Recently, the hottest topic in the car circle is that BYD started the era of intelligent driving for all, and it was listed on the day of its release, which really made intelligent driving from high to standard. Subsequently, various versions of the ABC scheme of the Eye of God began to spread on the Internet. I am really a big head. Who is the most accurate? Now that the official analysis has finally arrived, BYD’s Eye of the Gods highlights function list is released! Next, I will talk to you about BYD’s newly released Eye of God technology matrix!

Let’s talk about the Eye of God A-3 laser version, which is a "top student" of high-level intelligent driving, and it is carried on the brand of Looking Up. There are three lidar, dual Orin X chips, and it also has the ability to easily park in all directions. The focus is on urban areas, high-speed and parking areas, and the whole scene can be covered. This is the "Almighty King" in the smart driving world. It feels like a worry-free and cool car to go out.

The Eye of God B-Laser Edition is not to be outdone, and its advanced intelligent driving ability is comparable to that of the first echelon in the industry. Used in Tengshi and BYD’s mid-to high-end models, such as Han and Tang versions. Equipped with laser radar and OrinX chips, it supports urban navigation and high-speed navigation functions. Tengshi Z9GT and Z9 also have the ability of easy three-way parking. This configuration is full of security when driving on the road.

The most surprising thing for ordinary consumers is the Eye of the Gods C-Three-Eye Edition, which aims to make smart driving technology benefit the public at a higher standard than the industry, covering 70,000-200,000 BYD mainstream models. The forward-looking 3-eye 5R12V12U scheme is adopted, which has the functions of high-speed navigation, memory navigation (OTA in 25 years), parking service, etc. The key point is that the whole department "adds the equipment without increasing the price", which truly makes the intelligent driving from the high equipment to the standard, and consumers no longer have to spend a lot of money to pursue the intelligent driving function. BYD’s operation is too conscience!

In short, BYD’s Eye of God technology matrix was unveiled, and I felt that the era of national intelligent driving was really about to start, so I was waiting for it to get on the bus and experience it. I believe it would be a great travel experience!

[trend of individual stocks]

April 22-April 26

Last week, the Hang Seng Index rose by 8.8% and the Hang Seng Technology Index rose by 13.43%.

Xiaomi Group -W Hong Kong stocks rose 9.87% last week.Last week, the total turnover was HK$ 10.91 billion. As of last week’s close, the stock price of Hong Kong stocks was HK$ 17.36, with a market value of HK$ 433.167 billion. Hong Kong stocks rose 16.2% this month, 11.28% this year and 56.96% in the last 52 weeks.

[Stock repurchase]

Xiaomi Group -W bought back 3 million shares in Hong Kong stocks last week.

[Company comparison]

[Related News]

Xiaomi: "Xiaomi Automobile has laid out 7 models" and "Xiaomi Automobile Extended Range Product Definition Benchmarking Ideal" are false reports.

A spokesman for Xiaomi Company released a message saying that there were false reports today that "Xiaomi Automobile has laid out seven models" and "the definition of extended-range products of Xiaomi Automobile is ideal for benchmarking", and the information was completely inaccurate after verification. Xiaomi Automobile is focusing on improving production capacity, accelerating the delivery of Xiaomi SU7 and continuously improving the user service experience. (Cailian)

Lei Jun appeared at the headquarters of BAIC Group: Thanks to BAIC for its concern and support for Xiaomi.

"Without the help of BAIC Group, Xiaomi Automobile would not have developed today." Lei Jun thanked BAIC for its concern and support for Xiaomi, and hoped that Xiaomi could develop with BAIC and look forward to the next close cooperation. Lei Jun and Zhang Jianyong test-drive the BJ60 Magic Nuclear Power Drive that just appeared at the Beijing Auto Show, and said, "This car is really handsome!" The two companies will further increase the intensity and breadth of cooperation in the future to jointly promote the development of Beijing’s automobile industry. (Beijing Daily)

Chuan Xiaomi Automobile Planning Three SUV Models Wang Hua, General Manager of Xiaomi Public Relations Department: The news is not true

Today, some media reported that Xiaomi Automobile has started the development of a new platform, which will adopt an extended-range hybrid powertrain. The three planned products are all SUV models, positioning family cars. According to the report, people familiar with the matter revealed that the above three models are compared with the ideal L7, the ideal L8 and the ideal L9, and the products are differentiated by changing the wheelbase and the number of seats on the same platform architecture, but the price range will be lower than the ideal product. Regarding this report, Wang Hua, general manager of Xiaomi Group’s public relations department, said at the Weibo that the news was untrue. (Sina Technology)

Xiaomi automobile has started the development of a new platform, and the three planned products are SUV models.

It is learned from several independent sources that Xiaomi Automobile has started the development of a new platform, which will adopt an extended-range hybrid powertrain. The three planned products are all SUV models, positioning family cars. According to informed sources, the above three models are compared with the ideal L7, the ideal L8 and the ideal L9. On the same platform structure, the product is divided by changing the wheelbase and the number of seats, but the price range will be lower than the ideal product. (Yicai)

Li wants to send a message thanking Lei Jun for his praise: I must give an ideal L6 Max to express my gratitude.

On April 28th, the ideal CEO Li Xiang sent a message thanking Lei Jun for sending a video praising the ideal L6: praise exceeded 700,000, and I must give an ideal L6 Max to express my gratitude. He also mentioned that during the crisis of public opinion, the Lei Jun team took the initiative to help.

() Wang Haoyu: Most of Huawei and Xiaomi mobile phones are produced by BYD.

Wang Haoyu, deputy general manager of BYD’s Energy Storage and New Battery Division, said at the 2024 Zhongguancun Forum Annual Meeting that many people think that BYD is a car company, but it is not just that. At present, most of the smart phones on the market, including Huawei and Xiaomi phones, are actually produced by BYD. The equivalent of "brain" is designed by Huawei, and the hardware is all produced by BYD. Apple’s tablet computers, mobile phones and many electronic components are produced by BYD. BYD is currently the largest electronics foundry in China, and this sector generates revenue of about 150 billion yuan a year. (The country is a through train)

Lei Jun: Publicly "seeking talents and recruiting talents", and sincerely invite talents from all over the world to join Xiaomi Automobile.

Lei Junfa Weibo said: At the auto show conference, I openly "seek talents and recruit talents", and sincerely invite talents from all over the world to join Xiaomi Automobile and build dream cars together. In the past 48 hours, we have received more than 5000 resumes. The goal of Xiaomi Automobile is to become the top five car factories in the world through 15 to 20 years’ efforts. This goal is very difficult, and we need a lot of talents, especially R&D talents. We need the best, most passionate and resilient engineers, designers, product managers and so on!

Xiaomi Auto launched Xiaomi SU7 limited-time car purchase rights in May.

According to Weibo news of Xiaomi Automobile, Xiaomi Automobile launched the limited-time car purchase rights of Xiaomi SU7 in May. From May 1 ST to 31 ST, it was decided to enjoy the whole system: ① Give a full-grain Nappa leather seat worth 8,000 yuan; 2 Xiaomi intelligent driving enhances the intelligent driving function for free for life. The rights and interests of the first sale period will expire at 24 o’clock on April 30, subject to the payment time.

Lei Jun: The male owner chooses the car, and the female owner makes the final decision. We have to please the female owner.

According to Sina Technology, at the Beijing Auto Show, Wang Chuanfu, chairman of BYD, came to Xiaomi’s booth, and Lei Jun, chairman of Xiaomi, introduced the details of Xiaomi su7 to him in detail. "In order to make female car owners feel easy to drive, the appearance of su7 is not that big, and the turning radius is also very small and flexible. Anyway, when this car was initially designed, it was thought that female car owners must like this car, so great efforts were made. In the end, so many female car owners bought our car because of the support of female car owners. Because the general male host is responsible for the election and the hostess is responsible for the decision, we have settled the decision maker. " Lei Jun said with a smile.

Lei Jun: Li Xiang, Li Bin and Tucki all agree to unify ecological construction. Why don’t you take the lead in organizing it, Wang Chuanfu?

According to Sina Technology, at the Beijing Auto Show, Wang Chuanfu, chairman of BYD, came to Xiaomi’s booth. Can Lei Jun, chairman of Xiaomi, unify the interfaces and use accessories for each other? Wang Chuanfu said that this needs to be organized. "Why don’t you take the lead in organizing it? Yesterday, I told Li Xiang and Tucki (He Xiaopeng) that they were very willing. At noon, Li Bin also came to discuss whether the ecology could be unified. If it can be unified, the playability will be much higher. Buying a car is equivalent to buying a house, which can be decorated and installed whatever you like. I don’t know if you understand me. " Lei Jun told Wang Chuanfu at the scene.

Lei Jun introduces Xiaomi SU7 to Wang Chuanfu.

BYD Auto officially disclosed that this morning, Wang Chuanfu, chairman and president of BYD Group, and his party made a special trip to visit Xiaomi Auto booth. Lei Jun, founder and chairman of Xiaomi Group, personally received and introduced Xiaomi SU7 to Wang Chuanfu.

Lei Jun acts as HR for Xiaomi Automobile: Invite global talents.

Lei Jun acts as HR for Xiaomi Automobile: We sincerely invite talents from all over the world.

Lei Jun said that Xiaomi Automobile will start the international market three years later.

According to Beijing Daily, Lei Jun, founder, chairman and CEO of Xiaomi Group, revealed the internationalization plan of Xiaomi Automobile during the annual meeting of Zhongguancun Forum in 2024: focus on the domestic market in the next three years, do a good job in the domestic market first, and then start the international market three years later.

Lei Jun: Xiaomi’s R&D investment will exceed 100 billion yuan in the next five years.

According to the Shanghai Stock Exchange, on the morning of April 25th, Lei Jun, the founder, chairman and CEO of Xiaomi Group, rushed to the plenary session of the Zhongguancun Forum Annual Meeting in 2024 from the Beijing Auto Show, and said that "the first half of smart electric vehicles is electric, and the second half has just begun. It is intelligence, and intelligence is the soul of the car." Lei Jun revealed that Xiaomi’s R&D investment will exceed 100 billion yuan in the next five years. "Our R&D funds will be 3.2 billion yuan in 2017, reaching 19.1 billion yuan last year, and it is expected to reach 24 billion yuan this year."

Lei Jun: In the past, some people vilified us as an assembly plant, but today I am proud to be called "Director Lei"

According to the Securities Times, at the plenary meeting of the Zhongguancun Forum Annual Meeting in 2024, Lei Jun, founder, chairman and CEO of Xiaomi Group, said in his speech that in March this year, our automobile factory with an investment of more than 5 billion yuan was completed. This factory is very different from the traditional factory. It is a bit like an office building, with few workers and can achieve efficient production. I was particularly excited when the factory was completed. In the past, some people often vilified us as an assembly factory. I said not to vilify us as an assembly factory because we didn’t have any factories. But today I am very proud that I can finally be called Director Lei.

Xiaomi Automobile: It is estimated that the service outlets will cover the whole country by the end of 2024.

The reporter was informed that Xiaomi is accelerating the site selection and opening of stores in an all-round way. It is estimated that by the end of 2024, Xiaomi automobile sales and service outlets will cover all provincial-level administrative regions in China, and it is planned to open 219 sales stores in 46 cities and 139 service centers in 82 cities. (Cailian)

He Xiaopeng: Lei Jun’s marketing ability is stronger than mine, but my technical ability should be stronger than his.

According to Sina Technology, the 2024 Beijing Auto Show opened, Xpeng Motors held a press conference, and He Xiaopeng, chairman of Xpeng Motors, was interviewed by the media. Regarding the attention caused by the release of Xiaomi SU7, He Xiaopeng said that he had a lot of exchanges with Lei Jun. "Lei’s marketing ability is stronger than mine, but my technical ability should be stronger than him." He said that Xpeng Motors will also improve its marketing ability.

Xpeng Motors announces brand-new brand MONA, He Xiaopeng: It will have better sales than Xiaomi SU7.

According to Sina Technology, the 2024 Beijing Auto Show opened, Xpeng Motors held a press conference, and He Xiaopeng, chairman of Xpeng Motors, delivered a speech. He Xiaopeng announced MONA, a brand-new brand in Xpeng Motors, which means Made Of New AI, positioning itself as a global AI smart car popularization. He said that MONA brand will release more information in June this year, and in the second half of this year, it will have better sales than Lei’s Xiaomi SU7.

Lei Jun talks about building a car: he will treat Apple users like Xiaomi users.

According to China, it is a through train, and auto china 2024 will open on 25th. Lei Jun, chairman of Xiaomi Group, said at the Xiaomi Auto Conference: One fact is particularly interesting. Among Xiaomi SU7 users, Apple users account for 51.9%. Xiaomi SU7 is definitely the best car to support Apple’s ecology. Although Apple doesn’t make cars, we believe that we will treat Apple users like Xiaomi users, so that every Apple user can also experience the charm of "the whole ecology of people, cars and homes".

Lei Jun: BBA users account for 29% of Xiaomi SU7 orders, and Apple users account for 51.9%.

According to the interface news, on April 25th, Lei Jun, the chairman of Xiaomi Group, said at the 2024 Beijing Auto Show that the proportion of female buyers in Xiaomi SU7 orders was as high as 28%, female car owners were expected to account for 40%-50%, BBA (Mercedes-Benz, BMW, Audi) users accounted for 29%, and Apple users accounted for 51.9%.

Xiaomi Automobile: Fully expand production capacity, and deliver more than 10,000 vehicles in June.

Xiaomi Automobile said that Xiaomi SU7 plans the first OTA in early May 2024 and the second OTA at the end of May; Fully expand the production capacity, and deliver more than 10,000 vehicles per month in June, and plan to complete the delivery target of 100,000 vehicles for the whole year.

Lei Jun: Xiaomi Automobile has more than 75,723 orders, and 5,781 have been delivered.

Lei Jun revealed that as of April 24, the number of locks on Xiaomi Automobile exceeded 75,723 units, and 5,781 units had been delivered 28 days after its release.

Xiaomi automobile: only one vehicle has fender falling off, and all of them have high-speed wading driving conditions.

On the evening of April 24th, in response to the problem of the fender falling off of Xiaomi SU7, which was reported by online users, Xiaomi Automobile official micro-posted a response saying that after verification, only one vehicle had the fender falling off, and all the vehicles in question had been driving at high speed. Xiaomi Automobile said that at the beginning of the design of Xiaomi SU7, the problem of wading in rainy days had been fully considered, and it had passed the rigorous high-speed wading test. Including 60km/h through the wet road, 20km/h through the middle and high water level, and even 300mm high water level, all the tested millet SU7 were in good condition and no parts were damaged. "At present, we can’t confirm the specific wading depth, passing speed, steering posture of the accident vehicle at that time, and whether there are local pits or scratches on the road surface."

Xiaomi Group Nanjing East China Headquarters will be opened in early May.

According to Nanjing Daily, Xiaomi Group’s East China headquarters will be opened in early May, when 5,000 people are expected to settle in, making it the largest R&D center in China except Xiaomi’s Beijing headquarters. As a major planned development project in Jiangsu Province, a key project in Nanjing’s famous enterprise settlement plan, and also a key software R&D base established by Xiaomi Group in East China, Xiaomi East China Headquarters aims to become a software R&D center in East China, and will gather advantageous businesses such as mobile phone software and the Internet, as well as scientific and technological ecological chain projects in the future.

Xiaomi Auto’s first large-scale OTA upgrade plan will be announced soon, and some function optimizations will be pushed from tomorrow.

Xiaomi Auto updated the latest issue of "Xiaomi SU7 Answers User Questions". Xiaomi Automobile said that it plans to push some function optimizations to users from April 24, including the following contents: fixing the problem that the electronic lock can’t be unlocked by charging gun button occasionally after the AC charging system enters the protection mechanism; Optimize the charging logic and improve the charging compatibility of third-party brand charging piles; Repair the accidental failure of the sound reduction function of opening the door. Xiaomi Automobile said that this function optimization is a small optimized version. The first major version upgrade of Xiaomi SU7 will be announced at the Beijing Auto Show on April 25th. (Xiaomi Automobile)

(): Provide message push service for Xiaomi Auto APP through push SDK.

Daily interaction on the interactive platform indicates that the company provides message push service for Xiaomi Auto APP through pushing SDK, and provides users with relevant information about Xiaomi Auto, real-time vehicle status and community communication dynamics based on the performance advantages of pushing SDK, such as high concurrency, high speed and high reliability, which strongly supports the real-time reach demand of large-scale users of Xiaomi Auto APP.

Xiaomi responded to the video "The bumper paint fell off two days before SU7 Max picked up the car": there was inaccurate content.

Weibo, a spokesperson for Xiaomi Company, posted a message on April 23rd, saying that he was concerned that a user posted a video of the bumper paint falling off two days before Xiaomi SU7Max picked up the car on the social platform. After verification, there were inaccurate contents in the user’s video. The user is not the first owner of the vehicle, nor is he picking up the car for two days. The reason for paint dropping is that the first owner made a color change film for the whole car, and then the paint on the inner side of the bumper was stuck after the user tore off the film, which was not a product factory problem. Xiaomi SU7 bumper adopts three-layer spraying process of primer, topcoat and varnish, which effectively ensures the consistency with the body color. However, if it is not standardized in use, it may cause damage to the paint surface, which is well known.

Xiaomi will launch a pure electric SUV and plan a lower-priced model at the same time.

It is learned from the industry that Xiaomi’s second new car is positioned as a pure electric SUV. Earlier, there were media reports that this car is expected to be launched in the first half of 2025, continuing the design level of the first car; The third car is initially positioned at 150,000 yuan and is expected to be launched in 2026. (36Kr)

Lei Jun: The best way to deal with competition is not only price war, but also product strength.

Regarding the price reduction of Tesla, Lei Jun, founder, chairman and CEO of Xiaomi Group, said at the investor conference of Xiaomi Group, "Tesla is also a friend to us. I think the best way to deal with competition is not only price war, but also product strength. In the future, we will concentrate on making the product well, carefully collect the feedback from every user on this car, and strive to further improve it, which is the focus of our attention. I think it is also a better competitive strategy to improve product strength and make products well for users. " (Yicai)

Lei Jun: At present, we are most concerned about the three businesses of automobile, 澎湃 OS and AI.

Lei Jun, founder, chairman and CEO of Xiaomi, said at the investor conference of Xiaomi Group that the three businesses that are most concerned at present are automobile, 澎湃 OS and AI. In addition, we also pay special attention to two things: first, build a competitive R&D team. Today, Xiaomi has nearly 20,000 engineers, and how to build a R&D team of 50,000 or even 100,000 people in the future; Second, how to effectively sort out the process, process and informatization is the focus of our future work to ensure management and improve efficiency. (Yicai)

Lei Jun: Xiaomi Automobile will focus 100% on the domestic market in the next three years.

Lei Jun, founder, chairman and CEO of Xiaomi Group, said at the investor conference of Xiaomi Group that in terms of business deployment, we will focus 100% on the domestic market in the next three years, and it is our first step to do a good job in the China market. At the same time, because half of our business income comes from the global market, we do business in more than 100 countries, and there are offices and branches in more than 30 countries. We have global influence and global rice noodle foundation, and it should be natural to make a global market when we are ready. (Yicai)

Lei Jun: Xiaomi SU7 proves that pure electric cars are a big market.

Lei Jun, founder, chairman and CEO of Xiaomi, said at the investor conference of Xiaomi Group that behind the initial success of the release of Xiaomi SU7, Xiaomi SU7 proved that pure electric cars are a big market. In the past, this market was small, but no one made it. In the traditional automobile industry, the market demand for SUVs and cars is 1:1. In the field of pure electricity, cars are definitely the mainstream demand. (Yicai)

Lei Jun: The annual budget of the intelligent driving team is about 1.5 billion yuan, which will further increase the investment in intelligent driving.

Lei Jun, founder, chairman and CEO of Xiaomi Group, said at the investor conference of Xiaomi Group that at present, the annual budget of the intelligent driving team is about 1.5 billion RMB, which is more than 1,000 engineers. In the next stage, it will be expanded to 1,500 this year and 2,000 next year, further increasing the investment in intelligent driving. In terms of overseas market planning, Lei Jun said that in terms of business deployment, it will focus 100% on the domestic market in the next three years, and doing a good job in the China market is the first step for Xiaomi Automobile. (Interface)

Lei Jun: The gross profit margin of Xiaomi SU7 is expected to be 5%-10%.

Lei Jun, founder, chairman and CEO of Xiaomi, said at the investor conference of Xiaomi Group that the gross profit margin of Xiaomi SU7 is expected to be 5%-10%. "Today’s sales volume is much larger than expected, and we need to carefully calculate the specific figures." (Interface)

Weilai Channel Person: Give a subsidy of 5,000 yuan to consumers who have already made a decision on Xiaomi SU7.

After visiting a number of new energy auto stores, the reporter found that Weilai offline has introduced corresponding subsidies for consumers who have already made Xiaomi SU7. Weilai auto store sales said: "As long as you place an order, we will also subsidize 5,000 yuan. Our’ big decision’ is also 5,000 yuan, and even if you lock the order and the factory arranges production, you can refund the deposit at any time. " In addition, Tucki, Ideality and other stores said that many models have adjusted their prices, or introduced time-limited subsidies, and no longer introduced separate offers for Xiaomi SU7 lock owners. (Cailian)

Lei Jun: We are making every effort to expand the production capacity of Xiaomi SU7, and the standard version and Max are delivered ahead of schedule on April 18th.

Lei Jun, chairman of Xiaomi Group, issued a document saying that it is now fully expanding the production capacity of Xiaomi SU7. It was originally planned that the standard version and Max would be delivered at the end of April, which was advanced to April 18th.

The kick-off meeting of the national key R&D plan project led by Xiaomi was held in Beijing.

According to the official micro news of Xiaomi Company, on April 20th, the kick-off meeting of the key project of "Intelligent Robot", the national key R&D plan in 2023, led by Xiaomi, was held in Beijing Xiaomi Science and Technology Park. The project focuses on the research and development achievements of high-end manufacturing demand such as electronic products, which helps to accelerate the formation of a rapid reconstruction of large-scale customized production mode and support the transformation and upgrading of China’s high-end manufacturing industry.

Lei Jun: In 2024, the delivery target of Xiaomi su7 will exceed 100,000 vehicles.

Lu Weibing, president of Xiaomi Group and general manager of Xiaomi brand, issued a document saying, "Mr. Lei announced that the delivery target of Xiaomi su7 will exceed 100,000 vehicles in 2024."

Lei Jun: As of April 20th, the number of SU7 locks of Xiaomi Automobile has exceeded 70,000 units.

Lu Weibing, president of Xiaomi Group and general manager of Xiaomi brand, issued a document announcing: "Today, Mr. Lei announced at the Xiaomi Investor Conference that by April 20th, the number of Xiaomi SU7 locks had exceeded 70,000!"

Lei Jun responded to "Zhijie S7 intercepts Hu Xiaomi SU7": I am really anxious to buy domestic new energy vehicles.

Lei Jun Weibo, chairman of Xiaomi Group, said that the production capacity and delivery speed of Xiaomi SU7 are rapidly improving, and the standard version and Max have been delivered in advance. If users are really in a hurry to buy a car, domestic new energy vehicles are good, for example, Zhijie S7, Weilai ET5, Tucki P7 series, etc., you can also consider buying.

Huawei responded to Zhijie S7 intercepting Hu Xiaomi SU7: I don’t know about it at present.

Recently, it has been rumored that Huawei Zhijie S7 "cut off" the order of Xiaomi SU7: if you buy any Zhijie S7 now, you will directly deduct the non-refundable deposit of 5,000 yuan from the car price after paying the final payment. Huawei staff said that there is indeed such a policy. In this regard, Huawei related people said that they are not aware of this at present. There are many consumers who have been to the store for test drive in the past few weekends, and the ability to deliver on a large scale is also the focus of consumers’ attention. (Red Star News)

Xiaomi: On April 25th, the number of orders locked by Xiaomi SU7 and the new plan will be announced.

Xiaomi Company said that the release conference of Xiaomi Auto Beijing Auto Show was scheduled for April 25th. At that time, Lei Jun will announce the number of lock orders listed for 28 days and the new plan of Xiaomi SU7 this year.

Some Huawei stores "cut off Hu" Xiaomi SU7 big users: buy wisdom S7 to reduce the deposit of 5,000 yuan.

According to the Chengdu Business Daily "Red Star Capital Bureau" news, there have been rumors in the market recently that the "reloaded" intellectual S7 began to "cut off" the order of Xiaomi SU7. Specifically, it is to buy any model of Zhijie S7, and after paying the final payment, directly deduct the non-refundable deposit of 5,000 yuan from the car price. The media asked a Huawei authorized experience store in Chengdu, Sichuan for the above information on Sunday, and the staff said, "There is such a policy". The staff member even said, "HarmonyOS Zhixing signing stores all over the country can apply for customers." It is reported that since the listing of Xiaomi SU7, Huawei’s major stores have launched this temporary policy, which will last until the end of May.

[Hong Kong stock rating]

On April 24th, CMB Securities gave Xiaomi Group -W an overweight rating with a target price of HK$ 22.19.

On April 22nd, changjiang securities gave Xiaomi Group -W a Buy rating.

This article comes from the theme of Hong Kong-US Datalink. Click to read more about Hong Kong-US companies > > >

　　March 28sunXiaomi Group held a launch conference of Xiaomi Automobile with the theme of "Forward" in Beijing Yichuang International Convention and Exhibition Center, and officially released Xiaomi SU7. It is understood that Xiaomi SU7 offers nine colors to choose from, with a price of 215,900. Among them, the standard version is priced at 215,900, the Pro version is priced at 245,900, and the Max version is priced at 299,900. In addition, there are the founding versions of Xiaomi SU7 and Xiaomi SU7 Max, and the prices remain unchanged.limit the quantity/amount/number5,000 units. Through Xiaomi automobileApp, Xiaomi AutomobileWeChatSmall programs or Xiaomi auto retail stores in 29 cities across the country can be ordered and delivered as soon as they are listed. The first edition is as early as April 3.sunDelivery: The standard version, Max version and Pro version will be delivered at the end of April and May respectively.

　　According to the news of Xiaomi Auto Weibo on the evening of March 28th, after the Xiaomi Auto Conference, Xiaomi SU broke through 10,000 in 74 minutes, 20,000 in 7 minutes and 50,000 units in 27 minutes.

　　At the press conference, Lei Jun, founder, chairman and CEO of Xiaomi Group, said: "This is the first official appearance of Xiaomi SU7 and the most important moment in my life. Dream cars in this era must have the most advanced intelligent technology and the best driving sense. We hope to build a car that is the most beautiful, the best to drive and the smartest within 500,000, and to build a high-quality car. "

　　This is also an important moment for China’s auto industry to gather big coffee. Many entrepreneurs, such as Zhang Jianyong, Chairman of BAIC Group, Wei Jianjun, Chairman of Weilai Automobile, Li Bin, Chairman of Xpeng Motors, and Li Xiang, Chairman of LI, visited the conference site on the same day.

　　Users who make a reservation before April 30th will not only enjoy 18,000 ~ 26,000 yuan of Xiaomi Zhijia Pro and Xiaomi Zhijia Max for life, but also receive a car smart refrigerator worth 2,000 yuan, a 25-speaker luxury stereo worth 6,000 yuan, a Nappa leather chair worth 8,000 yuan, an electric tail wing worth 6,000 yuan, a 20-inch club wheel worth 6,000 yuan and a Michelin pilot worth 9,000 yuan.

　　At the same time, the owners of Xiaomi SU7 Founding Edition and Xiaomi SU7 Max Founding Edition can also choose 9 colors for free, enjoy exclusive logos and exclusive gift boxes, and can upgrade the carbon fiber rearview mirror worth 8,000 yuan for free and enjoy priority delivery in the same city.

　　Leading by "intelligent technology" and integrating innovation with advanced factories, China’s automobile industry will rise in an all-round way.

　　At the press conference, Lei Jun reiterated Xiaomi’s long-term goal: to become the top five car companies in the world through 15 to 20 years’ efforts.

　　Lei Jun said that smart electric vehicles are essentially "cars × electricity × intelligence". In the past decade, the industry has solved the problem of electrification, and the next decade will be a decade of intelligence. "Intelligence is the soul of a car, and intelligence will become the decisive point of this era."

　　In terms of intelligent technology, Xiaomi has entered the smart phone market since 2010, and is now the top three mobile phone companies in the world, and has built the world’s largest consumer-grade AIoT platform, with Xiaomi’s OS as the carrier, and has an advanced intelligent experience that runs through the complete scene of "people and cars". At the same time, it has accumulated profound technical capabilities in the fields of OS, AI and robotics, and these capabilities will be gradually applied to Xiaomi cars.

　　In addition to the guidance of intelligent technology, Xiaomi continues to increase investment in intelligent manufacturing and promote the integration and innovation of advanced intelligent technology and traditional manufacturing. To this end, Xiaomi built its own industry-leading automobile factory in Yizhuang, Beijing. Besides the traditional four processes of stamping, welding, painting and final assembly, it also built its own large die casting and battery workshop. There are 29 R&D laboratories in the factory, and a test runway with a length of 2.5 kilometers and a design speed of 120km/h, covering 18 test road conditions. After the production capacity of the factory is full, a brand-new millet SU7 will go offline every 76 seconds.

　　Xiaomi Automobile Factory is an intelligent factory with ubiquitous robots and high automation. The whole factory has more than 700 robots, which can realize 100% automation of key processes such as die casting, stamping, body connection, body assembly, painting and final assembly.

　　"Intelligent driving+intelligent cabin+ecology", winning the technical commanding heights of automobile competition in the second half.

　　"Choosing a smart electric car is essentially the strength of choosing smart technology. This is everyone’s real expectation for Xiaomi and new energy vehicles." In Lei Jun’s view, intelligent driving+intelligent cabin+ecology will become the technical commanding height for Xiaomi Automobile to participate in the competition.

　　In terms of intelligent driving, Xiaomi Intelligent Driving insists on full-stack self-research, with a total test of 10 million kilometers. Xiaomi SU7 comes standard with high-level intelligent driving functions such as high-speed navigation, one-button parking service and intelligent parking assistance that can be opened all over the country.

　　It is reported that Xiaomi’s intelligent driving R&D team has more than 1,000 people, and it is expected to exceed 1,500 by the end of the year, with the goal of entering the first camp in the industry this year. Xiaomi Zhijia City NOA plans to open user internal testing in April, 10 cities in May and nationwide in August.

　　In terms of intelligent cockpit, Xiaomi SU7 brought the surging intelligent cockpit with advanced intelligent technology Yu Dacheng.

　　Xiaomi 澎湃 smart cockpit regarded the mobile phone and tablet as a part of the cockpit at the beginning of design, realizing multi-terminal integrated native design. There is no inductive connection between the mobile phone and the car machine. The commonly used App on the mobile phone can be connected to the car machine with one-click PIN, and the tablet on the back extension screen can automatically switch to the native car control desktop, realizing real-time synchronization of navigation information and freely adjusting functions such as air conditioning, seat heating and car music.

　　In addition, Xiao Ai, an intelligent voice assistant with 117 million monthly users, gets on the bus, which can realize many voice interaction functions far beyond the industry, such as continuous dialogue, offline dialogue, high-noise wake-up, and multiple instructions in one sentence. Thanks to the multi-modal integration of Xiaomi’s self-developed "MiLM-1.3B" end-side large model and the whole vehicle perception, the full link of Xiaomi SU7 voice interaction is upgraded, which not only covers the function of hand control in the car, but also enables the car to understand the real world like a human.

　　In terms of intelligent ecology, Xiaomi SU7 was born for in-vehicle intelligent ecology, and it is convenient to access a variety of CarIoT devices. For example, the expansion of physical keys, the use of magnetic attraction+screw double fixed design, can quickly adjust the common functions related to air conditioning. The upper, lower, left and right sides of the central control panel can be expanded, and an intelligent double dial can be installed on the central control panel, which can display information such as time, speed and mileage. The center console can also be extended and connected to the smart walkie-talkie suite. When driving, you can talk to your friends through the steering wheel buttons without picking up the walkie-talkie.

　　It is worth mentioning that for Apple users, Xiaomi SU7 also supports access to wireless CarPlay, and the rear bracket is compatible with iPad car control, which is currently the most eco-friendly model for Apple.

　　The "all-ecology of people, cars and homes" is fully launched to create an ubiquitous intelligent user experience.

　　"Intelligence is Xiaomi’s strength. Starting from Xiaomi SU7, users can feel today’s smart technology." Lei Jun said that looking forward to the future, Xiaomi’s "people, cars and homes are all ecological", which connects all intelligent terminals together like never before, without feeling interconnection and ability coordination, so that everyone can experience the ubiquitous intelligent life.

　　The official release of Xiaomi SU7 also marks the new stage of Xiaomi’s strategy of "people, cars and homes are all ecological" from "complete closed loop" to "full opening", which is also an important milestone for Xiaomi to make steady progress and strive forward in 2024.

　　In the three years since it was announced to build a car, Xiaomi has achieved a qualitative change in comprehensive strength, and its underlying capabilities such as R&D, organization, talents, processes and informatization have been greatly enhanced, and its ability to resist risks has been qualitatively improved. Among them, by the end of 2013, the global sales volume of Xiaomi’s smart phones remained in the top three in the world for 14 consecutive quarters, the monthly active users of mobile phones reached 641 million, the number of connected devices on the AIoT platform reached 740 million, and the cash reserve increased by 30 billion yuan compared with three years ago, reaching 136.3 billion yuan, a record high, laying a solid foundation for the automobile business to be ready and the "all-people, cars and homes" to be fully launched.

　　In addition, Xiaomi firmly promotes the steady landing of the goal of the new decade-investing in the underlying core technology on a large scale and striving to become a global leader in a new generation of hard-core technology. For example, Xiaomi’s total R&D investment in 2023 reached 19.1 billion yuan, up 19.2% year-on-year, and it is expected to exceed 24 billion yuan this year. At the same time, the number of R&D personnel in Xiaomi reached 17,800, accounting for 53% of the total number of employees.

　　It is worth mentioning that in defining the overall strategy of "the whole ecology of people, cars and homes", Xiaomi also defined six sub-strategies, including high-end strategy, industrial capability leading strategy, OS strategy, AI strategy, chip strategy and new retail strategy, to further consolidate the development potential of Xiaomi’s continuous leap forward.

　　[Illustration of car home New Car] At the 2024 Beijing Auto Show, Guoya, a large car owned by Hongqi, was officially unveiled, showing Hongqi’s understanding of Chinese luxury. The new car has been declared and will be equipped with a 3.0T oil-electric hybrid system or a 4.0T oil-electric hybrid system. Among them, the maximum power of 3.0T engine is 290kW, and that of 4.0T engine is 360kW.. Let’s take a look at the experience of this red flag brand flagship large car through the real shot of the auto show!

● The design is elegant and elegant.

　　In appearance, the new car is different from the previous Hongqi model in design level, incorporating more rounded line designs to create a more stretched visual effect.

　　In the front part, the new car incorporates a lot of chrome-plated materials, and the large-size straight waterfall grille design has a strong visual impact. The hollowed-out design around the front of the new car is quite unique, and the lower air intake grille is decorated with a bit of chrome, and the details are full. There are feather patterns on both sides of the lower air intake grille, and the design style is quite unique.

　　The headlight group of the new car adopts a rounded outer contour, and the lamp holder with lens inside is in a vertical layout. The interior detail design of the headlight group lamp cavity is extremely exquisite, and the unique texture design presents a diamond-like shine in the light.

　　Guoya’s headlights integrate the megapixel DLP projection function, which can realize the functions of road sign reminder, pedestrian accurate reminder, road information projection and so on. Similar headlight DLP projection function has become a common configuration in some high-end cars recently. These models include Wenjie M9 () and Zhiji L7.

　　Guoya has adopted the design of lifting scale, which can be tilted forward by 23.5 degrees. This angle represents the tilt angle of the main axis of the earth, which has been pointing to Polaris for thousands of years, highlighting the exploration and thinking of the vast Milky Way by the Chinese civilization for 5,000 years.

　　When the angle of view comes to the side of the car body, the straight shoulder line and waistline of the new car highlight the feeling of smooth style. The chrome-plated decorative strip above the threshold rises slightly and extends to the rear of the car, adding a proper sense of movement to Guoya’s side. The traditional door handle design is very harmonious on the car of Guoya. Moreover, the door handle is also designed with exquisite grid texture, which shows exquisiteness and luxury.

　　Guoya has a length, width and height of 5353x1998x1511mm and a wheelbase of 3260mm, respectively, reaching the level of large cars. The new car has two kinds of cockpit layouts: four doors, five seats and four doors, four seats. Among them, the rear row of four seats adopts the through-type central armrest design, which is more business style.

　　The red flag decoration on the fender integrates a camera, which must be used as an environmental recognition camera in the driver assistance system.

　　The 20-inch aluminum alloy rim with dense spokes looks rich in business atmosphere, and the sunflower logo in the center is quite conspicuous, and the details are portrayed in place. Matching with the rim is a PremiumContact C tire with the specification of 275/40 R20.

　　The golden sunflower pattern here symbolizes harmony and prosperity, and represents the perfect integration of the top craftsmanship of Hongqi brand and the Millennium civilization of China.

　　Guoya’s rear design is simple, round and elegant. The taillight design is derived from the palace lantern shape, and the decorative strip shape is taken from the eaves of the ancient Chinese palace, which shows nobility and dignity. The horizontal chrome trim strip on the tailgate and the chrome trim strip at the exhaust port of the rear bumper well balance the visual height of the rear, and further enrich the layering of the rear design.

　　On February 1st at 1 am, the Mercedes-Benz 2024 GLE was officially unveiled, along with the new GLE Coupe and AMG GLE models. The new car has been slightly upgraded in terms of appearance, configuration and power, and will continue to be produced at the factory in Tower City, USA.

　　The most obvious change in the 2024 GLE is the design of the headlights and lower bumper. The daytime running lights are changed from the iconic "double L" shape to a dot matrix design, which is similar to the new Mercedes-Benz GLC. In addition, the details of the middle net and the front bumper are adjusted to make the whole more sporty.

　　The side of the new car has not changed much. The rear of the car has been adjusted for the shape of the taillights. The light print forms two horizontal long strips, while on the GLE Coupe, it is the design of two horizontal light strips, and the visual effect after lighting is more prominent.

GLE 53 COUPE

GLE 63 S

　　The appearance changes of the AMG GLE 53 and 63 S models unveiled together this time are basically the same as those of the ordinary version. In addition, they have been replaced with AMG’s exclusive grille, side skirt, skirt and other shapes, and more aerodynamic components have been added, making the whole more aggressive.

　　The new car uses the same steering wheel as the GLS and S-class models. In addition, the configuration has been upgraded, equipped with the latest Mercedes-Benz MBUX system, and the automatic speech recognition capability has been upgraded. The new car also supports the latest driving auxiliary features, including active steering assistance, automatic parking, and transparent engine cover.

　　The 2024 Mercedes-Benz GLE is fully electrified, and all models are equipped with a 48V light hybrid system except for plug-in models. Among them, the entry-level GLE 350 will use a combination of 2.0T + 48V, with a maximum engine horsepower of 255 horsepower; GLE 450 will be equipped with a combination of 3.0T + 48V motors, of which the maximum engine horsepower is 375 horsepower; GLE 580 uses a combination of 4.0T twin-turbo V8 engine + 48V motor, with a maximum horsepower of 510 horsepower. GLE 53 is equipped with a combination of 3.0T + 48V, with a maximum engine horsepower of 429 horsepower, GLE 63S is equipped with 4.0TV8 + 48V, the maximum engine horsepower is 603 horsepower, and the 48V motor can provide an additional 21 horsepower.

　　The plug-in hybrid version of the GLE 400e will use a combination of 2.0T engine and motor, of which the maximum engine power is 252 horsepower, the maximum motor power is 136 horsepower, the system comprehensive power is 381 horsepower, the comprehensive torque is 600 Nm, the battery capacity is 31.2kWh, the pure electric cruising range can reach 107km (WLTP conditions), and the 0-100km/h acceleration time is 6.1 seconds. (Mercedes-Benz cars, for pictures)

As the weekend approached, the sun shone through the windows on the living room floor, and the family sat together, enthusiastically discussing the upcoming self-driving tour plans. The children excitedly talked about where they wanted to go, and the parents were thinking about how to choose a suitable car that would not only meet the needs of the whole family, but also make the journey more comfortable and enjoyable. Just then, the blue electric E5 PLUS entered their field of vision.

On September 26th, the highly anticipated mid-size plug-in SUV officially opened for pre-sale. For this ordinary family, price is one of the important factors they consider. The pre-sale price range of the Blue Electric E5 PLUS is 109,800-119,800, which is very affordable. At this price point, it has many surprising highlights.

To be honest, the moment I saw the Blue Electric E5 PLUS, I was attracted by its atmospheric appearance. The spacious space in the car is even more eye-catching. As a medium-sized SUV for family users, the Blue Electric E5 PLUS has a wheelbase of 2785mm, a space conversion rate of 90.3%, and a room acquisition rate of 66.4%. The design of "Big Five Seats, Enjoy Seven Seats" makes family travel more flexible and changeable.

Sitting in the car, the comfortable seats make people feel more comfortable. The soufflé seats in the front row are designed with 8 layers of comfortable stacking, bringing a comfortable experience like sitting in the cloud. The main and passenger seats are equipped with electric adjustment and ventilation heating functions to meet the needs of different seasons. The largest 13 speakers in the same level create sky surround sound, making the cockpit turn into a Live House in seconds. 15.6-Inch full high definition floating central control screen, smooth operation, with HUAWEI HiCar 4.0 smart technology cockpit, to achieve seamless switching between mobile phones and cars.

In terms of power and battery life, the Blue Electric E5 PLUS is equipped with DE-i super electric hybrid system, with the strongest peak power of 160kW in the same class, peak torque of 330N.m, and zero hundred acceleration in only 7.8 seconds. The 165km pure electric battery life (CLTC) makes it possible to commute "0" fuel consumption every day, and there is no need to worry about long-distance travel. The only FSD suspension adaptive adjustment system in the same class brings the most stable handling and improves driving comfort. Whether it is a flat highway or a rough mountain road, the Blue Electric E5 PLUS can easily handle it, bringing them a safe and comfortable driving experience.

In my opinion, the Blue Electric E5 PLUS offers a very cost-effective choice for home users with its excellent performance, affordable price and rich configuration. It not only meets the various needs of family travel, but also brings users a more comfortable and convenient driving experience. I believe that in the future, the Blue Electric E5 PLUS will become a travel partner for many families, accompanying them through every beautiful journey. If you also want to buy a family car, you may wish to learn about this car.

Welcome to the Autohome Beijing promotion channel, we bring you the latest car market trends. At present, the high-profile Geely model is launching a major promotion, aiming to provide consumers in the Beijing area with more attractive car buying options. It is understood that the discount range can reach up to 14,000 yuan, further lowering the already quite affordable minimum selling price to only 60,800 yuan. If you are interested in this popular small SUV, be sure to click "Check the car price" in the quotation form to lock in this rare car buying opportunity and strive for higher preferential treatment.

In terms of appearance, Geely Binyue has absorbed the new design language of the Geely brand. The front face design is unique. The large air intake grille complements the sharp LED headlight group to create a strong visual impact. The overall style is dynamic, the lines are smooth, and the body proportions are coordinated, showing the fashionable atmosphere of urban youth. Whether it is the detail processing or the overall shape, it reflects Geely’s accurate grasp of the aesthetics of young users.

Colorful’s unique body profile is outlined by delicate side lines. Its body size is 4330mm x 1800mm x 1609mm, and the wheelbase reaches 2600mm, reflecting good space utilization and driving stability. The front and rear wheel tracks are 1551mm and 1562mm respectively, ensuring excellent driving performance and handling experience. The tire size is 215/65 R16, and it is matched with a delicate wheel design, which not only enhances the visual effect of the vehicle, but also ensures the grip and comfort during driving.

In terms of the interior, Colorful shows a modern and practical fusion style. It adopts a delicate plastic steering wheel with manual up and down adjustment function to ensure that the driver has a comfortable grip. The 8-inch central control screen is clear and easy to operate, and it integrates multimedia functions. USB and Type-C interfaces are distributed in the front and rear rows, which is convenient for passengers to connect devices at any time. In terms of seats, leather and fabric are mixed and matched materials, which makes it comfortable to sit. The main seat supports front and rear adjustment, backrest adjustment and high and low adjustment. The sub-seat also provides front and rear adjustment and backrest adjustment to meet the needs of different passengers. The rear seats support proportional reclining, making space utilization more flexible. The overall interior design takes into account both practicality and aesthetics, creating a spacious and comfortable interior environment for passengers.

The car is equipped with a 1.5L displacement four-cylinder engine with a maximum power of 93 kilowatts, providing 126 horsepower to the vehicle. This engine, coupled with a 5-speed manual transmission, ensures smooth handling and proper power output during driving.

All in all, the Autohome owner’s evaluation of Geely Binyue can be said to be highly praised. The stylish and atmospheric appearance and user-friendly operating system he mentioned undoubtedly add to the driving experience. This model not only meets his aesthetic needs, but also provides a convenient operating environment, making driving more handy. For those who pursue personalization and practicality, Geely Binyue is undoubtedly a high-quality choice worth considering.

　　A few years ago, when the first generation was born, the avant-garde style was unacceptable to many people, and the much-criticized appearance continued until the second generation of the product. However, it is said that time will dilute everything, and this sentence is most appropriate for the Cayenne. By the time the new third-generation product was launched, the reviews had changed from ugly to beautiful, and consumers fully accepted the product.

　　For a traditional sports car manufacturer, Porsche’s Cayenne is a bit unreasonable, but the company’s performance proves that this concept is very correct. It is with this model that Porsche has become the most profitable manufacturer, and it once wanted to swallow the Volkswagen elephant. Of course, it doesn’t matter who ate who later. It is an indisputable fact that the Cayenne has become famous.

　　The new generation of Cayenne still uses the platform of the Q7, and it is with this excellent platform that the Cayenne can have outstanding strength. The length of the new Cayenne has increased by 5 cm and 4.2 cm, which results in a more spacious ride space, especially the rear seats, which can be adjusted forward by 18 cm, which greatly enhances the practicality of the trunk behind.

　　Let’s go back and talk about the appearance. The first generation of Cayenne should leave a mellow impression in our minds, while the second generation has added a bit of toughness and more fierceness to this foundation. Moving to the third generation of products, the designer has made some major moves, but the overall shape is highly relevant to the second generation or even the first generation. This is the role of family style.

　　The intake grille is lower and has a certain curvature. The bumper intake is changed from the original square to a trapezoidal shape. The engine cover is increased into two, and the middle is raised upward, providing more space for the engine hidden below. In the design of the tailgate, the new car has increased the curvature of the tailgate to make it look more lightweight. On the side lines, the power of the new Cayenne is strengthened by a more prominent sculptural waist line.

　　In terms of weight, the new Cayenne’s engine cover, doors, front bumper, and other parts are heavily made of aluminum alloy, which reduces the weight by about 200 kilograms, ensuring that the weight of the car is controlled at about 2.3 tons with more configuration. The lighter weight also brings lower fuel consumption.

In the automotive industry, there is a business strategy called "having more children makes it easier to fight."

At most, such as Volkswagen, which owns seven passenger car brands: Volkswagen, Skoda, Jetta, Audi, Porsche, Bentley and Lamborghini. Traditional car companies hope to achieve crowd refinement, expand price bands and increase premiums in this way.

One trivia is that the car company with the most passenger car brands in the world today is not Volkswagen, but Geely. There are eight brands under Geely, Geometry, Lynk & Co, Proton, Extreme Krypton, Lotus, Volvo and Polaris.

This imitation business strategy is the result of Geely’s capital transfer over the past ten years.

But in the generational transformation of vehicle electrification and intelligence, "having more children and fighting" no longer seems to be the only effective way to sign. Tesla and BYD both use a single brand to achieve their leading position in the new energy market.

In contrast, Geely will sell 329,000 new energy vehicles in 2022, a quarter of Tesla’s and a sixth of BYD’s.

Of course, only two years have passed since the outbreak of the new energy market, and the current sales data cannot anticipate the future of a car company. In fact, Geely still maintains a certain sales growth rate and technical reserves. But more general voices believe that Geely, which is good at capital operation, may be too slow.

In 2022, although Geely’s new energy vehicle sales increased by three times compared with the previous year, the penetration rate was still only 23%, lower than 27% of the industry market.

Even critics place the blame on the strategy of "having more children and fighting", arguing that Geely has too many brands to focus on, and has invested in many companies but cannot provide synergies for new energy products.

But the launch of the Galaxy series on February 23 meant that Geely did not concede to criticism.

Sell the car for a higher price

For Geely, the only drawback of new energy may be the failure to achieve leapfrog growth through asset acquisitions.

In the era of fuel vehicles, Geely achieved triple rewards in terms of brand, technology and finance through the acquisition of Volvo, such as the birth of Lynk & Co and the vast SEA architecture jointly developed with Volvo, which helped Geely smoothly move up the price band of fuel vehicles.

But the new energy market did not give Geely such an opportunity, so that after BYD completed its conquest of the new energy market, Geely could only follow suit, trying to ensure that it did not fall behind, rather than waiting for an opportunity to overtake.

In 2021, Geely’s bicycle price, which has been stable for many years, finally rose. By last year, it was close to the 100,000 mark. It seems that it is only a matter of time to break through. But in the same period, BYD has raised the price of bicycles to 190,000 by selling new energy vehicles.

The failure of the first Blue Geely operation was attributed to the immature external environment of historical timing and strategic conditions, but in fact Geely missed the best window for the development of new energy.

Wang Chuanfu has a point of view on new energy vehicles. He believes that the first half is electrification and the second half is intelligence. The new "two blue Geely action plans" proposed by Li Shufu in 2021 actually put the first and second halves together:

1. Mainly focus on energy-saving and new energy vehicles.

2. Develop pure electric smart vehicles and create a new brand of pure electric vehicles.

After that, Geely began to fundamentally change its new energy strategy.

First launched the polar krypton, into the high-end new energy market above 300,000, and then through the maple leaf transform rui blue set foot in the power exchange market, and tried to make geometry into a new energy brand, while in the technical route layout plug-in, oil and electricity, pure electricity, power exchange, extended range and so on.

And the geometric representation can be called a 180-degree transformation.

In 2020 and 2021, the total number of geometric sales was only 39,300, which is a typical high-drive low-go, and even half of them were digested by Geely’s internal travel platform and flowed to the online car-hailing market.

But in 2022, Geometry suddenly broke out, and the annual shipment reached 149,000 vehicles. Geometry A/C became the main sales force, and two new products were launched: the new G6 and M6 equipped with Hongmeng cockpit.

However, in 2023, geometric sales will decline rapidly, and even the monthly sales of the new G6 and M6 are only 50 units.

Looking at it now, the fatal injury of geometry is not the oil-to-electricity conversion that the outside world says. As a transitional technology, oil-to-electricity is indeed at a disadvantage in the face of pure electric architecture, but influenced by price and policy, rational consumption of oil-to-electricity is not useless, which can be seen from the hot sales of geometry A/C last year.

The real problem with geometry is the confusion of positioning, and further, Geely’s strategic swing in the new energy market.

In the price range of 39,900-189,800 yuan, Geometry has 6 products on sale, covering the market of minicars, small cars and compact SUVs. In fact, Geometry has also launched a small car EX3 Kung Fu cow before, but it was discontinued after only three months, and consumers are still protecting their rights.

For a pure electric brand that focuses on the mid-to-high-end market, such a product configuration cannot convince consumers to buy at a premium. And Geely’s strategic swing is also reflected in the arrangement of internal brands.

After the Galaxy, Geometry will be dominated by the sub-150,000 market, which is equivalent to putting a spell on the Geometry G6 and M6, which are either reduced in price or discontinued. If you look at the sales volume, it seems that Geely does not plan to sell too much.

The Galaxy series, which was rumored to have been finalized by Geely a month before its release, was rather hasty.

But relative to the geometry brand, the Galaxy series positioning is relatively clearer, the first new car 200,000 starting price basically locked down the possibility of price. The product is also a new technology, hybrid for Thor, pure electricity is based on the vast architecture, and geometry is simply the difference between the son and the son.

After completing the basic layout of the new energy market, what awaits Geely next is the market test.

Galaxy L7 has no surprises

In 2022, although Geely has made a breakthrough in the new energy market, the sales gap between BYD and Tesla is still relatively large, and accelerating the transformation has become a thing that Geely itself and the outside world are looking forward to.

To this end, Geely set a sales target of 1.65 million vehicles for the whole year, among which new energy should achieve double growth.

The good news is that in the price range of 20-300,000 yuan, there is still a large incremental space for new energy vehicle sales, and the penetration rate of independent brands is low. Geely is expected to usher in an increase in the share of new energy vehicles as a breakthrough point.

In addition, the emergence of the Galaxy series also has the opportunity to become a replacement brand for Geely’s existing customers in the mid-to-low-end market.

Such as Emgrand and Boyue flagship models with good market reputation, the original customers themselves have the demand for replacement and upgrading, and Geely has a new product line to meet the demand for consumption upgrading.

But the debut model of Geely Galaxy L7 on the 23rd did not offer many surprises.

Although Geely’s official statement is to use a new design language, the car blogger still gave this evaluation after the experience:

The profile photo of the Galaxy L7 cannot be said to have nothing to do with the Boyue L, only that it is exactly the same.

The size and wheelbase of the two models are also similar, and some netizens pointed out that the Galaxy L7 is the HiP version of the Boyue L, with a different interior.

The design style of the Galaxy L7 is still unknown, but what ultimately determines its success lies in more critical performance and technology, such as the power, intelligence, and safety that were highlighted at the launch.

These will take time to be validated by the market and consumers. The current question is: Why is the first model of the Galaxy series electric?

Even according to Geely’s official information, the main selling model in 2022 should be the electric hybrid L series. Although the pure electric E series will launch three products, the first product, E8, will not be delivered until the fourth quarter of this year.

The answer is not surprising, after all, Geely also lacks popular models in the hybrid market.

Several of Thor’s leading hybrids – the Starry L Thor Hi F, the Starry L Extended Range Electric Edition and the Emgrand L Hi-P – have fallen short of expectations, with the top-selling hybrid, the Lynk & Co 09 EM-P, selling just 1,119 units in December.

In comparison, BYD’s cumulative sales of plug-in hybrid models reached 946,000 last year, an increase of 246.7% year-on-year.

And, compared to the pure electric market, Geely has a better brand and technology accumulation in the hybrid market. There are also some voices speculating that Geely’s new energy strategy may need to change again.

On February 7 this year, Li Xiang mentioned on social media that BYD, Great Wall and Geely were using extended-range electric vehicles. However, the Geely Galaxy L7 had not been launched at that time, and Li Xiang’s basis should be last year’s Xingyue L extended-range electric version.

In fact, Geely’s recent marketing trend has begun to shift towards extended-range electric, eventually choosing the relatively new but vague definition of "electric hybrid".

And according to Geely, new energy vehicles are difficult to sell with fuel vehicles, which will also pose a great challenge to the sales team. Geely Automobile has reorganized its internal organizational structure and divided it into Jixing Division, Galaxy New Energy Division, and Geometry Pure Electric Brand Division, which focus on fuel vehicle sales.

In fact, Geely’s reform of channels began last year. However, after the launch of the Galaxy series, Geely made up its mind to solve the problem of price overlap and left-right interaction caused by the same store sales of fuel vehicles and new energy vehicles at the end point.

According to the data, Geely’s channel reform will be rolled out in March, and 300 + independent channels will cooperate when new products are launched in May/June.

Geely dare not take risks

For Geely, the new energy market may enter a price war era, which is not good news.

Although there has been a significant reduction in raw material costs, supply chain costs, and economies of scale, competitors’ business strategies may be encroaching on this part of the effort.

Geely’s pure electric models are now barely popular Geometry and Extreme Krypton. Geometry sold 149,000 vehicles last year, and Extreme Krypton delivered 72,000 vehicles throughout the year with a single model, Extreme Krypton 001. In January this year, Geometry and Extreme Krypton sold 5,825 and 3,116 vehicles respectively, accounting for 81.05% of Geely’s total sales of new energy vehicles.

Now that the Galaxy series is released, the fate of Geometry has been determined, mainly targeting the pure electric market below 150,000. Considering Geely’s overall gross profit level, Geometry is unlikely to wait for the vast structure of SEA, and the future will be based on low-cost small cars or mini cars.

This may be another reason why the first model of the Galaxy series is not purely electric.

In the pure electric market, 20-300,000 price range, Geely to face the opponent is BYD Han, Tesla Model 3. And in the hybrid market, with the Galaxy L7 is BYD Song PLUS DM-i.

This also indirectly shows that Geely’s second blue operation began to become cautious, starting with mature hybrids and then gradually attacking pure electricity.

Moreover, compared with the scale effect and vertical integration, Geely is still far behind the top in the new energy market. At the same time, the new energy market is expected to break away from explosive growth and return to normal this year, and the growth rate may drop below 30%, which means that the new energy players in the market are beginning to enter the "knockout stage" and fight to the death for share. This competition has already begun at the beginning of the year – Tesla’s price war.

On the other hand, Geely itself also has to consider the financial situation. In the first half of 2022, JK recorded 760 million loss, while Geely Automobile’s net profit was 1.55 billion yuan in the same period. If it invests in Galaxy series pure electric products on a large scale, the net profit will be further eroded.

Therefore, for Geely, choosing the plug-in hybrid Galaxy L7 as the first model is a relatively safe solution. But the bad news is that in the 15-300,000 pure electric market, Geely still has no ace.

epilogue

For the past 25 years, Geely has represented a survival model for China’s own automakers, relying on capital acquisitions to fuel sales growth.

Starting with the $1.80 billion acquisition of Volvo in 2010, Geely has now become a shareholder of world-class car companies such as Proton, Daimler, Lotus, and Aston Martin after 12 years. Some people say that "a history of Geely’s automobile development hides half of the history of capital mergers and acquisitions."

It is undeniable that capital operation has brought real money to Geely, both in terms of brand and technology. But at the same time, the survival rule of "borrowing chickens and laying eggs" is also engraved in Geely’s genes.

The consequence is that Geely lacks the will to self-innovate. When the entire industry is moving towards electrification and intelligence, Geely still cannot throw away the glory of the era of fuel vehicles and adheres to the concept of "coexistence of traditional cars and electric vehicles".

What follows is that the comparison between the two old and new independent brothers continues, and they also need to touch more stones and cross more rivers.

Special statement: This article is authorized by the cooperative media to reprint the DoNews column. The copyright of the article belongs to the original author and the original source. The article is the author’s personal opinion and does not represent the position of the DoNews column. Please contact the original author and the original source for authorization for reprinting. (If you have any questions, please contact idonews@donews.com)

China News Service, Beijing, June 17 (Liu Yue) "Is this a ticketing website or the scene of the Golden Melody Awards?"

In 2024, the "concert economy" continued to become a new flashpoint in the domestic cultural tourism circuit. From Andy Lau, Jacky Cheung, Li Hechen, Ren Xianqi, to Jay Chou, Jolin Tsai, Eason Chan, and Wang Xinling, most of the Hong Kong and Taiwan music circles came to the mainland to hold concerts.

Netizen ridicule: Those people in the headphones are now singing in front of me. Not only my youth, but also my parents’ youth.

Andy Lau 2024 Tour Poster

Hong Kong and Taiwan singers gather on the mainland to set off a nostalgic storm

On June 15, Beijing fans welcomed Karen Mok and Xin Xiaoqi, who sang at the same time at the Bird’s Nest and the National Stadium, less than two kilometers away.

According to the reporter’s incomplete statistics, looking across the country, nearly 20 Hong Kong and Taiwan artists chose to perform on June 15: Miriam Yang in Tianjin, Jolin Tsai in Taiyuan, Deng Ziqi in Qingdao, Su Youpeng in Xi’an, Wang Xinling in Changsha, Cai Jianya in Hangzhou… The last "gathering pageant" was born on April 20 – this day was nicknamed "Concert Day" in China by netizens. On that day, more than 30 concerts were held in cities across the country, including five in Shanghai, namely Zhang Xinzhe, Xu Huaiyu, New Pants, Luo Dayou, Xin Orchestra, and the content of Hong Kong and Taiwan singers was extremely high.

In the first half of 2024 alone, more than 30 well-known singers from Hong Kong and Taiwan sang in the mainland, and in the second half of the year, there were also many heavyweights such as Twins and Power Trains. From the 1960s to the 1990s, the "youth memories" of several generations in the mainland have crossed the ocean, blowing up bursts of nostalgia, and many "famous scenes" have been born at the same time:

Shaoxing, Zhejiang, Ren Xianqi "conducted" the audience to sing "Ronin Love Song", laughing "It turns out that this is the feeling of Teacher Wubai’s concert"; Hefei, Anhui, heckled "refund" on the spot, Pan Weibai incarnated as a supernumerary member of "Deyun Club" and "competed with the audience"; "Yitian" Sanmei Gao Yuanyuan, Chen Zihan, and Chen Xiuli gathered at the scene of Su Youpeng’s concert in Beijing, and the "Wuji brother" on the stage said: God, have all the "love debts" I owe come today?

In the background of the concert, Su Youpeng and "Yitian Sanmei" took a group photo. Picture source Chen Zihan Weibo

In addition, there were the usual unsmiling "Wang Xinling boys" who waved pink glow sticks, their faces sweetly "doo doo doo doo doo doo doo"; "Brother Jay, you are like a star, like the sun, always here", a sincere confession from male fans moved Jay Chou to tears… and female fans were busy saving money, after all, Andy Lau was coming in the second half of the year.

Jacky Cheung cancelled the performance due to illness, and Wang Xinling burst into tears at the scene

From July 2024, Andy Lau will hold a tour in Shanghai, Hangzhou, Guangzhou and other places. While happy, fans warmly remind: Andy is 62 this year, don’t keep going, after all, another of the Four Heavenly Kings fell ill some time ago.

On June 7, Jacky Cheung’s concert tour was temporarily cancelled. He apologized to his fans, saying that he was confirmed to be infected with RSV (respiratory syncytial virus) and that his throat could not make normal sounds. He admitted that RSV was originally a disease that children were prone to: "Probably because I am 60 +, it is said that as I get older, I will slowly become a child, so I am infected."

This is the second time this year that Jacky Cheung has cancelled a concert in Shanghai due to illness after he was infected with COVID-19 in March. According to Taiwanese media reports, after a week off, Jacky Cheung arrived in Taipei on June 13 and continued his tour on the 14th. Therefore, some netizens expressed concern: Is Xueyou brother too "hard"?

It is reported that Jacky Cheung’s "60 +" tour started in Macau in June last year, and more than 100 concerts have been held so far. According to the ticketing website, Jacky Cheung will hold 12 concerts in Hangzhou from July to August. Although the strength of the king cannot be denied, the intensive singing after the recovery of the serious illness, combined with the hot weather in Hangzhou, may not even be able to bear the devil’s itinerary.

Jacky Cheung "Three additional sessions" poster

Jacky Cheung was not an exception. At the Dalian concert on January 7, Wang Xinling suddenly lost his voice and apologized on the spot, saying that he was too tired recently and had a problem with his voice. On January 19, Eason Chan started singing in Xiamen, and because his voice was slightly hoarse, he apologized to the fans on the spot: "I contracted some bacteria a while ago, sorry today."

On May 25, Eason Chan announced at a concert in Hangzhou that the 101st concert would not be held as scheduled due to the loss of his voice. He bowed and wiped away his tears and cried, and then posted Weibo to apologize again, "I really want to spend these three hours with you, but the doctor’s suggestion is that my vocal cords must rest."

Hong Kong and Taiwan singers go two-way with cultural tourists from all over the world

Behind the "non-stop" tour of the mainland by Hong Kong and Taiwan singers not only reflects the fans’ recollection of their youth, but also highlights the increasingly frequent folk cultural exchanges between the mainland and Hong Kong and Taiwan.

In addition, the "lively singing" cannot be separated from the stability and improvement of the mainland performing arts market. On May 7, the China Performance Industry Association released a briefing on the national performance market during the "May Day" holiday. The briefing said that during the "May Day" holiday, the number of large-scale concerts, the average box office and the number of spectators increased significantly compared with the same period last year, and the market supply and demand were booming. Data show that during the "May Day" holiday, there were 184 large-scale commercial performances with more than 5,000 people across the country, an increase of 14.49% year-on-year; box office revenue was 1.153 billion yuan, an increase of 78.48% year-on-year; unique viewers 2.6029 million, an increase of 66.35% year-on-year.

Jay Chou thanked Hangzhou fans on his personal social media. Social media screenshots

Not only that, the performance products have become a big "sharp weapon" for "literature" and "tourism" to go in both directions. According to the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism, according to preliminary calculations, the Hangzhou Station of Jay Chou Carnival World Tour directly drove the consumption of Hangzhou culture and tourism 1.316 billion yuan, of which foreign audiences contributed as much as 68.1% of the consumption.

In addition, according to the statistics of the Hangzhou Tourism Economics Laboratory, from April 18 to 21, Hangzhou received 4.722 million foreign tourists, with an average of 1.1805 million people per day, the highest since April. It is no wonder that Jay Chou is nicknamed "floating GDP" after singing a "small long holiday" in four days.

Of course, the two-way travel between Hong Kong and Taiwan singers and cultural tourists from all over the world does not stop there – Ren Xianqi clocks in Hefei famous attractions; Eason Chan asks netizens to recommend Ningbo authentic food; Wang Xinling searches for "Xia Yuhe" in Jinan Daming Lake Citywalk; from Guizhou tie-dyeing to Quanzhou dripping beast, Cai Yilin uses the concert vlog form to continue to promote intangible cultural heritage culture in various places…

Cai Yilin experiences Guizhou intangible cultural heritage tie-dyeing. Picture source Cai Yilin Studio Weibo

Cross-strait cultural exchanges are important. Since the beginning of this year, the hit drama "Flowers" has been popular in Hong Kong and Taiwan. Recently, actor Hu Ge visited Taiwan, and the short 22-hour trip caused a heat wave on the island. "We are indistinguishable from each other" in the mouth of "Bao Zong" has been quoted and recognized by a large number of young people on the island.

It can be seen that the sons and daughters of China have the same heart and origin, empathy and resonance. The collision of cultures has broadened the boundaries of the consumption potential of urban cultural tourism. Under the appearance of the continuous hot star performance market, the pace of economic growth is in a hurry, and the emotional links between people may as well flow. (End)