Explore the shop Hengchi Experience Center: After seeing the actual car of Hengchi 5, I think Hengda is hopeless

Recently, foreign media reported that Faraday Future delayed the production of its first model due to lack of money. If Xu Jiayin had insisted on investing in Jia Yueting, there might not be two car brands left unfinished today.

Only Hengda believes that there is still a way to survive in its car-making journey.

On July 5th, Hengchi 5 was released. Just 15 days later, Hengchi officially announced that the cumulative order volume has exceeded 37,000. The pre-sale is so bottomless, which makes us more curious about this new car.

Recently, Pinjiao visited the only Hengchi exhibition experience center in Beijing, and for the first time, he had a close encounter with the exhibition car of Hengchi 5. The real car experience made us firmly believe that,3.7The order volume of 10,000 is estimated to be less than a fraction.

The quality of any new brand or model needs to wait for the market to verify. The ideal of the shortest time in Wei Xiaoli took more than a year from the first car to the 30,000th car. However, Hengchi has actually received more than 30,000 orders, and Evergrande’s factory probably does not have this capacity.

At the "720 Hengchi Festival", as the numbers kept beating, the final order number exceeded 37,000. Liu Yongzhuo, president of Hengchi, confidently said in a media interview that the sale of Hengchi has become a foregone conclusion.

Image source: Hengchi Automobile official website
Image source: Hengchi Automobile official website

Liu Yongzhuo’s confidence seems to be passed down by his teacher, Xu Jiayin, but he does not have the ability to justify himself. The hardware is excellent, the price is sincere, and the competing products are pointed at willBBAThere is no logical self-consistency at all, as if it is still in the fledgling stage of our country’s automobile industry.

What is certain at present is that since the "big order" of 10,000 yuan began on August 1, these orders are still refundable small orders of 1,000 yuan, that is to say, 3.7Thousands of orders may disappear at any time.

The pre-sale order is just bragging, and Faraday Future has already performed it. In February this year, Faraday, which had announced that it had obtained 14,000 orders, was suddenly exposed to "order fraud", and it was later found that the vast majority of 14,000 orders were "free reservations", and only 300 vehicles were reserved for fees. No matter how exaggerated the pre-sale is, it is a fact that there is no money for mass production. I don’t know if Hengchi will continue to copy Faraday Future’s next path.

Of course, since the Hengchi 5 has been unveiled, the product driver also brought a lot of curiosity and went to the Hengchi Exhibition Center to experience the new car of the Hengchi 5.

The Hengchi Exhibition and Experience Center in Beijing is located in Hengda Huafu Commercial Center in Chaoyang District. The commercial center is located near Hengda’s real estate and covers an area of about 80,000 square meters. Although it has been built for nearly three years, the opening time is still delayed. There are very few shops currently settled in, but most of the commercial center is still under construction, which seems to be a bit desolate around.

Source: Photo by JimmyMa
Source: Photo by JimmyMa

Pinke entered the store in the name of looking at the car. After scanning the code to enter the store, a staff member immediately came forward to explain the vehicle. There were two Hengchi 5s and two staff members in the store. Since it was a weekday morning, there were no other customers.

Source: Photo by Guoyuexin
Source: Photo by Guoyuexin

At present, the static experience can only be carried out in the store, and the test drive needs to be ordered and waited for a while.

Sitting in the car, there is a good space in the front and rear rows, but the seat feels hard, and it is difficult to be satisfied with the comfort. In terms of the car, after a simple operation experience, the smoothness is still good, but I don’t know why the car is not connected to the Internet, so it cannot carry out a deeper experience.

Source: Photo by Guoyuexin
Source: Photo by Guoyuexin

Regarding the order problem, when Pindrive asked the staff in the store whether they could still catch up with the "10,000 yuan to 20,000 yuan" car purchase activity of the first 10,000 Dading users, the staff said "there are still activities", which made people more confused about the actual number of orders.

However, what was even more surprising was that the car, which had just entered the store, was already "scarred". The connection between the map bag behind the main driver’s seat and the seat had been cracked, and the plastic parts on the side of the seat had also been glued off.

Source: Photo by Guoyuexin
Source: Photo by Guoyuexin
Source: Photo by Guoyuexin
Source: Photo by Guoyuexin

However, on the outside of the vehicle,The taillight trim of another exhibition car also fell off

Source: Photo by Guoyuexin
Source: Photo by Guoyuexin

The car in the store is still like this, and the quality of the Hengchi 5 is unavoidable. If you look at the parameters alone, Hengchi 5 is indeed a cost-effective product. The car is 4725mm long, the wheelbase is 2780mm, and it is equipped with a 72.8kWh lithium iron phosphate battery with a battery life of 602km. In addition, it also comes standard with L2-level driving auxiliary features and some comfort configurations.

Hengchi 5 price 179,000 yuan, if through the scheduled activities, the first ten thousand users of Dading can be cheaper ten thousand yuan, cost-effective is the only car that can be used to lift, such a price, even than the "price butcher" said, the same level of zero running C11 with the lowest cheaper.

Hengchi officially positioned the brand and this product as "luxurious", and it seems that the "cost-effective" price is for "profit". But it has to be said that this "cheap" is not available at present, and the quality of this new car should be left to the market to test for a while.

Walking out of the Hengchi Experience Center, Pinjia deeply felt that the embarrassment of Hengchi today and the arrogance of Hengchi in the past were too sharp.

Xiao Xu (a pseudonym), who lives in Zhengzhou, is the owner of an unfinished Hengda project in Zhengzhou. Fortunately, his first phase of the house was delivered on time last year, and the second phase has been suspended since then. Xiao Xu’s circle of friends can often see Hengda Property’s new Hengchi 5 car. He can’t believe how Evergrande can still have the money to build a car when the house can’t be built anymore. Xiao Xu doesn’t dare to buy it anyway.

Hengda doesn’t even want to hire more specialized car sales, so Hengda Property has to take on the task of selling cars, and feels sorry for the property owner for a minute.

Image Source: Source from the Internet
Image Source: Source from the Internet

The Hengda showroom we visited this time was also in a vacant commercial building like this. It seems that Hengda has no energy to expand its channels and no resources to compete with real car manufacturers in the mall.

And the product positioning and pre-sale routine of Hengchi 5 when it was launched did not play any new tricks. "30The positioning of "Best within 10,000" has neither momentum nor lack of suspicion of riding on one’s coattails, and even some people suspect that Evergrande’s momentum ability has regressed.

It is also necessary to provide a friendly reminder that 15The right to unconditionally return the car within days is also left by Baowo Play, which was acquired by Lu Zhengyao.

Previously, an insider of Hengchi Automobile had revealed to Pinjiao that only the Hengchi 5 was true of the nine cars that Hengda unveiled at the 2021 Shanghai Auto Show. Hengda, which is keen to build momentum, now only has the Hengchi 5 as a life-saving straw.

However, when we saw the new Hengchi 5, we did not feel the slightest bit of sincerity in Hengda’s car production. If it were as advertised, it would present us with a somewhat tattered exhibition car, not to mention the cockpit and driving experience that we did not dare to offer.

In the listing promotion, Hengchi 5 even said that in order to ensure the safety of funds, the vehicle reservation money is not even credited to the account of Hengchi, but to the account of the notary office. This gesture of trying to restore public trust does not give people the slightest sense of security.

Liu Yongzhuo, president of Hengchi, who recently came out to build momentum, evaluated Hengchi 5. The hardware specifications are very high, and it sells 179,000, which is really competitive. The executive who grew up in the Hengda system has successively managed Hengda Football Club, Hengda Cultural Industry, Hengda Agriculture and Animal Husbandry and other sectors. Now in addition to being the president of Hengchi, he also has an identity, the president of Hengda Vehicle Research Institute.

After a group of high-paid technical executives hired by Evergrande left last year, Liu Yongzhuo, a layman, had to take up this position. Non-automotive-related technical personnel to manage the vehicle research and development project, it is not difficult to imagine the technical content of Hengchi, Hengchi 5 is likely to be connected to the follow-upOTANeither can be achieved.

The listing of Hengchi 5 seems like a lot of hype, but in fact it reflects the lack of funds, the lack of new marketing ideas, whether it can be produced on time, sales problems and worrying product quality, so that we can no longer see any hope that Hengda car manufacturing may survive.

Back then, the "buy buy buy", "big big"The Evergrande at least let us see a barbarian with a lot of money who doesn’t make cars.00Hundreds of millions are worried, but now, we can only say from the bottom of our hearts:

Please let go of this wave of leeks.

Dong Mingzhu’s phone didn’t touch Xiaomi at all. Can Lei Jun’s air conditioner make Gree uncomfortable?

At the 2013 "CCTV Annual Economic Figure Celebration", Lei Jun and Dong Mingzhu initiated a 1 billion bet. Lei Jun said that if Xiaomi could not beat Gree in turnover within 5 years, he would lose one dollar to Dong Mingzhu. Dong Mingzhu also did not show weakness, directly contradicting Lei Jun’s views and implying that it is difficult for companies that only focus on marketing to develop by leaps and bounds. He also shot back, don’t mention a dollar, bet 10 billion if you want to bet.

Five years have not yet come, and Gree has made two generations of mobile phones, but it has not eaten the market of Xiaomi mobile phones. Mobile phones have also become industry jokes for various strange reasons. Xiaomi mobile phones have also been poached by friends because of their adherence to online channels.

Gree did not pose a threat to Xiaomi at all on the mobile phone, but Xiaomi has entered Gree’s old business: air conditioning.

To be precise, it is not Xiaomi nor Xiaomi’s ecological chain brand Mijia that releases air conditioners, but Xiaomi’s ecological chain enterprise Zhimi.

Zhimi has been established for three years and specializes in home appliances related to the home environment. Last year, during the smog wave in Beijing, Zhimi launched a Xiaomi air purifier that reaped a large wave of dividends, making the company one of the smart hardware unicorns. The release of air conditioners actually shows Xiaomi’s ambitions in the field of major household appliances.

In fact, three years ago, Xiaomi and Midea had an investment cooperation, launching the Midea i Youth series of air conditioners. Although the product attracted a lot of attention after its launch, the sales volume was mediocre, and it did not subvert the brand structure of the air conditioner industry. In an interview after today’s Zhimi press conference, the CEO of Zhimi also made a similar response after being asked about this cooperation: Midea has its own strategic direction, and it has been done for three years. However, Xiaomi still has its own ambitions in the field of white goods, so after two years of research and development, it released today’s Zhimi all-DC inverter air conditioner.

1.5 hp, full DC frequency conversion, first-class energy consumption, cooling power 3500 (780 – 4300) W, heating power 4500 (650 – 6100) W, price 4399 yuan.

If you look at some online shopping platforms, you will find that Zhimi’s all-DC inverter air conditioner does not have a tendency to sell at a low price, but sets a price for its own air conditioner that is close to the average price of the same level in the industry. Even if you have the heart to look at Gree’s product pricing, you will find that the price of Zhimi’s air conditioner is directly comparable to that of Gree air conditioners with similar parameters.

Dong Mingzhu’s phone didn’t touch Xiaomi at all. Can Lei Jun’s air conditioner make Gree uncomfortable?

I think this matter must first be viewed from the perspective of consumers choosing air conditioners. For consumers, choosing an air conditioner basically depends on several important factors: 1. Choose the product positioning you want to buy 2. Look at the brand and product reputation 3. Convenient and inconvenient purchase and installation 4. Convenient and inconvenient after-sales.

Air conditioners are still considered a large item for many families, and the update frequency is quite low, so this requires a high degree of product reliability. From a consumer’s perspective, without having used the product, the product’s mindset comes from two factors: brand and word of mouth.

Brand and word-of-mouth are somewhat similar to mobile phones. Market share is the most intuitive manifestation of brand value and word-of-mouth at the consumer level. At present, in terms of market share in the domestic air conditioner market, Gree occupies the top spot with 44%, followed by Midea and Haier. The reason why Midea did not start white goods services with Xiaomi after Xiaomi invested in the stock is also particularly clear, because Midea already has the initiative in this matter, and naturally there is no desire for further cooperation. Xiaomi’s smart home system is really of little value to Midea in the past.

When introducing this air conditioner, Zhimi emphasized that the suppliers of his own air conditioners are all the top suppliers on the market. Although they are not taking the Xiaomi route in terms of price, the cost performance is indeed quite high. Throughout the whole process of watching the press conference, I even had a bit of a feeling of watching the early Xiaomi press conference. A rookie in the market, using the best accessories on the market to stack up a cost-effective machine, attempted to subvert the entire industry.

Therefore, the reason why Zhimi’s first air conditioner did not launch an entry-level, low-priced air conditioner is also easy to understand: Zhimi, or Xiaomi, still hopes to obtain the first batch of young consumers who have a sense of identity with Xiaomi through a good product with performance in the past. From the sales and later promotion logic, these young consumers will get a better installation, use and after-sales experience than other air conditioners on the market after they are willing to spend a price slightly higher than the average market price to buy Zhimi air conditioners. The evaluation of these consumers will become the first wave of word-of-mouth for this brand to enter the air conditioner market, paving the way for the subsequent marketing activities of more sub-products.

The One More Thing of Zhimi’s conference was a toilet lid priced at a very small price, but the air conditioner did not receive the same cheers as the toilet lid. The reason was that when the price was announced, the public’s mind seemed to be preset at a low price of Xiaomi style. The price of 4399 was obviously higher than expected, even if it was the average price of the same level on the market.

And the CEO of Zhimi, obviously, also knew that he would see such a kind of audience feedback. In the press conference and the exclusive interview after the meeting, he repeatedly talked about this year’s super hot concept: consumption upgrade.

Of course, for white goods, the sales channel is a completely different set of gameplay, and offline sales will account for a large part. However, at present, Zhimi’s air conditioners are still sold online. During the interview, Zhimi CEO slightly avoided this problem, saying only that there is still a large market space online, and the channel tendency of white goods will gradually change.

Perhaps due to my career in technology and media, my parents have accepted the behavior of buying home appliances online. This year, just in time for the frequent breakdowns of home appliances, the family has bought an air conditioner and refrigerator online in the first half of the year. In theory, if the delivery and after-sales are done well enough, consumers can still gradually accept online sales.

Therefore, this air conditioner of Zhimi actually has a strong sense of testing the water. Xiaomi has not directly listed its own or the ecological chain Mijia brand for sale, nor has it directly launched a whole series of air conditioner series with power from small to large. Young people with certain spending power are still the main target users of this air conditioner. From this release, it seems that the sales expectations of this product are not strong. But Zhimi seems to be quite optimistic about such a market prospect. After all, the white goods market is not an oligopoly situation. There are still opportunities for new small manufacturers, let alone relying on a brand like Xiaomi. Zhimi can rely on Xiaomi’s brand endorsement to obtain high bargaining power when negotiating with suppliers.

Just over a month ago, a Gree air conditioner was installed at home, and before this press conference, I experienced the installation of Zhimi air conditioner. From the actual experience, aside from the low psychological expectations of the product and the psychological obstacles to the brand’s reputation when actually buying, Zhimi’s air conditioner still left a quite good impression on me, and my previous doubts and worries were broken.

From the appearance, the design of Zhimi’s air conditioner from the main unit to the external unit is obviously higher than that of the same level of products on the market. The size of the main unit and the external unit is very large, which is convenient for heat dissipation. The weight of the external unit is also quite heavy, reaching 37KG. As a technologist, I certainly know that enhancing the strength of the fuselage in this way will obviously help reduce jitter and noise. From my parents’ perspective, they think that such a body is very solid and will last for many years.

Zhimi said that the larger internal machine is convenient for the fuselage to dissipate heat, but in fact, this size is still slightly abrupt in a small room. Fortunately, the design style of the whole machine actually continues the pure white trend of Mijia products, and the texture is good. The LCD screen on the right side of the fuselage can display color fuselage information, which is convenient for viewing and adjustment.

The remote control uses a user-friendly design that picks up the bright screen, but the full-icon button is really not easy to learn for the elderly at home, so you have to teach it. But you can also control the mobile phone through the Mijia app, or you can share the control with the Mijia account of your family. Those who are skilled in operating smartphones feel more direct than the remote control.

From the perspective of the remote control, it can actually be seen that the first air conditioner of Zhimi is actually targeted at young people.

The parameters have been placed at the beginning of the article, talking about a few more intuitive experiences. The noise of the fuselage is not obvious but it can still be heard. Placing it in the bedroom will not affect sleep. A room of about 20 square meters has a fast cooling effect. The data provided by Zhimi official is 16-23 square meters of applicable space. During the release period, it was dog days, so I didn’t try heating, for fear of heat stroke.

In the middle of the article, it is said that installation and after-sales service will also affect the reputation of the product. From my experience of installing air conditioners twice, the installation of Zhimi this time is more professional than the installer I bought from Gree on an e-commerce platform. After installing the air conditioner, the installer specially tested the electricity of the plug-in board, found the problems left by the wiring arrangement of my home nearly ten years ago, and gave suggestions for safe use.

Returning to the original question, can Lei Jun’s air conditioner make Gree uncomfortable? It is absolutely impossible in terms of market share. Gree is still the first in market share, but the air conditioner launched by Zhimi this time is actually the first step for Xiaomi to enter white goods.

The biggest advantage of Zhimi air conditioners is their appearance, and from the product parameters and sales channels, Zhimi obviously needs some effort to turn the product into "Xiaomi".

However, it seems that the 999 yuan instant toilet cover is very cost-effective in line with Xiaomi’s tone, but the specific launch date has not been announced yet, and it will take a long time.

Cyrus lost 1.30 billion!

Cyrus lost 1.30 billion!

A few days ago, Cyrus released its interim financial report for 2023. Data show that Cyrus’ operating income during the reporting period was 11.032 billion yuan, down 11.14% year-on-year. Net profit attributable to shareholders of listed companies was – 1.344 billion yuan, and net profit in the same period was – 1.727 billion yuan. Net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was – 1.885 billion yuan, and net profit in the same period was – 1.714 billion yuan. In short, Cyrus’ operating income declined in the first half of the year, and net loss improved.

Cyrus lost 1.30 billion!Cyrus lost 1.30 billion!

Sailis said that the promotion of the Quarter 1 automotive industry led to a wait-and-see mood among users, as well as users’ expectations that the M5 smart driving version will be released in the second quarter, which had a certain impact on the sales of existing models, so the company’s sales volume declined in the first half of the year. The company prepared a certain inventory of raw materials due to the tight supply chain and the continuous increase in raw material prices last year. During the reporting period, the company digested raw materials with higher upfront costs, and the gross profit margin decreased compared with the same period of the previous year. At the same time, the company maintained high R & D investment in the core technology field of new energy vehicles, and continued to introduce R & D and technical personnel. R & D expenses increased compared with the same period of the previous year. With the launch of the M5 smart driving version and other models, as well as the increase in overseas sales

It is understood that the loss of Sailis after cooperation with Huawei has increased significantly, and the net loss of non-deductions from 2019 to 2022 is 884 million yuan, 2.308 billion yuan, 2.793 billion yuan, 4.296 billion yuan, plus 1.885 billion yuan in the first half of 2023.

Cyrus lost 1.30 billion!

AITO Q & A is the core brand of Cyrus Automobile, accounting for more than 70% of the total sales of Cyrus Automobile for a long time. It determines its direction in the domestic automobile market, and the decline in Q & A sales also directly pours cold water on Cyrus’ financial report. Retail data show that the sales of AITO Q & A brand in the first half of the year were 22,666, of which 17,820 were Q & A M5 and 4846 were Q & A M7.

Cyrus lost 1.30 billion!

After launching the AITO Q & A brand after cooperating with Huawei, Cyrus did achieve a certain amount of popularity in the new energy vehicle market, but the outside world almost all the credit goes to Huawei. Most of the AITO Q & A brand models are designed and developed by Huawei, and the core technology is also in the hands of Huawei. At the same time, Q & A models are also included in Huawei’s end point sales channels. Even Q & A’s new cars are basically released at Huawei’s new product launch. Huawei has publicly stated that it does not build cars many times, and Cyrus also said that the cooperation with Huawei is not a foundry relationship, but it is almost certain that Cyrus has never been able to occupy an absolute dominant position in the cooperation. In the eyes of many consumers, the purchase of the Q & A model is the blessing of Huawei’s brand and technology, while leaving Huawei’s AITO Q & A may be "nothing".

Cyrus lost 1.30 billion!

In March this year, Chongqing Sailis Blue Electric Vehicle Co., Ltd. (hereinafter referred to as "Sailis Blue Electric") was established with a registered capital of 30 million yuan and is wholly-owned by Dongfeng Xiaokang Automobile Co., Ltd. In the same month, the Blue Electric E5 was listed, with a price range of 13.99-15 1,900 yuan. In addition to the car using HUAWEI HiCar3.0, the Blue Electric E5 has no Huawei presence. Its core three-power technology adopts BYD Freddy electric hybrid system, and is operated by Dongfeng Scenic, and builds independent sales channels. However, without Huawei’s halo, the market performance of the Blue Electric E5 is also very poor. Retail data show that as of July, the cumulative sales of the Blue Electric E5 are 1554 units, and the monthly sales volume is basically around 400 units.

At the same time, Cyrus is no longer the only choice for Huawei. At present, the first cooperative model between Huawei and Chery has been declared in MIIT. This new car will become the first model equipped with HarmonyOS 4 and will be officially released this quarter. The new car logo will not use the "AITO" serial name, but "LUXEED", which belongs to Chery Automobile Company.

Cyrus lost 1.30 billion!

Sailis’s choice to cooperate with Huawei was the wisest decision made by Sailis, and regardless of the future, Huawei still pulled Sailis out of the abyss, and it was also the first car company to rely on Huawei to eat dividends. However, in the eyes of the industry, this approach has a huge line of defense. Huawei has penetrated into the soul of Sailis and controlled the direction of Sailis in the automotive market. The companies that cooperate with Huawei to build cars are also expanding, as are BAIC, Changan, Chery, etc. There will be more companies cooperating with Huawei in the future.

Any car company can take the place of Cyrus, but Cyrus will never leave Huawei.

Building a new paradigm empowered by science and technology innovation, Baoshan’s "three sequential" model accelerates the transformation of achievements

continuousFor four months, Duan Yahui, assistant director of the investment and finance department of the Yangtze River Delta National Innovation Center, would free up the Wednesday afternoon of the third week of the month from 13:30 to 16:30 to go to the Shanghai Baoshan Science and Technology Innovation Conference Room. It is the venue of the "Sanjiang Innovation Forum" of Baoshan University Science Park Company.

For Duan Yahui,The "Sanjiang Innovation Forum" series of activities in the form of "Industry Frontier Insights" + "Project Elevator Speech" + "In-depth Docking Exchange" brings together the owners and recipients of scientific and technological innovation achievements to form a normal resource docking and exchange mechanism, which is more in-depth and more efficient. For the scientific and technological achievement transformation project itself, this platform that connects resources such as policies, capital, application scenarios, upstream and downstream is also more attractive.

Since the launch of the series of activities, a number of high-quality projects in key industries in Baoshan District, such as big health, artificial intelligence and intelligent manufacturing, and new materials, have been unveiled. Accumulated more than90 projects, 350 investment institutions, service institutions and industrial companies gathered in the science and technology innovation hall, initially realizing the transformation from attracting to empowering, from "I want to come" to "I want to come".

On the occasion of the annual event of "Sanjiang Innovation Forum" on December 13, people came again with anticipation to exchange and discuss the new actions of "Building a new paradigm of science and technology innovation empowerment and opening a new chapter of achievement transformation" in Baoshan.

Continuous iteration "Baoshan model"

To become a paradigm means to be exemplary, exemplary, and to achieve standardization.Under the guidance of relevant district departments, Baoshan DistrictestablishedThe "three sequential" model will create a "early investment, small investment, and hard technology" technology service support system of "scientific seedling raising", "precision fertilization", and "effective grafting", and create a new paradigm of accurately empowered early science and technology innovation projects with Baoshan characteristics.

The "three sequential" refers to the investment first and then the shares, the service first and then the shares, and the rent first and then the shares. Among them, the investment first and then the shares model has been quite influential. Investment first and then the shares is an innovative financial support model. Financial support funds are invested in science and technology enterprises in the form of science and technology projects in the early stage. When the investee company realizes market-oriented equity financing or develops well, the invested financial funds are converted into equity, and gradually withdrawn according to the principle of "appropriate income". This model skillfully combines fiscal funds with social financing, gives full play to the guiding role of "tangible hands", leverages limited resources to exert greater efficiency, and promotes the transformation of scientific and technological achievements into real productivity.

After aAfter more than a year of practice, the "Baoshan Model" of first investment and then shares has become more and more mature. Not long ago, the Baoshan District Science and Technology Commission, together with Baoshan Technology Transfer Co., Ltd. (hereinafter referred to as the Technology Transfer Company), a wholly-owned subsidiary of Baoshan University Science and Technology Park Development Co., Ltd., signed the "Project Construction Cooperation Agreement" with the second batch of "first investment and then shares" projects. Nine key scientific and technological achievements transformation projects, including advanced packaging acousto-optic auxiliary bonding equipment – ULAB, application scenario-oriented enzyme engineering product development and industrialization, stood out from more than 70 declared projects.

After signing the contract, Baoshan District also invited the heads of the first batch of 7 project-approved projects to share the "transcript" of enterprise development with the second batch of project owners. It is understood that with the help of the "first investment and then shares" policy, the first batch of 7 project-approved projects achieved self-accelerating development, and completed the research and development of prototypes (products), the construction of pilot lines, and clinical trials. Some enterprises’ output value exceeded 10 million yuan that year, which attracted wide attention from social capital. Among them, three companies including Shanghai Tongxin Technology Co., Ltd. have started the in-depth due diligence and bargaining process. When Zhang Qianwu, the general manager of Shanghai Tianyu Guanglian Communication Technology Co., Ltd., shared his experience as a "senior" for the new batch of projects, he only said one sentence: "My only suggestion is to find more technology transfer companies, they are professional enough and not afraid of trouble!"

When the government becomes"Partner", start-ups have reaped "timely rain". Zhu Jinghong, general manager of Baoshan University Science and Technology Park Development Co., Ltd., said that in view of the characteristics of the early shortage of funds for science and technology enterprises, the "Baoshan model" of first investment and then shares will continue to iterate and promote the high-quality development of enterprises.

Deep empowering, making it possible to serve first and then share

this yearIn November, the options of Shanghai Zhenfu Medical Technology Co., Ltd. held by the technology transfer company completed the registration and custody procedures of the options in the Shanghai Equity Custody Trading Center. Song Yixin, deputy general manager of the technology transfer company, was excited for several days. "This is the first batch of stock options that have completed the registration and custody procedures since the launch of the comprehensive service pilot of stock options in Shanghai, and it is also the first stock warrant with a venture capital institution as the main body and in exchange for services."

Service first and then stock, behind it is Baoshan’s deep empowering service for the transformation of scientific and technological achievements. Founded inIn 2021, Zhenfu Medical will focus on the localization of the liquid pulsation dry eye treatment instrument, and jointly develop the first liquid pulsation dry eye treatment instrument with completely independent intellectual property rights in China with Fudan University School of Medicine and Fudan University Affiliated Hospital.

After learning that Zhenfu Medical was preparing to apply for the second type of innovative medical apparatus certificate, the technology transfer company took the initiative to provide door-to-door guidance, providing professional services in the registration application materials, application process and evaluation process. Under the guidance and support of the district market supervision bureau and other departments, it smoothly entered the second type of innovative medical apparatus special review process. "In order to help enterprises better open the market, we also actively connected with the US Lumenis Medical Medical Laser Company to provide application scenarios for Zhenfu Medical, and successfully promoted the two parties to reach a strategic cooperation." Song Yixin said.

"Don’t look at the technology transfer companies are all young faces, the knowledge background and practical ability are not ordinary." Zhu Jinghong introduced that the business and team management of the technology transfer company adopt the "well-known Internet factory model in China". The five-dimensional project management system they created evaluates their capabilities in five aspects: business, team, compliance, marketing and capital from the time of project warehousing, and at the same time improves the five-dimensional attributes of the project in a targeted manner according to the short board of the project. The "Five Ones" project service mechanism, around the business plan writing and modification, science and technology innovation resources docking and other aspects, accompanies the growth of enterprises.

Start-up technology companies are cost-sensitive and look forward to"Go light"; the carrier of the Science and Technology Innovation Park has been built to attract investment, and there is pressure to dechemical. How can both parties build trust and achieve a win-win situation? Recently, the technology transfer company has launched a rent-first-share model.

Rent first and then share refers to the project leasing first, the carrier is free of rent or a certain discount, and then through the project equity, share options to achieve income. Song Yixin introduced that this approach will further solve the cost of hard technology enterprises in the founding stage, and also allow the carrier to explore new profit models in a better way, truly realize risk sharing and benefit sharing.On the day of the annual event of "Sanjiang Chuangtan", the first rent and then the shares ushered in a "good start". At the meeting,The first batch of interconnected treasure land Binjiang Park and Dachang Town industrialized plots that are willing to explore the first rent and then share model were promoted.

In order to further promote the batch transformation of scientific and technological achievements, Baoshan University Science and Technology Park Development Co., Ltd. will also take the lead in establishing the Xingzhi Science and Technology Innovation College, starting from talent training to create high-quality incubation training courses, and cultivate more scientists who understand scientists"Shop boy" and "partner" of achievement transformation help "North transformation".

Autonavi Maps has reached a cooperation with Huawei, and the development of the first Hongmeng system map application has officially started

  Recently, Autonavi Maps and Huawei held a signing ceremony for Hongmeng cooperation, which will officially launch the development of Hongmeng native applications based on HarmonyOS NEXT. Autonavi has also become the first company in the field of map navigation to launch the development of Hongmeng APP.

  According to reports, as an industry-leading travel and location information service provider, Autonavi Maps has previously established a comprehensive and deep cooperative relationship with Huawei. For example, as early as 2020, Autonavi developed lane-level navigation using the Beidou satellite navigation system based on the Mate series of mobile phones, which was also the first high-precision positioning and navigation service for smartphones in the industry. Since then, it has also supported lane-level and immersive navigation services for the Huawei HiCar Smart Platform.

  In addition, since October 2023, Autonavi Map has invested a large number of architects and R & D personnel, working side by side with Huawei Hongmeng engineers, deeply cooperating, actively discussing the design of Hongmeng technical architecture, and doing preliminary technical verification for the official launch of development; on October 24, Programmer’s Day, Autonavi Map also held an internal start-up meeting for all Hongmeng project staff to inspire morale and enhance cooperation confidence, and promised that with the development of the project, more R & D resources will be continuously invested.

  During the launch ceremony, Guo Ning, chief operating officer of Autonavi Maps, said: "Autonavi Maps has always been committed to technological innovation, adheres to the open aggregation model, and is a living map connected to the real world. Now working with excellent companies like Huawei to build a Hongmeng ecosystem that transcends end end points and scene boundaries means that Autonavi has taken a milestone step on the road to creating an integrated travel service. We are both confident to jointly explore more possibilities in the era of full scenarios."

  It is understood that Autonavi Maps applies the global positioning capabilities of the Beidou satellite navigation system, and aggregates global enterprises through an open model to provide all kinds of services such as driving, taxis, public transportation, riding and walking, alcohol travel, catering, refueling and charging, and is committed to building a user-centered integrated travel service platform. With deeper cooperation with Huawei in the future, Autonavi Maps will be based on the unique distributed technology of Hongmeng HarmonyOS to achieve more efficient multi-terminal deployment, allowing better travel and location information services to flow seamlessly on mobile phones, tablets, cars and other devices.

  Zhu Yonggang, president of Huawei End Point Cloud as a Service, said: "The addition of Autonavi Maps will help Hongmeng Ecology to rapidly develop and improve the map navigation sector, and is an important ecological co-builder for us. Autonavi Maps has a solid and profound technical accumulation and rich application scenarios in the field of map navigation. In the future, Huawei hopes to combine the full-scene multi-device efficient collaboration of HarmonyOS, and the two sides will work together to bring better and diverse experiences and services to consumers, so that Autonavi Maps can become a popular travel and life service application for more people."

  The latest data shows that as of August this year, the number of Hongmeng ecological devices has exceeded 700 million, and developers have broken through 2.20 million. After Huawei announced that HarmonyOS Next is ready to go in September this year, the Hongmeng native application plan has been fully launched. At present, 18 field partners have actively participated, gradually forming a "Hongmeng Thousand Sails Rise" vigorous scene.

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Chengdu new energy taxis hit the road, consuming only 10 cents per kilometer of electricity

On July 5, Chengdu put into use new energy taxis.

On July 5, Chengdu put into use new energy taxis.

New energy taxis are fully equipped.

New energy taxis are fully equipped.

  Every kilometer, only a dime of electricity, every full charge can run for 12 hours, pure electric, zero emissions, no pollution… On the morning of July 5th, dozens of taxis with green new energy plates appeared at the south gate of Chengdu. These new energy taxis will be put into the streets and alleys of Chengdu. This year, Chengdu is expected to put in 4,400 pure electric new energy taxis.

  Pure electric vehicles without pollution, 4,400 vehicles were put into use during the year

  New energy vehicles are leading the transformation of human life to a low-carbon, environmentally friendly, smart and convenient way.

  As a new first-tier city leader, Chengdu has responded to national policies in a timely manner and has been committed to promoting green development, advocating a green and low-carbon lifestyle, and walking at the forefront of green travel.

  The reporter of West China Metropolis Daily and Cover News learned from the Chengdu Municipal Transportation Bureau that in order to effectively reduce urban automobile exhaust emissions and accelerate the construction of a green transportation system, more than 200 pure electric taxis have been put into operation in the city. It is expected that by the end of 2019, more than 4,400 pure electric taxis will be put into operation in the city.

  It is reported that pure electric vehicles have the advantages of low cost of use, simple operation, environmental protection and energy saving. Replacing crude oil and gas dual-fuel taxis with pure electric taxis is conducive to reducing carbon emissions and improving the quality of the urban environment. At the same time, it is conducive to reducing the operating costs of the taxi industry and increasing driver income. It is conducive to improving the quality of taxi services and better meeting travel needs. It is conducive to enhancing the citizens’ experience of pure electric vehicle travel advantages and driving the development of new energy automobile industry.

  It is reported that Chengdu’s new energy taxis use exclusive number plates, with the number segments being Sichuan ADT0000-ADT9999, Sichuan ADU0000-Sichuan ADU9999, and Sichuan ADV0000-Sichuan ADV9999.

  It costs 10 cents per kilometer, and the freight is equivalent to that of a traditional taxi.

  On the morning of July 5, a driver of a new energy taxi told reporters that compared with traditional taxis, the greatest advantage of new energy vehicles is that they save money.

  He calculated an account for the reporter. If it was to burn natural gas, a taxi would need about three cents of fuel to run a kilometer, while after replacing it with a new energy vehicle, it would only cost about a dime per kilometer, which would reduce the cost of the vehicle by a lot.

  Not only has the cost been reduced, but new energy taxis have also made many improvements in the facilities in the car, such as the installation of high definition cameras, the installation of reminders, if the driver is tired driving, the machine will remind in time, and in the car condition, the new car is also much better than the old car.

  Regarding the freight rate of new energy taxis, the reporter learned from the Chengdu Municipal Transportation Bureau that the freight standard of pure electric cruise taxis in the five urban areas of Chengdu is in accordance with the relevant requirements and standards of the "Notice of Chengdu Price Bureau on Adjusting the freight rate of taxis in the central urban area" (Chengjiagong [2010] No. 138). Specifically, the Geely EV450 pure electric taxi that has been put into operation this time has been included in the second-grade model and implemented with reference to the freight rate of the second-grade model. First, the basic rental price is 9 yuan, and the rental price per kilometer is 1.9 yuan, which is the same as the original Suiteng 1.4T and 2.0L models in the five urban areas.

  That is to say, the freight of new energy taxis is the same as that of traditional taxis. (West China Metropolis Daily – Cover News Reporter Li Zhi)

Andy Lau wears prosthetic limbs to record Olympic songs, and is destined for the Paralympic mascot


  "The secret of success is whether you are willing or not, sweat the hottest, and use the truest heart. The first place belongs to everyone…" Last night, Andy Lau, the "love ambassador" of the Beijing 2008 Paralympic Games and a famous Hong Kong artist, sang his latest Olympic song "Everyone Is No. 1" at the one-year countdown party to the Beijing Olympic Games.

  Yesterday morning, Andy Lau said in an interview with reporters at the Olympic Building that he personified a disabled athlete in the song MV, hoping to use music and the spirit of unremitting efforts to cheer for the upcoming Olympic Games and cheer for Chinese athletes.

  Regarding Olympic songs, I hope to inspire everyone with songs

  This year’s Olympic song competition began, and Andy Lau participated in the creation of the song "Everyone Is No. 1", which focuses on the disabled. "I hope this song can inspire everyone. Tell everyone that a physically disabled person can stand up again and work so hard, let alone a able-bodied person. I hope everyone can learn such a self-improvement spirit. And I hope that through this song, everyone can pay attention to these disabled athletes and give them more support."

  Incarnate as a disabled person to complete the MV in 3 days

  In the MV, Andy Lau plays a courier who lost confidence in life due to a broken leg in a car accident. After seeing the scenes of athletes who lost their legs or hands at the Paralympic Games struggling tenaciously on TV, he regains his strength, puts on prosthetic limbs and starts practicing running, and finally returns to work for the courier company.

  Andy Lau said: "We completed the 9-minute MV in just 3 days. I remember one day I put on prosthetic limbs and used crutches to climb the Great Wall. I thought it was easy at first, but I didn’t expect that the steps of the Great Wall, which usually take ten minutes to walk, took a long time that day, and every step was painful. When I finished, the staff and the crowd applauded for me. I thought at the time, this applause should not be reserved for every disabled athlete who has participated in the Olympic Games. They not only climb a small staircase, but also swim with one leg and one hand, race, hurdle… They deserve applause."

  Regarding the Olympic theme song, the theme song must be sung by the world

  For the most impressive Olympic theme song, Andy Lau chose the classic "Hand In Hand" ("Hand In Hand"). "This song has a high rate of popularity. I really hope that the theme song of our Beijing Olympic Games can also be sung by the world like" Hand In Hand ", so that every class can accept it. The theme song can move everyone in a direct and simple way, just like the harmonious spirit expressed by" Hand In Hand "regardless of win or loss."

  Regarding the opening ceremony of the Olympic Games, Andy Lau said: "Zhang Yimou is a very creative artist. Through everyone’s efforts, I believe it will bring you an unprecedented and very special opening ceremony."

  Becoming a volunteer has been a dream for many years

  Participating in the Olympic Games as an Olympic volunteer has been Andy Lau’s dream for many years.

  "It’s something I’ve been researching for a long time, but I don’t know if it will work out well. I’d be willing to volunteer, but I don’t know what to do, and if I could, I think I’d be a ball picker or sweat for them," Andy Lau said.

  Regarding the torchbearer, I support whoever is in Hong Kong

  The "auspicious clouds" of the Beijing Olympic torch fascinated Andy Lau: "I really want to hold that torch because I think the torch is really beautiful, and I don’t know if there is a chance to have one."

  "I hope to become an Olympic torchbearer, and it doesn’t matter if I don’t become a torchbearer. As long as I see a Hong Kong person or a Hong Kong artist who can become a torchbearer, I will support them," Andy Lau said.

  Regarding the equestrian competition in Hong Kong, I feel more deeply that it is part of China

  The Olympic equestrian competition will be held in Hong Kong. Andy Lau "loves the equestrian competition and started learning to ride horses in 1986".

  What will equestrian events bring to Hong Kong? Andy Lau believes that "it will bring Hong Kong people closer together with mainlanders, and feel more deeply that they are part of China after Hong Kong returns to the motherland."

  Regarding the Paralympics, I will give each Hong Kong athlete a gold medal

  In 1992, Andy Lau went to Barcelona to watch the Paralympic Games. He was moved by the self-improvement and tenacious fighting spirit of those athletes who lost their hands or feet but still struggled to run and swim. In the following years, Andy Lau participated in various public welfare activities related to the disabled whenever he had time. When it comes to these disabled athletes, Andy Lau is always very excited to describe the situation at that time, so that those who were not there can feel the spirit of these warriors. "I think because many people participate in the competition, they may not win gold medals, so after every Paralympic Games, I will give a gold medal to every disabled athlete in Hong Kong."

  Regarding the Paralympic mascot, I have a fate with "Niu Niu"

  Andy Lau has just released his latest album "The Impression of a Cow", and the mascot of the Beijing 2008 Paralympic Games is also a cute calf "Niu Niu". Andy Lau is the love ambassador of the Beijing 2008 Paralympic Games and is also an ox.

  For these coincidences, Andy Lau believes that "this is fate". He believes that "Niu is diligent and determined, and athletes need to have the courage of Niu to not be afraid of losing." He also combined his personal experience and said, "My road is not so smooth. I have fallen many times and have to get up again. If this is the case, since I have time and space, I think there must be some things you need to do."

Editor in charge: Xu Guimei

Nanyang Xingyue L Zhiqing Hot Promotion! The lowest price is 152,700, and the car is sufficient.

Welcome to car home Nanyang Special Promotion Channel to bring you the latest special information. In the current promotion activities, high-profile models are giving back to consumers with attractive price strategies. In Nanyang area, we are honored to announce that Xingyue L Zhiqing is carrying out a vigorous preferential activity, which can enjoy a cash discount of up to RMB 7,000. The starting price has dropped to 152,700 yuan, which is an opportunity not to be missed. For more detailed information and win this great discount, just click the "Check Car Price" button in the quotation form below, and let the professional consultant answer your questions and help you realize your dream of buying a car.

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As a brand-new car, Xingyue L Zhiqing has an eye-catching design. Its front face adopts exquisite family-style design, and the streamlined air intake grille with chrome trim shows a strong visual impact. The overall style is stable, the lines are smooth, and the proportion of the car body is coordinated, which not only emphasizes the sense of strength, but also reveals the sense of exquisiteness and technology. No matter the details or the overall shape, Xingyue L Zhiqing is unforgettable and fully demonstrates its unique charm.

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The side lines of Xingyue L Zhiqing are smooth and dynamic, with a body size of 4795mm*1895mm*1689mm and a wheelbase of 2845mm, which provides it with spacious interior space and excellent driving stability. The front and rear wheel tracks are 1610mm, equipped with 235/50 R19 tires, which not only ensures the driving grip, but also complements the rim design, showing its exquisiteness and strength.

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The interior design of Xingyue L Zhiqing is dominated by exquisiteness and sense of technology, creating a warm and luxurious driving space. The steering wheel wrapped in high-quality leather material provides a comfortable grip, and at the same time supports manual up and down+front and rear adjustment to meet the individual needs of different drivers. The 12.3-inch high-definition central control screen stands on the instrument panel, integrating multimedia system, navigation, telephone, air conditioning and other functions, with convenient operation and clear information display.

The seat in the car is made of imitation leather, which has good touch and durability. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), providing extreme comfort. The driver’s seat is additionally equipped with heating and ventilation functions to ensure the best ride experience in all weather conditions. The co-pilot seat also supports front and rear adjustment and backrest adjustment, while the driver’s seat is also equipped with electric seat memory function, which is convenient for daily use.

The backrest of the second row of seats can be adjusted to meet the comfort needs of passengers. The seat layout of Xingyue L Zhiqing is flexible, and the rear seats support the proportion of falling down, which provides greater space possibilities for loading items or passengers. These configurations work together to create the practicality and convenience of the interior of Xingyue L Zhiqing, providing drivers and passengers with a comfortable and technological in-car experience.

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Xingyue L Zhiqing is equipped with a 1.5T turbocharged engine with a maximum power of 120kW and a maximum torque of 255nm, providing a power output of 163 HP. The matching is a 3-speed DHT transmission, which makes the vehicle take into account the fuel economy and ensure the dynamic response during driving.

To sum up the evaluation of car home car owners on the Star Yue L Zhiqing, she was full of praise for the appearance design of the vehicle, especially the innovative design of color matching and the protruding middle net, which made her feel younger and more textured. This design concept has obviously won her love, and also makes us believe that Xingyue L Zhiqing has brought unique visual enjoyment to car owners in appearance.

Lei Jun responded to Xiaomi’s car pricing: It is indeed a bit expensive, but there are expensive reasons

On the eve of the Xiaomi Auto Technology Conference, Xiaomi founder Lei Jun publicly issued a response to netizens.

On December 26, Lei Jun said that Xiaomi’s first car was named SU7 because SU is the abbreviation of Speed Ultra. As for how to pronounce it, Xiaomi has also seriously discussed it. In the end, everyone felt that it was still called "Su Qi", which is like calling a friend’s name.

When it comes to benchmarking, Lei Jun said that the Xiaomi SU7 does not have an accurate benchmarking vehicle, hoping to be a car that can carry all the dreams of everyone. In terms of driving and other mechanical qualities, he hopes to be comparable to the Porsche Taycan Turbo; in terms of intelligence, he hopes to be comparable to the Tesla Model S; at the same time, there are the most advanced technologies and the richest ecology.

In addition, Lei Jun also mentioned that the Xiaomi Mi SU7 is in the pilot run stage, and the official listing will take a few months. Regarding the pricing, there is no final decision, but it is indeed a bit expensive, but it is "reasonably expensive", and the experience will exceed everyone’s expectations.

On December 25, Xiaomi’s official Weibo @Xiaomi announced that the Xiaomi car technology conference would be held at 14:00 on December 28. Then Lei Jun said, "This time only technology will be sent, not products."

On November 15, MIIT released the "Announcement of Road Motor Vehicle Manufacturers and Products" (Batch 377), and two Xiaomi brand cars were officially unveiled. The company name is Beijing Automotive Group Off-Road Vehicle Co., Ltd., and the production address is: No. 21, Huanjing Road, Beijing Economic and Technological Development Zone, Beijing.

BAIC SUV is a wholly-owned subsidiary of Beijing Automotive Group Co., Ltd., and the actual controller is the Beijing State-owned Assets Supervision and Administration Commission. Being listed in the MIIT declaration catalog also means that Xiaomi Automobile has obtained a "birth permit".

In Xiaomi’s third-quarter earnings call in November, Xiaomi President Lu Weibing told Surging News that Xiaomi’s production target for the first half of next year remains unchanged, the overall progress is in line with expectations, and the second winter test will be carried out soon. There is no problem in going public according to the original target. At present, Xiaomi’s R & D personnel are about 3,000.

The next journey of national soda, Dayao drinks come with explosive genes

In recent years, the beverage market has blossomed, and the popularity of the soda category has continued from 2022 to the present. Especially in the past two months, the soda market has once again ushered in a new wave of promotion. Whether it is beverage big coffee or existing beverage companies, they have all come together and launched bright new products. However, the competition in this sub-category has always been fierce, and there are not one product that can become popular. The founder of the "big soda" category, Dayao Beverage, has been active in the market for decades, and the product continues to be popular precisely because of its explosive genes.

Slogan is to buy, vision is to choose, but most beverage brands easily fall into the "taste" misunderstanding when creating products. It is believed that as long as the new product is better than the original old beverage and uses the taste as a strong promotion point, it will definitely sell well! In fact, this kind of play is not necessarily out of the circle at the moment. When companies launch new products, they must find a unique positioning. Take the big kiln beverage as an example, its 520ml large glass bottle of soda has broken the homogeneity of the soda market and carried out product differentiation. In addition, the red, blue and white color bars on the big kiln product bottle are extremely eye-catching, which has become the product symbol of the big kiln beverage, which has deeply impressed consumers.

At the same time, Dayao Soda and Hua Hua, the top brand strategy consulting company in China, carried out brand marketing upgrades, successfully created the super slogan of "Big Soda, Drink Big Kiln", and used the powerful actor Wu Jing as the brand spokesperson, which attracted the attention of the whole people, so that Dayao successfully established a new category of "Big Soda". The product and communication were coordinated to continuously stimulate consumer purchasing power and win the initiative of the soda track.

Required quality articles

All explosive products have made an article on the basic quality. Whether it is raw materials or technical indicators, they must be significantly different from the current products in quality, so as to be able to extract the quality rhetoric that makes consumers’ eyes shine. In this regard, Dayao has successively built ten production bases in Hohhot, Inner Mongolia, Shizuishan, Ningxia, Shenyang, Liaoning, Siping, Anhui, Handan, Hebei, Baoding, Shandong, Baoji, Shaanxi, and Ulanhot, Inner Mongolia that meet national standards, covering North China, Northeast China, Northwest China, Central China, East China, and South China. And its plant structure, environmental protection and greening, supporting facilities are in accordance with the European Union food enterprise standard construction, while using the country’s leading production technology equipment, production lines and monitoring equipment, in-depth soda production in every link, fully guarantee the quality and taste, so that consumers are convinced.

At present, brand vision is more "trendy" and "trendy cool", and advertising spokespersons are increasingly in line with the aesthetic preferences and value orientations of young people in order to gain market popularity. In this regard, Dayao has always kept up with the trend, creating a 0 sugar series of products, and renovating the packaging. The packaging focuses on the text "0 sugar, 0 kJ, 0 fat", the health characteristics are clearer and more eye-catching, and PET bottles are more convenient to carry and more popular with young people.

Choosing a spokesperson who is in line with the brand perception and achieving a win-win situation with the spokesperson is an essential operation for most brands to "get out of the circle". Dayao chose Wu Jing, a powerful actor who is in line with the brand concept, as the brand spokesperson, and cooperated for two consecutive years. With the help of Wu Jing’s daring image, strong positive energy appeal and high-exposure publicity advantages, brand advertisements were placed on CCTV, subway, cinema, high-speed rail and other strong media, covering huge passenger flow, and "brushing face" in daily life at high frequency, which further deepened consumers’ impression of the Dayao brand.

We are looking forward to the next explosion in the beverage market, but the explosion cannot be achieved overnight. It is accidental in timing and inevitable in long-term accumulation. Big Kiln Beverage is based on innovative products, quality, marketing, etc., rooted in the logic of explosion, so that product brands continue to come out of the circle and become leaders in the national soda field.

Disclaimer: This article is reprinted from our website to provide readers with more news information. The content involved does not constitute investment or consumption advice and is for readers’ reference only.

[Editor in charge: Zhong Jingwen]