Detailed adjustment/introduction of 48V light hybrid system 2024 Mercedes-Benz GLE family officially released

  On February 1st at 1 am, the Mercedes-Benz 2024 GLE was officially unveiled, along with the new GLE Coupe and AMG GLE models. The new car has been slightly upgraded in terms of appearance, configuration and power, and will continue to be produced at the factory in Tower City, USA.

Detailed adjustment/introduction of 48V light hybrid system 2024 Mercedes-Benz GLE family officially released _fororder_image001

  The most obvious change in the 2024 GLE is the design of the headlights and lower bumper. The daytime running lights are changed from the iconic "double L" shape to a dot matrix design, which is similar to the new Mercedes-Benz GLC. In addition, the details of the middle net and the front bumper are adjusted to make the whole more sporty.

Detailed adjustment/introduction of 48V light hybrid system 2024 Mercedes-Benz GLE family officially released _fororder_image002

  The side of the new car has not changed much. The rear of the car has been adjusted for the shape of the taillights. The light print forms two horizontal long strips, while on the GLE Coupe, it is the design of two horizontal light strips, and the visual effect after lighting is more prominent.

Detailed adjustment/introduction of 48V light hybrid system 2024 Mercedes-Benz GLE family officially released _fororder_image003

GLE 53 COUPE

Detailed adjustment/introduction of 48V light hybrid system 2024 Mercedes-Benz GLE family officially released _fororder_image004

GLE 63 S

  The appearance changes of the AMG GLE 53 and 63 S models unveiled together this time are basically the same as those of the ordinary version. In addition, they have been replaced with AMG’s exclusive grille, side skirt, skirt and other shapes, and more aerodynamic components have been added, making the whole more aggressive.

Detailed adjustment/introduction of 48V light hybrid system 2024 Mercedes-Benz GLE family officially released _fororder_image005

Detailed adjustment/introduction of 48V light hybrid system 2024 Mercedes-Benz GLE family officially released _fororder_image006

  The new car uses the same steering wheel as the GLS and S-class models. In addition, the configuration has been upgraded, equipped with the latest Mercedes-Benz MBUX system, and the automatic speech recognition capability has been upgraded. The new car also supports the latest driving auxiliary features, including active steering assistance, automatic parking, and transparent engine cover.

  The 2024 Mercedes-Benz GLE is fully electrified, and all models are equipped with a 48V light hybrid system except for plug-in models. Among them, the entry-level GLE 350 will use a combination of 2.0T + 48V, with a maximum engine horsepower of 255 horsepower; GLE 450 will be equipped with a combination of 3.0T + 48V motors, of which the maximum engine horsepower is 375 horsepower; GLE 580 uses a combination of 4.0T twin-turbo V8 engine + 48V motor, with a maximum horsepower of 510 horsepower. GLE 53 is equipped with a combination of 3.0T + 48V, with a maximum engine horsepower of 429 horsepower, GLE 63S is equipped with 4.0TV8 + 48V, the maximum engine horsepower is 603 horsepower, and the 48V motor can provide an additional 21 horsepower.

Detailed adjustment/introduction of 48V light hybrid system 2024 Mercedes-Benz GLE family officially released _fororder_image007

  The plug-in hybrid version of the GLE 400e will use a combination of 2.0T engine and motor, of which the maximum engine power is 252 horsepower, the maximum motor power is 136 horsepower, the system comprehensive power is 381 horsepower, the comprehensive torque is 600 Nm, the battery capacity is 31.2kWh, the pure electric cruising range can reach 107km (WLTP conditions), and the 0-100km/h acceleration time is 6.1 seconds. (Mercedes-Benz cars, for pictures)

Blue Electric E5 PLUS starts pre-sale, a new choice for family travel, and the price is close to the people

As the weekend approached, the sun shone through the windows on the living room floor, and the family sat together, enthusiastically discussing the upcoming self-driving tour plans. The children excitedly talked about where they wanted to go, and the parents were thinking about how to choose a suitable car that would not only meet the needs of the whole family, but also make the journey more comfortable and enjoyable. Just then, the blue electric E5 PLUS entered their field of vision.

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On September 26th, the highly anticipated mid-size plug-in SUV officially opened for pre-sale. For this ordinary family, price is one of the important factors they consider. The pre-sale price range of the Blue Electric E5 PLUS is 109,800-119,800, which is very affordable. At this price point, it has many surprising highlights.

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To be honest, the moment I saw the Blue Electric E5 PLUS, I was attracted by its atmospheric appearance. The spacious space in the car is even more eye-catching. As a medium-sized SUV for family users, the Blue Electric E5 PLUS has a wheelbase of 2785mm, a space conversion rate of 90.3%, and a room acquisition rate of 66.4%. The design of "Big Five Seats, Enjoy Seven Seats" makes family travel more flexible and changeable.

autumn

Sitting in the car, the comfortable seats make people feel more comfortable. The soufflé seats in the front row are designed with 8 layers of comfortable stacking, bringing a comfortable experience like sitting in the cloud. The main and passenger seats are equipped with electric adjustment and ventilation heating functions to meet the needs of different seasons. The largest 13 speakers in the same level create sky surround sound, making the cockpit turn into a Live House in seconds. 15.6-Inch full high definition floating central control screen, smooth operation, with HUAWEI HiCar 4.0 smart technology cockpit, to achieve seamless switching between mobile phones and cars.

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In terms of power and battery life, the Blue Electric E5 PLUS is equipped with DE-i super electric hybrid system, with the strongest peak power of 160kW in the same class, peak torque of 330N.m, and zero hundred acceleration in only 7.8 seconds. The 165km pure electric battery life (CLTC) makes it possible to commute "0" fuel consumption every day, and there is no need to worry about long-distance travel. The only FSD suspension adaptive adjustment system in the same class brings the most stable handling and improves driving comfort. Whether it is a flat highway or a rough mountain road, the Blue Electric E5 PLUS can easily handle it, bringing them a safe and comfortable driving experience.

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In my opinion, the Blue Electric E5 PLUS offers a very cost-effective choice for home users with its excellent performance, affordable price and rich configuration. It not only meets the various needs of family travel, but also brings users a more comfortable and convenient driving experience. I believe that in the future, the Blue Electric E5 PLUS will become a travel partner for many families, accompanying them through every beautiful journey. If you also want to buy a family car, you may wish to learn about this car.

Beijing area Colorful price reduction news, discount 14,000! not to be missed

Welcome to the Autohome Beijing promotion channel, we bring you the latest car market trends. At present, the high-profile Geely model is launching a major promotion, aiming to provide consumers in the Beijing area with more attractive car buying options. It is understood that the discount range can reach up to 14,000 yuan, further lowering the already quite affordable minimum selling price to only 60,800 yuan. If you are interested in this popular small SUV, be sure to click "Check the car price" in the quotation form to lock in this rare car buying opportunity and strive for higher preferential treatment.

北京地区缤越大幅降价,优惠1.4万!不容错过

In terms of appearance, Geely Binyue has absorbed the new design language of the Geely brand. The front face design is unique. The large air intake grille complements the sharp LED headlight group to create a strong visual impact. The overall style is dynamic, the lines are smooth, and the body proportions are coordinated, showing the fashionable atmosphere of urban youth. Whether it is the detail processing or the overall shape, it reflects Geely’s accurate grasp of the aesthetics of young users.

北京地区缤越大幅降价,优惠1.4万!不容错过

Colorful’s unique body profile is outlined by delicate side lines. Its body size is 4330mm x 1800mm x 1609mm, and the wheelbase reaches 2600mm, reflecting good space utilization and driving stability. The front and rear wheel tracks are 1551mm and 1562mm respectively, ensuring excellent driving performance and handling experience. The tire size is 215/65 R16, and it is matched with a delicate wheel design, which not only enhances the visual effect of the vehicle, but also ensures the grip and comfort during driving.

北京地区缤越大幅降价,优惠1.4万!不容错过

In terms of the interior, Colorful shows a modern and practical fusion style. It adopts a delicate plastic steering wheel with manual up and down adjustment function to ensure that the driver has a comfortable grip. The 8-inch central control screen is clear and easy to operate, and it integrates multimedia functions. USB and Type-C interfaces are distributed in the front and rear rows, which is convenient for passengers to connect devices at any time. In terms of seats, leather and fabric are mixed and matched materials, which makes it comfortable to sit. The main seat supports front and rear adjustment, backrest adjustment and high and low adjustment. The sub-seat also provides front and rear adjustment and backrest adjustment to meet the needs of different passengers. The rear seats support proportional reclining, making space utilization more flexible. The overall interior design takes into account both practicality and aesthetics, creating a spacious and comfortable interior environment for passengers.

北京地区缤越大幅降价,优惠1.4万!不容错过

The car is equipped with a 1.5L displacement four-cylinder engine with a maximum power of 93 kilowatts, providing 126 horsepower to the vehicle. This engine, coupled with a 5-speed manual transmission, ensures smooth handling and proper power output during driving.

All in all, the Autohome owner’s evaluation of Geely Binyue can be said to be highly praised. The stylish and atmospheric appearance and user-friendly operating system he mentioned undoubtedly add to the driving experience. This model not only meets his aesthetic needs, but also provides a convenient operating environment, making driving more handy. For those who pursue personalization and practicality, Geely Binyue is undoubtedly a high-quality choice worth considering.

A sports car in an SUV, test drive a new generation of Porsche Cayenne

  A few years ago, when the first generation was born, the avant-garde style was unacceptable to many people, and the much-criticized appearance continued until the second generation of the product. However, it is said that time will dilute everything, and this sentence is most appropriate for the Cayenne. By the time the new third-generation product was launched, the reviews had changed from ugly to beautiful, and consumers fully accepted the product.


Autohome Porsche, 2011 Cayenne Turbo


  For a traditional sports car manufacturer, Porsche’s Cayenne is a bit unreasonable, but the company’s performance proves that this concept is very correct. It is with this model that Porsche has become the most profitable manufacturer, and it once wanted to swallow the Volkswagen elephant. Of course, it doesn’t matter who ate who later. It is an indisputable fact that the Cayenne has become famous.


Autohome Porsche, 2011 Cayenne Turbo


  The new generation of Cayenne still uses the platform of the Q7, and it is with this excellent platform that the Cayenne can have outstanding strength. The length of the new Cayenne has increased by 5 cm and 4.2 cm, which results in a more spacious ride space, especially the rear seats, which can be adjusted forward by 18 cm, which greatly enhances the practicality of the trunk behind.


Autohome Porsche, 2011 Cayenne Turbo


  Let’s go back and talk about the appearance. The first generation of Cayenne should leave a mellow impression in our minds, while the second generation has added a bit of toughness and more fierceness to this foundation. Moving to the third generation of products, the designer has made some major moves, but the overall shape is highly relevant to the second generation or even the first generation. This is the role of family style.


Autohome Porsche, 2011 Cayenne Turbo


Autohome Porsche, 2011 Cayenne Turbo


  The intake grille is lower and has a certain curvature. The bumper intake is changed from the original square to a trapezoidal shape. The engine cover is increased into two, and the middle is raised upward, providing more space for the engine hidden below. In the design of the tailgate, the new car has increased the curvature of the tailgate to make it look more lightweight. On the side lines, the power of the new Cayenne is strengthened by a more prominent sculptural waist line.


Autohome Porsche, 2011 Cayenne Turbo


  In terms of weight, the new Cayenne’s engine cover, doors, front bumper, and other parts are heavily made of aluminum alloy, which reduces the weight by about 200 kilograms, ensuring that the weight of the car is controlled at about 2.3 tons with more configuration. The lighter weight also brings lower fuel consumption.

Who does Geely want to sell "Galaxy" to?

In the automotive industry, there is a business strategy called "having more children makes it easier to fight."

At most, such as Volkswagen, which owns seven passenger car brands: Volkswagen, Skoda, Jetta, Audi, Porsche, Bentley and Lamborghini. Traditional car companies hope to achieve crowd refinement, expand price bands and increase premiums in this way.

One trivia is that the car company with the most passenger car brands in the world today is not Volkswagen, but Geely. There are eight brands under Geely, Geometry, Lynk & Co, Proton, Extreme Krypton, Lotus, Volvo and Polaris.

This imitation business strategy is the result of Geely’s capital transfer over the past ten years.

But in the generational transformation of vehicle electrification and intelligence, "having more children and fighting" no longer seems to be the only effective way to sign. Tesla and BYD both use a single brand to achieve their leading position in the new energy market.

In contrast, Geely will sell 329,000 new energy vehicles in 2022, a quarter of Tesla’s and a sixth of BYD’s.

Of course, only two years have passed since the outbreak of the new energy market, and the current sales data cannot anticipate the future of a car company. In fact, Geely still maintains a certain sales growth rate and technical reserves. But more general voices believe that Geely, which is good at capital operation, may be too slow.

In 2022, although Geely’s new energy vehicle sales increased by three times compared with the previous year, the penetration rate was still only 23%, lower than 27% of the industry market.

Even critics place the blame on the strategy of "having more children and fighting", arguing that Geely has too many brands to focus on, and has invested in many companies but cannot provide synergies for new energy products.

But the launch of the Galaxy series on February 23 meant that Geely did not concede to criticism.

Sell the car for a higher price

For Geely, the only drawback of new energy may be the failure to achieve leapfrog growth through asset acquisitions.

In the era of fuel vehicles, Geely achieved triple rewards in terms of brand, technology and finance through the acquisition of Volvo, such as the birth of Lynk & Co and the vast SEA architecture jointly developed with Volvo, which helped Geely smoothly move up the price band of fuel vehicles.

But the new energy market did not give Geely such an opportunity, so that after BYD completed its conquest of the new energy market, Geely could only follow suit, trying to ensure that it did not fall behind, rather than waiting for an opportunity to overtake.

In 2021, Geely’s bicycle price, which has been stable for many years, finally rose. By last year, it was close to the 100,000 mark. It seems that it is only a matter of time to break through. But in the same period, BYD has raised the price of bicycles to 190,000 by selling new energy vehicles.

The failure of the first Blue Geely operation was attributed to the immature external environment of historical timing and strategic conditions, but in fact Geely missed the best window for the development of new energy.

Wang Chuanfu has a point of view on new energy vehicles. He believes that the first half is electrification and the second half is intelligence. The new "two blue Geely action plans" proposed by Li Shufu in 2021 actually put the first and second halves together:

1. Mainly focus on energy-saving and new energy vehicles.

2. Develop pure electric smart vehicles and create a new brand of pure electric vehicles.

After that, Geely began to fundamentally change its new energy strategy.

First launched the polar krypton, into the high-end new energy market above 300,000, and then through the maple leaf transform rui blue set foot in the power exchange market, and tried to make geometry into a new energy brand, while in the technical route layout plug-in, oil and electricity, pure electricity, power exchange, extended range and so on.

And the geometric representation can be called a 180-degree transformation.

In 2020 and 2021, the total number of geometric sales was only 39,300, which is a typical high-drive low-go, and even half of them were digested by Geely’s internal travel platform and flowed to the online car-hailing market.

But in 2022, Geometry suddenly broke out, and the annual shipment reached 149,000 vehicles. Geometry A/C became the main sales force, and two new products were launched: the new G6 and M6 equipped with Hongmeng cockpit.

However, in 2023, geometric sales will decline rapidly, and even the monthly sales of the new G6 and M6 are only 50 units.

Looking at it now, the fatal injury of geometry is not the oil-to-electricity conversion that the outside world says. As a transitional technology, oil-to-electricity is indeed at a disadvantage in the face of pure electric architecture, but influenced by price and policy, rational consumption of oil-to-electricity is not useless, which can be seen from the hot sales of geometry A/C last year.

The real problem with geometry is the confusion of positioning, and further, Geely’s strategic swing in the new energy market.

In the price range of 39,900-189,800 yuan, Geometry has 6 products on sale, covering the market of minicars, small cars and compact SUVs. In fact, Geometry has also launched a small car EX3 Kung Fu cow before, but it was discontinued after only three months, and consumers are still protecting their rights.

For a pure electric brand that focuses on the mid-to-high-end market, such a product configuration cannot convince consumers to buy at a premium. And Geely’s strategic swing is also reflected in the arrangement of internal brands.

After the Galaxy, Geometry will be dominated by the sub-150,000 market, which is equivalent to putting a spell on the Geometry G6 and M6, which are either reduced in price or discontinued. If you look at the sales volume, it seems that Geely does not plan to sell too much.

The Galaxy series, which was rumored to have been finalized by Geely a month before its release, was rather hasty.

But relative to the geometry brand, the Galaxy series positioning is relatively clearer, the first new car 200,000 starting price basically locked down the possibility of price. The product is also a new technology, hybrid for Thor, pure electricity is based on the vast architecture, and geometry is simply the difference between the son and the son.

After completing the basic layout of the new energy market, what awaits Geely next is the market test.

Galaxy L7 has no surprises

In 2022, although Geely has made a breakthrough in the new energy market, the sales gap between BYD and Tesla is still relatively large, and accelerating the transformation has become a thing that Geely itself and the outside world are looking forward to.

To this end, Geely set a sales target of 1.65 million vehicles for the whole year, among which new energy should achieve double growth.

The good news is that in the price range of 20-300,000 yuan, there is still a large incremental space for new energy vehicle sales, and the penetration rate of independent brands is low. Geely is expected to usher in an increase in the share of new energy vehicles as a breakthrough point.

In addition, the emergence of the Galaxy series also has the opportunity to become a replacement brand for Geely’s existing customers in the mid-to-low-end market.

Such as Emgrand and Boyue flagship models with good market reputation, the original customers themselves have the demand for replacement and upgrading, and Geely has a new product line to meet the demand for consumption upgrading.

But the debut model of Geely Galaxy L7 on the 23rd did not offer many surprises.

Although Geely’s official statement is to use a new design language, the car blogger still gave this evaluation after the experience:

The profile photo of the Galaxy L7 cannot be said to have nothing to do with the Boyue L, only that it is exactly the same.

The size and wheelbase of the two models are also similar, and some netizens pointed out that the Galaxy L7 is the HiP version of the Boyue L, with a different interior.

The design style of the Galaxy L7 is still unknown, but what ultimately determines its success lies in more critical performance and technology, such as the power, intelligence, and safety that were highlighted at the launch.

These will take time to be validated by the market and consumers. The current question is: Why is the first model of the Galaxy series electric?

Even according to Geely’s official information, the main selling model in 2022 should be the electric hybrid L series. Although the pure electric E series will launch three products, the first product, E8, will not be delivered until the fourth quarter of this year.

The answer is not surprising, after all, Geely also lacks popular models in the hybrid market.

Several of Thor’s leading hybrids – the Starry L Thor Hi F, the Starry L Extended Range Electric Edition and the Emgrand L Hi-P – have fallen short of expectations, with the top-selling hybrid, the Lynk & Co 09 EM-P, selling just 1,119 units in December.

In comparison, BYD’s cumulative sales of plug-in hybrid models reached 946,000 last year, an increase of 246.7% year-on-year.

And, compared to the pure electric market, Geely has a better brand and technology accumulation in the hybrid market. There are also some voices speculating that Geely’s new energy strategy may need to change again.

On February 7 this year, Li Xiang mentioned on social media that BYD, Great Wall and Geely were using extended-range electric vehicles. However, the Geely Galaxy L7 had not been launched at that time, and Li Xiang’s basis should be last year’s Xingyue L extended-range electric version.

In fact, Geely’s recent marketing trend has begun to shift towards extended-range electric, eventually choosing the relatively new but vague definition of "electric hybrid".

And according to Geely, new energy vehicles are difficult to sell with fuel vehicles, which will also pose a great challenge to the sales team. Geely Automobile has reorganized its internal organizational structure and divided it into Jixing Division, Galaxy New Energy Division, and Geometry Pure Electric Brand Division, which focus on fuel vehicle sales.

In fact, Geely’s reform of channels began last year. However, after the launch of the Galaxy series, Geely made up its mind to solve the problem of price overlap and left-right interaction caused by the same store sales of fuel vehicles and new energy vehicles at the end point.

According to the data, Geely’s channel reform will be rolled out in March, and 300 + independent channels will cooperate when new products are launched in May/June.

Geely dare not take risks

For Geely, the new energy market may enter a price war era, which is not good news.

Although there has been a significant reduction in raw material costs, supply chain costs, and economies of scale, competitors’ business strategies may be encroaching on this part of the effort.

Geely’s pure electric models are now barely popular Geometry and Extreme Krypton. Geometry sold 149,000 vehicles last year, and Extreme Krypton delivered 72,000 vehicles throughout the year with a single model, Extreme Krypton 001. In January this year, Geometry and Extreme Krypton sold 5,825 and 3,116 vehicles respectively, accounting for 81.05% of Geely’s total sales of new energy vehicles.

Now that the Galaxy series is released, the fate of Geometry has been determined, mainly targeting the pure electric market below 150,000. Considering Geely’s overall gross profit level, Geometry is unlikely to wait for the vast structure of SEA, and the future will be based on low-cost small cars or mini cars.

This may be another reason why the first model of the Galaxy series is not purely electric.

In the pure electric market, 20-300,000 price range, Geely to face the opponent is BYD Han, Tesla Model 3. And in the hybrid market, with the Galaxy L7 is BYD Song PLUS DM-i.

This also indirectly shows that Geely’s second blue operation began to become cautious, starting with mature hybrids and then gradually attacking pure electricity.

Moreover, compared with the scale effect and vertical integration, Geely is still far behind the top in the new energy market. At the same time, the new energy market is expected to break away from explosive growth and return to normal this year, and the growth rate may drop below 30%, which means that the new energy players in the market are beginning to enter the "knockout stage" and fight to the death for share. This competition has already begun at the beginning of the year – Tesla’s price war.

On the other hand, Geely itself also has to consider the financial situation. In the first half of 2022, JK recorded 760 million loss, while Geely Automobile’s net profit was 1.55 billion yuan in the same period. If it invests in Galaxy series pure electric products on a large scale, the net profit will be further eroded.

Therefore, for Geely, choosing the plug-in hybrid Galaxy L7 as the first model is a relatively safe solution. But the bad news is that in the 15-300,000 pure electric market, Geely still has no ace.

epilogue

For the past 25 years, Geely has represented a survival model for China’s own automakers, relying on capital acquisitions to fuel sales growth.

Starting with the $1.80 billion acquisition of Volvo in 2010, Geely has now become a shareholder of world-class car companies such as Proton, Daimler, Lotus, and Aston Martin after 12 years. Some people say that "a history of Geely’s automobile development hides half of the history of capital mergers and acquisitions."

It is undeniable that capital operation has brought real money to Geely, both in terms of brand and technology. But at the same time, the survival rule of "borrowing chickens and laying eggs" is also engraved in Geely’s genes.

The consequence is that Geely lacks the will to self-innovate. When the entire industry is moving towards electrification and intelligence, Geely still cannot throw away the glory of the era of fuel vehicles and adheres to the concept of "coexistence of traditional cars and electric vehicles".

What follows is that the comparison between the two old and new independent brothers continues, and they also need to touch more stones and cross more rivers.

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Most of the Hong Kong and Taiwan music circles are doing the same thing

China News Service, Beijing, June 17 (Liu Yue) "Is this a ticketing website or the scene of the Golden Melody Awards?"

In 2024, the "concert economy" continued to become a new flashpoint in the domestic cultural tourism circuit. From Andy Lau, Jacky Cheung, Li Hechen, Ren Xianqi, to Jay Chou, Jolin Tsai, Eason Chan, and Wang Xinling, most of the Hong Kong and Taiwan music circles came to the mainland to hold concerts.

Netizen ridicule: Those people in the headphones are now singing in front of me. Not only my youth, but also my parents’ youth.

Andy Lau 2024 Tour Poster

Hong Kong and Taiwan singers gather on the mainland to set off a nostalgic storm

On June 15, Beijing fans welcomed Karen Mok and Xin Xiaoqi, who sang at the same time at the Bird’s Nest and the National Stadium, less than two kilometers away.

According to the reporter’s incomplete statistics, looking across the country, nearly 20 Hong Kong and Taiwan artists chose to perform on June 15: Miriam Yang in Tianjin, Jolin Tsai in Taiyuan, Deng Ziqi in Qingdao, Su Youpeng in Xi’an, Wang Xinling in Changsha, Cai Jianya in Hangzhou… The last "gathering pageant" was born on April 20 – this day was nicknamed "Concert Day" in China by netizens. On that day, more than 30 concerts were held in cities across the country, including five in Shanghai, namely Zhang Xinzhe, Xu Huaiyu, New Pants, Luo Dayou, Xin Orchestra, and the content of Hong Kong and Taiwan singers was extremely high.

In the first half of 2024 alone, more than 30 well-known singers from Hong Kong and Taiwan sang in the mainland, and in the second half of the year, there were also many heavyweights such as Twins and Power Trains. From the 1960s to the 1990s, the "youth memories" of several generations in the mainland have crossed the ocean, blowing up bursts of nostalgia, and many "famous scenes" have been born at the same time:

Shaoxing, Zhejiang, Ren Xianqi "conducted" the audience to sing "Ronin Love Song", laughing "It turns out that this is the feeling of Teacher Wubai’s concert"; Hefei, Anhui, heckled "refund" on the spot, Pan Weibai incarnated as a supernumerary member of "Deyun Club" and "competed with the audience"; "Yitian" Sanmei Gao Yuanyuan, Chen Zihan, and Chen Xiuli gathered at the scene of Su Youpeng’s concert in Beijing, and the "Wuji brother" on the stage said: God, have all the "love debts" I owe come today?

In the background of the concert, Su Youpeng and "Yitian Sanmei" took a group photo. Picture source Chen Zihan Weibo

In addition, there were the usual unsmiling "Wang Xinling boys" who waved pink glow sticks, their faces sweetly "doo doo doo doo doo doo doo"; "Brother Jay, you are like a star, like the sun, always here", a sincere confession from male fans moved Jay Chou to tears… and female fans were busy saving money, after all, Andy Lau was coming in the second half of the year.

Jacky Cheung cancelled the performance due to illness, and Wang Xinling burst into tears at the scene

From July 2024, Andy Lau will hold a tour in Shanghai, Hangzhou, Guangzhou and other places. While happy, fans warmly remind: Andy is 62 this year, don’t keep going, after all, another of the Four Heavenly Kings fell ill some time ago.

On June 7, Jacky Cheung’s concert tour was temporarily cancelled. He apologized to his fans, saying that he was confirmed to be infected with RSV (respiratory syncytial virus) and that his throat could not make normal sounds. He admitted that RSV was originally a disease that children were prone to: "Probably because I am 60 +, it is said that as I get older, I will slowly become a child, so I am infected."

This is the second time this year that Jacky Cheung has cancelled a concert in Shanghai due to illness after he was infected with COVID-19 in March. According to Taiwanese media reports, after a week off, Jacky Cheung arrived in Taipei on June 13 and continued his tour on the 14th. Therefore, some netizens expressed concern: Is Xueyou brother too "hard"?

It is reported that Jacky Cheung’s "60 +" tour started in Macau in June last year, and more than 100 concerts have been held so far. According to the ticketing website, Jacky Cheung will hold 12 concerts in Hangzhou from July to August. Although the strength of the king cannot be denied, the intensive singing after the recovery of the serious illness, combined with the hot weather in Hangzhou, may not even be able to bear the devil’s itinerary.

Jacky Cheung "Three additional sessions" poster

Jacky Cheung was not an exception. At the Dalian concert on January 7, Wang Xinling suddenly lost his voice and apologized on the spot, saying that he was too tired recently and had a problem with his voice. On January 19, Eason Chan started singing in Xiamen, and because his voice was slightly hoarse, he apologized to the fans on the spot: "I contracted some bacteria a while ago, sorry today."

On May 25, Eason Chan announced at a concert in Hangzhou that the 101st concert would not be held as scheduled due to the loss of his voice. He bowed and wiped away his tears and cried, and then posted Weibo to apologize again, "I really want to spend these three hours with you, but the doctor’s suggestion is that my vocal cords must rest."

Hong Kong and Taiwan singers go two-way with cultural tourists from all over the world

Behind the "non-stop" tour of the mainland by Hong Kong and Taiwan singers not only reflects the fans’ recollection of their youth, but also highlights the increasingly frequent folk cultural exchanges between the mainland and Hong Kong and Taiwan.

In addition, the "lively singing" cannot be separated from the stability and improvement of the mainland performing arts market. On May 7, the China Performance Industry Association released a briefing on the national performance market during the "May Day" holiday. The briefing said that during the "May Day" holiday, the number of large-scale concerts, the average box office and the number of spectators increased significantly compared with the same period last year, and the market supply and demand were booming. Data show that during the "May Day" holiday, there were 184 large-scale commercial performances with more than 5,000 people across the country, an increase of 14.49% year-on-year; box office revenue was 1.153 billion yuan, an increase of 78.48% year-on-year; unique viewers 2.6029 million, an increase of 66.35% year-on-year.

Jay Chou thanked Hangzhou fans on his personal social media. Social media screenshots

Not only that, the performance products have become a big "sharp weapon" for "literature" and "tourism" to go in both directions. According to the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism, according to preliminary calculations, the Hangzhou Station of Jay Chou Carnival World Tour directly drove the consumption of Hangzhou culture and tourism 1.316 billion yuan, of which foreign audiences contributed as much as 68.1% of the consumption.

In addition, according to the statistics of the Hangzhou Tourism Economics Laboratory, from April 18 to 21, Hangzhou received 4.722 million foreign tourists, with an average of 1.1805 million people per day, the highest since April. It is no wonder that Jay Chou is nicknamed "floating GDP" after singing a "small long holiday" in four days.

Of course, the two-way travel between Hong Kong and Taiwan singers and cultural tourists from all over the world does not stop there – Ren Xianqi clocks in Hefei famous attractions; Eason Chan asks netizens to recommend Ningbo authentic food; Wang Xinling searches for "Xia Yuhe" in Jinan Daming Lake Citywalk; from Guizhou tie-dyeing to Quanzhou dripping beast, Cai Yilin uses the concert vlog form to continue to promote intangible cultural heritage culture in various places…

Cai Yilin experiences Guizhou intangible cultural heritage tie-dyeing. Picture source Cai Yilin Studio Weibo

Cross-strait cultural exchanges are important. Since the beginning of this year, the hit drama "Flowers" has been popular in Hong Kong and Taiwan. Recently, actor Hu Ge visited Taiwan, and the short 22-hour trip caused a heat wave on the island. "We are indistinguishable from each other" in the mouth of "Bao Zong" has been quoted and recognized by a large number of young people on the island.

It can be seen that the sons and daughters of China have the same heart and origin, empathy and resonance. The collision of cultures has broadened the boundaries of the consumption potential of urban cultural tourism. Under the appearance of the continuous hot star performance market, the pace of economic growth is in a hurry, and the emotional links between people may as well flow. (End)

Liu Ye, the "film emperor", supported the global listing of Chery TIGGO Tiggo 9 for 152,900 yuan.

On May 30th, the TIGGO Tiggo 9, which was built by Chery Automobile, was officially launched globally, and five models were launched, including the leading version, the deluxe version, the distinguished version, the ultimate version and the flagship version. The official guide price was 152,900-203,900 yuan. Specially launched six surprises for car buyers, bringing users a new value experience of buying, using and raising without worry.

Enjoy the financial gift: the financial discount is as high as 8000 yuan. Enjoy the down payment ceremony: pay 2000 yuan, and deduct 9000 yuan from the car purchase. Enjoy the replacement ceremony: the replacement subsidy is 19,000 yuan (this product/other products are shared). Enjoy the warranty ceremony: the first owner has a lifetime warranty for the whole vehicle (non-operating owner). Enjoy the flow ceremony: the first car owner has 5 years of free entertainment flow (unlimited flow)+free basic flow for life. Enjoy the peace of mind: lifetime free road rescue+exclusive lifetime vehicle FOTA upgrade.

As the first mass-produced model of Chery Automobile’s high-end intelligent manufacturing platform-Mars architecture-super hybrid platform, TIGGO 9 is positioned as "super comfortable flagship SUV with magnetic levitation", with "9 leapfrog comforts +3 flagship qualities", and is committed to building a comfortable ceiling of 200,000-class SUV, breaking the value prejudice of joint venture brands to China users and reshaping the value definition of flagship products by independent brands.

At the press conference, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd. delivered the opening speech: "Dancing with the world and resonating with users around the world is an important concept of Chery’s sustainable development. TIGGO Tiggo 9, born in the world, integrates global user needs, global leading technical strength and global five-star safety standards. It will become a highlight moment for the development of Tiggo brand and an important node for Chery to start a new global journey in the new era. It will also lead the development trend and direction of global urban SUVs. "

Focusing on the flagship comfort of TIGGO TIGGO 9, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and CTO of Chery Automobile Engineering Technology R&D Institute, made a comprehensive interpretation: "Tiggo Tiggo 9 announced that it has entered the 200,000-level market, facing the cruel market competition of joint venture brands with extreme driving comfort and high-end driving quality, bringing a comfortable experience beyond expectations to the whole family and leading the China brand upward with product value."

Liu Ye, the new "film emperor", helped to support the new car and went to the distance with the users in both directions.

TIGGO Tiggo 9 image spokesperson Liu Ye came to the scene to support the new car and set off the audience. The reason why Liu Ye can "walk together" with TIGGO Tiggo 9 is the same frequency resonance of their persistent struggle and persistence in their dreams. As a powerful actor, Liu Ye insisted on innovation, self-challenge and Do not forget your initiative mind for more than 20 years. Just like Chery brand, he has been innovating independently for 26 years, insisting on building good cars and high-quality cars for the people with real "stupid" kung fu. As a masterpiece of Chery’s innovative wisdom, TIGGO Tiggo 9 is committed to providing every family in China with a comfortable experience beyond expectations, which is a better choice for users in the 200,000-class SUV market.

Only by resonating with users and going in both directions can we better highlight the value created by users. The first batch of TIGGO Tiggo 9 users were also invited to the event. Chery officially released the Angel Co-creation Plan & Public Welfare Fund. In the future, more than 100 social welfare activities such as helping students, farmers and children will be carried out with users to create exclusive public welfare seals, so as to practice the responsibility and responsibility of China automobile brand with practical actions.

Walk with users and walk with the times. Driven by China consumers and China science and technology, China-made and China-made brands are constantly on the rise, standing bravely at the forefront. At the event site, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, and Zhang Chaoyang, founder, chairman and CEO of Sohu, and doctor of physics, talked about Made in China, which proved that TIGGO Tiggo 9 flagship was comfortable. At the same time, Chairman Yin Tongyue, Zhang Chaoyang, Liu Ye and media person Shi Jing jointly launched the global test drive of "The World Car Made in China". In the future, Chery Automobile will display the strength of China automobile brand in Europe, the center of the world manufacturing industry, and let the world feel the charm and confidence of China automobile industry.

Create a comfortable ceiling of 200,000-class SUV with "9 leapfrog comforts +3 flagship qualities"

What is the flagship of SUV comfort? TIGGO Tiggo 9, with its "9 Great Leapfrogging Comfort +3 Great Flagship Qualities", brings travel experiences in different usage scenarios to users around the world, and "reduces the dimension" of the 200,000-class SUV market with subversive trend, leading the comfort of its peers by more than one generation, and fully satisfying the ultimate pursuit of comfort by users in China. As Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery Automobile Marketing Company, said, "Tiggo 9 is a product that can deconstruct China users’ values of joint venture models, and it is also a brand-new product that redefines the value of flagship products and subverts the concept of making cars by independent brands. Let China users have the confidence to say’ no’ to high-priced and low-priced products! “

The three major driving comforts make TIGGO Tiggo 9 a comfortable new responsibility of China brand SUV, and it has the confidence to surpass luxury brands. Equipped with CDC "magnetic suspension", the posture of the vehicle body is adjusted in real time through five vehicle state monitoring sensors+four electromagnetic shock absorbers+one controller, so that the vehicle can be in a comfortable driving state at any time and achieve "super stability and comfort". Focusing on "comfortable handling", the new car is equipped with two power combinations: Kunpeng Power 400T+ Aisin 8AT or Kunpeng Power 400T+ Magna’s latest generation of 7DCT wet powershift, with a maximum power of 192kW, a peak torque of 400N.m and an acceleration of 8 seconds per 100 kilometers, which is called super power output at the same level. Coupled with the blessing of the full-scene intelligent four-wheel drive system, users can easily cope with various travel scenarios. On the aspect of "intelligent driving comfort", the new car is equipped with L2.9-class leading-edge intelligent assisted driving system, which realizes higher-level NOC Chery automatic navigation assisted driving and AVP autonomous parking service function, bringing users a smarter, more secure and more relaxed driving experience.

6 seats are comfortable, which helps TIGGO Tiggo 9 to have a comfortable experience like a luxury SUV. Equipped with 540 stereoscopic extrasensory air conditioning system, with up to 27 air outlets in the whole vehicle, users can feel cool and windless, and get rid of "either cold or hot" completely. In view of the comfort of space, the new car has a 4820mm long body and a 2820mm long wheelbase, and the utilization rate of interior space is better than that of the same class. Combined with the measures such as the optimization of road noise by products, it has created a super-large quiet space. There are also 0 gravity extrasensory co-pilot, 50-inch AR-HUD virtual reality head-up display, 24.6-inch extremely smart silky curved screen, SONY customized luxury audio, 256-color waterfall melody atmosphere lights, C-PURE Chery clean cubic green cockpit, intelligent fragrance system and other configurations, which bring users something to touch, look cool and sound from the dimensions of touch, vision, hearing and smell.

What surprises users is far more than "9 Great Leapfrog Comfort". TIGGO Tiggo 9 has created "3 Flagship Qualities" in terms of modeling, intelligence and safety. Thanks to the "soft light aesthetics" design language, the new car uses a smooth blade to carve the front face, the waterfall grille, the eye of the stars LED matrix headlights, the wave-breaking light and shadow body and other leading design elements, showing the agility and strength of "soft light". Equipped with iFLYTEK engine XTTS 3.0, intelligent voice interaction in the whole scene is realized. At the same time, eight intelligent scene modes, such as welcoming guests, waking up and caring for babies, are developed in combination with the actual car use scenes of users, which bring users more worry-free operation, more intelligent experience and more intimate care. At the same time, the new car is designed and developed according to the global five-star safety standards to create a flagship safety. The cage-type energy-absorbing safety car body structure design is adopted, and the proportion of high-strength steel is as high as 85%, which brings rock-solid protection. There is also a 360 embracing 10-airbag safety protection, and a unique "far-end airbag" of the same level is equipped between the main driver and the auxiliary driver, further reducing the secondary collision rate of the main driver and the auxiliary driver, and truly providing the safety of the whole chain for the safety of users!

Champion quality is loved all over the world, and entering the 200,000-class SUV market aims to become a new champion.

Technology Chery, global love! As one of the earliest global car companies in China, Chery Automobile has been the export champion of China passenger car brand for 20 consecutive years, becoming the "China business card" loved by users in more than 80 countries and regions around the world, and the leader in sailing. As the pioneer and forerunner of China brand SUV, the Tiggo series has accompanied countless people in China since its birth 18 years ago, and has also achieved the brilliant achievement of "300W+ for global users", becoming an indelible symbol made in China.

Empowered by the "Eta Ursae Majoris 2025" strategy, Chery Automobile focuses on the travel scenes and real needs of consumers in China and users around the world, and builds the "Tiggo Super Comfort Flagship SUV"-Tiggo 9, which will continue the champion gene of Tiggo series and enter the 200,000-class SUV market with flagship comfort quality, aiming to become the next new champion, win the favor and choice of more users around the world, and create the value of "always exceeding expectations and always having surprises".

Science and technology lead upward, and technology Chery is advanced. In the process of accelerating the transformation to a global technology company, Chery is constantly fighting for the high-quality life of global users and the brand value of China. As a brand-new flagship product made by Chery Automobile, TIGGO Tiggo 9 is bound to raise the comfort ceiling of 200,000-class SUV with the help of "9 leapfrog comforts +3 flagship qualities", break the value prejudice of joint-venture brands to China users, reshape the value definition of flagship products by independent brands, become the first choice of value in the current medium-sized SUV market, and empower Chery to accelerate the realization of "one in the world" for global automobiles, thus contributing to the strength of China automobile brands.

Li Jiaqi can’t sell cosmetics either?

In the past March 8 th promotion, the beauty industry was full of smoke, and all families tried their best to capture the hearts of consumers by exerting their efforts in price.

In the past year, affected by the macro environment such as the epidemic, consumer confidence was insufficient, and the beauty industry was under pressure. According to the data released by the National Bureau of Statistics, the total retail sales of social consumer goods in 2022 was 439.733 billion yuan, down 0.2% from the previous year, of which cosmetics decreased by 4.5%, which was the first negative growth since 2000.

As a shopping festival featuring women, March 8 promotion is a long-awaited recovery opportunity for the beauty industry.

However, a data circulating in the industry shows that the sales data of major brands in this promotion seems to be unsatisfactory, and the expected recovery is coming. Many beauty brands and even big brands have experienced a serious year-on-year decline in performance. According to industry insiders, influenced by macroeconomics, consumer behavior tends to be conservative, and the beauty industry is undergoing great changes. Some high-luxury brands, including Estee Lauder, are experiencing a lot of trouble.

Li Jiaqi can’t sell cosmetics either?

During the March 8 promotion last year, Li Jiaqi, the "first brother with goods", made a blockbuster on the night of pre-sale, welcoming more than 77 million viewers, "live broadcast for 7 hours, with goods of 2.825 billion", and swiped the network.

After a year, this year’s live broadcast room in Li Jiaqi was "quiet".

During the March 8 promotion period, Li Jiaqi Live Studio set up eight theme live broadcasts according to different categories, and the beauty was also featured on the night of pre-sale. As in the past, there are sales of international beauty brands and domestic brands in the live broadcast room. According to statistics, the discount strength of many brands is comparable to that of last year’s Double Eleven. However, many links can still be purchased, and they have not continued to be empty in the past. Even if there is a single product with a sales volume of over 100,000, it cannot hide the unsatisfactory overall consumption.

After the pre-sale night, almost no sales data were released. An industry analyst told China Newsweek that although the data of live broadcast rooms in Li Jiaqi were not made public this year, the final sales were not as good as expected when the consumption situation was not optimistic this year.

A beauty brand official told China Newsweek that his brand has been cooperating with Li Jiaqi Live Studio for a long time, and its sales performance has increased slightly this year, and its ranking has also jumped to the top of the list. However, he also felt that the Li Jiaqi team has more and more demands on prices and gifts. Li Jiaqi himself bluntly said on the night of the live broadcast, which brand is giving a big discount now and which brand is selling well.

The source pointed out that the seasonal promotion such as March 8 accounted for a certain proportion in the annual sales of beauty brands. Under the pressure of last year’s performance, various beauty brands naturally wanted to boost their performance in this promotion. At present, the number of SKUs that head brands participate in is obviously higher than last year, and the overall preferential strength is higher than last year’s 3.8, and some products are comparable to the Double Eleven.

However, according to a data circulating on the Internet about the turnover of Tmall beauty brands in March 8, the turnover of international big brands such as Estee Lauder, Lancome and Hailan Mystery dropped by 20% to 50% year-on-year. In addition, the turnover of most beauty brands was declining year-on-year. According to media reports, this year’s March 8 sales promotion has indeed declined, and the sales of brands such as Estee Lauder and Hailan Mystery have dropped by 20%-35% year-on-year.

The above analysts said that the circulated screenshot data may not be accurate, but it is true that the overall sales situation is not good. The decline rate of major brands is relatively less than that in the screenshot, but it is also relatively large. In addition, both the platform and the merchants have done a lot of homework for this promotion, but the result is too high-consumers have not raised more interest in it.

According to the data of third-party platforms, during the March 8th promotion this year, the number of daily users of e-commerce platforms did not increase much, and the number of daily users during the March 8th promotion in the past 30 days was not even the peak.

Zhang Yi, CEO of Ai Media Consulting, told China Newsweek that the pictures circulated in this big promotion did show that the sales did not achieve the expected results. First of all, because after the epidemic, consumption has been affected to some extent, and everyone’s income may fluctuate and consumer confidence is insufficient; In addition, e-commerce platforms, especially beauty products, are facing the diversion of live e-commerce in Tik Tok and Aauto Quicker. Traditional e-commerce platforms are facing greater growth pressure.

Consumers are becoming more and more sensitive to prices.

A consumer from Beijing used to "stock up" and buy one or two sets of big-name skin care products such as Estee Lauder during the March 8 promotion last year, but this year she turned to domestic products with higher cost performance. In her understanding, the efficacy of domestic products is not far from international brands, and the price is relatively cheaper.

There are not a few cases of seeking replacement, and consumers are becoming more and more sensitive to prices. Many consumers, after staying in the live broadcast room in Li Jiaqi, found that the price advantage of the live broadcast room in Li Jiaqi was no longer so obvious, which also revealed the increasingly fierce competition in the industry.

"From the online subsidy of 10 billion yuan in JD.COM this year, we can see that the competition for users among e-commerce platforms should be heated up." Zhang Yi believes that e-commerce platforms can compete at a "low price" at the expense of profits, and it is conceivable that this is urgent and intense.

In May, the founder of beauty cosmetics pointed out that brands now pay attention to global e-commerce and will not all bet on one platform. However, in the case of all kinds of live broadcasts, self-operated live broadcasts of brands and various promotions, consumers are no longer sensitive. Moreover, in the absence of an overall consumption environment, consumers may cut back on some beauty budgets.

The conservatism of consumers is also reflected in the financial reports of big names in the head. According to the data of Estee Lauder’s financial report, in the second quarter of fiscal year 2023, the net sales were US$ 4.62 billion, down 17% year-on-year; Net income was $397 million, down 64% year-on-year. In fact, the net sales of Estee Lauder in the first six months reached 8.55 billion US dollars, down 14% year-on-year; Net income was $887 million, down 50% year-on-year. In the past year, the performance of the Asia-Pacific market continued to drag down the sales of Estee Lauder. In the previous four quarters, the sales dropped by 14.78%, 23.2%, 3.91% and 17.46% respectively. P&G’s sales in the second quarter of fiscal year 2023 was $20.723 billion, down 1% year-on-year, and its ultra-high-end brand and star single product SK-II faced a decline in sales.

On the other hand, L ‘Oré al’s sales and growth rate in 2022 hit a record high in the past decade. According to the financial report data, the sales volume was about 38.26 billion euros, an increase of 18.5% compared with 2021.

In May, it was believed that the performance of Estee Lauder and Procter & Gamble was affected by the epidemic, which was a reflection of the macroeconomic downturn. Under this background, the high-end beauty businesses of Estee Lauder and Procter & Gamble, which are mainly high-luxury brands, were affected; On the contrary, L ‘Oré al has created the best performance in the past decade, which reflects the differentiation of the cosmetics industry, and also shows that the cosmetics industry is welcoming consumption degradation.

"In 2022, especially in the fourth quarter, the domestic epidemic was more serious. Consumers stayed at home for a long time and wore masks when they went out, and the demand for beauty products was weakened." Zhang Yi said that the whole industry is under pressure.

In the data circulating on the Internet, most of the domestic brands have seen year-on-year growth in performance. It is reported that the pre-sale performance of Polaiya brand ranks first in the industry, with a year-on-year increase of more than 50%, and its share price has also risen sharply, but Polaiya did not give a clear answer. The above analysts pointed out that in the process of consumption degradation, consumers have a certain degree of awareness of domestic brands, and these products are more cost-effective than foreign brands.

Is it useful to raise prices when the big promotion fails?

"An important reason for the failure of online promotion is that in the context of the epidemic, the cosmetics industry as an optional consumer product has been seriously damaged on the consumer demand side; The other is that in the past few years, affected by the epidemic, the proportion of online consumption scenes has increased. After the epidemic was released this year, offline consumption scenes such as tourism, tax exemption and high-end shopping malls have been opened, which will inevitably generate some consumption and affect the proportion of online consumption; In addition, if consumers go offline, the budget for online shopping may be reduced accordingly. " The above analysts believe that today, with the increasing recovery of offline consumption, this year’s March 8 e-commerce platform promotion is not very attractive.

In fact, online channels are increasingly becoming an important channel in the cosmetics industry, accounting for an increasing proportion. According to Euromonitor statistics, the proportion of e-commerce channel sales in the beauty and personal care industry increased from 10% in 2012 to 39% in 2021, and it is currently the single sales channel with the highest proportion. The proportion of traditional convenience stores and supermarkets, which previously accounted for a relatively high proportion, dropped from 38% in 2012 to 19% in 2021.

When such an important channel fails, in order to boost performance, the response of big-name beauty cosmetics is to raise prices. Taking Estee Lauder as an example, it has been positioned as a "high-end brand" in the market for many years, including two top brands: Hailan Mystery and Tom Ford, as well as high-end brands such as Estee Lauder and Barbie Brown. According to the data of the third party, the Estee Lauder Group raised its products such as cosmetics, perfumes and skin care products, including Estee Lauder brand frozen platinum and admiring lipstick, with an increase of less than 10%, while the overall increase of Hailan Mystery was 6%. At the same time, L ‘Oré al Group and LVMH Group all raised their prices for their beauty products.

A staff member of a domestic brand told China Newsweek that the price system of its own brand has always been relatively strict, and it has basically not broken the price. At most, it will give consumers some travel clothes. On the issue of price increase, the home-made products have been upgraded to the fourth generation products, and only when the second generation was upgraded to the third generation, they rose by 100 yuan, and there was basically no price increase afterwards. He pointed out that the price increase needs effective support and investment in scientific research, and it is not possible to "take out things" but raise prices.

Zhuang Shuai, founder of Bailian Consulting, pointed out that the price strategy belongs to the core strategy of the retail e-commerce industry and is also the core driving force for the long-term development and progress of the industry. The promotion activities based on price strategy will also be carried out for a long time, but with the change of consumption habits, the promotion forms and product selection need to be more diversified and accurate, and the price increase strategy of big-name beauty products is actually changing with the price increase of e-commerce and marketing strategies.

The price increase will increase the profit rate in the short term, but in the long run, May thinks it will overdraw the brand power.

Zhang Yi said that well-known brands such as Estee Lauder and Shiseido have actually been greatly adjusted by local brands in China. The main channel for local brands to exert their strength is the e-commerce channel. Whether through live broadcast or planting grass, social media communication is closer to consumers. Besides increasing prices, big-name beauty cosmetics should also be closer to users in marketing channels. He stressed, "In the fierce market competition in China, it is not necessarily a good idea to raise prices to find space for profits, and ultimately we must find a way to adapt to this market."

Author: Meng Qian

3 high temperature day strikes! Why is Meiyu so "weird" this year?

Hangzhou next door is out of plums today. Is Shanghai this year?

Today is another day of "full heat". At 12 o’clock in the Shanghai Central Meteorological Observatory, a high -temperature yellow warning signal: Affected by the high pressure of the Western Pacific subtropical high pressure, it is expected that the highest temperature in the central urban area, Jiading, Minhang, Qingpu, Songjiang, Pudong, and Baoshan will exceed 35 ° C.

In the case of one, since June 22nd to today, there have been 3 high temperature days in Shanghai. According to the data released by the Shanghai Central Meteorological Observatory, the next week, Shencheng will also be on the edge of a subtropical high pressure. The highest temperature frequently impacts the high temperature line of 35 ° C, which is a week when the heat wave rolled.

Not only that, the good rainfall is going to "let the pigeons"! Dr. Rui Rui, the chief service officer of the Shanghai Meteorological Bureau, said that at present, the rain belt of Jiangnan will be lifted north next week, and the distance between the north is still very high. I am afraid that the rainfall next week will drift away again.

Why is Meiyu so "weird" this year? High temperature+rainy rain, is it the legendary "dry yellow plum"? In fact, in meteorology, there is no saying of "dry Huangmei". Similarly, the nouns such as "plum" and "empty plum". Wu Rui explained that this year’s Meiyu is "atypical Meiyu". Because the Jiangnan rain belt this year is relatively south, Shanghai is on the edge of the rain belt during this time. Over the city, Shencheng came to the control of the subtropical high pressure, and it was sunny and hot.

In the sense of meteorology, there is no "dry Huangmei", only "withered plum" and "empty plum". Wu Rui introduced that "withered plum" refers to the rainy date and the amount of precipitation on the rainy day, and when the rainfall is more than half lower than in previous years, it is called "withered plum"; Few, only a few times.

Hangzhou next door has announced that Mei has been announced today, so when will the "atypical Meiyu" in Shanghai go this year? Is it "dry plum" or "Kongmei" this year? It is also necessary to wait for the subsequent rain belt to judge again.

But it is certain that high temperature will last for a while. According to predictions, the lowest temperature next Monday and two cities will start from 28 ° C, and the maximum temperature will reach 35 ° C.