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CCTV News:On June 12th, "News Network" reported that China’s consumer market was generally stable, Guangxi had built a new land and sea corridor in the west, various places were fighting drought to protect summer sowing, and Wuxi, Jiangsu Province was accelerating the development of intelligent networked automobile industry. From multiple sets of data, we can see that the factors supporting high-quality development are constantly gathering, and the Chinese modernization development is taking a solid step.

In May, China’s CPI rose by 0.3% year-on-year.

The reporter learned from the latest data released by the National Bureau of Statistics that in May, the national consumer price index (CPI) declined slightly due to seasonal factors, rising by 0.3% year-on-year, the same as last month. Judging from the prices of eight categories of goods and services that make up CPI, except the prices of food, transportation and communication decreased year-on-year, the prices of other six categories, such as clothing and housing, all increased year-on-year, and the recovery of residents’ consumer demand continued to consolidate, and the operation of China’s consumer market was generally stable.

In May, with the recovery of global manufacturing industry and the growth of new energy industry, policies such as large-scale equipment renewal gradually took effect, driving up the prices of non-ferrous metals such as copper and aluminum, and the steel market is expected to improve. The PPI of China’s industrial producers rose by 0.2% month-on-month, turning positive for the first time since November last year, and the year-on-year decline was significantly narrowed.

[Press conference on promoting high-quality development series] Guangxi: Building a new land and sea passage in the west at a high level.

The State Council Press Office held a series of press conferences on "Promoting High-quality Development" on June 12th, and the relevant person in charge of Guangxi Zhuang Autonomous Region introduced the relevant situation.

Guangxi has made great efforts to do a good job in strengthening industries, creating 10 billion-level industrial industries such as metallurgy and automobiles and 6 billion-level characteristic agricultural industries such as sucrose and fruit, and the number of industrial enterprises above designated size has exceeded 10,000. The total economic output increased from 1.13 trillion yuan in 2012 to 2.72 trillion yuan in 2023.

Guangxi is the only province in China that is connected with ASEAN by land and sea, and it is the frontier and window of open cooperation for ASEAN. In recent years, Guangxi has continued to expand its opening to the outside world, and ASEAN has maintained its largest trading partnership with Guangxi for 24 consecutive years. The annual container throughput of Beibu Gulf Port has exceeded 8 million TEUs, and the number of sea-rail combined trains has exceeded 9,000.

Guangxi has made every effort to build an important ecological barrier in the south of the motherland. The quality of the ecological environment has been continuously improved and ranked among the top in the country. The mangrove area ranks second in the country and the biodiversity is third in the country.

At present, Guangxi is focusing on promoting the construction of a demonstration zone for building a strong sense of the Chinese nation’s community, building a convenient domestic and international dual-cycle market and an important strategic hinterland of Guangdong-Hong Kong-Macao Greater Bay Area. At the same time, it is building an industrial park near the border and building a new land and sea passage in the west at a high level, striving to promote the high-quality development of frontier ethnic areas.

Summer sowing entered the peak period, and drought-resistant areas around summer sowing were protected.

Up to now, the national summer broadcast has exceeded 50%. Recently, the Huang-Huai-Hai region has been sunny and hot with little rain, and local droughts have developed. All localities are making every effort to fight drought and protect summer sowing.

With the recent rising temperature, some counties and districts in Linyi, Shandong Province have experienced different degrees of punctate drought. The local area uses the advantages of reservoir-river connection and river cascade storage to ensure agricultural irrigation water.

The summer sowing area in Henan has exceeded 80%. In view of the recent drought in 16 cities in the province, Henan Province has strengthened the dispatching management of agricultural irrigation water sources.

In order to ensure that farmland irrigation water is not wasted, in Xinxiang, Henan Province, micro-spraying belt, drip irrigation and intelligent irrigation equipment are being put into use in the fields. Farmers can raise and lower the gate with one key according to the drought degree in the base area, and accurately control the irrigation water quantity.

The continuous high temperature weather has caused poor soil moisture in Xinji, Hebei Province, which is very unfavorable for sowing and seedling emergence of summer corn. Agricultural technicians go deep into the fields, guide farmers to seize the farming season, actively organize planting and sowing, and ensure the emergence rate of corn.

In Yingshang County, Anhui Province, in order to improve the efficiency of rice planting, local high-powered pumps were put into use, and drought-resistant teams were organized to go deep into the fields to provide maintenance and conservation of irrigation equipment for farmers.

In response to the drought, the Ministry of Agriculture and Rural Affairs has organized experts to formulate technical opinions on drought resistance and sowing protection, and sent four working groups and seven scientific and technological detachments to Henan, Shandong and other major producing areas to ensure that the planting time is not delayed. Up to now, 110 million mu of sowing and drought-resistant watering have been carried out in various places.

At 12 o’clock on June 12, the National Defense General launched a four-level emergency response to drought in Shandong and Henan, and sent two working groups to Shandong and Henan to help guide the drought relief work.

[High-quality development research line] Wuxi, Jiangsu: a new way of "smart driving"

Wuxi, Jiangsu Province, as the first batch of national-level vehicle networking pilot areas, has continuously accelerated the development of intelligent networked automobile industry by creating application scenarios and building an industrial joint innovation ecology. Come and see the reporter’s research.

When the reporter came to Wuxi Intelligent Networked Automobile Eco-industrial Park, many enterprises here were busy moving. This enterprise, which produces millimeter-wave radar for vehicles, couldn’t wait to set up a production line in the temporary site before the new factory building was built.

The intelligent cockpit domain controller company, which has just settled in, has moved twice in just four years. The person in charge of the enterprise said that the order has increased by 50% this year, and the production capacity has also expanded by four or five times. At present, this small control panel integrates more than 3,000 components, carries more than 100 million lines of code, and integrates more than a dozen controller functions such as automobile instruments and car engines, just like installing a smart brain on a vehicle. Relying on this achievement, enterprises have ushered in new development space.

Intelligent networked vehicles cross-border integration of automobiles and information, communications and other industries. At present, Wuxi has gathered more than 300 intelligent networked cars and car networking enterprises, with revenue increasing by 17.19% year-on-year. In Wuxi, where the vehicle manufacturing capacity is not outstanding, why can the supporting industrial chain of intelligent networked vehicles develop rapidly here? A new development idea has opened up a new situation.

Build a "smart road" for "smart cars" In Wuxi, more than 1,700 intersection traffic lights were networked and upgraded, and more than 100 vehicle networking application scenarios such as online navigation of traffic lights and danger warning were completed; The digital twin platform can sense road traffic conditions such as weather and accidents in real time through roadside sensing equipment; The 5G intelligent driving cabin can remotely control the self-driving vehicles on the road and cover the safety bottom line in case of emergency. An innovative measure ensures the safe and orderly shuttle of intelligent driving vehicles.

In the upstream of the industrial chain, a brand-new innovation consortium is also accelerating the cutting-edge technology related to intelligent networked vehicles from the laboratory to the production line. In this special organizational chart, some institutions are responsible for building platforms and ecology, some institutions are responsible for attacking the market and R&D, and others are responsible for providing investment and financing services for enterprises. Although the "composition" is diverse, the division of labor is clear and symbiotic.

At present, it has cooperated with universities, institutes and leading enterprises to build 13 technological innovation bases and 4 joint laboratories, which has driven the average R&D investment intensity of related industries to reach 7.36% and spurred the accelerated release of new quality productivity.

300 billion yuan of affordable housing refinancing has been set up.

On June 12th, the reporter learned from the People’s Bank of China that the refinancing of affordable housing with a total amount of 300 billion yuan has been set up. The People’s Bank of China will accelerate the implementation of policies in accordance with the idea of "government guidance and market-oriented operation". The interest rate of affordable housing refinancing is 1.75%, which is mainly used to encourage and guide banks to support local state-owned enterprises to purchase existing commercial housing at a reasonable price for placement or lease of affordable housing.

The Middle Route of South-to-North Water Transfer Project has transferred 10 billion cubic meters of water to Beijing.

The reporter learned from China South-to-North Water Diversion Group that by 3: 20pm on June 12th, the first phase of the South-to-North Water Diversion Project had delivered 10 billion cubic meters of water to Beijing, and the population directly benefited exceeded 16 million. The safety factor of water supply in the central city of Beijing has been raised from 1.0 to 1.3, and the water quality has always been stable at Class II and above of the environmental quality standard for surface water.

National Medical Products Administration deployed to strengthen the supervision of clinical trial institutions of medical devices

National Medical Products Administration research and deployment to strengthen the supervision of clinical trials of medical devices, focusing on the responsibilities of regulatory authorities at all levels to supervise clinical trial institutions of medical devices. By the end of May 2024, 1,396 clinical trial institutions of medical devices had been registered nationwide.

China’s green electricity consumption exceeded 180 billion kWh in the first five months.

The reporter learned from China Electric Power Enterprise Federation on June 12th that 1— In May, the scale of China’s green electricity transactions grew rapidly, with the transaction volume reaching 187.1 billion kWh, up 327% year-on-year. The key users of green power consumption cover many fields such as energy, steel, internet technology, etc., which shows that China’s energy green and low-carbon transformation is accelerating.

Major breakthrough in deep shale gas exploration in China

The reporter learned from China Petrochemical that the deep shale gas exploration in Sichuan Basin has made a major breakthrough a few days ago. The exploration well is located in the Cambrian stratum 6666 meters underground and 540 million years ago, and the high-yield industrial airflow with a daily output of 1.257 million cubic meters is obtained, which proves that the deep and ultra-deep Cambrian shale has the potential for large-scale development.

The 8th China — The Asia-Europe Expo will be held on June 26th.

On June 12th, the reporter learned from the Ministry of Commerce that the 8th China — The Asia-Europe Expo will be held in Urumqi, Xinjiang from June 26th to 30th. The theme of this year’s Expo is "New Opportunities on Silk Road, New Vitality in Asia and Europe", and more than 1,000 enterprises and institutions from more than 50 countries, regions and international organizations participated.

　　BEIJING, Nov. 25 (Xinhua)-Yu Xinrong, Vice Minister of Agriculture and Rural Affairs, revealed at the press conference on the 25th that the State Council recently issued a document stating that by 2022, China will build 1 billion mu of high-standard farmland. According to the assessment, after the completion of the project, the quality of cultivated land in the project area will generally be improved by one or two grades, the average grain production capacity will be increased by 10% to 20%, and the average grain output per mu will be increased by 100 kg.

Data Map: Aerial photography of a high-standard farmland. Photo by Zhao Chunliang

　　Recently, the State Council issued the "Opinions on Effectively Strengthening the Construction of High-standard Farmland to Enhance the National Food Security Guarantee Capacity" (hereinafter referred to as the "Opinions"), proposing that by 2022, 1 billion mu of high-standard farmland will be built nationwide, so as to stably guarantee the grain production capacity of more than 1 trillion Jin; By 2035, through continuous transformation and upgrading, the amount of high-standard farmland in the country will be further improved. At the same time, it also attaches importance to clear quality objectives, and the Opinions put forward the overall requirements of soil quality and environmental standards.

　　On the 25th, the State Council Press Office held a routine briefing on the State Council policy. At the meeting, Yu Xinrong pointed out that the key to ensuring food security is to ensure food production capacity and ensure that it can be produced and supplied when needed. Building high-standard farmland can not only increase grain production capacity, but also enhance the disaster resistance of farmland. In the years of severe meteorological disasters, the stability level of grain production capacity in the project area is obviously higher than that in the non-project area.

　　Yu Xinrong emphasized that the construction of high-standard farmland is a key measure to ensure national food security. According to estimates, by 2022, 1 billion mu of high-standard farmland will be built in China, so that the grain production capacity can be stably guaranteed to be above 1 trillion Jin, accounting for about 80% of the total grain output in China, which will play a basic supporting role in ensuring national food security. The "Opinions" put forward policy requirements for further protecting and mobilizing the enthusiasm of grain production from the aspects of strengthening post-construction management and protection and strict management and utilization, and supported the high-standard farmland after completion to be concentrated for important agricultural products, especially grain production.

Movies released on May 1 ST

Special feature of 1905 film network　　 In the 17th week of 2017, from April 24th to April 30th, the weekly box office closed at 970 million, with 1.7 million screenings and 28.5 million movie-goers respectively. Among them, on the weekend of 29th and 30th, even on May 1st, this year’s Labor Day holiday was formed. In the end, the mainland film market attracted 730 million yuan in this May 1st period, and the box office increased compared with the same period last year.

　

Top three box offices in the mainland this week

Continuing the strong momentum since its release, the cumulative achievement of 2.5 billion has set a new box office record set by the previous film and become the most popular imported film in the mainland; In addition, this week’s eye-catching performance is also the new Chinese film,, and: four works with different styles not only provide the audience with more diverse choices, but also the quality of the film has been affirmed by the market.

　

　

Four new Chinese films with rich types and high quality were praised.

　

Four new Chinese films in May 1st.

This year’s May Day holiday lasted from April 29 to May 1, and the mainland film market accumulated 730 million yuan in three days, a slight increase from 660 million in the same period last year. During the May 1st period, the market always stood above the 200 million mark, and the peak appeared on the 30th, with a single day’s box office exceeding 268 million, and two days from the beginning to the end also earned about 250 million and 220 million respectively.

　

From 2013 to 2015, the May 1st file was once the world of "youth films". ,,, have been king in this schedule; By 2016, this situation has changed, and the series of romantic films have become the box office hegemon; This year, although there are still many new Chinese films selected to enter the market at this time, the styles are more diverse than in previous years. Not only that, three new films, Shock Wave 2, Master of Memory and Saving Zhiming by Spring Charming, also swept the top three in the mainland box office list on April 28th.

　

Shock Wave 2 not only retains the flavor of Hong Kong films, but also adds profound connotations.

After officially entering the May Day holiday, Shock Wave 2 still maintained its own advantages. This film about police and bandits starring Andy Lau not only keeps the flavor of Hong Kong-style commercial films, but also adds more realistic visual texture and deeper story connotation to its creation. In the end, Shock Wave 2 followed Fast and Passion 8 with a score of 174 million during the May Day period and won the runner-up.

　

"Master of Memory" continued its brain-burning style, with a cumulative box office of nearly 200 million yuan.

Based on the success of Master Hypnosis, director Chen Zhengdao completed the new film Master of Memory with bolder ideas and techniques, and the joining of powerful actors such as Bo Huang and Duan Long is equivalent to double insurance for this work. The complex and brain-burning plot has fulfilled Chen Zhengdao’s promise of "expanding Chinese genre films" and stood the test of the audience. During the three-day holiday, the film won 140 million yuan, and the cumulative box office has approached 200 million yuan, which is faster than the growth rate of Hypnotism Master.

　

As a sequel to the series, "Spring Charms Save Zhiming" has gained a good reputation again.

Although "Like You" and "Spring Jiao Save Zhiming" both focus on love elements, the film styles are quite different. The former presents a love story that pokes the girl’s heart through the dramatic coat of "overbearing president falls in love with me"; The latter brought love in the buff, the "old couple", to feel the sadness of middle-aged crisis in laughing and cursing immorality. At present, the cumulative box office of the two works has exceeded 100 million yuan, and the box office during the May Day period was 83.15 million and 76.2 million respectively.

　

All four films scored above 8 points in the cat’s eye audience.

According to statistics, as of press time, the audience scores of the above four Chinese films on several ticketing platforms are all above 8 points. On the whole, Chinese new films have shown a good trend of going hand in hand in terms of box office and word of mouth during this year’s May Day holiday.

　

Next Page: Mainland Weekly Box Office Rankings

　　1948年11月6日至1949年1月10日，我华东野战军和中原野战军在地方部队的配合和广大人民群众的支援下，历时66天，在以徐州为中心，东起海州、西至商丘、北自临城、南达淮河的广大区域内，发起了伟大的淮海战役(国民党方面称为“徐蚌会战”)。战役首歼黄伯韬兵团，继歼黄维兵团，再歼杜聿明集团，解放军以伤亡13.4万余人的代价，歼灭国民党军5个兵团、22个军、56个师，共计55.5万余人，创造了战争史上以少胜多的奇迹。淮海战役是解放战争战略决战中历时最长、规模最大、歼敌数量最多的一次战役。淮海战役的伟大胜利，解放了长江以北华东和中原的大部分地区，使国民党统治中心南京和上海直接暴露在人民军队的铁拳面前，加速了解放全中国的历史进程。广大人民群众不怕牺牲，义无反顾地投入战争之中，为淮海战役的胜利做出了永不磨灭的伟大贡献。

　　大决战前夜

　　1948年初秋时节，天高云淡，金风拂面。河北省平山县西柏坡这个太行山麓、滹沱河畔的小山村更是赏心悦目。此时，中共中央正在这里召开政治局扩大会议(史称九月会议)。中国已经进入了大决战的前夜，以毛泽东为核心的中共领导集体，正酝酿着重大决策。

　　The People’s Liberation War has entered the third year, and the military, political and economic situation in China has undergone major changes that are more beneficial to the people and not conducive to the Kuomintang ruling clique. Although the total strength of the Kuomintang troops has remained at about 3.65 million by constantly "recruiting able men", most of them were rebuilt after being wiped out or severely hit by our army, with low morale and weak combat effectiveness. There are 249 brigades (divisions) with 1.7 million people in the Kuomintang regular army distributed in the front line, which are confined by the People’s Liberation Army in five battlefields: Northeast China, North China, Northwest China, Central Plains and East China. Most of them can only defend strategic points and main traffic lines, and their strategic mobile forces are already stretched. The forces in the enemy’s rear are weak in fighting capacity, and they are restrained by our guerrillas and cannot be maneuvered. With the military defeat, the political crisis of the Kuomintang government became more and more serious, and the economy of the Kuomintang-controlled areas was rapidly collapsing. Contrary to the Kuomintang army, the People’s Liberation Army has grown rapidly in the battle, with a total strength of 2.8 million (including 1.49 million field troops). The area of the liberated areas has expanded to 2.35 million square kilometers and the population has reached 168 million. Most of the liberated areas have carried out land reform, and the revolutionary and production enthusiasm of the peasants who have turned over has never been higher, and production has resumed development. Because of the stability in the rear of the liberated areas, our PLA troops can be concentrated on front-line operations, and the front-line mobile forces are already superior to the Kuomintang troops.

　　?

　　Hua Ye Nakano Chen Bing Huaihai

　　On September 24, the spring city of Jinan, the summer heat gradually disappeared, and autumn began to flourish. As the acting commander and political commissar of Hua Ye, Su Yu has spent many sleepless nights. On this day, the guns of the general attack on Jinan have sounded, Jinan City is about to return to the people’s arms, the two liberated areas in North China and East China are completely connected, and Chiang Kai-shek’s "key defense" system with big cities as the mainstay has begun to collapse. At this moment, Su Yu’s eyes are tightly fixed on the Huaihai area with Xuzhou as the center below Jinan on the map, as if hordes were rushing in his chest, and gradually, a grand blueprint for the campaign was formed in his mind.

　　On the same day, Su Yu called the Central Military Commission and reported it to the East China Bureau and the Central Plains Bureau, suggesting that Hua Ye’s main force should leave northern Jiangsu from southern Shandong and hold the Huaihai Campaign to attack enemy groups in Xuzhou, wipe out the enemy or force the enemy to retreat, so as to create conditions for crossing the river in the future. The next day, the Central Military Commission immediately called back: "It is very necessary to hold the Huaihai Campaign". Liu Bocheng, commander of the Central Plains Field Army, and Chen Yi, deputy commander (and commander of Hua Ye and political commissar) also quickly replied, agreed to push their victory to launch the Huaihai Campaign, and prepared to lead the various ministries of Nakano to take the policy of separating operations and attack the western Henan and Longhai railway lines respectively to cooperate with Hua Ye.

　　?

　　?

　　According to the instructions of the Central Military Commission, the two field armies began to make serious preparations in military, political and material support, and made in-depth research on operational plans. In order to do a good job in pre-support and logistics support, party organizations in relevant areas of Anhui, Shandong, Henan, Jiangsu and Hebei provinces mobilized the masses, mobilized a large number of manpower and material resources, and formed a pre-support army of millions of migrant workers, making comprehensive and sufficient preparations in food, ammunition, clothing, medical care, transportation, establishment of military stations and grain depots, and the management of prisoners’ reception.

　　After our army completed all preparations for the campaign, Hua Ye and Nakano Newspaper officially launched the Huaihai Campaign on the evening of November 6 with the approval of the Central Military Commission.

Editor: Li Yongchao

Laura Cohen is expected to join us.The new film directed by Peter Berg22Mile

1905Movie network news According to foreign media reports, lauren cohan, who is famous for The Walking Dead, is expected to join.STXThe film directed by the company Peter Berg22Miles. Previously exposed cards include Transformers.fourStarring mark wahlberg, john malkovich, formerUFCChampion ronda rousey, and the IndonesianTony Jaa"Said iko uwais.

　

Directed by Peter Berg, the film tells the story of a mysterious police officer sent by an American intelligence officer (played by mark wahlberg) to an airport 22 miles away, and he encounters many crises along the way.

　

Lauren cohan, an American actor, was born in 1982. In 2011, he became popular in The Walking Dead 2, and became a permanent role in the series. Later, he also appeared in high-profile movies such as "Ten Thousand Eyes".

　

It is reported that the film Mile 22 will start shooting at the end of this month.

Jiang Daxing 2016 China Entrepreneurship Model

Cctv news Jiang Daxing, a native farmer in Mingshui County, a national poverty-stricken county, followed the expectations of his parents, entered the university and jumped out of the farm. Four years later, despite the opposition of his family, he returned to this black land where he was raised, sowing in spring and harvesting in autumn, which brought the villagers the hope of getting rich … …

Online "stall" to sell miscellaneous grains

In 2008, Jiang Daxing graduated from Heilongjiang Jianzhu University. After graduation, he naturally stayed in the city to work, sold mobile phones, opened a barbecue shop, and distributed Korean electric kang. He tossed around in the business world for several years and tried his hand.

Jiang Daxing drifted away and missed his hometown more and more. The taste of hometown made the city people taste different feelings, and also planted the seeds of dreams in his heart. Although he has a stable job, Jiang Daxing, who is unwilling to be ordinary, feels that young people are passionate and energetic and should start their own businesses. He resigned from his job in Beijing without hesitation, returned to his hometown, began to learn from digging, and grew grain with his conscience. Jiang Daxing vowed to lead the people in his hometown to get rich and let the people in the city eat healthy and safe whole grains.

Mingshui County, Jiang Daxing’s hometown, is on the west bank of the Tongken River, where the land is fertile and the products are rich. The rice irrigated by Tongken River contains dozens of natural nutrients. The rice grains are crystal clear and the millet grains are golden and round. Agricultural products are of high quality and low price, but good products just can’t sell at a good price. Jiang Daxing opened an online shop with the help of the favorable opportunity of the development of the Internet, combining the cold and black soil of his hometown with green characteristic products, and put agricultural products on virtual shelves to earn the first bucket of gold.

Accurate poverty alleviation "doing e-commerce"

In order to promote the local economic development and benefit more farmers, Jiang Daxing led the establishment of a professional cooperative in December 2011. Cooperatives use scientific decision-making and democratic management to do everything possible to increase the income of their members. The integrated production of planting, processing and sales has continuously improved the benefits.

There are no railways and highways, and agriculture is the mainstay … … Mingshui, such a poor county, people are talking about fashionable terms such as e-commerce, online shop entrepreneurship, O2O and green food.

At the end of 2013, Jiang Daxing seized the great opportunity of the country to implement the "internet plus" action and boarded the "express train" of e-commerce. From simply supplying online merchants, he gradually realized the significance of the development of the group. "We have more than 1,000 acres of online goods planting bases, all of which reduce chemical fertilizers and pesticides. The government provided us with free venues and exempted us from water and electricity charges. There are now more than 200 people who have signed up for training, as well as people who are responsible for external marketing and promotion. "

In 2015, Jiang Daxing successfully launched the crowdfunding private customization model through e-commerce channels, and successfully customized more than 50 people’s vegetable gardens and domestic livestock to the north and south of the river. Drive more than 30 poor households to do e-commerce and successfully lift them out of poverty.

Entrepreneurship is to create morality, strength and initiative.

Jiang Daxing said: "I quit my job and went home to start a business, not for anything else, but to sell good things for the people in my hometown at good prices, so that people in the city can eat good, healthy and green agricultural products." His words "Entrepreneurship is to create morality, strength and progress" won numerous applause.

Jiang Daxing, as the only winner in the three northeastern provinces, was selected as the "2016 China Entrepreneurship Model" for his deeds of "basing himself on the black land and driving villagers to sell high-quality agricultural products in their hometown to all parts of the country to get rid of poverty and become rich". (Text/Liu Wei)

　　Reading tips

　　"Planting grass" (an online buzzword, which refers to promoting a good product to entice people to buy it) has become a new consumption habit, while false "planting grass" and incidents that harm consumers’ rights and interests occur from time to time. Recently, the "Measures for the Administration of Internet Advertising" was officially implemented, and "planting grass" was included in advertising supervision. However, there are still difficulties in the implementation of law enforcement supervision. Lawyers suggested that the new regulations should not be implemented only by bloggers consciously, and the platform should also bear the responsibility of logo supervision and content review.

　　Nowadays, it is no longer unusual for internet celebrities, shopkeepers and Weibo V to "plant grass" on the online platform. Some people rely on high popularity to "advertise" in the name of sharing daily life and exploring shops. Due to the profit-driven and mixed businesses, false "planting grass" and damage to consumers’ rights and interests have occurred from time to time.

　　How to regulate the false "planting grass" mixed with the strong rise of "planting grass" economy?

　　On May 1st, the new version of "Internet Advertising Management Measures" was officially implemented. In view of a large number of short videos, evaluation notes, etc. on major social media platforms, the new regulations refine the advertising supervision modes such as "soft-text advertisements" and videos with links, and stipulate that Internet advertisements should be identifiable, so that consumers can identify them as advertisements. Insiders pointed out that "planting grass" is included in advertising supervision, but there are still difficulties in the implementation level.

　　"Planting Grass" into a New Consumption Habit of Generation Z

　　Sun Yu, a post-90 s girl, is a loyal fan of a social networking platform. She is keen to browse the daily sharing of various bloggers, and often places orders when she encounters small objects that are moving.

　　"The promotional copy and beautiful photos on the page are hard not to be exciting." Sun Yu told reporters that for this kind of "planting grass" marketing method, she thinks that "it is nothing new, and everyone has acquiesced, used to it and even relied on it".

　　"Planting Grass" has expanded from the initial beauty forum to major online social platforms, and the variety of products has gradually expanded to food, daily use and other fields. Compared with the traditional "advertising", this form of "pro-testing" has more affinity and authenticity and is loved by more and more young people.

　　In the "Grass Generation" Fashion Consumption Report of "Post-95" released by a third-party data research organization, the post-95 generation is called the backbone of "being planted with grass". In May 2021, the research report of CITIC Securities showed that 64.3% of Generation Z (the generation born between 1995 and 2009) was influenced by the recommendation of "planting grass" when shopping. The huge audience and high acceptance made "planting grass" quickly become the mainstream of marketing model.

　　After logging into the social networking platform, the reporter noticed that there are endless ways of "planting grass", some of which are directly linked, some of which are hidden in videos, pictures and texts in the form of trademarks, and some of which seem to be consumption evaluation but are actually marketing promotion. Under these "planting grass" pages, fans interact frequently and the displayed transaction volume is amazing.

　　Network "planting grass" is diversified and hidden.

　　Liu Yu (a pseudonym), a beauty blogger on a platform, told reporters that there are two kinds of "planting grass" advertisements that she undertakes. One is through the official platform, which requires a 10% handling fee, and the other is private trading with merchants, but if it is found, it is easy to limit the flow and deduct points. He said frankly: "The platform does not allow sensitive words such as product efficacy to appear in bloggers’ soft articles, but it is still lacking in the control and restraint of merchants."

　　"Merchants require bloggers to describe their products by sharing experiences, ‘ Advertising ’ The trace is very small, and even if the consumer’s use effect is not good, it is difficult to hold the responsibility. " Liu Yu said.

　　A netizen was "planted grass" in the WeChat circle of friends, and then found "stepping on the pit". Sharing through the WeChat circle of friends of "acquaintances", the netizen bought a collagen powder, and found that its composition did not match the description after arrival. "Many merchants turn their attention to resource people and share them through their daily WeChat circle of friends to achieve the purpose of implicitly promoting goods, and the benefits are very impressive." Liu Yu revealed.

　　According to the consulting report of Ai Media, 72.4% of consumers said that they were affected by false "planting grass". In recent years, cases of false "planting grass" and online marketing punishment are common. Does the network "planting grass" belong to "advertising"? Do publishers or platforms need to bear corresponding legal responsibilities?

　　Liu Kunbao, a lawyer of Shandong Yuanheng Law Firm, said that according to the Advertising Law, commercial activities in which commodity operators or service providers directly or indirectly promote commodities or services through the media, no matter what form they appear, are advertisements. If there are false propaganda or misleading contents, they also need to bear corresponding legal responsibilities, and consumers can safeguard their legitimate rights and interests through local market supervision departments and courts.

　　"At present, the network ‘ Planting grass ’ It is characterized by diversification and concealment, and it is difficult to accurately judge whether it has the nature of advertising by relying on hard laws and regulations, which also brings certain difficulties to law enforcement agencies. " Liu Kunbao said.

　　The platform should strengthen the responsibility of content audit.

　　The Administrative Measures for Internet Advertising, which came into effect on May 1st this year, clearly defined "planting grass" and "advertising". Among them, Article 9 clearly stipulates that if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation, etc., and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　In the view of chenchen, director of Baidu Law Research Center, if the "advertising" logo is required, it may bring great management pressure. Because advertising and information are often difficult to distinguish, it is difficult to control the scale. Therefore, Article 9 of the new regulation is strictly limited to the most intuitive way of "planting grass" advertising, which is different from the consumption experience and life experience of ordinary consumers, so it can be more authentic and recognizable and avoid cheating consumers.

　　How to label "advertisement"? After the implementation of the new regulations, logging in to some popular online social platforms, the reporter found that there are still many "planting grass" content with additional shopping links that have not yet marked "advertising". Some bloggers will mark "sponsorship" or "cooperation" in their tweets as an alternative vague expression of "advertising".

　　In this regard, Liu Kunbao said that if the platform and bloggers do not comply with relevant regulations, they not only need to face administrative penalties from administrative organs, but also may bear legal responsibilities such as civil liability and criminal liability. "The Advertising Law and the Measures for the Administration of Internet Advertising and other relevant regulations clarify the possible legal consequences of illegal acts. If consumers find illegal acts or their rights and interests are infringed, they should be brave enough to complain and report to relevant departments." He said.

　　The reporter noticed that at the end of April this year, before the implementation of the new regulations, the WeChat public platform operation center issued a reminder: WeChat official account operators need to strictly review the published content, promote goods or services through various forms, and attach shopping links and other purchase methods, and should clearly mark the word "advertising". At the beginning of May, an online social platform launched a special campaign to "falsely plant grass", and targeted the illegal activities such as false shop visits and writing on behalf of others, and disposed of a number of brands and accounts suspected of illegal marketing.

　　"The new regulations can’t be realized by bloggers alone, and the platform should also bear the responsibility of logo supervision and content review." Liu Kunbao said.

Id card! "The network management shouted Xiao Ming back to reality from his thoughts. In Xiao Ming’s mind, Internet cafes have always been a unique place. It not only records the game journey of many players, but also carries the online social and virtual life of many people.

Recently, it has been rumored that Internet cafes are going to disappear, which also makes Xiao Ming feel a little worried. After 10 years or even longer, will there be no such small resting place? This time, he came to the internet cafe without turning on the machine, but sat next to Lao Zhang, the network administrator, and observed the small world from different angles.

01 noon 11:00-12:59

A day in an Internet cafe can be said to start at noon. No matter on weekdays or weekends, many computers have the opportunity to turn on at noon, and this time period is also a time when there are more students.

Several students came to the Internet cafe to turn on their computers, and they also greeted Lao Zhang skillfully. "These people are frequent visitors to Internet cafes. They will come at noon when they go to school, and they usually train or open black on weekends."

Internet cafes have a smoother network, and many students and office workers have the demand for online games, which naturally becomes the source of customers for Internet cafes. Why not go to Internet cafes? Students are poor, and office workers have no money.

02: 13:00-14:59.

Although it’s past 1 o’clock, there are still many players who haven’t eaten. Lao Zhang is also selling snacks and instant noodles skillfully. From time to time, takeout is delivered, and Lao Zhang raises his hand and points out the direction of the machine.

"Lao Zhang, why do you think my computer is configured with a high card, but the computer in the Internet cafe is not?" "That’s what you can’t get! Moreover, Internet cafes have a diskless system, which is inherently fast in response. Every restart is equivalent to reinstalling the system. Can it be fast? " Lao Zhang said casually.

The diskless system of Internet cafes directly uses the mirror image of the server (image from uimaker).

"Then my broadband is 100M, and the speed measurement is no problem. Can’t this be compared with Internet cafes?" Xiao Ming still has doubts. "Our optical fiber is specially connected to telecommunications. Your home is broadband provided by secondary operators, so I won’t say anything." Lao Zhang hey hey smile, no longer summer-planting

03 application time 15:00-16:59

"Fatty, why are you here again?" No sooner had a customer turned on the machine than he saw an acquaintance. "Double the experience this weekend … …” "Didn’t you TM say you want to buy a notebook? Don’t change the subject!"

The banter of these two people caught Xiao Ming’s attention. Indeed, the performance of the notebook is also very good, and the comprehensive performance and experience are not comparable to those of the notebook a few years ago.

High-end notebooks are expensive.

"Don’t mention it, the price can’t afford it." "Last time, you said there was a model with good cost performance. I’m going to refer to it after you buy it. How much is it?" "6999, the configuration is good, but after looking at the screen garbage, the heat dissipation is also touching, and the good configuration is more expensive. If you don’t have that much spare money, you should play with the desktop."

04 17:00-18:59 UTM

After 5: 00 pm, the number of people in Internet cafes increased significantly. Besides some students who make up classes after school, there are also some people who work here to pass the time.

You can’t smoke in the internet cafe, and people who are addicted to cigarettes are squatting at the door, smoking and chatting. "I heard that the rent will go up next month?" "Everything goes up, that is, wages don’t go up." "I said A Qiang, you have a lot of Internet fees every month. It is better to buy a computer at home and play for a long time. Unlike me, I don’t come here often and I can’t spend a few dollars a month."

"You don’t understand," said A Qiang with a sigh. "We migrant workers just want less things, bring a computer and monitor, and who can stand moving frequently!" He lowered his voice again: "You don’t know, there are thieves in our area. Isn’t buying a computer to remind thieves?" "Yes, yes, regardless of him, let’s eat first, and I’ll treat you to a beer!"

19:00-20:59 at 05 hours.

"There is no machine!" Lao Zhang said to a man outside the counter. This time of day is the busiest time in Internet cafes. If you don’t come early to take up the machine, you can only wait for others to get off the plane before you can play. There are also many players who open black at this time, and the Internet cafes are very lively.

"You see, this point is richer and can give a team all the equipment." "But the last time I jumped, I was poor. I didn’t even pick up my helmet, so I was directly killed." "Be quiet, big brother, I can’t hear footsteps!"

"Are you blind? Do you know them by yourself?" "Ha, ha, ha, Lao Li hits his own people every time he is nervous, and the thief is accurate, so he will be appointed when he hits the opposite side." "X you big ye, when did labor appoint … …”

A burst of laughter reminded Xiao Ming of the time when he and his buddies were in the dark. Although sometimes he could connect online by opening voice in YY, it was still not as enjoyable as the Internet cafe. However, the little friends got married and worked outside, so they had to wait for the Chinese New Year to get together in the Internet cafe.

06 21:00-22:59 GMT

Internet cafes experience bonus, double experience activities on weekends and experience bonus at night mean that online games can reach 250% experience at this time, which has become a good place to brush experience and gold coins.

The privilege bonus of Internet cafes also attracts players.

However, when I think about the accelerator in 30 yuan every month, Xiao Ming thinks there is something wrong with it, and he has consulted Lao Zhang. The answer is that the network delay of Internet cafes is lower, and some Internet cafes actually have dedicated accelerators, but some small Internet cafes still need accelerators to play some games.

Internet cafes can achieve lower latency and less dependence on accelerators.

In fact, after such a long time of development, the system and optimization of Internet cafes have been done very well, coupled with the natural bandwidth advantage, it can also attract many players. If you can’t play for a few days every month, 30 yuan of the accelerator is enough to play games in the Internet cafe.

07 When I was a child, I was ugly. When I was a child, I was angry. 23:00-06:59.

From 11: 00 p.m. to 7: 00 a.m., it is the quietest time in the Internet cafe. The low-cost overnight package in the Internet cafe makes it more cost-effective, especially for games like GTA5 or Wizard 3. Xiao Ming remembers that he hung up at home for more than 2 days before downloading it. If he had known, he would have hung up and downloaded it in the Internet cafe.

In addition to some people who play games and watch movies all night, some people choose to sleep in Internet cafes. Even in third-tier cities, small hotels cost more than 100 yuan, while internet cafes are much cheaper, which can be said to be the cheapest way to spend the night in the city.

08 Chen 07:00-08:59

When all the night people leave, it is the most deserted time in the Internet cafe. In a small Internet cafe, there is no cleaning aunt, and only the shift network management does the cleaning work.

People who choose this time to surf the Internet usually need something temporarily, or simply process documents or download materials, and generally stay for a short time.

Xiao Ming remembered that in order to avoid the congested network on campus, he and his roommates went to the internet cafe outside the school to choose courses, and even chose the courses he wanted, which was also a rare wit.

09 09:00-10:59

At 9 o’clock, there are still very few people in the internet cafes, which is why many internet cafes have half price in the morning. At this time, people in internet cafes are more likely to watch NBA live broadcasts and popular TV dramas, and not being stuck is a very simple reason.

In fact, after such a long time, Xiao Ming has seen the development process of Internet cafes and the people here. Internet cafes are not as simple as internet tools, but have incorporated too many social attributes and entertainment functions here, and have become a private residence for a group of people, which will not die in a few years.

With the passage of time, Internet cafes may gradually fade out of people’s sight, but at that time, our entertainment mode and online mode will have subversive changes, and perhaps Internet cafes will accompany us in another way and never give up.

Editor’s lead: In the era of traffic, it is not easy to attract users all the time. But a blogger in Tik Tok has gained 72 million yuan in four years, becoming "the first online celebrity in Tik Tok". How did he do it? In this article, the author shared Xiao Yang’s creative method and realization method, and interested friends may wish to take a look.

"Tik Tok first online celebrity" has been replaced again.

At the end of March, "Crazy Xiao Yang Ge" finally surpassed "Andy Lau" and became the Top1 fan in online celebrity, Tik Tok. Up to now, the number of crazy Xiao Yang Ge’s fans in Tik Tok has reached 72.42 million. (Statistics do not include official media accounts such as People’s Daily and CCTV News.)

In the four years since he settled in Tik Tok, Crazy Xiao Yang has continuously exported short videos of family hilarity in Tik Tok, and created popular characters such as "dead brother, whole brother, Internet addiction father, violent mother", which has attracted a lot of attention.

In his video comment area, a fan once left a message "What’s good for you if you laugh to death?" So far, this message has been praised by over 60,000 people.

According to the statistics of New Shake Data (xd.newrank.cn, a Tik Tok data platform under the new list), up to now, Crazy Xiao Yang Ge has created 23 videos with more than 3 million likes in Tik Tok.

Among them, the video with the best data has been praised by 4.22 million, and the estimated broadcast volume has exceeded 100 million. The highest number of online users of his live broadcast is 1,891,900.

Recently, when crazy Xiao Yang Ge replied to the reason for the temporary suspension, he said, "The popularity is too high, and it will be 1 million online in 10 minutes. It’s so scary.”。

How did Brother Xiao Yang, who is crazy, fight monsters and upgrade to be the first online celebrity in Tik Tok? Let’s walk into his "crazy universe" together today.

According to the observation of Xinwan data, among the Tik Tok accounts with the largest number of fans up to now, "Andy Lau" and "Michael Chen" rely on star aura and youthful memories, "Liziqi" and "Tu Lei" rely on pastoral or emotional chicken soup, while "Crazy Brother Yang" relies on pure humor.

According to netizens’ archaeology, Brother Xiao Yang’s debut is an ink-fried video. Brother Xiao Yang, who was still in college, and his roommate made mischief by frying ink on the balcony of the dormitory. As a result, they were ruthlessly abandoned by their roommates and locked out of the door, and their faces were covered with ink. Angry and fragrant, crazy Xiao Yang showed his funny talent for the first time.

In 2018, Crazy Xiao Yang officially settled in Tik Tok and started his own funny journey.

At first, the content of crazy Xiao Yang Ge can be simply summarized as follows"My dead boy". In a video, because his girlfriend pulled off the switch and interrupted him to play the game, crazy Brother Xiao Yang bravely stepped on his girlfriend’s lipstick, and he was madly chased and killed, and finally won 2.61 million praises.

This kind of video, which integrates death, comedy and reversal, has become the most important creative form of the early crazy Xiao Yang Ge.

Eating chicken ass for his girlfriend, buying wonderful handbags for his prospective father-in-law, and buying washboards for his father have all become his creative materials.

In fact, this is a proven content form, which is very popular at home and abroad. Making a fool of yourself, doing things that netizens usually dare not do, can give people a subtle sense of coolness. If the trickster is retaliated, it can also give people a sense of comedy that looks bad.

However, the mode of this kind of content is very single, and only by constantly adding more tricks can we maintain a cool feeling.

In the domestic cultural context, it’s easy to change from "a little cute Xiong Haizi" to "an indiscretion and annoying killer". The upper limit is not high, the imitation is difficult, and it’s easy to attract bad reviews.

Previously, the editorial department of the new list had more than 39 billion views on the whole network. Some people were scared to cry and some people were laughing and crying. How was the video of the explosion made? I have also done relevant reports in the article. Trick video is a traffic password, but some UP owners apologize and delete the trick video.

Perhaps because of the awareness of this problem, in 2019, crazy Xiao Yang Ge began to transform from "pit others" to "pit himself".

In a video released on September 6, 2019, Brother Xiao Yang became an Internet addiction teenager, and he had to play games without sleeping in the middle of the night. As a result, under the complaint of his brother, he was given a "belt-fried meat" by his father. This is also the first 3 million-like video of Crazy Xiao Yang.

After this video,"The Passion of Internet Addiction Teenagers"The series began to be staged repeatedly. False transmission of information and pulling off the switch have become the standard routines of my brother, and wonderful props such as giant boxing gloves and oversized rice spoons have become dad’s exclusive "torture devices".

Crazy Xiao Yang’s "I’m in the ranking" tells the despair, helplessness and pain of Internet addiction teenagers, and it has also become the most funny scene.You don’t have to pretend that you are always motivated and always sunny, but you are crazy about ranking like crazy Xiao Yang Ge, which makes many netizens have a strong sense of substitution.

After that, for a long time, an internet addiction brother who tried to play games but failed repeatedly, a brother who focused on his brother for a hundred years, and a father with endless wonderful weapons became a fixed content form of crazy Xiao Yang.

Pulling the switch is a desperate moment for all teenagers with internet addiction. The word "roll" interprets the complex feelings between brothers, and telling parents is a daily favorite of families with many children …

Because more materials are drawn from real life, crazy Xiao Yang Ge’s "Passion of Internet Addiction Teenagers" series has also become more vital.

The crazy scene of Xiao Yang being chased by his father even has a sense of film.

According to the statistics of New Shake, on June 1, 2020, the Tik Tok account of Crazy Xiao Yang Ge rose to 29.11 million, and in the first half of 2020, it rose to over 15.18 million. This is also the time when crazy Xiao Yang laid the status of online celebrity.

The most difficult thing about funny videos is the continuous stability and updating iteration of creation, but from the results,Most of the videos of Crazy Xiao Yang Ge are more than 1 minute long, and the plot is reversed and then reversed, with dense laughter, showing strong content creation ability.Many fans will go back to archaeology and watch it again and again.

Since then, on the basis of "The Passion of Internet Addiction Teenagers", crazy Xiao Yang Ge has increased one after another."My brother’s desperate weekend", "About my father becoming middle-aged with Internet addiction", "My violent mother" and "Sister-in-law Yang and Sister-in-law Xiao Yang at the top of the food chain"And other content, the plot is richer, and the characters are more three-dimensional.

Under his brother’s routine training, crazy Xiao Yang’s brother spent one scary weekend after another, but he also kept growing, and finally he turned against his father, making him an "internet addiction middle-aged" …

But the good times didn’t last long. For my brother, I couldn’t complain to my father, so I moved my mother to punish my brother and father. My mother soon reappeared as the supreme force.

Brother Xiao Yang, who was disturbed to play games, thought he could clean up his brother with his father, but he had to kneel down to beg for mercy from his mother. Dad wanted to plead with his mother with his own face, and as a result, he became a kneeling duo. Kicking the door to catch teenagers and middle-aged addicts has become a fixed action for mom.

After my brother got married, Sister-in-law Dayang stood at the top of the food chain with Sister-in-law Xiaoyang. My brother wanted my parents to cook for himself, and all he got was salted beans and boiled water to soak rice, but after pulling his daughter-in-law Dayang’s sister-in-law, there was a big meal in front of him, so his daughter-in-law soon became another secret weapon for his brother to punish his younger brother.

Brother Xiao Yang’s cousin left a message.Family status: mother = Su Juan (sister-in-law Yang) > brother > Teemo (dog) > father > brother.This comment was praised by more than 300,000.

At this point, the father who is very dignified but becomes a good baby in front of his wife, the mother who is superb in force but easily provoked by her brother, the sister-in-law Yang and the sister-in-law Xiao Yang, who have not appeared many times but are detached, have gradually merged into the "crazy universe".

Why can crazy Xiao Yang get the attention of so many fans?

In this era of accelerating and accelerating, many people are overwhelmed by houses, cars and tickets.

It’s too difficult to change your life, so it’s better to give yourself a chance to laugh after a busy day.Just as comedy is the biggest dark horse theme in China movies, comedy is also one of the most popular content tracks on all platforms.

Source: Report on Ecological Data of New Media Content in 2021

From the analysis, there are three main differences in the crazy Xiao Yang Ge on the funny track that is quite involuted:

(1) Focus on the family

There are many funny online celebrity on various platforms. Some of them focus on the workplace, some focus on couples, and some focus on brothers and girlfriends, but these are naturally not as big as the basic ones of the family.

Family content can kill all Chinese, which is determined by our cultural background.

Focusing on the family determines the fan limit of crazy Xiao Yang Ge.

The advanced feature of Stephen Chow’s comedies lies in the sincere concern for the tragic life of little people and the deep humanistic care behind the scenes of hahaha and nonsense.

Although there is a very exaggerated plot in the video of crazy Xiao Yang Ge, what is revealed behind it is his happy family atmosphere.

Just like a fan’s message: "After watching Xiao Yang’s video, I can always think of my parents and recall the warmth of my family."

At present, Crazy Xiao Yang Ge has put up three videos, one of which shares two family photos of Crazy Xiao Yang Ge when he was a child and now, named "My parents used to guard us, and now it’s my turn and my brother’s turn to guard you". Up to now, this video has been praised by more than 3.37 million.

(2) Be restrained

Just like most failed comedy movies are out of control, if there is only exaggeration and only emotional stimulation to netizens, it is highly probable that it is not a good funny online celebrity. The videos of crazy Xiao Yang Ge are mostly interpretations of real life, not so suspended.

Restraint, so that crazy Xiao Yang Ge’s attraction to fans will last longer.

For example, going to the next three roads is the easiest way to be funny.

However, in the short video, crazy Xiao Yang Ge is more based on trivial matters and fights in life; In the live broadcast, crazy Xiao Yang often connects with the beautiful woman online celebrity, but the bigger joke comes from the contrast between him and his brother who want to see the beautiful woman but have to see no evil.

Judging from the feedback from netizens, although the crazy Xiao Yang Ge exaggerated his expression and grabbed the horse, he had less negative feedback.

(3) people are consistent

On May 29th, 2020, Brother Crazy Xiao Yang held his first live show.

Compared with other dramas, online celebrity is afraid of setting up a rollover in the live broadcast room, and the setting of Crazy Brother Xiao Yang has maintained a high degree of continuity. It’s easy for fans to think,Crazy brother Xiao Yang is really funny, not acting. This brings fans’ trust in his real person.

Therefore, the sense of communication between crazy Xiao Yang Ge and fans is very obvious. According to the statistics of the new shaking data, in the past 180 days, the average number of comments on the works of Crazy Xiao Yang Ge was as high as 64,200.

On the whole, what netizens need is funny, but if there is a little warmth and sincerity in addition to hahaha, it is a beautiful wine.

According to statistics of New Shake, the fans aged 31-40 account for the highest proportion of crazy Xiao Yang Ge’s fans in Tik Tok. People who are nearly middle-aged after 80 may prefer to get rid of the troubles of life for a short time and laugh from the heart for a few seconds.

Of course, there are gains and losses. Brother Xiao Yang, who is crazy, must bear the limitations of being funny while eating the funny bonus.

Peisi Chen, a comedian, once said that "humor needs to break the inherent order". Most funny online celebrity’s creative ideas, including Crazy Brother Xiaoyang, are to create a strong contrast through exaggerated performances. The bigger the contrast, the more jokes and the faster the powder absorption.

But as Peisi Chen said, "Some vulgar and vulgar comedies often arouse the disgust of the audience",Because of the differences in cultural literacy and creative ability, funny videos are easy to fall into the question of low style.

Some people think that funny online celebrity is their source of happiness, but others think that funny online celebrity is too vulgar and Low.

From the perspective of going out of the circle, Crazy Xiao Yang Ge is naturally more difficult than online celebrity such as Li Ziqi and Liu Genghong.

On the other hand, because the more exaggerated and eye-catching, many online celebrity will deliberately create some exaggerated performances. Because there are no very effective restrictions on minors’ viewing on major short video platforms at present, these funny contents also have hidden dangers such as misleading minors.

According to media reports, there was a 14-year-old child who was killed by alcohol explosion after imitating online celebrity’s homemade pop-top popcorn.

Observing the cover and introduction of crazy Xiao Yang’s account, we can also find that he has clearly marked "Do not imitate".

How to reduce content risks and even promote positive energy while being funny is a difficult problem that needs to be explored continuously from comedians to funny online celebrity.

As for the realization, crazy Xiao Yang Ge’s realization channels mainly includeAdvertising placement, live rewards, and live deliveryThree kinds.

According to the huge star map, the highest price of a video of Crazy Xiao Yang Ge exceeded 640,000 yuan. From May 15th to September 19th last year, Crazy Xiao Yang Ge received 15 advertisements. Judging from his past works, the types of advertisements mainly include game promotion and App drainage.

Brother crazy Xiao Yang’s star map quotation

In terms of live delivery, according to statistics of new shake, in the past 180 days, Crazy Xiao Yang Ge has delivered 336 million yuan in Tik Tok.

In a live broadcast,Crazy Xiao Yang Ge once revealed that he had the best live broadcast with goods, and he could earn about 3 million yuan after paying taxes.

According to the analysis, Crazy Xiao Yang Ge mostly chooses household department stores, and the unit price of customers is mostly within 100 yuan, which makes the threshold of consumption decision-making in his live broadcast room extremely low, and it is easier for fans to place orders because they like him.

Price distribution of products in crazy Xiao Yang Ge’s live broadcast room
Data source: new shake

In addition, after nearly two years of baptism, many netizens began to resent the routine of holding orders and killing seconds in the live broadcast room. Crazy Xiao Yang Ge relied on the funny performance of sand sculpture to sell goods half the time and entertain half the time, creating a relaxed and pleasant atmosphere for selling goods.

Crazy Xiao Yangge Jianghu people call him "the ceiling with reverse goods", and selling non-stick pots results in sticky pots, but selling apples only to find them rotten … which makes him embarrassed to blacken many manufacturers in person; In addition, black people were invited to bring black toothpaste and sell Shaqima. As a result, fans asked if it was a "male horse or a female horse" … Crazy Xiao Yang’s live broadcast with goods became a source of happiness for many netizens.

According to observation, Crazy Xiao Yang Ge is probably the anchor with the widest spread of live sliced video and the best powder absorption effect outside Li Jiaqi.

In Tik Tok, the cumulative broadcast of two topics, namely "Crazy Xiao Yang Ge Live Playback" and "Crazy Xiao Yang Ge Live Broadcast", reached 630 million.

Therefore, the live broadcast room has become a new powder-sucking stage for crazy Xiao Yang Ge. According to the statistics of the new shake, on March 29th, because of the joint live broadcast with Shao Yuxuan, the Tik Tok account of Brother Xiao Yang, who is crazy, gained 262,200 yuan in a live broadcast.

In addition, Crazy Xiao Yang Ge also founded the MCN organization Three Sheep. According to official website, at present, Three Sheep has more than 100 employees directly under it, with more than 300 accounts, and the total number of fans on the whole network exceeds 300 million, covering many businesses such as talent incubation, supply chain channel cooperation, brand operation and distribution.

According to enterprise investigation, at present, Brother Xiao Yang (real name is Zhang Qingyang) is crazy.
There are 7 affiliated enterprises.

On the whole, because of the consumption mentality of funny fans and other issues, in terms of liquidity efficiency, crazy Xiao Yang Ge is less likely than Li Jiaqi, Luo Yonghao and other super anchors. However, for a 95-year-old who was born in an ordinary family and still lived in a mud house in junior high school, it took four years not only to get the attention of over 100 million fans on the whole network, but also to live a rich life with his family, which is definitely a cool story in a short video era.

"Worth over 100 million? Big Yang Ge and I add up to almost. "Crazy Xiao Yang revealed in a live broadcast.

In the general impression, handsome guys and beautiful women are absolute traffic passwords, but in the TOP10 account of Tik Tok fans, there is no pure face value account; In the mouth of many tutors, installing X is the first secret of creating IP for people, but it seems that online celebrity is more grounded than others.

Although social platforms are very popular nowadays to show off and share a better life, netizens also need a relaxed moment to laugh after a hard life, which may also reveal the entertainment nature of major social platforms.

For online celebrity, helping fans to Kill time is the foundation of the foundation, and it is also the core of getting the most attention from fans.

When answering the question why we don’t sell goods live every day, crazy Xiao Yang once replied:

"I can broadcast a few hours a day, earn hundreds of W, and earn wildly, but is it meaningful? Your body is gone, and fans don’t like you anymore. I think you have changed just to make money.Fans come for happiness, so you have to bring them happiness."

　

Author: cloud flying; Editor: Zhang Jie; Proofreading: curly hair

Source: WeChat official account: New List (ID: NewRankCN), focusing on observation and reporting in the field of Internet content, caring about people and things related to the content industry.

This article is authorized by the cooperative media @ xinbang, where everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　Xinhua News Agency, Changsha, April 23 (Reporter Liu Liangheng) The Changsha Municipal Public Security Bureau reported on the 23rd that the police in Changsha and the Shenzhen police recently cracked a mega-cyber fraud case, arresting 164 people involved and destroying 11 dens.

　　In March of this year, Kaifu Branch of Changsha Public Security Bureau received an alarm from the victim, saying that he had lost more than 30,000 yuan with the bet "Time Lottery" by netizens, and later realized that he might have encountered online fraud. A preliminary investigation by the police handling the case found that the criminal suspect set up a company to recruit "marketers" for the convenience of committing crimes. These "marketers" often set women’s pictures as avatars and add a large number of strange netizens through chat tools such as WeChat and QQ. After chatting with each other and getting familiar with each other, the "marketers" claimed that they had "inside information" of the "Time Lottery" website, and sent screenshots of their so-called "winning money" to the victims. After defrauding the victims’ trust, they sent the "Time Lottery" website and invited the victims to register their accounts to participate in gambling. The company manipulated the data of "Shi Shi Cai" through the background, and set up layers of obstacles for the victims to withdraw cash until they defrauded the victims of all their funds.

　　After careful investigation, the police task force gradually grasped the 11 dens set up by the fraud gang in Yuhua District, Furong District and Yuelu District of Changsha City, and found out its means of committing crimes and organizational structure. On April 17, more than 390 police officers were mobilized in Changsha and Shenzhen to carry out centralized network-closing operations in accordance with the unified deployment. Among them, 107 suspects were arrested in four fraud dens under the responsibility of Changsha police, and all six principals who organized the establishment of dens were arrested. In seven fraud dens under the responsibility of Shenzhen police, 57 suspects were arrested, and all five principals who organized the establishment of dens were arrested. A large number of crime tools were also seized at the scene.

　　At present, the case is still under investigation.