Tencent QQ and BMW reached a strategic cooperation to create a new driving experience for urban young people.

On November 30th, the QQ × BMW Cross-border Cooperation Conference of "Burning Young People’s Cross-border Night" was held in Guangzhou. At the conference, Tencent QQ and BMW reached a strategic cooperation, and the two sides will cooperate deeply in the aspects of membership rights and driving experience through QQ svip, QQ music, national karaoke and other Internet products, so as to create a cool and intelligent new driving experience that suits the young people in the city. At the same time, the two sides jointly launched 100 QQ × BMW crossover cars with brand-new BMW 1 Series sports cars.

　

Li Dan (fourth from right), General Manager of Marketing Department of Tencent’s Social Network Business Group.

Start strategic cooperation with Zhao Zhen (fourth from left), sales director of BMW South District.

Li Dan, general manager of the marketing department of Tencent’s social network business group, said: As the largest social platform for young people, QQ is well aware of young people’s preferences, and is also meeting the needs of young people through continuous cross-border cooperation. Three times of cross-border cooperation with BMW, exploring young ways of playing in the automotive field, giving young people wider and more preferential rights and interests, expanding the image of QQ brand in terms of youth and coolness, and also demonstrating the determination of QQ to comprehensively cover young people’s lives.

Join hands with BMW again,QQThree major products upgrade young driving experience

At the press conference, Tencent QQ and BMW jointly launched 100 QQ × BMW crossover cars with brand-new BMW 1 series sports cars. The crossover cars include QQ svip, QQ Music and National K Songs. In addition to the appearance full of QQ elements, the crossover cars have customized upgrades in audio, interior and multimedia control equipment. QQ Music and BMW also launched customized song lists, bringing users a brand-new driving experience. At the same time, VIP members of QQ’s three products can also enjoy ultra-low discounts to buy cross-border cars, as well as free maintenance services worth 3 years or 40,000 kilometers and financial solutions for loans.

　

The cross-border cooperation between QQ and BMW is not the first time. In 2015, QQ and BMW jointly launched the world’s first social application of in-vehicle integrated instant messaging-BMW QQ. Through BMW QQ, car owners can receive text, pictures and voice messages, receive geographical information and navigate, and can also read text messages and reply to friends’ information by voice, and communicate with QQ friends by "listening" and "speaking". In May of this year, Tencent QQ and BMW MINI jointly launched the cross-border "Cool Goose Car" on the Internet based on their brands, and at the same time launched the QQ × MINI theme doll and the online QQ member experience mechanism to enjoy the right to use the original QQ customized mini and other series of activities. This time, the cooperation between the two parties has upgraded the driving experience of young people, and the access of products such as QQ svip has also made the two brands closer to the attitude and cool image of young people, so that QQ can cover the lives of young people more comprehensively.

QQSvip’s rights and interests "cross-border" to create an online and offline exclusive experience

As the largest membership system in China, QQ svip is constantly seeking high-quality products and service experience, and satisfying the psychological needs of young people’s identity and circle culture by expanding the content of membership rights. In this cooperation, QQ svip can enjoy ultra-low discount when buying cross-border cars, which is not only "cross-border" at the product level, but also "cross-border" in the form of membership rights from online virtual privilege to offline life privilege.

In the past, the rights and interests of QQ svip were mostly concentrated on the virtual aspects such as membership recharge, game privileges and dress-up privileges. In recent years, QQ svip has accessed more practical life privileges such as catering discounts and taxi discounts. This cross-border car purchase will expand the rights and interests of QQ svip once again, so that young users can also experience exclusive services in the scene of offline consumption, and really push QQ svip from online to offline.

　

Li Dan believes that with the arrival of consumption upgrading, young people have a new concept of consumption: more fashionable product content, more personalized experience and more exclusive rights and interests. The upgrading of QQ svip’s rights and interests, on the one hand, creates a brand-new car experience for young people, so that more young people can feel the culture and technology of QQ more comprehensively, on the other hand, it also leads young people in first-tier cities to experience the quality life of dignity.

Source: Science and Technology World Network