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　　The director of cultural tourism parachuted to promote local tourism, the lady in Hanfu went on a outing to enjoy flowers, and Guizhou Tourism Investment and Guangzhou Tour started the "Spring Photography from the River Hot Sale Month"… With the restart of cultural tourism in various places, people went outdoors to embrace the warm spring sun. Photo provided by respondents

　　The directors of cultural and tourism in various places have taken short videos to promote their hometowns "without doing their jobs", "scrolling" from behind the scenes to the front of the stage, and some have been pushed into hot searches by netizens. According to Douyin data, the discussions on various topics led by the directors of cultural and tourism have been broadcast more than 426 million times, praised more than 6.60 million, and commented and shared in millions. Many netizens laughed: "I don’t have any talents now, I really can’t be the director of cultural and tourism."

　　Nowadays, more people are looking forward to taking cultural tourism consumption services as an opportunity to promote a comprehensive recovery in domestic consumer demand.

　　The cultural tourism industry has had a good start this year

　　The "knight" who has crossed the millennium galloped on his horse, transformed into an "astronaut" to shoot sci-fi blockbusters, sang rap (rap music) in a national dress at minus 20 degrees Celsius, and shuttled through mysterious places on a raft in ancient costumes… The cultural and tourism directors of various places "Sailong won the brocade", and the promotion of Guangdong was also constantly bright. Jiangmen Heshan City Cultural Tourism Bureau Director Xie Wen Qingliang out of the Wing Chun, Jiangmen Pengjiang District Cultural Tourism and Sports Bureau Deputy Director Zhu Wanji in the "hurricane" shooting clock in the interpretation of Hong Kong style, national style, Cantonese opera style, Qingyuan Lianzhou City Cultural Tourism and Sports Bureau Deputy Director Deng Jinmeido scene conversion promotion Lianzhou underground river, Meizhou Cultural Tourism Bureau Deputy Director Li Junpei incarnated as a Han opera student to show the Hakka house, Yunfu City Cultural Tourism and Sports Bureau Director Huang Xiaojian to attract tourists to spell "new heights", jumping from 4000 meters high altitude and the camera, let more people know Luoding’s skydiving base.

　　With profound historical and cultural heritage and rich and colorful natural resources, local cultural and tourism resources have ushered in a good start this year, from "those who are raised in the boudoir do not know" to "no one in the world does not know the king". Behind the "fighting skills" of cultural and tourism directors in various places, the bright recovery data of cultural and tourism in various places has soared. Since the beginning of this year, the tourism market in various places has been heating up, and cultural tourism has been favored by people. New projects, new products and new business formats have been launched in various places, opening up new paths for the development of cultural and tourism, and promoting the recovery and upgrading of cultural and tourism consumption.

　　According to the data center of the Ministry of Culture and Tourism, during the Spring Festival holiday this year, the number of domestic tourism trips 308 million across the country, an increase of 23.1% year-on-year. The domestic tourism revenue was 375.843 billion yuan, an increase of 30% year-on-year, and the national cultural and tourism market was generally safe, stable and orderly. During the Qingming holiday this year, the consumption demand for domestic long-term tours and outbound tours increased significantly. At the same time, the "May Day Tourism Market Trend Report" released by Guangluo shows that the recovery of various sectors of the tourism market is obvious, and the supply and demand relationship of tourism resources is tight, and prices are "rising".

　　Industry insiders pointed out that at present, it has become a trend for cultural tourism directors to endorse their hometowns. How to not follow the trend and turn "traffic" into "retention" for local physical merchants, so that the cultural tourism industry can truly become a "catalyst" for local consumption and a "booster" for the real economy, is the key.

　　If you want traffic, you need "retention".

　　Taking Yunfu, Guangdong as an example, Huang Xiaojian’s short video of less than 100 seconds has caused the popularity of "Yunfu Tour" to soar, and the number of travel inquiries and hotel orders has both increased. Meituan data shows that in the last month, the overall travel orders in Yunfu, Guangdong have increased by 51.1% compared with last year. Since 2023, on Meituan and Dianping, the search volume related to "Yunfu" has increased by 56% year-on-year, and the search volume of "Skydiving Holy Land" Luoding has increased by 75.6% year-on-year, and the number of relevant notes shared by users has also increased by 40%.

　　"Please don’t pay so much attention to me, I’m not a big Internet celebrity." Huang Xiaojian admitted that standing up is an attitude. It is a trend for the director of cultural tourism to "go out of the circle", and if you don’t seize the trend, you will be forgotten. In his view, it is his duty as the director of cultural tourism to promote Yunfu Cultural Tourism, but the purpose is to let more people pay attention to Yunfu and come to this ancient and young treasure place in person. He believes that to seize the trend, but not to follow the flow, to traffic, but also to "keep the amount".

　　Yunfu is a prefecture-level city under the jurisdiction of Guangdong Province. It is 140 kilometers away from Guangzhou and only takes an hour and a half to travel. It has successfully integrated into the "1-hour rail transit circle" in the Pearl River Delta and the "2-hour self-driving tourism circle" in the Greater Bay Area. But before, for many people, Yunfu’s "psychological distance" has always been very long. "It is very troublesome to go there, and there is nothing special in my impression."

　　Now, under Huang Xiaojian’s "recommendation", many tourists have discovered many niche scenic spots in Yunfu. The reporter noticed that most of these scenic spots are concentrated in the surrounding counties of Yunfu. Huang Xiaojian’s wave of "attracting tourists into the cloud" not only added fire to the local tourism industry, but also provided new opportunities for the development of Yunfu County.

　　"We are mainly improving our own capabilities," Huang Xiaojian said, to develop together with the urban agglomeration in the Guangdong-Hong Kong-Macao Greater Bay Area.

　　Meituan data shows that in the past month, Guangdong Yunfu’s overall tourism orders increased by 51.1% year-on-year, and Guangzhou, Foshan, Zhaoqing, Shenzhen, and Jiangmen were the top five source cities. Among them, ticket orders for scenic spots increased by 74.5% year-on-year, hotel orders increased by 47.8% year-on-year, and air and train ticket orders increased by 89.8% year-on-year. Since the beginning of this year, the number of searches for "Luoding" on the platform has increased by 75.6% year-on-year, of which young people born in the 1990s accounted for more than 50%. "Luoding Skydiving Base" has become the most searched related keyword. In addition, the number of Dianping notes related to "Luoding" also increased by 40% year-on-year.

　　The reporter visited and found that a series of new and old business forms of entities in the surrounding counties of Yunfu have really tasted the sweetness of the "long-term enthusiasm of the Cultural and Tourism Bureau". According to the data of Yunfu Municipal Cultural and Tourism Bureau, from January to March 2023, Yunfu City received 2.9627 million tourists, an increase of 49.74% year-on-year. Among them, overnight tours received 1.2838 million tourists, an increase of 49.02% year-on-year; tourism revenue was 2.2390569 billion yuan, an increase of 53.05% year-on-year. The "out of the circle" of the director of cultural and tourism further enhanced the popularity and goodwill of Yunfu’s cultural and tourism industry. Driven by traffic counting, other consumption in popular destinations such as Luoding and Yunan has also risen, and stores including "coffee shops" and "chain convenience stores" have also ushered in new "retention", which further facilitates the lives of local residents and optimizes the travel experience of tourists.

　　City image "out of the circle" is the purpose

　　Epidemic three years, the tourism industry suffered heavy losses. A number of leading tourism companies disclosed in their 2022 annual reports that listed travel companies turned from profits to losses, and less than 10 companies achieved profits, and their net profit shrank significantly. According to statistics, the total revenue of 8 listed hotel companies in the first half of 2020 was 9.464 billion yuan, a decrease of 9.173 billion yuan from 18.637 billion yuan in the same period in 2019, and the total net profit was -960 million yuan, a decrease of 2.111 billion yuan from 1.151 billion yuan in the same period in 2019. That year, some scenic spots announced reorganization and bankruptcy, closed down auctions, a large number of small travel agencies cancelled, and large travel agencies suspended the core profit sector of outbound travel business.

　　"Without mobility, there is no tourism." Professor Bao Jigang, deputy director of the Department of Economics and Management at Sun Yat-sen University, pointed out that the tourism industry has been greatly affected in the past three years. According to the calculation of the Ministry of Culture and Tourism, in 2020, the number of domestic tourists during the "Eleven" Golden Week was 637 million, and the domestic tourism income was 466.56 billion yuan. In 2019, the two data were 782 million and 650 billion yuan respectively. How to improve the popularity of tourism and leverage tourism consumption has become a major event and important task for the local cultural and tourism sector.

　　In November 2020, the Tibetan boy Ding Zhen unexpectedly became popular as a "top stream", and then quickly became the tourism ambassador of Litang County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province. In April 2021, Liu Hong, director of the Ganzi Prefecture Cultural and Tourism Bureau, accidentally became popular for helping Ding Zhen "block fans", and the number of tourists in Ganzi Prefecture also increased, even exceeding the level of the same period in 2019. Since the beginning of this year, the popularity of tourism in Suizhou, Ganzi Prefecture, Zhaosu County and other places has continued to rise, and the effect of the director "bringing goods" is comparable to that of the head live streaming host.

　　"As long as you are willing to stand out and promote the director of your hometown, no matter what, you are worthy of praise," said Xie Wei, the director of the Cultural Tourism Bureau of Suizhou City in Hubei Province, who "stepped out of the circle" as a knight. Although there are more "rolled" directors, they are not the majority, and there is still a lot of room for publicity in the cultural tourism market in the future.

　　At a recent conference on culture and tourism in Guangdong Province, Li Bin, party secretary and director of the Guangdong Provincial Department of Culture and Tourism, said that the directors of cultural tourism in Sichuan, Hubei, Xinjiang and other places have appeared on the scene to endorse local cultural tourism, which has become a vivid example. These good experiences and practices are worth learning from. "Good experiences and methods are actually the ability to tell good cultural and tourism stories."

　　"The director’out of the circle ‘is not the goal, but the city’s image’out of the circle’ is the goal." Xiong Xiaojie, chairperson and chief consultant of Times Cultural Tourism, pointed out that the appearance of the cultural tourism director is a kind of progress worthy of encouragement. The cultural tourism director needs to create his own exclusive content according to the brand positioning, market positioning and product positioning of the cultural tourism in various places. He also needs to mobilize the whole society to participate in the promotion of the cultural tourism brand, encourage the local people to explore the advantages and characteristics of his hometown, and achieve the effect of "full marketing".

　　China Youth Daily · China Youth Network reporter, Lin Jie Source: China Youth Daily

The love life of Ethan Ruan, the former stud star, has always been in the spotlight. His love affair with Liu Pinyan and his eight-year relationship with Xu Weiyuan have attracted widespread attention. However, there are many controversies and untold stories in these relationships.

In recent years, there have been fewer and fewer opportunities for Ethan Ruan’s work to be screened in China. After the broadcast of his work "Heartbeat on the Bite of the Tongue", the reputation has been declining all the time, and the reviews on Douban are all bad. Audience reviews of the show can be summed up as: the cliché Mary Su drama. In this drama, Ethan Ruan also has a fierce love affair with the actress.

During the filming of "A Bite of My Tongue," people familiar with the matter broke the news that Ethan was in love with Song Zuer, who was 16 years younger than him. However, as soon as the news broke, Ethan Ruan and Song Zuer’s team immediately denied it. However, this did not stop the media from continuing to dig into their romance. Soon after, Ethan Ruan was photographed going to Hengdian alone to visit Song Zuer, and the relationship between the two seemed to be closer.

However, this relationship did not last long. In July 2022, Ruan Jingtian’s new girlfriend was exposed, and it was suspected that Song Zuer’s best friend broke up with Ruan Jingtian to the Taiwanese media. The specific reason is unknown.

Mr. Nguyen’s love life has been contentious. He broke up with his girlfriend, Yvonne, forcibly for his career and demanded that she abort her pregnant child. Although Mr. Nguyen has denied this, the woman has provided no substantive evidence. In addition, he also fell in love with a female agent, Xiao Ren, but eventually broke up and injured Xiao Ren. In his relationship with Liu Pinyan, Liu Pinyan was only 17 years old and was still a minor.

Overall, Ethan’s love life is full of twists and turns and challenges. His love story has attracted a lot of attention, but also caused a lot of controversy. In the days to come, we expect him to bring more excellent works, and we also hope that he can have a good ending in terms of relationship.

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1905 movie network news　The film will be released nationwide on October 22. In the film, he plays the prodigal son Qiao Qiqiao, who lingers among different women and enjoys it. As the widely recognized "scum", Qiao Qiqiao is a pitiful person in Peng Yuyan’s understanding. "He grew up without the love of his parents and lacked identity, which slowly created the later results. When I took the background of Qiao Qiqiao to understand his behavior, everything became rationalized." Peng Yuyan said that the process of playing Qiao Qiqiao was also a process of self-examination. "In the process of interpreting this character, I found that there is an amazing connection between us. I can confidently feel that he is not a scum when I play Qiao Qiqiao, so this role is established. "

Hateful people also have pity, Peng Yuyan: See yourself in Qiao Qiqiao

As the thirteenth young master of the Qiao family, his father has a group of wives and concubines, and his mother is from Portugal, not a regular family and left early. His concubine and mixed-race status make him lack identity in various groups, and his lack of parental love also makes him sensitive and inferior since childhood. "What Qiao Qiqiao did was largely due to his childhood experience," Peng said. "He lacked fatherly love and subconsciously wanted to attract his father’s attention, so he did something out of the ordinary. Only then would his father pay attention to him and educate him. Only in this way could he feel that my father still has a son in his heart."

During the filming of "Incense of the First Furnace," Peng Yuyan formed a kind of contrast with Qiao Qiqiao, and he also had a different understanding of himself through Qiao Qiqiao’s life. "My childhood was a bit like Qiao Qiqiao. I was also a single parent and lacked the love of my father, but what was different about me was that my mother gave me a lot of love, and the love of my grandmother and sister, so I respected women from a young age. This is what makes me different from Qiao Qiqiao. His mother left him after giving birth, so he was an orphan to some extent. Qiao Qiqiao is reluctant to get married or afraid to make commitments because she has no parents to control her since childhood, and no relatives to take care of and love her. I sometimes have this idea because I grew up in this background." Peng Yuyan revealed that when he created the character, he found himself more and more like Qiao Qiqiao. "A part of Qiao Qiqiao lives in my heart, and I sympathize with this character. I can justifiably feel that he is not a scum when I play this role, so this character is established."

Based on respect for the original work, the actors collide on the spot to add luster

Regarding the comparison between the movie "The First Incense" and the original novel, Peng Yuyan admitted that his performance must be based on the novel and the script, but in addition to making sufficient preparations in advance, it is very important to communicate and interact with the actors on the scene. "What the other party gave me, I responded directly through the performance, not necessarily in the way set in advance. When the actor talks about the lines on the scene, he will find that the other party has such thoughts, which may be something we did not expect when we read the script before, so there is a chance to collide with very interesting sparks." Peng Yuyan said that the written and spoken words of the novel are different, especially the parts of the original novel that describe Qiao Qiqiao’s body and charm less. " I hope that the actors can surprise each other, so I will try different methods in the performance, and the character of Georgie Qiao has a lot of space to try different acting methods. We have a lot of long shots during the shooting, and each presentation can be different, which also allows the actors to have more space to perform. This is very interesting, and the communication between the actors is also very natural. "

Peng Yuyan revealed that in order to be closer to the people of the 1940s, he deliberately asked his elders, asked his mother, and of course spent more time chatting with directors to learn about the stories and people of that era. "Because we don’t have the experience of living in that era, all our performances are based on books, history or film and television works about that era, so our imitations are actually imitations created by others."

[Introduction]

Recently, the focus of the news intertwined between the entertainment industry and the business world is the cancellation of Nicholas Tse’s Fengshou (Shanghai) Catering Management Co., Ltd. The cross-border superstar’s exploration in the catering field, once unique with the "Fengwei" brand, is now facing the quiet exit of one of his "generals". This news is like a stone thrown into the lake, which has aroused deep speculation and heated discussion among the public about Nicholas Tse’s business layout. This article will analyze the beginning and end of the incident in depth, and explore the possible reasons and effects behind it.

[1. Cancellation Storm: A Strategic Adjustment of Nicholas Tse’s "Fengwei" Empire?]

According to the latest data from Tianyancha App, Fengshou (Shanghai) Catering Management Co., Ltd. has recently changed from existing status to cancellation. This sudden change undoubtedly casts a shadow on Nicholas Tse’s carefully constructed "Fengwei" food empire. Founded in November 2021 with a registered capital of 5 million yuan, the company’s business scope covers catering management, information consulting services, marketing planning and other fields. It aims to promote the market expansion and service upgrade of the "Fengwei" brand with a professional operation system.

[2. Reason for cancellation: The logic behind the resolution to dissolve]

For the reason for the cancellation, the official explanation is "resolution to dissolve". This statement seems simple, but in fact it contains multiple possibilities. On the one hand, it may mean that the company encountered unexpected difficulties in the course of operation, such as intensified market competition, unsatisfactory profit model, internal management problems, etc., which led shareholders to make a difficult decision to terminate operations after careful evaluation. On the other hand, it is not ruled out that this is the result of a strategic adjustment. Nicholas Tse and his team may have chosen to cancel the company after reviewing the overall business layout and thinking that the company’s role in the "Fengwei" industry chain is no longer critical, or there is a better way to integrate resources.

[III. Shareholder structure: a short-term intersection under the joint efforts of multiple parties]

It is worth noting that Fengshou (Shanghai) Catering Management Co., Ltd. is not a sole proprietor of Nicholas Tse, and the equity structure behind it is quite complicated. In addition to Fengwei International Co., Ltd., it also includes Wang Weihong and Nanjing Yangyangjiao Planning Creative Co., Ltd. Such a diverse shareholding pattern not only reflects the open attitude of the "Fengwei" brand in expanding cooperation and resource sharing, but also may add complexity to the decision-making process. In the cancellation incident, how the shareholders of all parties reached an agreement, the interests game and trade-off behind it undoubtedly added more mystery to this incident.

[4. "Fengwei" brand: a cross-border journey from screen to table]

Nicholas Tse’s "Fenwei" brand began with his love and dedication to food. From the popularity of food shows such as "Twelve Fenwei" to the all-round layout of physical restaurants, Product Research & Development, and e-commerce sales, "Fenwei" has gradually developed into a comprehensive brand integrating entertainment, culture and business. However, does this cancellation incident herald a slowdown in the expansion of the "Fenwei" empire, or is it a prelude to transformation and upgrading? We have no way of knowing, but what is certain is that this will have a profound impact on the market positioning of the "Fenwei" brand, consumer confidence and even the entire catering industry.

[5. Industry debate: The business implications behind the cancellation incident]

The news of Nicholas Tse’s company’s cancellation quickly triggered widespread discussion in the industry. Some people worried whether the move hinted at the weakness of the "Fengwei" brand and even the entire high-end catering market; others believed that this was just a routine strategic adjustment of the company, and there was no need to over-interpret it. In any case, this incident once again reminds us that in the rapidly changing market environment, even companies with star halo need to maintain keen market insight and flexible response strategies at all times in order to remain invincible in the fierce competition.

[Conclusion]

The cancellation of the company owned by Nicholas Tse is like a mirror, reflecting the changes in the catering industry and even the entire business world. Whether it is for the "Fengwei" brand itself, or for the majority of followers, this is a business baptism worth thinking about. In the future, we will see how "Fengwei" will continue its food journey.

[Related reading]

1. "Nicholas Tse:" Fenwei "is not just a food, but a way of life"
2. "From Screen to Reality: How" Fengwei "Brands Shaped a Food Empire"
3. "Analyzing the" Sharp Taste "Business Model: How Entertainment Stars Successfully Crossed the Restaurant Industry"

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The lively "Double 11" has passed, what did you chop? Has your package arrived, or is it still on the way?

In this year’s "Double 11", shopping in the live stream is still one of the most important choices for many consumers. Among the many live streaming hosts with live streaming goods, the star artist live streaming host with its own halo has received a lot of attention. For example, Jia Nailiang, the data released by his company Yuanwang Technology shows that the total sales exceeded 1.36 billion yuan, setting a record for star live streaming host sales. Last year, Jia Nailiang’s data was 320 million yuan.

In addition to him, according to the data released by Xiaohongshu, Dong Jie and Zhang Xiaohui have sold over 100 million yuan, and Yi Nengjing has sold over 10 million yuan. But there is also a voice that the star is "retreating" from the live broadcast store.

They are busy with live streaming.

According to Dadoduo data, the number of live broadcasts of actor Qi Wei in the last 15 days is 7, and the average sales are about 7.40 million yuan – 10 million yuan. Hao Shaowen has broadcast 8 live broadcasts in the last 7 days, and the average sales are about 500,000 yuan – 750,000 yuan.

Unlike traditional shopping platforms, Xiaohongshu invited actors Zhang Xiaohui, Dong Jie and Yi Nengjing to live stream during this year’s "Double 11". The three explained the goods in a way that shared fashion and details of life. Zhang Xiaohui even donned gorgeous clothes and read the lines of "The Merchant of Venice" in English. This exquisite delivery also attracted many consumers, making Zhang Xiaohui the first buyer of Xiaohongshu’s sales to exceed 100 million.

But taking advantage of the traffic monetization of fame is not without the risk of rollover. For example, during the "Double 11" period, Jia Nailiang’s delivery was questioned by "cutting leeks". On November 10, some netizens said that Jia Nailiang’s live stream claimed that the down jacket of 2,899 yuan was only sold for 449 yuan. The netizens found that on the shopping platform, the price of this model of down jacket was between 220-270 yuan.

In response to this, Hu Shiqi, brand director of Duck and Duck, responded to reporters: "This store is not the official store of our Duck and Duck brand, and the product is not the official product of Duck and Duck. At present, we are already going through the official process of cracking down on counterfeiting reports."

On the evening of November 12, Jia Nailiang also posted a video saying: "This year’s Double 11 is controversial, and netizens question that down jackets are more expensive than offline, but I have absolute confidence in my mechanism."

During this year’s "Double 11" period, the price mechanism of large live streaming hosts has caused controversy many times. Live streaming hosts require merchants to give the lowest price, which may raise doubts about "price monopoly"; live streaming host prices are not favorable, and consumers will complain as "cutting leeks".

Some stars fade out of the live stream

Liu Tao, Li Xiang and Chen He have been discontinued

According to reports, in the past three years, many star artists have experienced personnel rollovers and live broadcasts due to poor delivery and quality problems. Moreover, many star artists have sold goods that are seriously inconsistent with their coffee positions, which has also caused a large number of star artists to choose to withdraw from the live broadcast room.

According to incomplete statistics, at least 500 artists will make their debut in 2020, and stars such as Liu Tao, Chen He, Li Chen, and Qin Hailu have launched new careers. This year is also known in the industry as the first year of live streaming for star artists.

Chen He made a "live stream with something", and brought goods on the same stage as the host Zhu Zhen; Juhuasuan Preferred Officer Liu Tao has the new talent of "Liu Yidao", and the online contract price has reached an annual salary of one million. According to relevant reports, Liu Tao’s live broadcast debut, the total transaction volume broke 148 million yuan.

After all, live streaming hosting is an industry with a strong Pareto Principle, and celebrities are no exception, which is particularly evident in 2022. The vast majority of stars’ live streaming business capabilities soon reached the ceiling, and the platform snatch war basically came to an end. In the later stage, targeted support was no longer provided, and the stars’ live broadcast data began to fall off a cliff.

From 2022, Liu Tao, Qin Hailu, Jing Tian and other stars who were once hot live streaming hosts have left the team or stopped broadcasting completely.

In August this year, Li Xiang posted on Weibo claiming that "I have retired", which made many netizens in a trance. She used to be the first sister of the celebrities, but she has not been live streaming for a long time.

Source | Comprehensive Chengdu Business Daily, Yangzi Evening News, Southern Metropolis Daily, Red Star News, 21st Century Economic Report, etc

　 Jolin Tsai cried at the new album launch

On the 26th, Jolin Tsai recalled 20 years of debut experience at the launch of the new album, and when he talked about being questioned, Jolin Tsai was once choked up and speechless. "This photo of the album is actually to tell everyone that I have come, and you can too. I think I am very brave." Later, "Jolin Tsai cried" caused a heated discussion and reached the top of the search.

On the morning of the 27th, she posted a response to this matter, "Ms. Cai cried reluctantly yesterday, the future is only more beautiful, better and freer, we all have to be like this, okay? Today, you, remember to say to him in the mirror before going out, you have worked hard."

Fans also cheered for Aidou in the comment area, "We will always be by your side" "Hard work, we will always be with you" "Our hardest hurdle has passed".

　 　　

　 　 Jackie Chan has rarely been seen in Hong Kong since Jaycee Chan’s drug-related case in Beijing, but he, who loves his job, still continues to work. He also appeared in Hong Kong’s Kowloon City on the evening of November 17 to shoot a new film.　

　 　 At about ten o’clock in the evening, Jackie Chan’s car drove to the Kowloon City market and stopped near it. As soon as he got off the car, Jackie Chan turned up and walked to the hot pot restaurant in the store upstairs. After a while, Jackie Chan went downstairs and walked to the Tang Building next to the street to shoot the scene. During this time, he was also recognized by many Thais and citizens. In addition to dressing up and greeting the people, Jackie Chan also shook hands with passers-by. Due to the rare appearance of international superstars in the residential area, many passers-by and citizens watched, and Jackie Chan, who was unable to move an inch, had to be careful of the road.　

　 　 Speaking about the progress of the filming of the new film that night, Jackie Chan said that until about 4 to 5 in the morning, as to whether there was a series of dangerous action scenes like Jackie Chan’s, he kept his mouth shut, as if to sell the plot of the movie. Later, he also interviewed the media when he heard the news, laughing that "the wind is accurate".　

　 　 After Jackie Chan walked into the indoor shooting venue of the Tang Building, he quietly left the scene and drove away, while the other heroine of the film, Fan Bingbing, donned a white dress and a pink dress to shoot the escape scene. The plot requires Fan Bingbing to climb down the escape ladder from the third-floor terrace and then jump to the tent on the first floor. When Fan Bingbing personally went into battle to shoot the scene of climbing the escape ladder, she did not know that a strong wind blew there, causing her long dress to be blown up, but Fan Bingbing had already put on leggings to prevent light from going out. As for the action scene of jumping the tent, the filming team specially arranged for Fan Bingbing to go into battle as a substitute, so that Fan Bingbing could reduce the chance of injury.

Sharp eyes


Holding double swords

　　Produced by John Woo, known as the "master of violent aesthetics", directed by Su Zhaobin, and co-starring popular stars from both sides of the Taiwan Strait, such as Michelle Yeoh, Da S, Zheng Yusheng, and Guo Xiaodong, the 2010 Chinese martial arts suspense masterpiece has recently been exposed to starring ancient costume stills. In "Sword Rain", the male star Guo Xiaodong wears a long shirt with a light yellow pattern, holds two swords, and his eyes are sharp and full of murderous intent. This set of photos completely subverts Guo Xiaodong’s previous film and television works. The image of a gentle and mellow man. According to the introduction, Guo Xiaodong’s role in the film is "Zhang Renfeng" – a swordsman with superb martial arts and a mysterious background. The two swords in his hand are his personal treasures, and with these two swords in hand, no one can beat them for a while.

　　Guo Xiaodong’s martial arts design this time is the original creation of Dong Wei, a famous martial finger in Hong Kong. Guo Xiaodong uses two unusual swords to play many unprecedented and excellent moves. Zhang Renfeng, played by Guo Xiaodong, is a chivalrous, quite wise, knows how to be patient, and believes that a thing will never give up easily. Generally, it is necessary to cultivate a set of superb swordsmanship through diligence and talent. As the saying goes, "ten years to sharpen a sword", swordsmen become agile and accurate in the continuous tempering. When designing characters, the stylist skillfully combines Guo Xiaodong’s own characteristics with the characteristics of the characters in the film, which makes Guo Xiaodong’s Zhang Renfeng shine in the eyes of the director from the beginning of filming.

　　He used to play a commanding general in the movie He and Yu, but it was the first time he tried the role of a swordsman in "Sword Rain". This experience also made Guo Xiaodong feel very excited. When he was filming in Hengdian, every time there was no role for Guo Xiaodong, he would ask a teacher to teach him swordsmanship. Guo Xiaodong’s hard work and experience in many kung fu films made it easy to learn this swordsmanship. The crew revealed: "I once watched him practice swordsmanship, and I felt that he learned it very quickly, basically a little bit."

Next page More wonderful styling photos

creator

Fan Bingbing

　　Fan Bingbing, who has just won the title of film queen at the Tokyo Film Festival, has been busy promoting the film "Guanyin Mountain" recently. Just after attending the premiere of the film in Beijing, he appeared in Shenzhen on the 24th to continue to build momentum for the film. At the press conference, Fan Bingbing was dressed in a white feather suit of TADA SHISHOJI, which was as beautiful as an angel. Although she has been running around for days, the beauty is still refreshed and has no sense of tiredness. The joy of the upcoming release of "Guanyin Mountain" is beyond words.

　　After the previous premiere of "Guanyin Mountain" in Beijing, the response was very enthusiastic. Some well-known film critics commented that Bingbing’s performance in the film was "the first light of 2011 Chinese film, like the early morning dew, which is moving." When asked by reporters how Fan Bingbing and Chen Bolin expressed their understanding of "cruel youth" in the film, Fan Bingbing explained that he represented a painful youth, extreme, wild, and desperate for love and ideals. In contrast, Chen Bolin’s character is more like a self-punishing youth. He beats his father, but finally hurts himself, as if he were a suicide without blood.

　　When asked about her winning experience at the Tokyo Film Festival, Fan Bingbing admitted that the judges were very shocked by her successful performance of an 18-year-old girl beyond the 10-year span. The judges felt that Fan Bingbing was "playing" herself, and that "Nanfeng" was Fan Bingbing. Talking about the experience of working with other creators, Fan Bingbing said that this experience was very unforgettable for her, "everyone is acting crazy". The actress who has always been praised as "Fan Ye" is very humble and said that she feels very lucky to be able to work with Zhang Aijia, Chen Bolin and Jin Jing.

1905 movie network news　The movie, which will be released on July 30, has recently revealed the ultimate poster and the ultimate trailer. In just one minute of the trailer, gunfights, car chases, explosions, and hand-to-hand fights are layered up the ante, which is dizzying. The police officer played has been in danger many times and is scarred, but he still runs the risk and pursues the murderer without hesitation, vowing to bring the dangerous bandits to justice. Desperate for justice, full of blood!The movie "Fury"Directed and produced by Donnie Yen, produced and starring, starring.

Nicholas Tse was beaten by Donnie Yen

In the movie, there are constantly burning scenes. In a police and bandit fight scene in the trailer, Donnie Yen brushes the piano according to Nicholas Tse’s head, which is very fresh and exciting. As Donnie Yen’s first movie to return to actual combat action, the action scenes in the film are fist-to-meat, solid and rich. There are five core battles alone, and the hardcore action scenes are enjoyable to watch. At the same time, the movie also exposed an ultimate poster. What life-and-death fights will be staged under the hail of bullets, which is quite exciting.

"Fury Crimes" poster

Donnie Yen’s hot-blooded pursuit, Nicholas Tse’s cold-faced revenge

The police and bandits had a high-fire duel, and 5 weapons were used in a fight

The movie "Rage · Serious Case" tells the story of the serious crime team encircling and suppressing international drug lords. Suddenly, a group of masked bandits "eat black" and massacre the police in cold blood. Zhang Chongbang, the inspector of the serious crime team played by Donnie Yen, witnessed the killing of his comrades. In-depth investigation found that the leader of the bandits was actually Qiu Gangao, a former friend played by Nicholas Tse. The once brothers are now in a state of fire, and a battle for justice has officially begun.

"Rage · Serious Case" stills

In the film, Donnie Yen and Nicholas Tse are enemies of each other. On the one hand, Donnie Yen wants to arrest the "bandit leader" Nicholas Tse and bring him to justice. On the other hand, Nicholas Tse’s role, Qiu Gangao, is also full of hatred for Donnie Yen’s role in Zhang Chongbang, and he is also full of revenge. Interspersed with multiple complex cases, as well as drug lords and gangsters.

Screenshot of the ultimate trailer video of "Fury"

In the trailer, there is a constant battle between the characters played by Donnie Yen and Nicholas Tse. In addition to actual combat, knives, guns, and grenades go into battle in turn. In the last church battle alone, five kinds of weapons are designed and used, including batons, butterfly knives, hammers, iron rods, and hammers, to stage a life-and-death showdown of cold weapons.

Donnie Yen

Five great battles

Donnie Yen’s most satisfying action movie

From there, Donnie Yen’s previous combat action films left a quite deep impression on the audience. The action scenes were infinitely close to the real fight, and were praised by many action fans as a classic model of Chinese action movies. Donnie Yen also won the Best Action Design Award many times with these works, which also made many fans look forward to Donnie Yen returning to his favorite field of combat action.

Nicholas Tse

This time in "Anger · Serious Case", Donnie Yen is not only the producer and lead actor, but also the action director of the film, which vividly reflects the actual action style of "Zhen Kung Fu". Donnie Yen also admitted that this is the most satisfactory actual action film he has ever shot. It is reported that there are five core battles in the movie, including black eating in abandoned shopping malls, street fighting in tea green gangsters’ nests, police and bandit shootouts in Tsim Sha Tsui, motorcycle drag racing chases, and the ultimate duel in the cathedral.

deceased"Rage · Serious Case"Director Chen Musheng

The film "Anger · Serious Case" is directed by Chen Musheng, produced by Chen Musheng and Donnie Yen, starring Donnie Yen, Nicholas Tse and Qin Lan, and will be released nationwide on July 30, 2021.