In the past, the folk market of ＂guerrilla warfare＂ lit a single spark in the home textile capital.
Zhejiang Online September 14th (Zhejiang Online reporter Nancy trainee reporter Bai Lu)Do you know that your towels, blankets, quilts and four-piece suits may all come from one place — — In stacked stone, Nantong, Jiangsu Province, home textiles here account for 40% of the national market. On the 13th, the national online media line "The Wind Comes from the Sea and the Reform is in Progress" came to stacked stone, Haimen, Nantong, to explore the stacked stone International Home Textile City in China under the 40 years of reform and opening up.
Folk market under guerrilla warfare
Lay the foundation for the future home textile capital
The rise of stacked stone International Home Textile City is quite "folk wisdom": before the reform and opening up, the rural economic policy has not been "relaxed" and "invigorated", and nearby farmers can only take their spontaneous and quietly produced clothing embroidery and raw and auxiliary materials to stacked stone as a "safe haven" for sale. When local cadres in two counties were ordered to ban them, vendors who traded privately in stacked stone immediately rolled up their stalls and quickly slipped away. When the cadres of Haimen County came, they ran to the boundary of Tongzhou County. When the cadres from Tongzhou County came, they ran to the boundary of Haimen County. When the cadres of the two counties are absent, they will still set up stalls for trading activities. It is this "guerrilla warfare" that gave birth to the future home textile capital.
Stacked stone’s guerrilla warfare also reminds reporters of the story of Zhang Huamei, the first individual industrial and commercial household in Wenzhou, Zhejiang. Also in that era before the reform and opening up, Zhang Huamei, who set up a stall in front of her house, was also "guerrilla" and "profiteering" in business with law enforcement officers.
"At that time, business was secretive. Everyone had a lot of stalls at the door. When people came, the neighbors shouted at each other. Everyone ran home with their own small stalls and closed the door. Wait until they have passed, and then sneak out. " Zhang Huamei told Zhejiang Online reporter in an interview. Lucky runner in the long-distance running of reform and opening up: a return visit to Zhang Huamei, the first individual industrial and commercial household in China > >
Just as Wenzhou’s private economy flourished in those days, with China blowing the clarion call of reform and opening up, stacked stone, an ordinary and simple place on the Jianghai Plain, gradually grew under the impact of the reform tide.
Today, stacked stone International Home Textile City has formed a large-scale home textile industry base, and the home textile products of "made in stacked stone" occupy 40% of the national market. At present, the home textile market has a construction area of about 1 million square meters, with more than 20,000 shops, forming a home textile industry cluster supporting more than 6,500 production enterprises and driving more than 500,000 people to work. The annual foreign trade supply exceeds 30 billion yuan, accounting for 10% of the whole country and 50% of Jiangsu Province.
From OEM to Independent Design
With the help of the government, the business of merchants is increasing.
"stacked stone, Daoguang in the late Qing Dynasty, Yang kiln owner, raised funds for the benefit, built bridges by stacking stones. The name of the bridge is late spring, and it is easy to pile up stones. The bridge is adjacent to two counties and three towns. Fiona Fang Shili, a square people, used to stand by the bridge, carrying baskets. Agricultural and sideline products, all kinds, freely traded, became a market. In the 1970s, water conservancy projects were built, independent water systems were built, and bridges were demolished to build dams. In the eighties, embroidery rose, and the embroidery industry became a market and gradually became a scale. In the 1990s, the market grew, and the embroidery city rose, which was the best in China. In the 21st century, the textile city and the home textile capital are famous all over the world. Distribution base, exhibition center, tourist resort, shopping paradise. Modern market, characteristic culture, leading China and pulsating the world. "
Zhejiang Online reporter walked into stacked stone China Home Textile Museum, and this passage was written on two walls. These four-word phrases in rows record the origin, development and growth of stacked stone’s home textiles in the past century.
Yao Shun, who came to Nantong, Jiangsu Province from Liaoning in 2009, spent ten years witnessing the four-word phrase "21st century, textile city, home textile capital, famous in the world".
"At the beginning, we had an office in Nantong, and the northeast was rich in products. We provided raw materials for Nantong stacked stone Home Textile City from the northeast. Later, we found that there was less deep processing in Northeast China. After I arrived in Nantong in 2009, I thought about changing from simple raw material supply to deep processing. " Yao Shun, who is now the head of Beibao Home Textiles, has had an indissoluble bond with stacked stone since then, and also witnessed the changes of China’s textile industry.
"It’s been ten years now, from selling raw materials in 2009 to OEM processing in 2012, and starting to do ODM independent design in 2014 and 2015. We also launched our own brand." In the Beibao Home Textile Exhibition Hall of stacked stone Home Textile City Phase III, Yao Shun told Zhejiang Online reporter that after 15 years, with the upgrading of consumption, consumers have more recognized the original ecological products such as silk, and the company has also realized the transformation from OEM to launching its own brand, and its sales volume has doubled.
In Yao Shun’s view, the development of the company is inseparable from the help of stacked stone Home Textile City and the local government.
"stacked stone is already a big supporting center in China’s home textile industry. The local government has released water to raise fish, which has helped our owners to grow, and they have played an escort role. The government often takes the initiative to help us connect, help us find the right channels and units, and introduce some new policies, such as market procurement and trade methods, which will provide us with services, which is equivalent to teaching you to do business and letting you find the right people to do business. " It is precisely because of stacked stone’s excellent business environment that Yao Shun invited his friends from his hometown in Liaoning to come to Nantong for development, and signed an account himself to become a "new Nantong native".
Museum exhibit
Stacked stone Home Textile City VS Yiwu Commodity Market VS Haining Leather City
The variety of stacked stone Home Textile City makes it easy for Zhejiang people to connect with Yiwu Commodity Market and Haining Leather City in their hometown.
Area, merchants, products
Stacked stone International Home Textile City covers an area of 1 million square meters, has nearly 10,000 shops, and its products are exported to more than 130 countries and regions.
Yiwu Small Commodity Market has a business area of over 5.5 million square meters, with more than 70,000 shops, operating more than 1.8 million kinds of small commodities and exporting them to 219 countries and regions.
The total number of merchants in Haining Leather City reached more than 11,100.
Commodity market pilot
In December 2012, the Ministry of Commerce identified China Commodity City in Yiwu, Zhejiang Province, stacked stone International Home Textile City in Jiangsu Province and china leather City in Haining, Zhejiang Province as the first batch of pilot markets.
So far, the Ministry of Commerce has announced three batches of market procurement trade mode pilots, among which Yiwu market procurement pilot in Zhejiang Province in 2014 became the only market procurement pilot included in the first batch; In 2015, stacked stone International Home Textile City in Haimen, Jiangsu Province and Haining Leather City in Zhejiang Province won only two places in the second batch of pilot areas of market procurement trade mode.
Landing in the capital market
In 1992, Yiwu Commodity Market was renamed as China Commodity City, Yiwu City, Zhejiang Province. On May 9, 2002, Zhejiang China Commodity City was listed on the Shanghai Stock Exchange.
On January 26th, 2010, Haining Leather City was listed on Shenzhen Stock Exchange.
On September 21st, 2017, stacked stone International Home Textile City Co., Ltd. was listed on Beijing New Third Board.
Goods reach five continents, and wealth reaches four seas.
In 2017, the annual online and offline transaction volume of stacked stone International Home Textile City market exceeded 100 billion yuan, and the export volume of market procurement trade exceeded 3 billion US dollars.
In 2017, the turnover of Yiwu China Commodity City reached 122.6 billion yuan, a year-on-year increase of 10.9%; At the same time, the transaction volume of e-commerce in Yiwu reached 222.003 billion yuan, a year-on-year increase of 25.3%.
In 2016, Haining china leather City Import and Export Co., Ltd. completed the import and export delivery value of USD 137 million.
With similar or different wisdom, people in different regions have given birth to industrial clusters such as stacked stone International Home Textile City, Yiwu Small Commodity Market and Haining Leather City in historical practice, which greatly promoted the release of productive forces and the circulation of means of production.