Special feature of 1905 film network　"I have my own creative ideas, but I hope to give more understanding to the audience."

　

At the end of the drama "Ideal City", we had a conversation with the screenwriter Zhou Wei, who is also the author of the original novel and has an absolute "God perspective" on the setting of each character and the development of each plot. Only when the works face the market and the audience, she wants everyone to have their own understanding.

　

Since the series was launched, she has sent three Weibo’s, and she will take time to answer questions for every drama fan under each Weibo. Similarly, as she replied to a fan, "I can’t write if I come up for business every day."

　

I don’t participate in too much publicity in front of the stage, but I am more obsessed with behind-the-scenes creation, which is simple and direct, and has a persistent Su Xiao (decoration). Perhaps this pure creation is also her idealism and the "ideal" of the title "Ideal City".

　

At present, the drama series has finished, and the Douban score has remained at 7.8, which has been one of the highest-rated works in domestic industry dramas in the past five years. In this dialogue, we try to reinterpret the content of the series and how to achieve the high score of the remake of Ideal City.

Theme novelty

The novel "Ideal City" was originally named "Su Xiao’s War", inspired by a friend of Zhou Wei’s in the construction industry. She jumped from state-owned enterprises to private enterprises, which was almost an open career growth, especially after the chairman of the group saw her tender, she was promoted to the group by three levels.

　

When the chairman meets her, there is only one question. What do you think is appropriate for us to agree with Baosteel on the steel price next year?

　

This problem of changing my friend career life was also written into the novel by Zhou Wei intact, and then put into the drama "Ideal City".

　

Facing the rapid promotion of young employees, the old employees in the group have a sense of crisis, and then there has been intergenerational conflict — — The confrontation between the "hidden rules" of the older generation’s "black-box operation" and the characteristics of Su Xiao’s younger generation’s adherence to rules has become the place where Ideal City hits the audience’s emotions the most.

　

Many fans are curious whether Zhou Wei has experienced ups and downs in the workplace for many years, but in fact, Zhou Wei’s experience in the workplace can be ignored. Even in the past four years, he has devoted himself to the scriptwriting of the drama "Ideal City" in a semi-closed state.

Zhou Wei said frankly: "I wrote about human nature and human heart, and I wrote about social rules."

Her accurate description of the workplace comes from her understanding of human nature and social rules. Studying economics, she thinks that all problems can be explained from the economic aspect. After all, the economic foundation is the foundation of all superstructure, including all kinds of relationships in the workplace.

　

The boss of Tiancheng reused Su Xiao, and the chairman of Yinghai promoted her to the third level because she could make money. There is a saying in the construction unit that "the profit of the project is not made, but settled." Settlement is one of the work contents of the cost engineer.

　

Cost engineer is a very small occupation. Zhou Wei studied the course for a period of time, but he still didn’t dare to understand it. In order to avoid the audience’s difficulty in getting into the play during the watching process, in the process of adapting the TV series, the story should focus on the relationship between the characters and the workplace as much as possible.

Even so, the first and second episodes still dissuaded many viewers. Zhou Wei said with regret: "No way, we have revised it many times, and finally decided to take migrant workers as the opening event, because it is the most common thing in the construction industry, which can bring out the characteristics of the industry at once, subcontract the general contractor business site and so on."

After the series was launched, keywords such as "Biography in the Workplace" and "Gong Dou in the Workplace" became frequently mentioned by the drama and fans, but for the creator Zhou Wei, there was no such feeling.

"Drama creation will require the preservation of more dramatic content, and those ordinary work parts will naturally be rarely presented." In particular, as a workplace drama, Ideal City is more difficult to create. "It is mainly an atmosphere that everyone is familiar with. If the workplace life is truly displayed, the audience can feel very boring, so in the creation, the mode of American drama is adopted to increase the sense of rhythm and attract the audience more."

　

The role is distinct

Su Xiao is one of the characters that Zhou Wei thinks is the most difficult to write. "Because she is the protagonist, she has to bear the role of positive guidance, but if she writes too much, the whole will be very facetious. This role is not only difficult to write, but also difficult to play. Sun Li played very well. "

　

Sun Li is the best person to play Su Xiao in Zhou Xin’s mind. After writing the script of the first ten episodes, the producer asked her who she wanted to play the role, and she said, "Sun Li."

The producer said with a smile, "Just dream on. I want her to play in every project, but there is only one Sun Li in the country."

Sun Li just appeared in the workplace drama "Settle Down" last year. In that work, she also has an impulse, but there are some cleverness and caution in her impulse, and she prefers to find loopholes in the rules. However, the role of Su Xiao is just the opposite. She carries the "axis" of an engineering girl, and everything is uncompromising, with a Forrest Gump-style persistence.

　

In "Ideal City", Su Xiao’s growth will be more obvious than that of other characters, from sitting in the station next to Tiancheng toilet with a little impatience, to gradually calming down and dealing with various difficulties appropriately. On the one hand, it lies in the tempering of Tiancheng and the Group under different working frameworks, on the other hand, it is the embodiment that a person should grow up.

　

In Zhou Wei’s view, Su Xiao represents the contemporary young people, who are more decisive in the workplace. "Sticking to the rules and hoping that the society will have less social intercourse, less intersection and less black-box operation represent the progress of an era."

　

Accurately speaking, "The Ideal City" is not a drama with a heroine, but a group work, and every role in the drama is very distinct. Zhou Wei also lamented that in the creative process, writing group plays is the coolest. "A star hangs there alone, no matter how beautiful it looks, you can only take a look, but the brilliant stars will make you feel excited."

　

Looking through Zhou Wei’s comments on Weibo, everyone in the audience discussed their favorite roles and asked her for adjustments in the adaptation of the series.

　

Each role represents different groups in the enterprise group, and it is their efforts to get together that have the opportunity to obtain more resources from the society. Some of these people are similar and complementary in character, others are contradictory in temperament and coexist in contradiction. For example, during the Tiancheng period, Lu Zhengming (Ding Wenbo) and Donglin (Cheng Ziming) were typical.

　

Lu Zhengming is sincere, honest, and gentle in doing things. He has been working hard and wants to strive for better opportunities by working ability. Donglin, on the other hand, is a prick who loves to fish. He is good at have it both ways. He is lazy if he can, but he is eager for a promotion. Their attitudes towards Su Xiao inevitably changed with her status, from closeness to confrontation to cooperation.

Zhou Wei’s true description of the workplace is nothing more than her writing about each character’s self-appeal in this big group of enterprises. There are contradictions when there are different demands, and there are conflicts when there are contradictions. In the conflict, she tries to strike a balance and move on in balance, which is what is really happening in every enterprise.

"They are supporting roles in the play, but they are their own protagonists." Zhou Wei said so.

　

humanthing·real

Some viewers questioned that Su Xiao’s career path was too smooth. First, she was valued by Wang Yang (ornaments), and then she was promoted by Zhao Xiankun (ornaments).

　

In this regard, Zhou Wei’s view is: "This is related to her work. She is a professional, and her performance is good. Just look at the data and you will know."

　

Some viewers think that Zhao Xiankun promoted her to treat her as a knife, and this feeling of being "used" is too sad.

　

"Eldest brother is willing to use you, it must be because you are valuable, and all you have to do is to make yourself more valuable and make use of it into reuse. I am afraid that there is no value, and I don’t even choose you for use. " Zhou Wei said.

　

In the TV series, Su Xiao adhered to the "clear rules" and encountered numerous bumps all the way, never changing her mind. Zhao Xiankun promoted Su Xiao, and it was this resilience in her that she took a fancy to. "The group is gradually decaying. Su Xiao has a positive enterprising spirit that is not in the group. Promoting her is like throwing a catfish into a school of fish." However, Su Xiao had just entered the group when she suffered a stroke from Huang Lilin, and was attacked by everyone. In the end, Zhao Xiankun tried his best to save her.

　

Xu feng (Zhang Tianyang), the assistant to the chairman, was not so lucky. He stepped on Xia Ming’s trap in the traitor incident and was eventually demoted to a real estate company. Why didn’t Zhao Xiankun protect him?

"xu feng’s heart began to waver when the internal audit couldn’t go on. Zhao Xiankun thought that he lacked grass-roots tempering and was not tough enough, so he took advantage of the situation and sent him to the real estate company. In fact, when you compare the state of xu feng’s internal audit and Su Shi’s dismissal, you will understand why Zhao Xiankun chose to protect Su Shi instead of xu feng. "

　

Halfway through the series, the hero and heroine came together, but some viewers still thought it was too sudden.

　

"It has been laid for a long time, and they have been restraining their emotions, just like bubbles in beer cans, which have been fermented for a long time. Huang Lilin opened the lid. "

　

Some viewers also questioned whether a character like Su Xiao really exists in reality.

　

"Of course there is, not just my friend. And recently I met some successful women in social intercourse, and they all said, I am Su Xiao. It can be seen that the character Su Xiao has the characteristics of a successful woman. "

　

Of course, Zhou Wei doesn’t want everyone to imitate Su Xiao’s style of doing things without analysis after watching The Ideal City. "You have to figure out your own strength first. This world is very realistic, and how much strength you will always say. Before entering Tiancheng, Su Xiao has upgraded her professional ability to the highest level, which is the emboldened spirit that she dares to say and do. "

Women and strength

Women’s awakening has been a hot topic in TV series in the last two years.

　

There are not many female characters in Ideal City, but each one is typical. Maria (act the role of) is the only woman in the play who can sit in the leadership meeting. She seems to be the opposite of Su Xiao and seems to be her future.

Her style is often criticized by her subordinates, but as can be seen from her memories, she once wanted to bring a new style to Yinghai Group like Su Xiao, but she failed to do so and sank together.

At the climax of the drama, when the management voted who could be the leader of the reform team, they would not have voted for Maria Su Xiao, but finally voted for her when they hesitated. Perhaps this kind of voting has some topics of reform, but in her expression, there is no swagger in the past, and perhaps she thinks of her original self.

　

Looking at reality, more women, or the general public, are Wu Hongmei (ornaments).

　

"This group of characters is also the relationship between side A and side B. Wu Hongmei and Su Xiao are senior sisters of the same major. Why are they completely different fates in the workplace? Comparing their lives, we will find that Wu Hongmei was frightened after going to the construction site for internship and switched to HR. This is a fork in the road for their careers. "

The construction site is a male-dominated world. Zhou Wei’s friend said that when she went to the construction site to take a shower, she had to let her male colleagues guard the door. At the construction site, you have to treat yourself like a man. Su Xiao did it, but Wu Hongmei couldn’t. She was not brave and firm enough. Therefore, although Wu Hongmei is eager to have Su Xiao’s success, her personality determines her fate. Most of the time, she can only be the background of others.

Under Zhou Wei Weibo, someone will always ask her, "When will Wu Hongmei blacken" or "When will Wu Hongmei counterattack". In her view, the role of Wu Hongmei has a long way to grow, and she is still in the stage of seeking outside — — Longing to be saved by a powerful man, only when she wakes up internally — — Rebuild her personality, and she can really stand up.

Unfinished to be continued

The story is not over.

In the drama "Ideal City", Zhou Wei left a lot of foreshadowing. Some original parties would spoil it in the barrage, while others began to fill in various possibilities. She planned to continue writing this story. Of course, many netizens asked her when to shoot "Ideal City 2".

　

"I work hard."

Special feature of 1905 film network After 20 days of release, the box office of "Fengshen Part I" exceeded 1.7 billion, and the total box office was predicted to increase from 1.25 billion at the lowest point to 2.45 billion, nearly doubling.Maybe, directorWu ErshanFinally, I can say:"sealGodOut of the ICU.

At the same time, on the evening of August 8th, several leading actors, such as Yu Shi, Na Ran, Chen Muchi and Shan Jingyao, also made a surprise appearance in the live broadcast room of Liu Genghong. The "Proton Group" showed the war dance and joyful dancing, and the topic kept on.

"You have one vote, I have one vote to help Master Wen buy a high-speed rail ticket", "You don’t vote, I don’t vote, Yin Jiao will never have a head!" …

Never being optimistic, it is expected to compete for the second place in the summer box office. The starring role is from unknown to popular. How can "tap water" help "Fengshen" to complete the box office counterattack? How do online and offline announcements open the "road to sealing the gods" with a "two-pronged approach"?

"Tap water" helps "the road to sealing the gods"　

Different from the performance of "scheduled" explosions in summer files such as "Disappeared She", "In an octagonal cage" and "Put all your eggs in one basket", "Feng Shen I" was the one that was not optimistic until its release.The voices of "untimely blockbusters" and "Chinese magic has long been out of date" have come and gone, and only 138 million yuan was recorded in the first two days, which also lowered the total box office forecast of the film to 1.25 billion.

However, with the further release of the film, the relatively excellent quality and fascinating characters have aroused extensive discussion among netizens, and "tap water" is also constantly gathering. Stars and enthusiastic audiences from all walks of life began to spontaneously Call for the film on major social platforms, and supported the film with two brushes and three brushes.

This also allows the market to witness the mysterious power of "tap water" again after films such as The Return of the Great Sage, 22nd and The Wandering Earth.

There are still many netizens who take the initiative to undertake the heavy responsibility of film promotion, brainstorming for hot search topics and fancy whole work. Master Wen Taishi, who made a stunning appearance in the egg, was elected as the first "spokesperson" by the tap water.

"Hello, I’m Master Wen. I’m grabbing a high-speed rail ticket at 12306. Please help me to speed up my return to the DPRK." "You have one vote for me, and a surname can arrive on time!" And so on, which have a great sense of network, have gained a good communication effect.

More enthusiastic netizens thought of dozens of entries in one breath, including not only "Wen Taishi Terrier", but also related topics such as "da ji’s love brain" and "Yin Jiao Ji Fa’s brotherhood", all of which are hot spots that netizens like to see and hear. With the continuous spontaneous fermentation of "tap water", it also helped # Please seal the gods and announce that it was immediately spread to me # and boarded the hot search several times.

Different from these hot spots from the bottom up, the early official publicity of "Feng Shen" mainly focused on the cultural value of the film. There is nothing wrong with this angle itself, but it is launched when the audience still doesn’t understand the film, which means a lot of preaching, and it is not as easy to sink out of the circle as the spontaneous online topic of netizens.

Fortunately, the propagandists and creators of "Feng Shen" gradually realized this point and began to have a benign interaction with "tap water people". For example, Chen Muchi, the actor who plays Yin Jiao, was named as the uncrowned "propaganda director" by netizens because he was willing to go off to play in person.

Director Wu Ershan learned that his initials were homophonic during the road show, and immediately changed the profile "523" to "U23" (from "No Two or Three" to "There are Two or Three"), which earned a lot of goodwill. At the same time, by constantly releasing exclusive behind-the-scenes tidbits and deleting fragments, he tried his best to meet the needs of tap water, and also provided material for the continuous fermentation of the topic.

Under the overnight rescue of "tap water", "Feng Shen" also miraculously walked out of the ICU, ranking first in the box office for 13 consecutive days from the first Saturday, and set a record of 160 million yuan in a single day the next weekend, drawing a beautiful downward curve.

The box office counterattack of "Feng Shen" is undoubtedly a demonstration of the power of "tap water", and it is also worth thinking in the industry: what kind of topics and forms are loved by the audience, and what kind of propaganda points can really gain heat and flow.

　Online and offline "combination boxing"　

"ChristianRandPhillips, she is my hakimi", "Princess ChristianRandPhillips embraces Na Ran" and "Yu Shi Na Ran crosses da ji Ji Fa with each other", all of which come from the roadshow scene of "Feng Shen I".

In addition, short videos with high popularity, such as "Chen Muchi reappears in the right place to tie the gods", "Chen Muchi’s military boxing" and "Proton Group reappears famous lines", are also from roadshows. The ongoing roadshow in 24 cities across the country is like a continuous "hot search" manufacturing machine, which continuously outputs various "famous scenes".

With the rise of online platforms, the traditional road show method was once despised by many filmmakers, who thought it was strong in regionality and limited in reach. However, many summer blockbusters, including Feng Shen and Disappeared She, proved the significance of the road show through examples.

In the era of short video, the role of roadshows is not only to effectively incite regional resources and ferment word of mouth, but also to generate a large number of short video-oriented materials through the interaction between the main creators and local audiences. These grassroots and creative pictures are often easier to spread and spread.

From offline to online, unlike other blockbusters selling tickets live in the early stage of the release, "Fengshen" chose to go to the online head live broadcast room after the actors accumulated a certain degree of heat and popularity.

On August 5th, the cast of "Feng Shen" parachuted into the "Brother Xiao Yang" live room for the first time to sell tickets, and 200,000 movie tickets were sold out in seconds, with over 150 million praises in one minute. Choosing to link with the anchor of the short video platform with grounding gas like "Xiao Yang Ge", the film obviously expects the film to further incite the sinking market.

On August 8th, with the long-awaited fans, the representative of "Proton Group" finally merged with Liu Genghong in the live broadcast room, with a high degree of matching between people and audience, which is expected to produce better communication effect.

Coupled with the live broadcast of a popular game on August 10, and the live broadcast of various actors, from offline to online, from the road show site to the live broadcast room, the "combination boxing" of "Feng Shen" is exerting its power.

Why is "Feng Shen I"?　

Before the screening, I wanted to see why "Feng Shen", which was not favored by the market, attracted so much "tap water" to complete the box office counterattack.

On the one hand, it is naturally because of the excellent quality of the film. Douban scored 7.8 points, Cat’s Eye scored 9.4 points, and Taobao Film scored 9.2 points, which were outstanding in both magic films and movies of the same file, and also gave Amway the confidence of "tap water".

On the other hand, the film is well-made, the old opera bones are superb, and the strength of the new actors is all important points.

With the release of documentaries and behind-the-scenes specials, the ubiquitous cultural details, craftsman spirit and the six-month training camp for worshipping gods have gained the recognition of netizens, making "worshipping gods" a recognized work of "grinding a sword in ten years".

Not only that, although the genre of "Feng Shen" is a magical epic action blockbuster, it "accidentally" captured the "heart" of female audiences. According to a ticketing platform, 52.8% of users who want to see the portraits of Fengshen are women, and the score of women is as high as 9.8, which is much higher than that of men.

The brotherhood of Yin Jiao and Ji Fa’s "well-connected suburbs" combination, the sunny and strong appearance of the members of the "Proton Group" and ChristianRandPhillips, who is more attractive as he gets older, have aroused extensive discussions among the female audience, and also invisibly led a new aesthetic direction. As netizens commented, it is suggested that domestic ancient costumes be rolled up according to this standard.

At the same time, through hard training, the members of Proton Group have completed the all-round transformation from body, will to acting skills, and such "nurturing" actors are more likely to arouse the recognition and resonance of the audience.

The box office counterattack of "Feng Shen" is the victory of "tap water", which also proves that gold always shines. However, "the fragrance of wine is also afraid of the depth of the alley". While looking forward to "Feng Shen II", we might as well sum up our experience and prevent the excellent works from being buried again.

Zhengzhou, China, March 20th (Reporter chenchen, correspondent of Xiasha) Hu spicy soup, red dates, pepper chicken … Recently, these well-known Henan specialty products appeared on several flights departing from Zhengzhou, allowing the vast number of passengers to taste the authentic taste of Henan at an altitude of 10,000 meters.

The reporter learned from Xiangpeng Airlines that recently, Xiangpeng Airlines has equipped a variety of special products such as authentic Henan cuisine and handicrafts on flights from Zhengzhou to Lhasa, Guiyang, Quanzhou, Changchun and Korla, which not only improves the service level and passengers’ flight experience, but also opens up markets for local special products and serves local economic and social development.

Passengers can not only taste authentic Henan delicacies on the flight, but also provide more choices for the tourists, such as "Elephant Central Plains Fridge Magnet", "Four Gods Clouds and Qi Map Enamel Lacquered Fridge Magnet" and "Four Gods Guarding Paper Carved Lamps" with Henan historical and cultural characteristics, so that they can feel the cultural and artistic charm at an altitude of 10,000 meters.

According to the relevant staff of Xiangpeng Airlines, giving full play to the advantages of air transportation and integrating local culture and special products into cabin service can not only enhance the passenger’s flight experience, but also play a positive role in promoting the cultural inheritance and development and helping to release the new vitality of the local special product market.

It is understood that in recent years, Xiangpeng Airlines has continuously increased its transportation capacity and route network development in Henan, and set up Zhengzhou operation base to actively help the development of aviation in Henan. In the upcoming civil aviation summer season on March 31st, Xiangpeng Airlines plans to fly 11 routes in Zhengzhou, including many popular routes from Zhengzhou to Korla, Urumqi, Kunming, Guiyang and Chengdu Tianfu. Among them, the Zhengzhou-Sanya route is scheduled to go around on March 31 to provide passengers with more travel options. At the same time, Xiangpeng Airlines upgraded its service on all routes, providing 20 kilograms of free checked baggage allowance for economy class passengers. The standard of hand luggage is consistent with that of domestic full-service airlines, making passengers travel more convenient and comfortable.

In addition, Xiangpeng Airlines also launched a boutique route from Kunming to Zhengzhou to provide passengers with a better ground and air experience. There are 3 to 4 flights a day, forming a reasonable flight wave in the morning, middle and evening to meet the diversified travel needs of passengers.

　 　 　 　ZhongHongWang shares on April 19th.　Recently, digital innovation is still a hot topic. chatGPT drives the track in the field of artificial intelligence to continue to be hot, and domestic high-tech localization substitution is still the mainstream trend. High-quality development of digital economy has also been frequently proposed. To achieve a big, strong, fast and excellent digital economy, we must speed up the implementation of the innovation-driven development strategy, and comprehensively promote the innovation and application of high-tech industries from policy to market, from core cities to localities, from government departments to private enterprises. In this process, Beijing will continue to play a leading role.

　　Won the Beijing Innovative Enterprise Youxuan Software again, and strive to be the industry leader.

　　Recently, Beijing Economic and Information Bureau announced the list of innovative SMEs in Beijing, and Youxuan Software was honored on the list. As a specialized and innovative small and medium-sized enterprise in Beijing, Youxuan Software has been widely recognized at all levels of product development and innovation in recent years. In addition, Youxuan Software has been selected as one of the "Credit Leading Enterprises" for enterprise innovation in Beijing for three consecutive years, the "Top 100 Enterprises with Comprehensive Strength in Beijing Software and Information Service Industry" for five consecutive years, and the "Beijing Software Enterprise Core Competitiveness Enterprise (Scale Type)" for four consecutive years. Undoubtedly, it is a long star in this fertile land of high-tech research and development in Beijing.

　　Beijing has a strong headquarters economic effect, with a number of central state-owned enterprises gathered, and it is also the headquarters base of a large number of domestic head enterprises. At the same time, Beijing’s industrial characteristics are outstanding, focusing on scientific and technological innovation, international trade and high-end industries. The implementation of Beijing Digital Economy Promotion Regulations, based on Beijing’s digital economy resource endowment, actively responds to the objective needs of digital economy development, and creates a healthy and stable development environment for related high-tech industries in the region.

　　With the concept of "making China people use their own databases", Youxuan Software insists on independent innovation of core key technologies, and has set up R&D centers in Beijing, Wuhan, Chengdu and Xi ‘an and more than 30 branches all over the country, established a product matrix with database technology as the core, and formed an ecological product cluster to solve the data application and security needs of various industries, with customers in government, finance, energy, medical care, education and other industries. The company and its related products have been shortlisted in the product procurement catalogues of many important fields, such as the procurement of central state organs, the procurement of central government organs and the joint procurement of central enterprises, ranking among the first echelon of domestic database manufacturers and creating a "four pillars and eight pillars" enterprise in the industrial field.

　　Helping digital ecological construction in various places, Youxuan has been acting.

　　After entering 2023, the opportunities and challenges of domestic innovation manufacturers are parallel. As a leading database enterprise in China, Youxuan Software actively started to promote the industrial ecological layout, and at the beginning of the new year, it launched a 100-city exhibition tour with the help of the resumption of offline activities. At present, after the conference of Youxuan Software in Chengdu First Station and Xi ‘an Station was a complete success, it has been launched in Hohhot, Fuzhou and Jinan successively, and all of them have made outstanding achievements.

　　Hosted by Youxuan Software, "2023 Youxuan Database 100 Cities Tour Exhibition Jinan Station" was held grandly at the end of March. The meeting pointed out that, whether in key technological breakthroughs in core areas, domestic substitution of software and hardware, upstream and downstream docking cooperation of industrial chain, or in digital infrastructure construction and service level, we will continue to exert our efforts to accelerate the transformation and upgrading of traditional industries and the landing of domestically controlled independent controllable projects. In this appeal, Youxuan Software deeply digs into Shandong’s superior local resources, takes Quancheng Jinan as the strategic layout of Shandong’s market and technical service center, deeply analyzes the pain points and difficulties encountered in Shandong’s digital development, explores new development ideas, promotes the information exchange between upstream and downstream partners, and creates a forum for building a strong digital province.

　　At present, Youxuan Software has reached cooperation with State Grid Shandong Electric Power Company, Huaneng Shandong New Energy, Datang Shandong New Energy, Tai ‘an Municipal Hospital, Jinan No.4 Hospital, Qufu Normal University, Linyi, Weifang and Yantai Commission for Discipline Inspection. In addition, in order to better nourish the fertile soil for local talent cultivation, Youxuan Software cooperated with local scientific research institutes in Shandong Province to vigorously cultivate information-based innovative talents, jointly run schools with Qufu Normal University, and organize Rizhao Information Technology Application and Innovation Research Institute.

　　The expressway informatization conference held in Fuzhou will be an important platform to spy out the development trend and construction hotspots of expressways in the future. Youxuan Database 100-City Tour entered the transportation industry, bringing database-related products to the exhibition to help digital technology continue to deeply empower highway construction. In addition, in Hohhot Station, Youxuan Software, as the only database manufacturer invited to participate in the meeting, cooperated with AK Office of Hohhot Municipal Committee to hold the "Xinchuang Product Ecological Cooperation and Exchange Meeting". At the meeting, representatives of Xinchuang enterprises such as Youxuan Software, Kirin Software, Tsinghua Tongfang, Lenovo, Inspur, Great Wall, Loongson and Feiteng actively communicated and discussed the new ecology of Xinchuang industry development under the background of digital economy.

　　The 100-city exhibition tour is an important channel and product display platform for Youxuan Software to promote cooperation among all parties. On the basis of excellent product technology, Youxuan Software has continuously established a connecting hub network, continuously promoted the deepening of information innovation in various regions, promoted the establishment of a political and business communication platform, and helped the information technology application innovation to develop continuously and with high quality. The shaping of Youxuan Software Xinchuang Ecological Circle is more clear.

　　The ecological network of digital economic cooperation is gradually built to create a trend of single spark can start a prairie fire.

　　Doing a good job in the track of digital economy can be achieved not by the strength of one enterprise, but by the cooperation of upstream and downstream of the industrial chain to jointly build an industrial ecological chain. Which enterprise can build a better ecological environment and gain a longer and more stable development chain in the vast digital factor market. On the basis of building up the vanguard of Xinchuang in Beijing, Youxuan Software actively arranges cooperation with various regions, strengthens industrial links and creates a strong layout.

　　Youxuan Database is an enterprise-level security database independently developed by Youxuan Software. It has independent intellectual property rights and obtained independent original evaluation certificate. It is an independent and controllable domestic database software. Support a variety of data types, with high availability, high performance, high security, scalability and other core capabilities. Youxuan Database and Eco-partners take the scene as the cooperation point to jointly develop innovative products that meet the needs and cooperate to meet customer needs. Youxuan Software has completed the adaptation with most chip, operating system and application software manufacturers, meeting the needs of the party and government fields, finance, telecommunications, electric power, petroleum, transportation, aerospace, education, medical care and other industries in China.

　　Recently, Youxuan Software has not stopped the pace of development and progress in the deployment and cooperation between government affairs and enterprises. The company continued to promote the Lingyun plan, and further reached cooperation with Chongqing 12345 in the integration of digital government affairs. In addition, the Youxuan database management system completed compatibility testing with various products of Lenovo. In ecological construction, Youxuan has never stopped exploring and achieved continuous industrial empowerment and win-win through strategic cooperation.

　　The footprint of Youxuan Software’s 100-city tour has gradually lit up important core cities in China like a spark. What we see is not only the bright achievements made by Youxuan Software in the tour activities, but also the ecological foundation that Youxuan Software has built in various regions through the tour itself. When the external environmental reserve is reached, Youxuan Software will cooperate with every partner in the ecological circle to show its solid strength in the market of Xinchuang!

What abilities do adult self-study exams need? Self-study examination is one of the important ways to improve academic qualifications. In the era when academic qualifications are valued, especially for newly graduated students or young people who have just entered the workplace, the recruitment requirements of units and enterprises will clearly state the requirements for academic qualifications. The purpose of self-study exam to improve academic qualifications is to obtain an academic qualification. If you want to pass the exam smoothly, you must know some common questions about self-study exam in advance. The following small series answers the relevant information about the self-study exam for everyone, hoping to help everyone!

If you have any questions about the self-study exam, don’t know how to choose the main college and major, and don’t know the local policy of self-study exam, click to learn now > >

Need the ability to learn, keep learning, but also need the ability to persist in learning, the ability to take exams, and have a persistent attitude towards learning. Learn to use modern information technology for self-study. This will also help to cultivate the ability of self-creation and brain thinking. In the information society, people’s living and working environment is changing faster and faster, and they need to face the emerging new knowledge and technology. Only by cultivating self-study consciousness and learning to learn can we catch up with the fast pace of contemporary life and work.

Everyone can also find many unique ways to improve their learning efficiency during their own study. Mastering scientific learning methods is the only way to improve the possibility of success in college entrance examination, and it is also one of the realistic learning tasks of candidates.

Only when the mastery of relevant knowledge has reached a comprehensive level can we extract a summary of relevant knowledge. There are many learning methods that are helpful to save learning time and improve learning efficiency, such as associative memory method and practice according to memory rules.

It also needs to have a strong learning motivation and a clear learning purpose, but whether it can maintain the resulting learning motivation in the learning process for several years is the key to determine its success or failure. Spiritual adult students who take the initiative to explore should be able to determine how much time to invest in their studies, make their own study plans, and choose and gradually adapt to a learning method.

Self-study exams are mainly based on self-study. Self-study exams are divided into social self-study exams and student-assisted self-study exams (also called applied self-study exams in some cities). Social self-study exams are mainly based on self-study, and institutions can help to understand learning knowledge. Self-taught examination for student assistance is carried out by some colleges and universities, and social assistance forces are combined to provide better services for candidates. Compared with social self-taught examination, it is less difficult, with higher passing rate and faster graduation. The so-called reliable, self-taught degree is the best recognition and the highest gold content in all adult education, but the self-taught degree is relatively the most difficult.

The above is related to the self-study exam, and candidates can use it as a reference, which is subject to the official announcement! Candidates who want to get more information about the self-taught examination, such as the registration time, examination time, application conditions, preparation knowledge and related news, please pay attention to the online self-taught examination channel of China Education.

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If you have any questions about the self-study exam, don’t know how to choose the main examination institution and major, and don’t know the local policy of self-study exam, click to learn now > >

Recommended reading:

In April, 2024, all provinces registered for self-study exams in official website.

Summary of Registration Time and Entrance of Self-taught Exams in April 2024 by Provinces

　　Xinhua News Agency, Beijing, September 7th Question: What are the bottlenecks for new energy vehicles to enter the rural market?

　　Xinhua News Agency "Xinhua Viewpoint" reporters Huang Xing and Xiang Dingjie

　　"It is very cost-effective to buy new energy vehicles now, and it is tens of thousands of yuan cheaper to count various preferential policies. The car is very environmentally friendly, its endurance performance is good, and it is economical and affordable. " Recently, Cao Fuping, a villager from Guang Shun Town, Changshun County, Guizhou Province, bought a Geely Galaxy L7.

　　A survey by Xinhua Viewpoint reporter found that with the help of policies, new energy vehicles are accelerating their entry into the rural market. However, there are still some problems in some areas, such as incomplete charging pile facilities and the need to improve vehicle adaptability. It is still necessary to speed up the construction of charging facilities, enrich rural vehicles and improve support policies to help new energy vehicles go to the countryside.

　　New energy vehicles speed up their drive to the rural market.

　　Walking in many rural areas, from time to time, you can see new energy vehicles with green cards whizzing by.

　　Walking into the charging station of Fuhuan Town, Qijiang District, Chongqing, the owner Liu Gang is charging his polar fox car. Last year, Liu Gang spent more than 220,000 yuan to buy this car. "It only takes more than an hour to charge 80% of the electricity, and it costs less than 1 yuan’s money for every 1 kilowatt hour, which is convenient and affordable. The driving experience of electric cars is also great. " Liu Gang said.

　　The picture shows the owner charging the car at the charging station in Fuhuan Town, Qijiang District. (photo by Yan Jiangkui)

　　Ye Peng, deputy general manager of State Grid Chongqing Qijiang Power Supply Company, told the reporter that in 2022, the company invested 300,000 yuan to build a charging station in Fuhuan Town; After the charging station was put into operation, the number of new energy vehicles in the town has gradually increased to more than 40, and many villagers continue to buy new energy vehicles.

　　In recent years, a series of policies have been introduced to encourage new energy vehicles to go to the countryside. In July 2020, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs and the Ministry of Commerce jointly issued a notice requesting the organization of new energy vehicles to go to the countryside. In June this year, the Ministry of Industry and Information Technology and other ministries and commissions launched the activity of new energy vehicles going to the countryside in 2023, which will last until December this year, with a total of 69 new energy vehicle models participating.

　　Xie Guang, senior director of the strategic planning department of Changan Automobile, said that seven cars of Changan Automobile were selected for this year’s catalogue of new energy vehicles going to the countryside. In order to increase sales, the company introduced a number of preferential policies, such as the best-selling model Benben E-Star giving a discount of 12,000 yuan, while the other model directly dropped 30,000 yuan and then sent the "Three Electricity" (motor, battery and electronic control) lifetime warranty.

　　The accelerated improvement of the charging infrastructure has also helped pave the way for new energy vehicles to "go to the countryside". The data shows that in 2020, the number of individual charging piles in Qijiang District of Chongqing was only 24, and the number of new charging piles in 2022 has reached 515, reaching 586 this year. 86% of townships in Guizhou have built charging facilities, and Chongqing is expected to achieve full coverage of all township charging facilities by 2025.

　　According to the data released by China Association of Automobile Manufacturers, the sales volume of new energy vehicles going to the countryside increased by 80%, 169% and 87% respectively in 2020, 2021 and 2022, driving the cumulative sales of new energy vehicles going to the countryside to more than 4.1 million. The industry expects that the sales volume of new energy vehicles to the countryside will continue to climb this year.

　　Popularization still needs to go through three hurdles

　　Although the sales of new energy vehicles in rural areas continue to increase, the penetration rate in rural areas is still low. According to the data of the National Passenger Car Market Information Association, in March this year, the penetration rate of pure electric passenger cars in counties and townships was 16%, and the penetration rate of plug-in passenger cars in counties and townships was 8%.

　　The industry believes that there are still many problems to be solved before new energy vehicles can enter the "fast lane" in the countryside.

　　— — Charging facilities need to be further improved. The reporter learned that the current rural new energy vehicle market is still in the initial stage of popularization, and the construction of charging facilities in rural areas is still lagging behind. There are problems in the construction of charging piles, such as low social investment willingness, difficult profitability and difficult equipment maintenance.

　　"There are too few charging piles and they are often found everywhere." A new energy owner in Longshan Town, Longli County, Guizhou Province said that local public charging piles are often unavailable, and it is common to run for 10 to 20 kilometers for charging. Zhang Le, a resident of a township in Chongqing, told reporters that he once wanted to start with a new energy vehicle, but he finally chose a fuel vehicle because he was worried that it was inconvenient to charge.

　　— — Models and prices should be more suitable for the needs of rural consumers. Rural residents are more sensitive to price, and quite a few people tend to buy new energy vehicles below 70,000 yuan. Every year, cars go to the countryside mainly in small cars and mini-cars.

　　Some rural residents prefer cheap old scooters. Wang Ping, the branch secretary of Haimakong Village, xiuwen county, Guizhou Province, said that almost every household in the village has an old scooter. "Although the old scooter has potential safety hazards, it is really cheap and has a low threshold for use."

　　According to the car salesmen interviewed, some micro new energy vehicles are selling well, but at present, there are few new energy vehicles that can take into account the use scenarios such as rural cargo pulling and agricultural production.

　　— — The sales service system needs to be further improved. The reporter learned that the traditional fuel vehicle dealer system is deeply rooted, and there are generally 4S stores or dealer channels in the county. However, new energy vehicles often adopt online booking and new direct sales mode, and the dealer system of car enterprises in the county is not perfect, which leads to the underdevelopment of new energy vehicle finance, insurance, used cars, after-sales and maintenance.

　　Take multiple measures to unblock the "blocking point"

　　Industry experts believe that compared with cities, the rural new energy vehicle market will still be a blue ocean. According to the Study on Electric Vehicle Travel in Rural Areas of China published by China Electric Vehicle committee of 100, it is estimated that by 2030, there will be nearly 160 vehicles with 1,000 people in rural areas of China, with a total ownership of over 70 million vehicles, and the market scale may reach 500 billion yuan.

　　Xu Haidong, deputy chief engineer of China Automobile Industry Association, suggested that efforts should be made to improve public charging facilities, enrich rural vehicles and support policies, and accelerate the assistance of new energy vehicles to the countryside.

　　First of all, focus on building public charging facilities. The relevant person in charge of State Grid Chongqing Electric Power Company suggested that public charging facilities should be given priority in counties, townships, enterprises and institutions, commercial buildings, transportation hubs and other places, and at the same time, the existing rural residential communities should be accelerated to carry out the transformation of charging facilities construction conditions according to local conditions, and the requirements for charging infrastructure construction in new residential communities should be implemented.

　　The first integrated photovoltaic charging station in Chongqing, which was completed and put into use on June 16, 2022 (photo of drone). Xinhua News Agency reporter Liu Yushe

　　"Rural areas are mostly ‘ One household and one hospital ’ The living form can be actively explored ‘ Photovoltaic+energy storage+automobile charging ’ Integrated charging mode. " Xie Guang said. The reporter found that at present, the model has been implemented in scenes such as expressway service areas, but it is rarely used in rural residents’ homes.

　　Secondly, we should speed up the supply of products to the countryside. Xu Haidong suggested that new energy vehicle companies should be encouraged to develop more economical, practical and marketable vehicles according to the characteristics of consumers in rural areas, especially products such as micro-trucks, micro-trucks and light trucks. In view of the fact that rural consumers have low requirements for cruising range, the number of batteries can be reduced to reduce the cost and price.

　　In addition, it is necessary to guide new energy vehicle companies to sink their sales and service networks. Lin Yun, an associate professor of Chongqing University, and others suggested that car companies and third-party service enterprises should be guided to speed up the construction of joint business outlets in rural areas, establish a supporting after-sales service system, regularly carry out after-sales service activities in the countryside, and provide emergency rescue services.

With the hosting of the Winter Olympics

Skiing has attracted more and more attention.

Many sports enthusiasts walk into ski resorts.

Experience the freedom and excitement brought by skiing.

Let’s have a look together.

What legal risks should be paid attention to in skiing?

Case study

In the process of falling down the snowy road, because Joe hit Oumou during skiing, Oumou fell and caused a broken fracture of his right thigh and femoral shaft, and he was hospitalized for bone fracture surgery. Therefore, he sued the court and asked Qiao and A Ski Resort to compensate Ou for medical expenses and other expenses. After trial, the court held that Joe found that Ou Mou, who was taxiing nearby, failed to avoid it safely in time, resulting in contact between the two sides and injury to Ou Mou, and he should bear corresponding responsibilities. However, Oumou was only 10 years old at the time of the crime. His father took Oumou to ski on the high-risk intermediate slide, and let Oumou ski alone on the intermediate slide. He did not assist him or take corresponding protective measures. He did not fulfill his guardianship responsibility and did not submit evidence to prove his position and sliding order with Qiaomou at the time of the crime. He should also bear corresponding civil liabilities and reduce Qiaomou’s liability for compensation. As the manager of the ski resort, A Ski Resort failed to reasonably foresee the corresponding risks and remind them when minors entered the high-risk intermediate slide skiing alone, failed to fulfill their safety guarantee obligations, and had certain faults in the accident, so they should bear corresponding supplementary responsibilities.

Judge’s interpretation

1. Skiers are injured because the ski resort fails to fulfill its security obligations.

Law link:

Article 1198 of the Civil Code: Operators, managers or organizers of mass activities in hotels, shopping malls, banks, railway stations, airports, stadiums, entertainment places and other business places shall bear tort liability if they fail to fulfill their security obligations and cause damage to others.

If the behavior of a third party causes damage to others, the third party shall bear the tort liability; Operators, managers or organizers who fail to fulfill their security obligations shall bear corresponding supplementary responsibilities. Operators, managers or organizers may claim compensation from a third party after assuming supplementary responsibilities.

The judge suggested:

Ski resorts, as operators and managers of skiing activities, have the legal obligation to protect the personal and property safety of skiers during skiing. If they fail to provide evidence to prove that they have fulfilled their safety protection obligations, they should bear corresponding tort liability for the damage suffered by skiers. If skiers are at fault, the responsibility of ski resorts can be appropriately reduced. The hidden dangers and loopholes caused by the non-compliance of ski resorts may lead to injury accidents or the expansion of damage results. However, the failure of ski resorts to fulfill their security obligations is generally reflected in the field and the management of ski resorts. Site risk refers to that the site setting of the ski resort does not meet the corresponding standards, such as there are exposed debris, wires and other sundries on the snow surface, and there is no standard fence around the snow trail. The management of ski resorts is mainly reflected in the safety risks caused by unscientific and non-compliant management in the daily operation of ski resorts, such as the failure to clearly mark the level of ski resorts and the untimely rescue of dangers.

2. The skier was injured due to the third person.

Law link:

Article 175 of the Civil Code: The damage was caused by a third person, who should bear the tort liability.

Article 1179 of the Civil Code infringes upon others and causes personal injury, it shall compensate the reasonable expenses for treatment and rehabilitation, such as medical expenses, nursing expenses, transportation expenses, nutrition expenses, hospital food subsidies, and the income reduced due to absenteeism. If it causes disability, it shall also compensate for the cost of assistive devices and disability compensation; If death is caused, funeral expenses and death compensation shall also be paid.

The judge suggested:

The risk caused by a third person generally refers to the risk of collision between skiers due to their failure to fulfill their duty of care. When skiing, we should fully observe the changes of the surrounding environment, select the snow trail and training ground according to our own ability, and take reasonable avoidance measures during skiing to keep a safe distance. Ski resorts are also obliged to manage the safety of tourists, such as controlling the flow of people on the ski slopes and reducing or avoiding the potential risks of tourists when skiing. In case of collision during skiing, you should try to save the basic evidence on the spot, or apply for the surveillance video of the ski resort, so as to clarify the division of responsibilities between the two parties.

3. Skiers are injured due to their own reasons.

Law link:

Article 1165 of the Civil Code. If an actor infringes upon the civil rights and interests of others through fault and causes damage, he shall bear tort liability.

The judge suggested:

Skiers’ own risks are generally reflected in: the risk caused by skiing in a state that is not suitable for skiing, the risk caused by not wearing ski equipment according to regulations, the risk caused by choosing a slide beyond the technical level, and the risk caused by not paying due attention to the obligation when skiing. Skiers should bear the main responsibility for personal injury caused by their failure to fulfill their reasonable duty of care. During the operation of ski resorts, corresponding risk warnings should be made beside ski tickets and snow trails, and guardrails should be set up according to protection standards. Skiing is a very dangerous recreational activity. Skiers should buy insurance before skiing, wear protective gear when skiing, choose the trail that suits them, and go downhill step by step on the premise of ensuring safety.

Source: Beijing Fengtai Court

Original title: "[Going to the ice and snow together] must see before skiing! Please keep this legal risk warning for skiing.

Stock code: 600977 Stock abbreviation: China Film AnnouncementNo.: 2023-031.

China Film Co., Ltd

Announcement on Holding the Performance Briefing Meeting for the Third Quarter of 2023

The board of directors and all directors of the company guarantee that there are no false records, misleading statements or major omissions in the contents of this announcement, and bear legal responsibilities for the authenticity, accuracy and completeness of its contents.

Important content prompt

Meeting time: 10:00-11:00 am on December 26th, 2023.

Convening method: network text interaction

Webcast address: Shanghai Road Show Center (//roadshow.sseinfo.com/)

Question collection method: ir@chinafilm.com or WeChat collection page.

China Film Co., Ltd. (hereinafter referred to as "the Company") released the Third Quarter Report of China Film Co., Ltd. in 2023 on the website of Shanghai Stock Exchange on October 28th, 2023. In order to facilitate investors to have a comprehensive and in-depth understanding of the company’s business development, the company plans to hold a performance briefing meeting in the third quarter of 2023 to exchange views on issues of common concern to investors.

I. Solicitation of investor questions

Before 18:00 on Thursday, December 21, 2023, investors can send the information you want to know about the company and related questions to the office of the board of directors of the company in the following ways, and the company will answer the questions that investors are generally concerned about at this performance briefing.

1. E-mail: sent to ir@chinafilm.com;

2. WeChat page: scan the QR code on the right to visit the registration page or click.

Https://www.wjx.cn/vm/mNkw6OV.aspx to fill in.

Second, explain the type and arrangement of the meeting

(1) Meeting time: 10:00-11:00 am on December 26th, 2023.

(B) Convening method: online text interaction.

(3) Webcast address: Shanghai Stock Exchange Roadshow Center (//roadshow.sseinfo.com/)

III. Attendants of the Company

Chairman and General Manager: Mr. Fu Ruoqing

Director, Secretary of the Board of Directors and Deputy General Manager: Ms. Ren Yue

Director and Chief Financial Officer: Ms. Wang Bei

Director and Deputy General Manager: Mr. Bu Shusheng

Independent Director: Mr. Li Xiaorong

Fourth, the way of investor participation

Investors can log on to the website of SSE Roadshow Center (//roadshow.sseinfo.com/) at 10:00-11:00 am on December 26th, 2023, participate in the performance briefing online, and ask questions and interact with the company through the "interactive communication" column of SSE Roadshow Center.

V. Contact Department and Contact Information

Contact Department: Office of the Board of Directors

Contact E-mail: ir@chinafilm.com, Tel: 010-88321280.

It is hereby announced.

Board of Directors of China Film Co., Ltd.

December 19, 2023

A few days ago, McKinsey and BOF jointly released the report "The State of Fashion 2024", which deeply discussed the current situation and future trend of the global fashion industry. The report covers consumer behavior, brand strategy, digital transformation and sustainable development. Let’s take stock of the potential challenges and opportunities that the fashion industry will face in 2024 through the interpretation of the report.

In 2024, fashion companies will face economic headwinds, technological changes and changing competition patterns. However, changes in consumers’ focus will continue to bring opportunities.

—— Introduction to the report

According to the report of The State of Fashion 2024,In the coming year, challenges such as weak economic growth, persistent inflation and weak consumer confidence may make industry leaders feel a lot of uncertainty. In this context, it will be a new challenge for enterprises to discover the value depression and release the new motivation of performance.

We can see:It is predicted that the growth of all regions will slow down but tend to be normal in 2024, among which the growth of non-luxury goods and luxury goods market in China will be higher than that in the United States and Europe in the same period.

McKinsey also predicted that:In 2024, the retail sales of the global fashion industry will achieve a year-on-year growth of 2%-4% (there will be slight differences between different countries and regions). The luxury goods market will once again create the largest share of economic profits. It is estimated that the growth rate of global retail sales of luxury goods will slow down from 5%-7% in 2023 to 3%-5% in 2024, because consumers will curb consumption after experiencing the shopping boom after the pandemic.

10

Trend Prospect of Fashion Industry in 2024

# Global economy #

01 fragmented future

"In 2024, the global economic outlook may continue to be turbulent, and consumer spending may decrease in the coming year," the report wrote.Challenges from finance, geopolitics and other aspects will affect the confidence of global consumers, which requires suppliers, brands and retailers to strengthen emergency response measures.

The economic outlook report released by the Organization for Economic Cooperation and Development (OECD) on November 29th also shows that:The global GDP growth rate will slow down from 2.9% in 2023 to 2.7% in 2024, and it is estimated that the GDP growth will improve slightly in 2025, reaching 3%.It is predicted that from 2024 to 2025, Asia will continue to contribute most of the global economic growth as it did in 2023.

It is worth mentioning that "Emerging Asia", as a promising market, will provide potential growth points.

The urgency of climate

In the past year, the frequency and intensity of extreme weather have proved that the climate crisis is continuing to intensify. These crises also make the fashion industry more fragile. According to the report, by 2030, extreme weather events may endanger the clothing export business worth $65 billion and make nearly 1 million jobs disappear in the four most important economies of the global fashion industry.

According to a report by Fashion Without Borders, 2024 may be the first year when the global average surface temperature is 1.5°C higher than that in the pre-industrial era. This is the first time that the British National Weather Service has predicted that the temperature may temporarily exceed 1.5°C within one year.As the climate crisis worsens, we in the fashion industry can’t delay any longer. We need to build resilience in the fashion supply chain and help reduce emissions.

# Consumer transfer #

03 vacation mode

Consumers are preparing for the largest tourism year since the outbreak of the pandemic. It is estimated that the number of global tourists will exceed the pre-pandemic level for the first time in 2024, reaching 110% of the 2019 level.

For travelers, shopping is still their "top priority". The data shows that 80% of consumers surveyed from the United States, Britain and China said they would buy fashion products when traveling in 2024, and 28% of them plan to spend more than the previous year; More than half of the respondents said they were looking for destinations they had never been to, including second-tier cities.Faced with such demand and changes in market trends, brands and retailers should consider updating their distribution and category strategies to meet the needs of travelers anytime and anywhere.

The new face of influence

The report also mentioned that compared with previous years, 68% of consumers began to be troubled by a large number of sponsored content on social media, and 65% of consumers reduced their dependence on fashion influencers.Consumers are more looking forward to the demand for authenticity, entertainment and approachable personality. The creators of "New Wave" were also born.-they advocate less exquisite aesthetics, grotesque, humor, and fragility.

In order to capture and retain the attention of online consumers in 2024, fashion marketers may break the tried-and-true routine and explore new ways to cooperate with creators.

05 outdoor sports re-innovation

Consumers’ pursuit of healthy lifestyle and "Gorpcore style" has promoted the development of technical outdoor clothing, and this trend may be further accelerated.More and more outdoor brands may launch lifestyle series, and lifestyle brands will integrate technical elements into the series, further blurring the boundary between functionality and fashion.

In recent years, outdoor clothing and shoes have been repositioned as daily items, which means thatThe brand will establish a closer relationship between style and practicality.. With the cooling of the "Gorpcore" trend,Brands may begin to tend to be low-key, "quiet outdoor" fashion.. The report also predicts that in 2024,Competition at different price points and categories may be intensified.Some outdoor brands will tilt their clothes to the high end, while others will adjust their footwear products.

# Fashion System #

06 new generation artificial intelligence

After the emergence of generative artificial intelligence in 2023, there have been some use cases in creative industries including fashion. In 2023, the equity financing of start-ups focusing on generative artificial intelligence surged, reaching $14.1 billion in the first half of this year alone.To seize the value of this revolutionary technology in 2024, the fashion industry needs to go beyond automation and explore its potential to enhance the work of human creative personnel.At present, the EU has reached a preliminary agreement on the artificial intelligence bill, which has reached three points of consensus, including clarifying the obligations of AI systems classified as high-risk, and proposing that citizens should have the right to lodge complaints and have the right to obtain meaningful explanations; The general AI system and model must be transparent, and the biometric identification system should be used in public places for law enforcement purposes, thus achieving exceptions and safeguards for law enforcement exemption.

As mentioned in the report, as many as a quarter of the potential value of generative artificial intelligence in fashion may be driven by use cases in design and product development. 73% of fashion executives have said that in 2024, generative artificial intelligence will become a priority for their enterprises, and 28% of enterprises have tried to use it in the creative process of design and product development.

07 fast fashion power game

In the coming year, the competition of fast fashion may be more intense. Challengers, led by Shein, a B2C fast fashion e-commerce platform, and Temu, a cross-border platform owned by Pinduoduo, are changing their strategies around price, customer experience and speed.

In the past 12 months, 40% American consumers and 26% British consumers have shopped in Shein or Temu. The success of these companies benefits from the innovation of operating models, including flexible design of supply chain from manufacturers to consumers and data-driven product design. These innovations make fashion faster and cheaper than before.

In 2024, this generation of fast fashion may face some challenges as the standards of regulators and consumers on topics such as sustainable development and trade practice are constantly changing.The success of disruptors and incumbents will depend on whether they can adapt to the changing consumer preferences and control the laws and regulations that may affect the industry.

08 Pay attention to the brand

The pattern facing the fashion industry is changing, and performance marketing is no longer the main focus.Brand marketing may become the focus of fashion again in the coming year. The emotional connection between consumers and brands is also likely to become the key for fashion marketers to adjust their strategies and emphasize long-term brand building strategies.According to the survey, 71% of fashion executives plan to invest more money in brand marketing in 2024 than before, and 46% plan to invest more money in effect marketing.

In view of the increasing cost of effect marketing and the restrictions on customer orientation by data privacy laws, fashion marketers need to find new ways to attract shoppers.In the future, brands may improve the way of establishing emotional connection with consumers through marketing, and may cooperate in fashion industry and adjacent fields to create fascinating brand stories.

09 sustainability rules

The era of self-restraint and sustainable development of fashion industry will end on a global scale. New rules from various jurisdictions may have a wide impact on consumers and the fashion industry. Brands and manufacturers need to reform their business models to adapt to future changes.

The report also mentioned that at the end of 2023, there were as many as 16 pieces of legislation related to fashion and textiles under discussion in the EU alone, and the first batch will take effect in 2024. Relevant laws and regulations will cover the whole fashion value chain from product design to marketing, which will have an impact on consumers and enterprises around the world.

10 whip effect

The change of consumer demand leads to the "Bullwhip effect", which brings pressure to fashion suppliers.The "bullwhip effect" refers to the phenomenon that when the demand information in the middle and lower reaches of the supply chain is transmitted to the upstream, retailers, distributors and wholesalers are overweight layer by layer because the information cannot be effectively shared, and the demand is getting higher and higher upstream, just like waving a bullwhip, which eventually leads to a great difference between the demand data obtained by the most original supplier and the demand information of customers in the actual consumer market.

In the fashion industry, the impact of demand fluctuation on upstream suppliers is particularly serious. According to the report data, the production capacity of factories that were produced at full capacity in 2021 has dropped by 30%-40% by 2023. According to 73% of chief procurement officers, this volatility will become one of the primary challenges affecting supplier relations in the next five years.If the supply wants to keep up with the expected new demand, brands and retailers should consider paying attention to transparency and strengthening strategic partnership.

*

The report of The State of Fashion 2024 writes:Looking forward to 2024, fashion leaders are expected to encounter more unfavorable factors and feel uncertain about the prospects for the coming year.. In the survey conducted in early September, 26% of the respondents expected the market situation to improve in 2024, 37% expected the situation to remain unchanged, and 38% expected the situation to deteriorate. This is the biggest difference in the BoF-McKinsey survey since 2017.

It is not difficult to predict that the next year will still be a year of crisis and opportunity. Although it is full of changes, there is still a breakthrough prospect.Facing the innovation of science and technology and the development of artificial intelligence, enterprises can seize opportunities by making full use of technology; Faced with the increasing demand of consumers for authenticity and affinity of content, marketers can consider taking advantage of the new wave of creation to create a new brand narrative; In the year when people rekindle their enthusiasm for travel, enterprises can further enhance the way of interacting with consumers and create a brand experience that breaks through the tradition …

All in all, 2024 is a challenging year. We are full of confidence, but we are not blindly optimistic. We also expect industry practitioners to ride the wind and waves, rebuild their confidence in the process of recovery, lay a solid foundation and accumulate wealth.

For more details, please pay attention to WeChat WeChat official account: Fashion Without Borders.

Reveal three secrets of middle-aged and elderly women’s dress

In the bizarre fashion stage, we can’t help thinking about an intriguing question: Why do some middle-aged and elderly women still can’t erase that strong rustic feeling even if they wear expensive fashion? After all, is the essence of fashion wearing really just a pile of famous brands and price labels? Through in-depth analysis, we may find some enlightenment in the fog of fashion.

The lag of fashion concept

The primary reason is the lag of fashion concept. Some middle-aged and elderly women can’t keep up with the pace of the times and still stay in the old fashion concept. With the rapid development of society, fashion is no longer the exclusive domain of young people, and middle-aged and elderly women should also become the protagonists of fashion. However, some people seem to be fixed in the past by time, unable to keenly capture the current fashion pulse.

Time waits for no one.

This is not only a matter of dressing, but also a reflection of life attitude. Fashion is a field full of vitality and creativity. Being integrated into it can not only make people rejuvenate, but also express their love for life. Therefore, if middle-aged and elderly women can break the inherent fashion concept and bravely try some novel and interesting combinations, they will certainly be able to shine a brand-new light on the fashion stage.

Neglect of dress quality

Perhaps some people think that as long as you wear a famous brand, you can become a fashionista in a second. However, true fashion is not only ostentation, but also quality support from the inside out. Some middle-aged and elderly women are confined to traditional ideas, limiting fashion to superficial material accumulation, but ignoring the importance of clothing quality.

Sublimation of taste

Fashion is not just chasing the trend, but also a pursuit of quality life. Regardless of the price, the fabric, cutting and workmanship of clothes are very important. If middle-aged and elderly women can pay attention to the texture and design sense of clothes and choose clothes suitable for their body shape and temperament, they can inadvertently show their elegant taste consistent with their age. After all, wearing a sense of quality can better show the fashion charm of both internal and external repair.

Lack of personalized style

The lack of personalized style is also an important reason why middle-aged and elderly women wear clothes and become rustic. Some people rely too much on fashion magazines or celebrities’ clothes, but ignore the unique value of individuality in fashion. Dressing is not only a superficial modification, but also a way to show individual independence.

Unique light

If middle-aged and elderly women can tap their own unique charm and create a style that conforms to their personality, they will surely shine brilliantly on the fashion stage. Different people have different temperament and aesthetics, and personalized fashion style can better show a person’s unique charm. Therefore, in the pursuit of fashion, middle-aged and elderly women should pay more attention to discovering their own uniqueness and bravely show their personalized style.

The eternal password of fashion

Fashion is an eternal topic, and age has never been a shackle that limits fashion. Middle-aged and elderly women can also shine in the palace of fashion. The key is to dare to try and break through. It is a brave step for every middle-aged and elderly woman to get rid of the shackles of the past, no longer be satisfied with tradition and explore personalized dressing styles.

Fashion is not only an external splendor, but also an internal attitude towards life. Taste, quality and personality are the keys for middle-aged and elderly women to find fashion codes in the fashion maze. Only by truly understanding and implementing these three elements can we exude a unique charm that is commensurate with our age but does not lose our sense of fashion. May every middle-aged and elderly woman shine her own light on the big stage of fashion and make the imprint of the years more charming.