Online shopping festival+coupons, Chengdu Stacked Buff sent the strongest advertisement of ＂520＂

Every reporter | Tang Yuan every editor | Liu Yanmei

In order to satisfy the citizens’ new ideas of diversified consumption in many fields, further prosper and enliven the consumer market in Chengdu, and fully promote the sustained recovery and comprehensive upgrading of consumption, this May, the 2022 Chengdu Digital Life Consumer Festival and the first "Chengdu 520 Online Shopping Festival" successfully kicked off. As the first theme week of the event, the theme promotion week of "Flowers Full of Rongcheng" took the lead in opening this online romantic "meta-universe".

Today is "520". In order to heat up consumption and revitalize the economy as soon as possible, the first wave of Chengdu "520" coupons was officially issued at 11:00 this morning, with a total of 660,000 coupons, which together presented an offline "romantic consumption tide" for Chengdu citizens.

During the "Chengdu 520 Online Shopping Festival", the platform and enterprises launched many profit-making promotions online; The offline coupons issued today make the citizens’ choices more flexible. "Online+offline" offers a double discount, and Chengdu Buff presents the "strongest confession" to the citizens, which promotes the citizens’ sense of gain and happiness while boosting the construction of an international consumer center city.

Since ancient times, Damei Chengdu has had a magnificent scene of "seeing the red and wet place, and flowers are more important than Jinguan City". Now, under the business card of "Park City", Chengdu is even more "a thousand flowers bloom". The beauty of flowers is blooming in the streets and lanes of Chengdu, and the romance of flowers lingers in the hearts of Chengdu people.

On May 15th, the first Chengdu 520 Online Shopping Festival — — The related activities of the theme promotion week of "Flowers Full of Rongcheng" kicked off. The welfare full of sincerity and human touch will fill the sense of ceremony of "buying romance in the cloud"! Looking for my wedding brought a surprise activity of "Confession for Love" to the people of Chengdu. Huawa launched "no-threshold flower booking coupon"; Heidi’s garden shelves "99 yuan special rose potted plants"; Ito Yokado launched the theme activity of "I’m in Iraq every day is 520", and a variety of preferential benefits were continuously broadcast … …

According to the introduction of the person in charge of Find Me Wedding, since the launch of the online shopping festival, Find Me Wedding has launched 520 "Confession for Love" activities on WeChat WeChat official account, official Weibo, Tik Tok, video number and other platforms simultaneously, providing a gift package of 3,999 yuan for lucky citizens who express their love and wish. "Look at the sea together, watch the four seasons, capture the bright light and shadow, and let the shadow of love be seen everywhere." Hundreds of messages that participated in the advertising activities, each sentence carries the love of netizens for Ta, and the warmth and romance in Chengdu people’s bones are revealed between the lines. On the day of "520", three lucky people will be given hand-held flowers and a "wish fund" to help them bravely confess.

As a new economic enterprise in Chengdu, "Flower Shop House" Huawa launched the theme activity of "Buy Flowers, Deliver Flowers, Fresh and Cheap" during the theme promotion week of "Flowers Full of Rongcheng". Zhang Wuyan, director of Huawa’s operation, revealed, "At present, the number of Chengdu flower shops stationed in Huawa platform has exceeded 5,000, and the order volume of flowers in Chengdu by 12: 00 on the 19th has exceeded 30,000. This year’s "520" flower preparation period came earlier, and the order volume of red roses accounted for more than half on May 10. On the flower delivery platform, only on the evening of the 17th, the daily flower sales in the live broadcast room exceeded 500,000 yuan, which has not yet reached the peak period of flower ordering. "

The theme promotion week of "Flowers Full of Rongcheng" brings people a sense of happiness through flowers and gifts, and also lights up the happy life of every Chengdu person. The theme promotion week of "Good Food and Light", which will be opened on May 22nd, will bring more surprises and good things to the "delicious mouth": millions of fans’ head master Mi Zijun will bring goods live and present durian, litchi, melon and other fresh agricultural products of the season; Chengdu Restaurant Association Coffee Branch and Chengdu Coffee Guide will jointly launch preferential activities and exclusive special drinks with 100 coffee merchants; Food bloggers recommend more good things in the kitchen and take you to explore the secret of the "chef" kitchen … …

From May to June, the romantic metauniverse will continue to open this summer. In the next six theme consumption weeks, platforms, businesses, districts (cities), counties and brother cities and states will also hold several featured live promotions and online theme promotions. This safe and fashionable consumption event is waiting for consumers to "unlock" one by one.

At the same time as the first Chengdu "520" online shopping festival was held, citizens can also receive the Chengdu "520" coupons for offline use. The scope of use includes the major retail and catering industry entities participating in the coupon activities, which really brings consumers the preferential benefits of offline shopping.

There are surprises every Friday, which last for four weeks. From May 20th to June 10th, 2022, 660,000 coupons were distributed every Friday from 11:00:00 to 20:59:59, lasting for four weeks, with constant surprises. All China Unionpay Quick Pass APP users in Chengdu (China Unionpay Quick Pass APP needs to be allowed to use the mobile phone location authority, and the mobile phone location is limited to Chengdu) can directly log in to the homepage of China Unionpay Quick Pass APP, or jump to the China Unionpay Quick Pass coupon collection page by clicking on Chengdu Publishing (the "coupon" of WeChat WeChat official account private message is published in Chengdu), Tianfu Citizen Cloud and major banks’ APP activity pages, and visit the Chengdu coupon collection page to check the activity details and participate in the coupon collection.

This "520" coupon includes four types: 600 yuan minus 200 yuan, 300 yuan minus 100 yuan, 100 yuan minus 40 yuan and 50 yuan minus 20 yuan. The denomination setting is diverse and flexible, and citizens can choose one as needed to receive one, so as to avoid the waste of multiple coupons that are not written off in time, and use the coupons in practice and spend them in practice, further promoting consumption replenishment and potential release.

The use of coupons covers tens of thousands of merchants. As the first large-scale coupon issued to the whole city this year, the event involved a wide range of merchants, covering key retail, catering enterprises and individual industrial and commercial households in the city. It is reported that the first batch of registered merchants has exceeded 10,000, including Suning City Outlets, Hongqi Chain, Wudongfeng, familymart, Rosen, Ito Yanghuatang, Holiland, Andersen, Watsons, Li Ning, Starbucks, IKEA, KFC, Liangpin Store and Zhou Heiya. Ten thousand stores will promote the same, and use consumer vouchers to incite consumption enthusiasm and accelerate the recovery of urban commerce.

Safety consumption tips

1. Merchants participating in Chengdu coupon activities must strictly fulfill the main responsibilities and commitments of epidemic prevention and control, and do not hold offline promotional activities.

2. For everyone’s health, the epidemic prevention and control should not be relaxed when consumers use coupons! Please actively cooperate with the relevant requirements of epidemic prevention and control, do a good job in personal protection, wear masks, keep a "one-meter line" of social distance, keep each other’s "healthy line", take the initiative to scan the code, cooperate with temperature measurement ~ and then start a rest assured, comfortable and pleasant consumption experience ~

Ps: Don’t worry if you don’t get the coupons. The next three batches of Chengdu coupons will be arranged one after another ~