Guangzhou Daily News (all-media reporter Chen Xin) Nowadays, whether beauty brands practice the concept of "sustainability" has become an important factor affecting the purchase decision of the younger generation of consumers. Cosmetic eggs made of plant raw materials, lipsticks with "vegetarian" patented ingredients instead of animal ingredients, recyclable packaging containers … These products that combine beauty with "green" are winning the favor of young people more and more. The "green" low-carbon wind in China International Import Expo(CIIE) Beauty Zone is also the best epitome of global beauty brands practicing the "green" concept. The whole industry is making efforts to "green" from different dimensions such as composition, experiment and packaging.

When taking stock of the "achievements" of this "double 11" shopping festival, the "post-00" girl orange is most satisfied with the "green" beauty egg she bought back. In a well-known cosmetics retail store in a shopping mall in Tianhe business district, all-media reporters saw that the beauty eggs favored by oranges were placed in a conspicuous position in the store, and the advertising language on the billboard next to them declared that the beauty eggs were "green", pure and sustainable. The introduction of the salesperson in the store also explained the reason why the orange looked at it differently: in addition to greatly saving cosmetics, it also contained renewable plant ingredients, and the packaging jar was also made of recycled resin, and a more sustainable production process was adopted.

Orange told reporters that whether the product is "green" or not has become an important factor affecting her purchase decision.

There are many young consumers like oranges. In the store, the salesperson pointed to a skin care area popular with young people. This series of products used more than 90% natural ingredients, and some products used sugarcane residues to make degradable packaging materials. "Today’s young customers are more easily moved by the brand concept of’ natural’ and’ sustainable’, and they are actually integrating environmental protection concepts into their daily lives."

Corresponding to this attention, many young consumers are disgusted with ecological destruction. Mina is a "post-95" beauty lover. She told reporters that she has strict standards for brand selection, from ingredients to processes to packaging. "I once received a’ big hand’ luxury gift box. When I opened it, there was only a small tube of lipstick. In addition, it was all wrapping paper and dried flowers. It was really a waste. Since then, those over-packaged brands have been blacklisted by me. "

Then, in order not to be blacklisted by consumers and practice brand responsibility, how hard do beauty companies work?

This can be seen from the just-concluded Fourth China International Import Expo (hereinafter referred to as "China International Import Expo(CIIE)"). This year’s "China International Import Expo(CIIE)" is full of "green" and low-carbon wind, and the field of beauty cosmetics and daily chemicals is no exception. The "green" achievements are presented one by one, such as L ‘Oré al building an exhibition area with sustainable materials, Procter & Gamble launching an innovative e-commerce packaging "air capsule" and a "wild little green bottle" with recyclable and environmentally friendly aluminum bottles. In fact, this is just a microcosm of the "green" practice in the field of beauty.

Recently, Mintel, a global market research and consulting company, released "Global Beauty and Personal Care Trends in 2021", pointing out that future beauty brands will cooperate with more technology companies to help consumers obtain more transparent information and work together to reduce the environmental burden.

According to the actual situation of the domestic market, Pan Helin, executive dean and professor of the Institute of Digital Economy of Zhongnan University of Economics and Law, told reporters: "Although the awareness of environmental protection has been deeply rooted in the hearts of the people, for the vast majority of consumers, the most critical factor affecting the purchase decision is product utility. It is best to combine the concept of environmental protection with the utility of products, such as non-toxic, harmless, pure natural beauty of Xian Yi, old and young, and effectively increase the use income of consumers. "

Source: Guangzhou Daily

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A new application test automation method, which can quickly evaluate the experience quality provided by the world’s popular mobile applications.

German technology company recently announced the introduction of enhanced functions for its Nemo device application test suite. The software solution adopts automation technology and artificial intelligence (AI), which gives a powerful boost to wireless service providers and application developers, and can help them quickly evaluate the real interaction between smartphone users and local mobile applications. It is German Technology that provides advanced design and verification solutions, aiming at accelerating innovation and creating a safe and interconnected world.

In the past few years, the number of users who use mobile applications to access digital content and participate in social media platforms and online games has increased significantly worldwide. Compared with the mobile web browser, the local mobile app can provide a tailor-made excellent experience; Therefore, the use of mobile applications has significantly promoted this growth.

Matti Passoja, the head of Nemo wireless solution of De Technology, said: "Service providers and mobile application developers want to know the real experience of end users when they access OTT applications with smartphones connected to cellular networks, and they need a reliable way to verify it. It is DeTech that has created an automated application testing method based on its unique software and hardware technology platform. This method uses real applications, and can accurately understand network performance even in extremely complex and changeable situations. "

It is DeTech that makes full use of artificial intelligence, machine learning (ML) and automation technology, and uses the data captured by local mobile applications (instead of the simulated data flow) to create a brand-new device testing application method. This method can evaluate the interaction between end users and their mobile applications more accurately. The new application test automation method can help wireless service providers quickly optimize the performance of 5G network, and at the same time provide better quality of experience (QoE) for smartphone users. Users can enjoy the world’s most widely used OTT services and social media applications, such as Facebook Messenger, Microsoft Teams, Snapchat, TikTok and Zoom.

The new automatic test application method is one of the three supplementary test methods provided in Nemo device application test suite of German Science and Technology. According to the type of mobile application and key performance indicators (KPIs), the test method can be used with a Nemo field test solution. Nemo test suite users can obtain comprehensive, real and flexible 5G network performance verification and end-user QoE evaluation.

It is a Nemo testing tool of German Science and Technology, which can capture real measurement data in the field and use it for real-time analysis or post-processing analysis. These test tools include Nemo Outdoor 5G NR drive test solution, Nemo Backpack Pro 5G indoor benchmark test solution and Nemo network benchmark test solution.