Leader gave a speech at the European Academy in Bruges.

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　　Beijing, Jan. 8 (Xinhua) According to foreign media reports, American astronomers recently discovered the densest supermassive black hole group in the history of human cosmic observation by using X-ray images observed by high-tech telescopes.

　　According to reports, astronomers use the observation data of NASA’s Chandra X-ray Observatory and India’s Giant Meter Wave Radio Telescope to make X-ray pictures.

　　According to the density standard of the earth, the density of black holes is equivalent to about 5000 earths distributed on the surface of the whole moon. The findings were announced at the meeting of the American Astronomical Society in Texas last week.

　　At the meeting, experts also published the results of another study of galaxy clusters. Researchers at the Harvard-Smithsonian Center for Astrophysics found that two giant galaxy clusters, abel 3411 and abel 3412, which are about 20 billion light-years away from the Earth, collided with neighboring supermassive black holes, and the hot gas layers of the two galaxy clusters penetrated each other, with the high energy of the particles being "rare in the universe".

　　It is reported that astronomers therefore described the phenomenon as an "amazing cosmic particle accelerator".

　　CCTV News:According to the website of the Supervision Department of the Central Commission for Discipline Inspection, among the corruption problems in the field of poverty alleviation investigated and dealt with by disciplinary committees at all levels, some grassroots cadres colluded with enterprises and cooperatives by participating in poverty alleviation projects, and even profited from participating in poverty alleviation projects with enterprises under their control.

　　Some cases investigated by districts and counties in Chengdu, Sichuan Province in recent years have proved this phenomenon. In view of the problems and loopholes exposed in such cases, the local discipline inspection commission has also taken various measures to further strengthen the whole chain supervision of poverty alleviation projects.

　　(A) This farmers’ professional cooperative has become a tool of corruption.

　　Shihe Village, Danjing Mountain Town, Pengzhou City, Sichuan Province, is located in the north of Chengdu Plain, and has been a poverty-stricken village at Pengzhou level until 2008. The income of villagers mainly depends on traditional agriculture and migrant workers. In 2016, the per capita income of the village was 15,862.45 yuan, which was still at a low local level.

　　It is such a poor village that can attract "flies". In 2010, Pengzhou City began to plan the new year to consolidate the work of returning farmland to forests. After hearing this news, You Xiaoling, who has been the stationmaster of Danjing Mountain Town Forestry Station since March 2007, started to borrow the public’s "chicken" to lay her own "egg".

　　You Xiaoling’s "small abacus" rattled: in the name of cooperatives, she declared the project of returning farmland to forests and breeding cooperatives to relevant departments, so as to obtain the subsidy funds for consolidating the project of returning farmland to forests and high-yield measures and poultry breeding projects.

　　The plan is "seamless", only one village is needed to undertake the project. After much deliberation, she took a fancy to the dual identity of Xu Mingcai, the secretary of the Party branch of Shihe Village and the head of Shihe Village Chicken Cooperative (handled separately), so she took the initiative to find Xu Mingcai and come clean about the plan.

　　"After the project funds come down, we will divide the remaining money after deducting the actual expenses." You Xiaoling promised Xu Mingcai. Xu Mingcai saw that it was profitable and immediately agreed.

　　After some "meticulous" operation, you Xiaoling and others fabricated a set of false project information without implementing any project content, and also successfully passed the project acceptance. In August 2012, more than 229,000 yuan was allocated to the account of Shihe Village Chicken Professional Cooperative, among which 80,000 yuan was shared by you Xiaoling.

　　Since then, you Xiaoling and others have become more and more daring and crazy. From 2011 to 2013, she and Li Zongyin (handled separately), then secretary of the branch and head of Donghe Village Breeding Cooperative in Danjing Mountain Town, used the same method to obtain a high-yield measure project of more than 450,000 yuan, from which You Xiaoling got more than 130,000 yuan.

　　In September 2014, the disciplinary problems of You Xiaoling and others surfaced, and she herself was also filed for review by the Municipal Commission for Discipline Inspection and transferred to the judicial organs for handling. In the same month, you Xiaoling handed over some disciplinary fines totaling more than 200,000 yuan to the Municipal Commission for Discipline Inspection.

　　On May 27, 2016, the Pengzhou Municipal Commission for Discipline Inspection gave You Xiaoling expulsion from the party. In August 2016, Pengzhou People’s Court sentenced You Xiaoling to 3 years and 10 months in prison. On September 18, 2016, You Xiaoling was expelled from public office by Pengzhou Forestry and Landscape Administration.

　　You Xiaoling’s case brought great shock and warning to the local area. The Pengzhou Municipal Commission for Discipline Inspection held a special analysis meeting in the city’s forestry and garden system, and adopted a series of measures to ensure the standardized operation of special funds for forestry projects: (1) Formulating the Management Measures for Special Funds for Forestry; The implementation of the "fund card" will directly send the subsidy funds to the farmers’ real-name accounts, and the city’s forestry and landscape discipline inspection team will conduct random verification. At the same time, from the beginning of the project declaration, the publicity should be strengthened. After the project is completed, the archived materials must contain the comparative photos before and after the project implementation, and the publicity and supervision of the project acceptance results and materials should be strengthened.

　　(B) relying on fake contracts, the village party secretary cheated the special funds for poverty alleviation.

　　"The town party committee leadership has agreed to me to do so. We can re-sign a contract and inflate part of the cost. " Deng Faquan, secretary of the Party branch of Yulin Village, Pingwu Town, jianyang city City, Sichuan Province, was holding a contract with inflated funds "aboveboard" and kept saying "the leaders agreed".

　　Things have to start with the new village poverty alleviation project in Yulin Village in 2005. The project includes the construction of irrigation station and the laying of inverted rainbow pipes from irrigation station to reservoirs. At the end of November 2005, Deng Faquan and several other cadres went to buy equipment and materials such as pumps, PE pipes, compensators and accessories, and signed a purchase contract with the boss of the electromechanical company, with a total contract price of 84,000 yuan.

　　Things had been going well here, but Deng Faquan, who wanted to be selfish, suddenly proposed to other cadres in the village more than ten days later that he had paid more than 10,000 yuan in advance when running a project for Yulin Village, and now the town leaders agreed to deal with the expenses by increasing the contract amount. Several village cadres only know that he used to run a project for Murakami, but it is not clear whether he paid for it. When they heard that "the leader agreed", they went to the motor company with him in a daze and re-signed a contract, adding another 10,200 yuan to the original 84,000.

　　The village clerk in charge of making accounts later said, "This fake contract made me feel uncertain, and I was afraid that I would not be clear in the future. I made a note at the back of the revised contract ‘ Secretary Deng said that the increase in this contract was agreed by the town leaders to repay the project expenses. Second time (modification) ’ Wait for the words. "

　　The relevant personnel have doubts, but they don’t verify it, and they recognize the fake contract in a vague way. This also makes Deng Faquan more bold.

　　On the basis of the "fake contract", Deng Faquan also discussed with the boss of the motor company to continue to inflate some expenses by increasing the unit price of materials. Before and after, Deng Faquan defrauded a total of 15,000 yuan of special funds for poverty alleviation.

　　In December 2016, the Commission for Discipline Inspection of jianyang city received an anonymous report from the masses and promptly investigated and dealt with Deng Faquan’s problems. In January 2017, the Party Committee of Pingwu Town studied and decided to give Comrade Deng Faquan a serious warning within the party. All the 15,000 yuan defrauded in violation of regulations were collected and handed over to the collective account of Yulin Village.

　　The person in charge of the Commission for Discipline Inspection of Pingwu Town, jianyang city said: "The occurrence of this case warns us that the discipline inspection and supervision departments should further find and plug the supervision loopholes and strengthen the education and supervision of village cadres."

　　At present, jianyang city is carrying out special rectification of discipline violations in the field of poverty alleviation, and has formulated the "Accountability Measures for Poverty Alleviation in jianyang city" to increase accountability for supervision and discipline. At the same time, we should employ mass supervisors and hold regular village (neighborhood) people’s inquiry meetings to expand the channels for the masses to participate in village-level affairs management.

　　Most of the corruption problems in the field of poverty alleviation occur at the grassroots level. Some grassroots cadres ignore the party discipline and state laws and make "bad ideas" about poverty alleviation funds. Their means are not only simple to eat and get cards, but also focus on poverty alleviation projects. At present, most poverty alleviation projects are led by grassroots governments, undertaken by farmers’ professional cooperatives, and rural grassroots cadres are the "protagonists". In these projects, some grass-roots cadres overstep the power boundary, being both "athletes" and "referees", and some individuals even engage in corruption under the guise of "cooperatives". Therefore, it is urgent to standardize the supervision of poverty alleviation projects and clarify the power boundary of rural grassroots cadres.

　　The problems found in the operation of poverty alleviation projects also exposed the loopholes in supervision and management of individual units and departments, which brought us a profound warning. The Seventh Plenary Session of the Central Commission for Discipline Inspection explicitly requested that special rectification should be carried out in the field of poverty alleviation this year, and those who dare to reach out to poverty alleviation and other livelihood funds and materials should be resolutely investigated and punished. Grassroots discipline inspection and supervision organs should ensure the safe and smooth running of poverty alleviation funds in the "last mile", further strengthen the whole chain supervision of poverty alleviation projects, prevent grassroots cadres from "stepping on the red line" when operating poverty alleviation projects, and ensure that every poverty alleviation fund can be used in the cutting edge.

　　李久玉简介

　　Wickerwork arts and crafts artist Mr. Li Jiuyu, the fifth generation inheritor of Li wickerwork; Member of China Association for Promoting Democracy, member of Beijing Folk Writers Association, and volunteer of Beijing Federation of Literary and Art Circles. University degree, now working in Anding Town Central Primary School in Daxing District.

　　Mr. Li Jiuyu grew up in the countryside and had a strong interest in weaving since childhood. Under the leadership of old artists, he gradually mastered the skills of weaving various handicrafts with wicker and corn husks from practical grass baskets and futons in rural areas. In 2018, he won the title of Ambassador of Cultural Communication in Anding Town, and his works were selected for large-scale event exhibitions such as "2018 Launching Ceremony of Culture, Science, Technology and Health Going to the Countryside", "Yongding River Cultural Heritage Literary Works Exhibition in Daxing District", "17th Anding Mulberry Tourism Festival", "2018 Shouyi Context Daxing Historical and Cultural Exhibition" and "Defending the Capital". In June 2018, Daxing District Cultural Center held "Li Jiuyu’s wickerwork Special Exhibition" and was invited to participate in the "Fourth Beijing-Tianjin-Hebei Joint Exhibition" held at the National Agricultural Exhibition Hall. In 2019, Lee’s wickerwork Studio was established. In the spring of the same year, Lee wickerwork was selected as the "Yongding River Cultural Conference in Yongding Daxing in 2019" and the Sixth Batch of Intangible Cultural Heritage List in Daxing District. In 2020, Li wickerwork’s works participated in the 15th Beijing Cultural Fair.

　　2017年以来，央视客户端、强国学习客户端、北京电视台早间新闻《北京日报》《北京青年报》《北京晚报》《光明日报》等多家媒体相继进行了报道，《大兴报》对李氏柳编制作技艺给予了多次专题报道，其柳编作品多次获奖并被博物馆收藏。

　　李氏柳编代表作品：

　　近年来，李氏柳编工作室一方面传承传统柳编技艺、柳编作品，另一方面开拓创新，编制出了一批新作品。为给建党百年献礼，2021年李氏柳编完成《红船精神》《遵义会议会址》《飞夺卢定桥》《延安宝塔山》《解放军攻占南京总统府》《天安门城楼》《人民英雄纪念碑》《天问探测》《党旗》《党徽》等最新系列红色作品，庆祝伟大的中国共产党团结带领全国各族人民走向更加辉煌灿烂的未来！

　　庆祝中国共产党成立一百周年柳编作品1：《柳编一百》

　　作者，李久玉，作品长150厘米，高100厘米

　　庆祝中国共产党成立一百周年柳编作品2：《柳编弘扬红船精神》

　　作者，李久玉，作品长220厘米，高120厘米

　　庆祝中国共产党成立一百周年柳编作品3：《柳编遵义会议会址》

　　作者，李久玉，作品长150厘米，高100厘米

　　庆祝中国共产党成立一百周年柳编作品4：《柳编飞夺卢定桥》

　　作者，李久玉，作品长150厘米，高100厘米

　　庆祝中国共产党成立一百周年柳编作品5：《柳编弘扬延安精神》

　　作者，李久玉，作品长150厘米，高100厘米

　　庆祝中国共产党成立一百周年柳编作品6：《柳编我爱北京天安门》

　　作者，李久玉，作品长150厘米，高70厘米

　　庆祝中国共产党成立一百周年柳编作品7：《柳编党旗》

　　作者，李久玉，作品长150厘米，高100厘米

　　庆祝中国共产党成立一百周年柳编作品8：《柳编人民英雄纪念碑》

　　作者，李久玉，作品长80厘米，高120厘米

　　庆祝中国共产党成立一百周年柳编作品9：《柳编长征五号火箭》

　　作者，李久玉，作品直径50厘米，高220厘米

　　庆祝中国共产党成立一百周年柳编作品10：《柳编党徽》

　　作者，李久玉，作品长110厘米，高120厘米

　　庆祝中国共产党成立一百周年柳编作品11：《柳编国旗》

　　作者，李久玉，作品长144厘米，高96厘米

　　For many people, summer begins with a bottle of iced soda and an ice cream. Bingfeng, Nongfu Spring, Yili, Mattel, Zhong Xuegao … … Today’s cold drink market is very lively, with endless new brands and innovative old brands; There are both local ice products and national famous products.

　　With the general trend of consumption upgrading, the cold drink industry has ushered in a new revolution. In this wave, who can be the guardian of consumers’ cool summer? What do people eat when they eat cold drinks nowadays?

　　"online celebrity" appears frequently

　　New and old brands lay out high-end markets.

　　On a hot summer day, Feng Chenxi, a post-90s worker working in Chaoyang District, Beijing, walked into a convenience bee shop next to the company, looking for a cold drink to cool off. However, when he entered the store, he was a little confused, with ice cream, iced drinks and yogurt. After a cursory glance, I was attracted by a "small fresh" package in the freezer. This is a "boiled leaf" ice cream, which was jointly produced by Zhong Xuegao and Wufangzhai. "I didn’t eat zongzi during the Dragon Boat Festival, so just try this!" Without looking at the price, I directly deducted the payment code, and only after this deduction did I know that one wanted 15 yuan, which was a little expensive.

　　"Fortunately, it tastes good, the fragrant leaves are mixed with milk, and there is a sticky feeling of glutinous rice." Feng Chenxi said.

　　In Feng Chenxi’s impression, domestic cold drinks are mostly cheap, and only a few foreign brands can sell at this price. Recalling the midsummer when I was a child, a bag of "ice packs" with a dime could make him smile. The packaging of an ice pack is extremely simple, just an icicle wrapped in plastic. When he and his friends were sweating, they went to the grocery store to buy an ice pack. First, they put it on their faces and foreheads, which made them instantly cool. Then, when they were full of handfuls, they began to suck eagerly, and the coolness went straight to their foreheads … …

　　This simple cold drink blended with pigment and sweetener has accompanied many people’s childhood. "That’s the coolest taste in summer." Feng Chenxi said.

　　In recent years, driven by some cutting-edge brands, domestic ice products have continuously raised their price ceiling. There are more and more domestic ice creams above 10 yuan, but those below 10 yuan are rare. The unit price of Zhongjie 1946 and Zhong Xue’s high-quality ice cream is above that of 10 yuan, and the price of an "Ecuadorian pink diamond Ice Cream" that makes Zhong Xue’s high fire "out of the circle" is as high as that of 66 yuan.

　　Seeing the cutting-edge forces overtaking in corners, the old players are also actively laying out the mid-to high-end market, and the cold drink market has entered the "10 yuan era".

　　Yili has held the top spot in the domestic cold drink market for many years, and its ice factory, Qiaolezi and other products are deeply loved by consumers, but it needs new faces to open up the situation in the middle and high-end market. "With the rise of ice cream rookie brands, more innovative brands have entered the market with mid-to high-end products, which has led to fierce market competition. The brand side provides healthier and more unique products through continuous product and marketing innovation. " The relevant person in charge of Yili Group said. On the basis of affordable models, Yili launched new products such as rare and rare products, which successfully helped the brand to stabilize its market position.

　　"Ice cream is the most eye-catching consumer product in midsummer. The sales of ice cream in convenience bees, Yili, Menglong and other places around 10 yuan are very high. In addition, online celebrity products with high prices are mostly the favorite of white-collar workers in business districts, such as Zhong Xuegao and Xicha ice cream." The person in charge of the convenience bee said.

　　Not just to relieve summer heat.

　　Full of creativity, attracting people to punch in

　　Nowadays, domestic cold drink brands have gradually gained a foothold in the mid-to-high-end market and have the ability to wrestle with international brands, whether in couples shops on the street, convenience chains or large supermarkets. Behind the ever-increasing price is the all-round change of products by manufacturers. Raw materials, modeling, technology and packaging … … All aspects of cold drink production and research and development are constantly changing, which stems from manufacturers’ accurate grasp of the changes in consumption concepts.

　　Ice cream brands frequently arouse consumers’ curiosity with richer flavors: durian flavor, toffee flavor, AD calcium milk flavor and salted egg yolk flavor … … "The new generation of consumers who seek novelty and novelty are more willing to pay for early adopters. They are less sensitive to price and pay more attention to factors such as product quality, taste, packaging and freshness. The rise of differentiated demand has promoted the growth of consumption of quality products. " Insiders analyzed.

　　The popularity of Wenchuang ice cream this year is an example.

　　Before going to Wuhan for the Dragon Boat Festival holiday, Wang Qi saw someone sharing "Yes ‘ Eat ’ The Yellow Crane Tower was planted with grass in an instant. "The ice cream has fine texture, realistic shape and good taste. It’s one from 15 yuan, and the price is not too expensive. It’s cool to take pictures in front of the Yellow Crane Tower!"

　　Well-known scenic spots such as the Forbidden City, West Lake, Leshan Giant Buddha, etc., are all combining their own characteristics to launch a unique style of cultural and creative ice cream, and taking pictures in front of the "deity" with ice cream in the shape of landmark buildings or cultural relics has become a new fashion for tourists to punch in.

　　Taking advantage of the popularity of cultural relics, Sanxingdui introduced two bronze masks "doll head" ice cream, which was robbed that morning. According to Feng Shixiong, an ice cream designer, there will also be a variety of products with different shapes and flavors, such as bronze giants and bronze birds, so that visitors to Sanxingdui can see, eat and bask in their circle of friends.

　　Nine-story pagoda in Mogao Grottoes, Horse Head in Yuanmingyuan, Yungang Grottoes … … Wenchuang ice cream in various scenic spots attracts tourists’ attention, and some prices reach tens of yuan, and many consumers are still willing to queue up.

　　The new "online celebrity" attracts attention by creating a sense of topic, while the old brand wins by virtue of tradition.

　　Founded in 1906, Mattel can sell more than 10,000 ice creams every day, regardless of the cold and heat. In the crowded central street of Harbin, it is almost a standard action to buy a Mattel popsicle to take pictures — — Not to quench your thirst, just to make a card.

　　"The function of cold drinks is changing, and it gradually carries more cultural and social attributes. At present, the products of the head ice cream brand in the market may have little difference if they only compare their tastes. For young people, choosing a fast-moving consumer product is largely to express their personality. " Sun Zubin, general manager of Maddie Group, said, "Maddie is the earliest popsicle brand in China, and has always adhered to the old technology and several traditional tastes. This inheritance is the core competitiveness of the brand. What was the taste of popsicles that people ate more than 100 years ago? For consumers, it is a rare cultural experience. "

　　Return to quality

　　Cold drinks grow red only when they are delicious

　　Novelty tastes are refurbished, and the styles are exquisitely crafted. In the cold drink market where product upgrading is accelerating, there are always new products and ways of playing. However, no matter how it changes, cold drinks are food after all, and what goes into the stomach is its root. The key to changing from "online celebrity" to long red lies in whether the products can go from mouth to heart.

　　"Yili cold drink has a history of 29 years. Walking in the streets, wherever there is a freezer, there will be Yili ice cream. " The relevant person in charge of Yili Cold Drink Division said that the word-of-mouth accumulated over the years is the greatest wealth of the brand. Taste, product line and channel are changing, but the insistence on quality makes the brand ride the wind and waves in the fierce market competition.

　　"Health has gradually become an important dimension to measure the quality of cold drinks." The relevant person in charge of Yili Cold Drink Division said that Yili’s "Have some oatmeal" ice cream uses milk with natural oatmeal particles, and milk protein and plant protein collide to create delicious and healthy. Another ice cream brand "Must Be Happy" focuses on providing consumers with high-quality ice cream with advanced liquid nitrogen extraction technology and patented live bacteria without artificial colors, flavors and preservatives.

　　"Consumers are increasingly demanding the quality of beverages, which requires enterprises to work hard on products, constantly improve quality, and truly make ‘ Online celebrity ’ The product becomes long red. " The relevant person in charge of Nongfu Spring said.

　　Recently, it was discovered that the oriental leaf "Jasmine Tea" tastes different. "The floral fragrance is more full, natural and refreshing, and it is more suitable for drinking in summer."

　　"Consumers’ demand for sugar-free tea is not just sugar-free, but a comprehensive experience based on taste, which is an invisible competition for brands ‘ Barriers ’ 。”

　　Quality is the lifeline of the brand. This is true for Nongfu Spring in the twenties, and it is also true for Xi ‘an Bingfeng in the seventies. In the 1990s, Coca-Cola entered the Xi ‘an market in a big way, and tried its best to defeat the ice peak. The glass bottle was filled with 50ml more, and the wholesale price was 5 cents cheaper. Even so, it failed to make the ice peak fall.

　　"This is certainly not just feelings. Guangxi’s high-quality white sugar, multi-channel purified water, glass bottles that have undergone four procedures of soaking, cleaning, disinfection and drying for 40 minutes, and the consistent craftsman spirit ensure the quality of Bingfeng soda, which makes us win the recognition of Xi’ an citizens and tourists from all over the world. " The head of the brand department of Xi’ an Bingfeng Beverage Co., Ltd. said.

　　Nowadays, as the tourism market in Xi ‘an continues to be hot, Bingfeng goes out of Xi ‘an with the help of the Internet and pushes products to the whole country through new retail. In addition to sticking to the taste, Bingfeng also followed the footsteps of the times to create diversified products. New packaging and new tastes enriched the product matrix and accelerated the pace of Bingfeng’s stepping out of the land of Sanqin.

　　Cold drink consumption will usher in more and faster changes. In the past, an ice cream and a bottle of soda accompanied several generations to grow up, but now the same generation is witnessing the changes and upgrading of different cold drink brands. What can stay is a brand that is more adaptable and innovative on the basis of excellent quality. (Kang Pu Han Xin)

Original hedgehog commune editorial department hedgehog commune

Become a symbol, against a symbol.

Text | Chen Shoucheng

Editor | Chen Meixi

"What I received was not all kindness, and what I felt was not all sincerity."

In May 2023, Dong Yuhui described his live broadcast career for more than a year in an interview with the World Wide Web. In this year, in order to show his best image, "his brain has been running at a high speed", so "long-term sleep is very poor, and his cervical spine is also very poor". At the same time, he also needs to accept "slander, humiliation, attack and satire" from all directions.

Although the theme of this interview video is "Happiness is to love yourself first", judging from Dong Yuhui’s expression, he was not happy at that time.

This unhappy state has been continuing. At the end of the same year, a small composition incident broke out, and Dong Yuhui once again fell into a serial hot search that he had already been bored with.

As a result, the Spring Festival in 2024 has just ended. He created one of the biggest hot searches in the new year because he was "tired of hot searches": # Dong Yuhui emptied Weibo.

Once again, the public opinion field lacking new events is in uproar because of Dong Yuhui, but this is definitely not Dong Yuhui’s original intention.

Contradictory Dong Yuhui

Dong Yuhui has many labels: a former New Oriental teacher, an intellectual and a scholar, one of the most influential anchors with goods at present, and an idol sought after by a certain group of people.

These identities achieved each other. The scholar made him a teacher, and the experience of New Oriental made him an anchor with goods. The intellectual’s "eloquence" made him a "super online celebrity" and thus became the favorite son-in-law of many "mothers-in-law".

In the past, these identities were mixed together, which became a necessary factor for Dong Yuhui to succeed in the secular level (such as economic and corporate status). When the types of super anchors are already quite rich, he killed them by virtue of his own scarcity, which not only achieved himself, but also achieved the selection of the East. Very classic narration of Bole and Maxima.

If Dong Yuhui is a shrewd and calculating economic rational person, these identities will become his magic weapon to win in shopping malls. Not only can he gain a higher voice within the company, but he can also easily find potential buyers who are willing to pay a high price. In fact, according to Dong Yuhui’s own statement, he did receive quite a number of cooperation invitations after the small composition incident last year, and there was also a huge annual salary offer of up to 200 million.

But the situation is just the opposite. The scholar Dong Yuhui has never been able to abandon his most persistent and boastful identity. As an intellectual and a scholar, "self-conceit" prevents him from becoming a real businessman, and of course he can’t treat himself as a marketable commodity to seek a high-priced contract. Even, he can’t be a real "anchor" in the traditional sense. In the face of some commodities, he shows a rather unprofessional "avoidance".

However, fans have also recognized Dong Yuhui more. In the eyes of fans, the more "self-satisfied" Dong Yuhui is, the more he can show his "pursuit", the more he can prove that he is a living person, not a puppet controlled by capital, and the more worthy of fans’ "shooting" through consumption.

In this combination of online celebrity idol and reading for everyone, Dong Yuhui is almost invincible in the live broadcast room. His live broadcast time was reduced, and someone wronged him; He can’t get the right to sign the essay, and some people complain for him; He was laid off from work, and someone rushed into the competitor’s live broadcast room selected by the East, as a resistance to the top selection of the East, forcing Yu Minhong to speak out, and Sun Dongxu became an abandoned child.

From an economic point of view, these identities do not constitute contradictions, but have quite miraculous effects. If these identities belong to a pre-planned person in online celebrity, and professionals plan the layout from the beginning, and finally create "Super online celebrity Dong Yuhui", it can be analyzed as a classic case.

But it happened that Dong Yuhui was not a created image, but a frank and true person. Super online celebrity is not the first identity he will choose. Intellectuals, scholars, even teachers, are the self-cognition he is more likely to choose first. In him, these contradictory moments of identity have already constituted his internal creation and consumption, and even if he gains wealth, he can’t hide or make up for it.

The expectations of fans for him first formed a cage of performance. In the live broadcast room, he needs to maintain his "high-speed brain", constantly produce golden sentences and small compositions, and always show his best state. Outside the live broadcast room, in the face of doubts and criticisms, he must also show generosity and "try his best to understand and help everyone."

The background color of Dong Yuhui’s "scholar" makes him unable to really integrate into modern business rules. As an anchor in online celebrity, he may have realized that public opinion "has nothing to do with right or wrong, but only emotions", but he is unwilling to compromise in the face of surging emotions. Even this time, he doesn’t want to roll with the punches with humorous or wise golden sentences.

In the live broadcast room, he insisted on talking about right and wrong. "I’m right. Why should I give up?"

Outside the live broadcast room, he chose "the anger of a man." "I can’t solve this problem, I can only escape instinctively."

Dong Yuhui’s Man’s Wrath

Dong Yuhui described his act of emptying Weibo with "the anger of a man": I know that I can’t solve the problem, but I am willing. In other words, even if nothing can be changed, he will express his position and attitude.

Anger came from a negative hot search about him: Dong Yuhui refused to explain underwear, which attracted some users to attack him for "discriminating against women". Just as he had already felt it in May last year, slander, humiliation, attack and irony came to his face.

Dong Yuhui, who had been annoyed for a long time, finally decided to fight back: to gain his "Ah Q victory" by emptying Weibo and quitting the platform.

But as Dong Yuhui himself knows, the tree wants to be quiet but the wind will not stop, and the hot search will not disappear because of his disgust and concession. His actions have attracted more discussion about him. In the eyes of those who hate him, he has one more crime: # Dong Yuhui can’t enjoy the traffic bonus and escape from public opinion. The implication is that since Dong Yuhui relies on the Internet to eat, he must put up with these disputes.

In fact, the controversy has existed for a long time. On the first day of Dong Yuhui’s popularity, the discussion about him never stopped. And all this stems from his complex identity and content value with community penetration.

Unlike more online celebrity anchors who are focusing on making a fortune, such as Tik Tok’s Big Wolf Dog couple, Mao Mao’s sister (worry-free media), Aauto Quicker’s Li Xuanzhuo, Yu Dagong (looking at technology from afar), Taobao’s live broadcast of Lieer Baby and so on. These people do not have cross-circle and cross-community influence, but Dong Yuhui is the result of the joint efforts of multiple platforms, and has always exerted influence on the whole platform.

Among them, Weibo, which Dong Yuhui dislikes most, is one of the important promoters of Dong Yuhui.

Looking back on Dong Yuhui’s road to explosion, for a long time, the bilingual delivery and knowledge delivery of Oriental selection and design failed to be "red". It was not until its cargo fragments spread to Weibo, causing a concentrated discussion in public space that Tik Tok algorithm added fuel to the fire and injected traffic into the East Selection Live Room.

After the popularity, Dong Yuhui’s development shows the characteristics of being concerned by the whole platform. He sells goods, but he doesn’t just sell goods. He wants to say that the killer whales in Alaska are jumping out of the sea. He responded to commodity disputes and not only responded to disputes, but also said that "grain cheap hurts farmers". He didn’t just explain and respond to the public opinion that didn’t need to be taken seriously. He wanted to say that "being misunderstood is the fate of the expresser".

These famous sayings that he blurted out can always touch the public’s mood to a greater or lesser extent, and therefore attract more people’s attention. Of course, as he himself said, "What he received was not all kindness, and what he felt was not all sincerity."

No one can please everyone, let alone such a super online celebrity that spans the whole platform. Some people think that he is knowledgeable, while others think that he is not profound enough; Some people think he has character, others think he is too pretentious; Some people think that he is a successful person, while others think that he is a middleman and capitalist who gets something for nothing. Both sides of the story have been written simultaneously since the day he exploded.

Of course, there are also some interesting parts of the incident. Before Dong Yuhui made it clear that he disliked hot search this time, Dong Yuhui scored only 7 points in Hufu, a fairly moderate score. Hot reviews are mostly one-star and two-star, and there is no lack of malice towards him. After Dong Yuhui and Weibo drew a clear line, his tiger pounce score came to 8.1.

Dong Yuhui, how long will it last?

Obviously, the development and change of public opinion has come to Dong Yuhui’s advantage.

In the eyes of some iron powder, Dong Yuhui’s move has further consolidated his study for everyone, which is more trustworthy. Even if it is not iron powder, there are many people who are equally disgusted with hot search, so they expressed sympathy for Dong Yuhui and increased their goodwill towards him.

Dong Yuhui, who had already expressed his anger, was more rational in his later response. He said that emptying Weibo but not canceling it was to prevent fake numbers, and keeping his own account could also keep everyone concerned and allow everyone to criticize.

It seems that this matter will come to an end soon. What is puzzling is, what role does Oriental Selection play in it?

Since the essay incident, Dong Yuhui’s identity in the company has undergone some changes. On the surface, he obtained the status of senior partner and a separate account with Hui. In this incident, some people close to Dongfang Selection said that it was Dong Yuhui’s personal behavior to empty Weibo, and Dongfang Selection officials did not respond too much to this matter.

This situation may correspond to Dong Yuhui’s victory in the essay incident. In the previous judgment of fans, Dong Yuhui was restricted by the company (Sun Dongxu), but now he can empty Weibo at will or refuse to explain the goods. It can be seen that at least within the company, he has considerable freedom to act.

This is not a good signal for the capital market. The other side of freedom means "out of control", what’s more, Dong Yuhui is still an irrational intellectual.

The uncontrollable characteristics of intellectuals actually deeply influenced this company earlier. Previously, Yu Minhong had said that he didn’t know about Dong Yuhui’s authorized slicing business, and stopped the business after learning about the relevant situation.

But in fact, slicing with goods is a common operation of the head anchor in the industry. Some practitioners believe that Yu Minhong’s decision is due to the uncontrollable nature of Dong Yuhui. "It’ s said in the live broadcast room, so many people slice and spread repeatedly, and it’ s easy to overturn."

However, even if Dong Yuhui’s sliced goods are not spread out in a large area after this, his every move in the live broadcast room will still be repeatedly observed and spread, and the authorization of sliced goods will be terminated, which only reduces the probability of being repeatedly watched by a magnifying glass.

On the way to becoming online celebrity, no one can avoid the fate of being symbolized. Only some people accept this process frankly, while catering to the audience’s inherent expectations of themselves, while using this expectation to make an equal exchange in the capital market. Some people don’t even feel that they have become symbols, so they can only be forced to accept fate’s arrangement for themselves.

Dong Yuhui, on the other hand, is aware of his own symbol system and deliberately confronts the symbolized life.

Unfortunately, people’s imagination of public figures will almost inevitably move towards labeling and symbolization. Regarding Dong Yuhui’s imagination and expectation, he will definitely stay in the fixed collocation of some words.

How long will Dong Yuhui be popular after this incident? This is an eternal question about online celebrity’s life cycle. But for Dong Yuhui himself, this may not be a problem to consider.

He’s already tired.

Original title: "Dong Yuhui: The Anger of an Intellectual online celebrity"

Read the original text

According to domestic media reports, BMW’s new models are expected to be listed in China this year. The new car has made its debut in China during the Beijing Auto Show, and its appearance and interior have ushered in a small adjustment. For reference, the guide price range of the BMW i4 currently on sale is 429,900-549,900 yuan.

In terms of appearance, the front face of the new car is still designed with a family-owned oversized kidney-shaped grille, and the interior is decorated with a lattice structure, which has a strong visual impact; The headlight group is blackened, and there are two sharp daytime running lights integrated inside, which are very recognizable after lighting and the visual effect is very capable.

The lower enclosing part adopts a three-stage design, with large diversion grooves on both sides, and the interior is decorated with thick black decorative boards, and the wind blade shape is created, which makes the style look fierce; At the bottom is a three-dimensional air inlet, which further highlights the sporty atmosphere.

In terms of side shape, the roof adopts a sliding back shape, which brings a certain sporty atmosphere with shark fins and frameless doors; The waistline adopts a through design, which embellishes the layering of the side of the car body; The door handle adopts concave design, which can slightly reduce the wind resistance; The front fender is designed with decorative diversion grooves, and you should not enhance the sports atmosphere; The wheel hub adopts a multi-frame two-color shape, and the style is atmospheric enough.

In terms of tail shape, the top of the trunk is designed with a slightly upturned duckling tail, and the blackened taillight group has a relatively flat shape and obvious internal structure changes, which is very recognizable after lighting; The license plate frame area adopts a concave design, which embellishes the layering of the rear of the car; The lower enclosing part is equipped with a three-dimensional black decorative board, and creates a diffuser shape, further enhancing the sporty atmosphere.

In terms of size, the length, width and height of the current models are 4785x1852x1455mm and the wheelbase is 2856 mm. The size should not change after the change.

In terms of interior, the new car has a three-position flat bottom, a penetrating double screen and a lever-type electronic gear handle, which has a strong sense of science and technology; The shape of the air outlet has been adjusted, and the overall visual effect is more harmonious.

In terms of power, the current models are available in three versions: eDrive35, eDrive40 and M50. Except for the M50, all the other versions are rear-drive layout, with the maximum power of 210kW, 625kmkW and 400kW in turn, and the peak torque of 400N·m, 430N·m and 795N·m in turn. The eDrive35 model is equipped with a 70kWh battery pack, and the other versions. Referring to the overseas version, the battery life of the new model may be slightly improved when the battery capacity remains unchanged.

Moreover, xDrive40 version will be added after this change, which is also a system, with a maximum power of 295kW and a peak torque of 600N·m, providing a new choice for users who like four-wheel drive but the budget is not enough for M50 version.

　　Cctv news In recent years, the Fujian Provincial Party Committee and the provincial government regard the construction of digital Fujian as a basic and leading project to promote high-quality development. On August 26th, Fujian Big Data Co., Ltd., a provincial state-owned enterprise registered in Binhai New City, Changle District, Fuzhou, with a registered capital of 300 million yuan, will become the "grasping hand" of this basic project.

　　Previously, the leaders of the Organization Department of the Provincial Party Committee, the Provincial Development and Reform Commission, the Provincial State-owned Assets Supervision and Administration Commission and other departments announced the decision of the Provincial Party Committee on the appointment and dismissal of the leadership team of Fujian Big Data Co., Ltd.: Comrade Zhong Jun was appointed as the party secretary and chairman (legal representative) of the company, Comrade Chen Ronghui was appointed as the deputy secretary and general manager of the company’s party Committee, and Comrade Lin Shanmou was appointed as the secretary of the company’s discipline inspection commission.

　　In order to seize the development opportunity of digital economy, learn from the development experience of big data industry in advanced provinces and cities, and explore the space for cooperation with head enterprises in various fields, the company visited Beijing, Sichuan and other places successively during the preparatory period, and exchanged ideas with Tsinghua University, Huawei, China Electronics Technology Group and other units, and reached consensus on many strategic cooperation.

　　It is reported that Fujian Big Data Co., Ltd. is initially positioned as a provincial-level public data resource development institution and a provincial-level e-government construction operation and maintenance unit, specifically undertaking the first-level development and authorized opening of public data resources in the province, as well as the construction and operation and maintenance tasks of provincial-level government information systems, online government service platforms and provincial-level government networks.

　　The person in charge of the company said that as a newly established provincial state-owned enterprise, they will assume the responsibility of state-owned enterprises, fully implement the strategic deployment and work requirements of the provincial party committee and government, continue to be stronger, better and larger in scale according to the requirements of "marketization and specialization", better serve the overall situation of "Digital Fujian" and "Digital China" and contribute new strength to the high-quality development of Fujian Province.

Welcome to [Autohome Jinzhong Promotion Channel], bringing you the latest car purchase information. At present, the much-anticipated Toyota is conducting an unprecedented promotion in Jinzhong area of our city. The maximum discount has reached an astonishing 40,000 yuan, which is undoubtedly a good opportunity not to be missed for consumers who are interested in buying Asian Dragon. The minimum selling price has been reduced to 143,800 yuan, which is very tempting. To take advantage of this offer, consumers can click the "Check Car Price" button in the quotation form to learn more about the preferential policies of specific models to get higher car purchase discounts. Take action now, don’t miss this good time to buy a car!

[Asian Dragon] stands out with its elegant and unique exterior design. In the front face, sharp lines and a three-dimensional air intake grille are used to create a harmonious unity of power and movement. Large areas of chrome decorative elements enhance the sense of luxury and show the exquisite taste of high-end cars. In the overall style, the Asian Dragon fuses modern and classic, and the streamlined design of the body combines with the sculptural body lines, which makes people unforgettable at a glance, fully reflecting its noble temperament as a flagship model.

The side lines of the Asian Dragon are elegant and smooth, the body size is 4990mm*1850mm*1450mm, and the wheelbase is up to 2870mm, creating a spacious and comfortable interior space. The front wheelbase is 1595mm and the rear wheelbase is 1605mm, ensuring the stability of the vehicle. The tire size is 215/55 R17, and with the exquisite wheel design, it is not only practical, but also adds a sense of movement and power to the overall appearance.

The interior design of the Asian Dragon is full of elegance and technology. Its interior space adopts a modern minimalist style, with delicate lines complemented by high-end materials. The steering wheel is made of plastic, which is not wrapped in leather, but feels solid and easy to hold. The 10.25-inch central control screen stands in the center of the dashboard and integrates rich multimedia functions and navigation systems for easy operation. The seats are made of fabric material, which combines comfort and durability. The main and passenger seats support manual adjustment, including front and rear, backrest and high and low positions, to meet the needs of different drivers. The front and rear rows are equipped with 3 and 2 USB/Type-C ports, respectively, to meet the convenient charging needs of passengers. The overall interior design fully considers practicality and passenger comfort.

For the Asian Dragon, it is equipped with a 2.0L four-cylinder engine capable of delivering 173 horsepower and a maximum torque of 206 N. m. This engine is matched with a CVT continuously variable transmission, simulating 10 gears, ensuring the ride of the vehicle and fuel economy.

When summarizing the many advantages of the Asian Dragon, the owner of Autohome emphasized the domineering design and spacious interior space, and also praised the smoothness of the hybrid transmission. He also mentioned intelligent driving auxiliary features such as fixed speed cruise and lane departure reminder, which make the driving process easier and more enjoyable. Overall, the Asian Dragon has won the deep satisfaction of owners @Tianjin riders 8929493 with its excellent exterior design, spacious interior space and advanced technology configuration. I believe it will become the best choice for more consumers who pursue quality and practicality.

Geely’s pre-sale price starts at 78,800 yuan? This price is a bit surprising, especially since it is also equipped with Flyme Auto smart cockpit, backed by Geely brand, and engraved in the bones of the safety gene, Star Wish is still too comprehensive, which makes peers what to do.

Star Wish is equipped with the Flyme Auto smart cockpit system, which is an unprecedented smart configuration in the A0 market. This system can realize the deep integration of software and hardware, and the operation is smooth and card-free, bringing users a smartphone-like convenient experience. Whether it is wallpaper DIY, Dock bar shortcut operation, or full-screen gesture touch, users can get started with "zero learning cost" and enjoy the fun brought by smart technology. In addition, Flyme Auto also supports a variety of hand car interconnection methods, which realizes the seamless circulation of mobile phone applications, further enhancing the playability and practicality of the car.

Star Wish also spared no effort in safety, demonstrating the consistent rigorous attitude of the Geely brand. All series are equipped with Ningde Times batteries as standard, combined with liquid-cooled temperature control system and Aegis battery safety system, which not only improves battery life, but also sets a new benchmark in battery safety. The Aegis battery safety system ensures the "0" thermal diffusion of the whole battery package through multi-layer protection design, maximizing the safety of side column collisions.

At the same time, Geely Star is also equipped with an L2-level intelligent driver assistance system, 6 airbags for the whole car, and 540 ° panoramic images, providing all-round safety protection for drivers and passengers.

Geely Star Wish stands out in the A0 pure electric car market with its excellent smart cockpit experience and profound safety genes. The pre-sale price starts from 78,800 yuan, which gives it an absolute advantage in cost performance. For consumers who pursue intelligence, safety and comfort, Geely Star Wish is undoubtedly a choice worth considering.