On May 30th, the TIGGO Tiggo 9, which was built by Chery Automobile, was officially launched globally, and five models were launched, including the leading version, the deluxe version, the distinguished version, the ultimate version and the flagship version. The official guide price was 152,900-203,900 yuan. Specially launched six surprises for car buyers, bringing users a new value experience of buying, using and raising without worry.

Enjoy the financial gift: the financial discount is as high as 8000 yuan. Enjoy the down payment ceremony: pay 2000 yuan, and deduct 9000 yuan from the car purchase. Enjoy the replacement ceremony: the replacement subsidy is 19,000 yuan (this product/other products are shared). Enjoy the warranty ceremony: the first owner has a lifetime warranty for the whole vehicle (non-operating owner). Enjoy the flow ceremony: the first car owner has 5 years of free entertainment flow (unlimited flow)+free basic flow for life. Enjoy the peace of mind: lifetime free road rescue+exclusive lifetime vehicle FOTA upgrade.

As the first mass-produced model of Chery Automobile’s high-end intelligent manufacturing platform-Mars architecture-super hybrid platform, TIGGO 9 is positioned as "super comfortable flagship SUV with magnetic levitation", with "9 leapfrog comforts +3 flagship qualities", and is committed to building a comfortable ceiling of 200,000-class SUV, breaking the value prejudice of joint venture brands to China users and reshaping the value definition of flagship products by independent brands.

At the press conference, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd. delivered the opening speech: "Dancing with the world and resonating with users around the world is an important concept of Chery’s sustainable development. TIGGO Tiggo 9, born in the world, integrates global user needs, global leading technical strength and global five-star safety standards. It will become a highlight moment for the development of Tiggo brand and an important node for Chery to start a new global journey in the new era. It will also lead the development trend and direction of global urban SUVs. "

Focusing on the flagship comfort of TIGGO TIGGO 9, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and CTO of Chery Automobile Engineering Technology R&D Institute, made a comprehensive interpretation: "Tiggo Tiggo 9 announced that it has entered the 200,000-level market, facing the cruel market competition of joint venture brands with extreme driving comfort and high-end driving quality, bringing a comfortable experience beyond expectations to the whole family and leading the China brand upward with product value."

Liu Ye, the new "film emperor", helped to support the new car and went to the distance with the users in both directions.

TIGGO Tiggo 9 image spokesperson Liu Ye came to the scene to support the new car and set off the audience. The reason why Liu Ye can "walk together" with TIGGO Tiggo 9 is the same frequency resonance of their persistent struggle and persistence in their dreams. As a powerful actor, Liu Ye insisted on innovation, self-challenge and Do not forget your initiative mind for more than 20 years. Just like Chery brand, he has been innovating independently for 26 years, insisting on building good cars and high-quality cars for the people with real "stupid" kung fu. As a masterpiece of Chery’s innovative wisdom, TIGGO Tiggo 9 is committed to providing every family in China with a comfortable experience beyond expectations, which is a better choice for users in the 200,000-class SUV market.

Only by resonating with users and going in both directions can we better highlight the value created by users. The first batch of TIGGO Tiggo 9 users were also invited to the event. Chery officially released the Angel Co-creation Plan & Public Welfare Fund. In the future, more than 100 social welfare activities such as helping students, farmers and children will be carried out with users to create exclusive public welfare seals, so as to practice the responsibility and responsibility of China automobile brand with practical actions.

Walk with users and walk with the times. Driven by China consumers and China science and technology, China-made and China-made brands are constantly on the rise, standing bravely at the forefront. At the event site, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, and Zhang Chaoyang, founder, chairman and CEO of Sohu, and doctor of physics, talked about Made in China, which proved that TIGGO Tiggo 9 flagship was comfortable. At the same time, Chairman Yin Tongyue, Zhang Chaoyang, Liu Ye and media person Shi Jing jointly launched the global test drive of "The World Car Made in China". In the future, Chery Automobile will display the strength of China automobile brand in Europe, the center of the world manufacturing industry, and let the world feel the charm and confidence of China automobile industry.

Create a comfortable ceiling of 200,000-class SUV with "9 leapfrog comforts +3 flagship qualities"

What is the flagship of SUV comfort? TIGGO Tiggo 9, with its "9 Great Leapfrogging Comfort +3 Great Flagship Qualities", brings travel experiences in different usage scenarios to users around the world, and "reduces the dimension" of the 200,000-class SUV market with subversive trend, leading the comfort of its peers by more than one generation, and fully satisfying the ultimate pursuit of comfort by users in China. As Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery Automobile Marketing Company, said, "Tiggo 9 is a product that can deconstruct China users’ values of joint venture models, and it is also a brand-new product that redefines the value of flagship products and subverts the concept of making cars by independent brands. Let China users have the confidence to say’ no’ to high-priced and low-priced products! “

The three major driving comforts make TIGGO Tiggo 9 a comfortable new responsibility of China brand SUV, and it has the confidence to surpass luxury brands. Equipped with CDC "magnetic suspension", the posture of the vehicle body is adjusted in real time through five vehicle state monitoring sensors+four electromagnetic shock absorbers+one controller, so that the vehicle can be in a comfortable driving state at any time and achieve "super stability and comfort". Focusing on "comfortable handling", the new car is equipped with two power combinations: Kunpeng Power 400T+ Aisin 8AT or Kunpeng Power 400T+ Magna’s latest generation of 7DCT wet powershift, with a maximum power of 192kW, a peak torque of 400N.m and an acceleration of 8 seconds per 100 kilometers, which is called super power output at the same level. Coupled with the blessing of the full-scene intelligent four-wheel drive system, users can easily cope with various travel scenarios. On the aspect of "intelligent driving comfort", the new car is equipped with L2.9-class leading-edge intelligent assisted driving system, which realizes higher-level NOC Chery automatic navigation assisted driving and AVP autonomous parking service function, bringing users a smarter, more secure and more relaxed driving experience.

6 seats are comfortable, which helps TIGGO Tiggo 9 to have a comfortable experience like a luxury SUV. Equipped with 540 stereoscopic extrasensory air conditioning system, with up to 27 air outlets in the whole vehicle, users can feel cool and windless, and get rid of "either cold or hot" completely. In view of the comfort of space, the new car has a 4820mm long body and a 2820mm long wheelbase, and the utilization rate of interior space is better than that of the same class. Combined with the measures such as the optimization of road noise by products, it has created a super-large quiet space. There are also 0 gravity extrasensory co-pilot, 50-inch AR-HUD virtual reality head-up display, 24.6-inch extremely smart silky curved screen, SONY customized luxury audio, 256-color waterfall melody atmosphere lights, C-PURE Chery clean cubic green cockpit, intelligent fragrance system and other configurations, which bring users something to touch, look cool and sound from the dimensions of touch, vision, hearing and smell.

What surprises users is far more than "9 Great Leapfrog Comfort". TIGGO Tiggo 9 has created "3 Flagship Qualities" in terms of modeling, intelligence and safety. Thanks to the "soft light aesthetics" design language, the new car uses a smooth blade to carve the front face, the waterfall grille, the eye of the stars LED matrix headlights, the wave-breaking light and shadow body and other leading design elements, showing the agility and strength of "soft light". Equipped with iFLYTEK engine XTTS 3.0, intelligent voice interaction in the whole scene is realized. At the same time, eight intelligent scene modes, such as welcoming guests, waking up and caring for babies, are developed in combination with the actual car use scenes of users, which bring users more worry-free operation, more intelligent experience and more intimate care. At the same time, the new car is designed and developed according to the global five-star safety standards to create a flagship safety. The cage-type energy-absorbing safety car body structure design is adopted, and the proportion of high-strength steel is as high as 85%, which brings rock-solid protection. There is also a 360 embracing 10-airbag safety protection, and a unique "far-end airbag" of the same level is equipped between the main driver and the auxiliary driver, further reducing the secondary collision rate of the main driver and the auxiliary driver, and truly providing the safety of the whole chain for the safety of users!

Champion quality is loved all over the world, and entering the 200,000-class SUV market aims to become a new champion.

Technology Chery, global love! As one of the earliest global car companies in China, Chery Automobile has been the export champion of China passenger car brand for 20 consecutive years, becoming the "China business card" loved by users in more than 80 countries and regions around the world, and the leader in sailing. As the pioneer and forerunner of China brand SUV, the Tiggo series has accompanied countless people in China since its birth 18 years ago, and has also achieved the brilliant achievement of "300W+ for global users", becoming an indelible symbol made in China.

Empowered by the "Eta Ursae Majoris 2025" strategy, Chery Automobile focuses on the travel scenes and real needs of consumers in China and users around the world, and builds the "Tiggo Super Comfort Flagship SUV"-Tiggo 9, which will continue the champion gene of Tiggo series and enter the 200,000-class SUV market with flagship comfort quality, aiming to become the next new champion, win the favor and choice of more users around the world, and create the value of "always exceeding expectations and always having surprises".

Science and technology lead upward, and technology Chery is advanced. In the process of accelerating the transformation to a global technology company, Chery is constantly fighting for the high-quality life of global users and the brand value of China. As a brand-new flagship product made by Chery Automobile, TIGGO Tiggo 9 is bound to raise the comfort ceiling of 200,000-class SUV with the help of "9 leapfrog comforts +3 flagship qualities", break the value prejudice of joint-venture brands to China users, reshape the value definition of flagship products by independent brands, become the first choice of value in the current medium-sized SUV market, and empower Chery to accelerate the realization of "one in the world" for global automobiles, thus contributing to the strength of China automobile brands.

In the past March 8 th promotion, the beauty industry was full of smoke, and all families tried their best to capture the hearts of consumers by exerting their efforts in price.

In the past year, affected by the macro environment such as the epidemic, consumer confidence was insufficient, and the beauty industry was under pressure. According to the data released by the National Bureau of Statistics, the total retail sales of social consumer goods in 2022 was 439.733 billion yuan, down 0.2% from the previous year, of which cosmetics decreased by 4.5%, which was the first negative growth since 2000.

As a shopping festival featuring women, March 8 promotion is a long-awaited recovery opportunity for the beauty industry.

However, a data circulating in the industry shows that the sales data of major brands in this promotion seems to be unsatisfactory, and the expected recovery is coming. Many beauty brands and even big brands have experienced a serious year-on-year decline in performance. According to industry insiders, influenced by macroeconomics, consumer behavior tends to be conservative, and the beauty industry is undergoing great changes. Some high-luxury brands, including Estee Lauder, are experiencing a lot of trouble.

Li Jiaqi can’t sell cosmetics either?

During the March 8 promotion last year, Li Jiaqi, the "first brother with goods", made a blockbuster on the night of pre-sale, welcoming more than 77 million viewers, "live broadcast for 7 hours, with goods of 2.825 billion", and swiped the network.

After a year, this year’s live broadcast room in Li Jiaqi was "quiet".

During the March 8 promotion period, Li Jiaqi Live Studio set up eight theme live broadcasts according to different categories, and the beauty was also featured on the night of pre-sale. As in the past, there are sales of international beauty brands and domestic brands in the live broadcast room. According to statistics, the discount strength of many brands is comparable to that of last year’s Double Eleven. However, many links can still be purchased, and they have not continued to be empty in the past. Even if there is a single product with a sales volume of over 100,000, it cannot hide the unsatisfactory overall consumption.

After the pre-sale night, almost no sales data were released. An industry analyst told China Newsweek that although the data of live broadcast rooms in Li Jiaqi were not made public this year, the final sales were not as good as expected when the consumption situation was not optimistic this year.

A beauty brand official told China Newsweek that his brand has been cooperating with Li Jiaqi Live Studio for a long time, and its sales performance has increased slightly this year, and its ranking has also jumped to the top of the list. However, he also felt that the Li Jiaqi team has more and more demands on prices and gifts. Li Jiaqi himself bluntly said on the night of the live broadcast, which brand is giving a big discount now and which brand is selling well.

The source pointed out that the seasonal promotion such as March 8 accounted for a certain proportion in the annual sales of beauty brands. Under the pressure of last year’s performance, various beauty brands naturally wanted to boost their performance in this promotion. At present, the number of SKUs that head brands participate in is obviously higher than last year, and the overall preferential strength is higher than last year’s 3.8, and some products are comparable to the Double Eleven.

However, according to a data circulating on the Internet about the turnover of Tmall beauty brands in March 8, the turnover of international big brands such as Estee Lauder, Lancome and Hailan Mystery dropped by 20% to 50% year-on-year. In addition, the turnover of most beauty brands was declining year-on-year. According to media reports, this year’s March 8 sales promotion has indeed declined, and the sales of brands such as Estee Lauder and Hailan Mystery have dropped by 20%-35% year-on-year.

The above analysts said that the circulated screenshot data may not be accurate, but it is true that the overall sales situation is not good. The decline rate of major brands is relatively less than that in the screenshot, but it is also relatively large. In addition, both the platform and the merchants have done a lot of homework for this promotion, but the result is too high-consumers have not raised more interest in it.

According to the data of third-party platforms, during the March 8th promotion this year, the number of daily users of e-commerce platforms did not increase much, and the number of daily users during the March 8th promotion in the past 30 days was not even the peak.

Zhang Yi, CEO of Ai Media Consulting, told China Newsweek that the pictures circulated in this big promotion did show that the sales did not achieve the expected results. First of all, because after the epidemic, consumption has been affected to some extent, and everyone’s income may fluctuate and consumer confidence is insufficient; In addition, e-commerce platforms, especially beauty products, are facing the diversion of live e-commerce in Tik Tok and Aauto Quicker. Traditional e-commerce platforms are facing greater growth pressure.

Consumers are becoming more and more sensitive to prices.

A consumer from Beijing used to "stock up" and buy one or two sets of big-name skin care products such as Estee Lauder during the March 8 promotion last year, but this year she turned to domestic products with higher cost performance. In her understanding, the efficacy of domestic products is not far from international brands, and the price is relatively cheaper.

There are not a few cases of seeking replacement, and consumers are becoming more and more sensitive to prices. Many consumers, after staying in the live broadcast room in Li Jiaqi, found that the price advantage of the live broadcast room in Li Jiaqi was no longer so obvious, which also revealed the increasingly fierce competition in the industry.

"From the online subsidy of 10 billion yuan in JD.COM this year, we can see that the competition for users among e-commerce platforms should be heated up." Zhang Yi believes that e-commerce platforms can compete at a "low price" at the expense of profits, and it is conceivable that this is urgent and intense.

In May, the founder of beauty cosmetics pointed out that brands now pay attention to global e-commerce and will not all bet on one platform. However, in the case of all kinds of live broadcasts, self-operated live broadcasts of brands and various promotions, consumers are no longer sensitive. Moreover, in the absence of an overall consumption environment, consumers may cut back on some beauty budgets.

The conservatism of consumers is also reflected in the financial reports of big names in the head. According to the data of Estee Lauder’s financial report, in the second quarter of fiscal year 2023, the net sales were US$ 4.62 billion, down 17% year-on-year; Net income was $397 million, down 64% year-on-year. In fact, the net sales of Estee Lauder in the first six months reached 8.55 billion US dollars, down 14% year-on-year; Net income was $887 million, down 50% year-on-year. In the past year, the performance of the Asia-Pacific market continued to drag down the sales of Estee Lauder. In the previous four quarters, the sales dropped by 14.78%, 23.2%, 3.91% and 17.46% respectively. P&G’s sales in the second quarter of fiscal year 2023 was $20.723 billion, down 1% year-on-year, and its ultra-high-end brand and star single product SK-II faced a decline in sales.

On the other hand, L ‘Oré al’s sales and growth rate in 2022 hit a record high in the past decade. According to the financial report data, the sales volume was about 38.26 billion euros, an increase of 18.5% compared with 2021.

In May, it was believed that the performance of Estee Lauder and Procter & Gamble was affected by the epidemic, which was a reflection of the macroeconomic downturn. Under this background, the high-end beauty businesses of Estee Lauder and Procter & Gamble, which are mainly high-luxury brands, were affected; On the contrary, L ‘Oré al has created the best performance in the past decade, which reflects the differentiation of the cosmetics industry, and also shows that the cosmetics industry is welcoming consumption degradation.

"In 2022, especially in the fourth quarter, the domestic epidemic was more serious. Consumers stayed at home for a long time and wore masks when they went out, and the demand for beauty products was weakened." Zhang Yi said that the whole industry is under pressure.

In the data circulating on the Internet, most of the domestic brands have seen year-on-year growth in performance. It is reported that the pre-sale performance of Polaiya brand ranks first in the industry, with a year-on-year increase of more than 50%, and its share price has also risen sharply, but Polaiya did not give a clear answer. The above analysts pointed out that in the process of consumption degradation, consumers have a certain degree of awareness of domestic brands, and these products are more cost-effective than foreign brands.

Is it useful to raise prices when the big promotion fails?

"An important reason for the failure of online promotion is that in the context of the epidemic, the cosmetics industry as an optional consumer product has been seriously damaged on the consumer demand side; The other is that in the past few years, affected by the epidemic, the proportion of online consumption scenes has increased. After the epidemic was released this year, offline consumption scenes such as tourism, tax exemption and high-end shopping malls have been opened, which will inevitably generate some consumption and affect the proportion of online consumption; In addition, if consumers go offline, the budget for online shopping may be reduced accordingly. " The above analysts believe that today, with the increasing recovery of offline consumption, this year’s March 8 e-commerce platform promotion is not very attractive.

In fact, online channels are increasingly becoming an important channel in the cosmetics industry, accounting for an increasing proportion. According to Euromonitor statistics, the proportion of e-commerce channel sales in the beauty and personal care industry increased from 10% in 2012 to 39% in 2021, and it is currently the single sales channel with the highest proportion. The proportion of traditional convenience stores and supermarkets, which previously accounted for a relatively high proportion, dropped from 38% in 2012 to 19% in 2021.

When such an important channel fails, in order to boost performance, the response of big-name beauty cosmetics is to raise prices. Taking Estee Lauder as an example, it has been positioned as a "high-end brand" in the market for many years, including two top brands: Hailan Mystery and Tom Ford, as well as high-end brands such as Estee Lauder and Barbie Brown. According to the data of the third party, the Estee Lauder Group raised its products such as cosmetics, perfumes and skin care products, including Estee Lauder brand frozen platinum and admiring lipstick, with an increase of less than 10%, while the overall increase of Hailan Mystery was 6%. At the same time, L ‘Oré al Group and LVMH Group all raised their prices for their beauty products.

A staff member of a domestic brand told China Newsweek that the price system of its own brand has always been relatively strict, and it has basically not broken the price. At most, it will give consumers some travel clothes. On the issue of price increase, the home-made products have been upgraded to the fourth generation products, and only when the second generation was upgraded to the third generation, they rose by 100 yuan, and there was basically no price increase afterwards. He pointed out that the price increase needs effective support and investment in scientific research, and it is not possible to "take out things" but raise prices.

Zhuang Shuai, founder of Bailian Consulting, pointed out that the price strategy belongs to the core strategy of the retail e-commerce industry and is also the core driving force for the long-term development and progress of the industry. The promotion activities based on price strategy will also be carried out for a long time, but with the change of consumption habits, the promotion forms and product selection need to be more diversified and accurate, and the price increase strategy of big-name beauty products is actually changing with the price increase of e-commerce and marketing strategies.

The price increase will increase the profit rate in the short term, but in the long run, May thinks it will overdraw the brand power.

Zhang Yi said that well-known brands such as Estee Lauder and Shiseido have actually been greatly adjusted by local brands in China. The main channel for local brands to exert their strength is the e-commerce channel. Whether through live broadcast or planting grass, social media communication is closer to consumers. Besides increasing prices, big-name beauty cosmetics should also be closer to users in marketing channels. He stressed, "In the fierce market competition in China, it is not necessarily a good idea to raise prices to find space for profits, and ultimately we must find a way to adapt to this market."

Author: Meng Qian

Hangzhou next door is out of plums today. Is Shanghai this year?

Today is another day of "full heat". At 12 o’clock in the Shanghai Central Meteorological Observatory, a high -temperature yellow warning signal: Affected by the high pressure of the Western Pacific subtropical high pressure, it is expected that the highest temperature in the central urban area, Jiading, Minhang, Qingpu, Songjiang, Pudong, and Baoshan will exceed 35 ° C.

In the case of one, since June 22nd to today, there have been 3 high temperature days in Shanghai. According to the data released by the Shanghai Central Meteorological Observatory, the next week, Shencheng will also be on the edge of a subtropical high pressure. The highest temperature frequently impacts the high temperature line of 35 ° C, which is a week when the heat wave rolled.

Not only that, the good rainfall is going to "let the pigeons"! Dr. Rui Rui, the chief service officer of the Shanghai Meteorological Bureau, said that at present, the rain belt of Jiangnan will be lifted north next week, and the distance between the north is still very high. I am afraid that the rainfall next week will drift away again.

Why is Meiyu so "weird" this year? High temperature+rainy rain, is it the legendary "dry yellow plum"? In fact, in meteorology, there is no saying of "dry Huangmei". Similarly, the nouns such as "plum" and "empty plum". Wu Rui explained that this year’s Meiyu is "atypical Meiyu". Because the Jiangnan rain belt this year is relatively south, Shanghai is on the edge of the rain belt during this time. Over the city, Shencheng came to the control of the subtropical high pressure, and it was sunny and hot.

In the sense of meteorology, there is no "dry Huangmei", only "withered plum" and "empty plum". Wu Rui introduced that "withered plum" refers to the rainy date and the amount of precipitation on the rainy day, and when the rainfall is more than half lower than in previous years, it is called "withered plum"; Few, only a few times.

Hangzhou next door has announced that Mei has been announced today, so when will the "atypical Meiyu" in Shanghai go this year? Is it "dry plum" or "Kongmei" this year? It is also necessary to wait for the subsequent rain belt to judge again.

But it is certain that high temperature will last for a while. According to predictions, the lowest temperature next Monday and two cities will start from 28 ° C, and the maximum temperature will reach 35 ° C.