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　　"Planting grass" (an online buzzword, which refers to promoting a good product to entice people to buy it) has become a new consumption habit, while false "planting grass" and incidents that harm consumers’ rights and interests occur from time to time. Recently, the "Measures for the Administration of Internet Advertising" was officially implemented, and "planting grass" was included in advertising supervision. However, there are still difficulties in the implementation of law enforcement supervision. Lawyers suggested that the new regulations should not be implemented only by bloggers consciously, and the platform should also bear the responsibility of logo supervision and content review.

　　Nowadays, it is no longer unusual for internet celebrities, shopkeepers and Weibo V to "plant grass" on the online platform. Some people rely on high popularity to "advertise" in the name of sharing daily life and exploring shops. Due to the profit-driven and mixed businesses, false "planting grass" and damage to consumers’ rights and interests have occurred from time to time.

　　How to regulate the false "planting grass" mixed with the strong rise of "planting grass" economy?

　　On May 1st, the new version of "Internet Advertising Management Measures" was officially implemented. In view of a large number of short videos, evaluation notes, etc. on major social media platforms, the new regulations refine the advertising supervision modes such as "soft-text advertisements" and videos with links, and stipulate that Internet advertisements should be identifiable, so that consumers can identify them as advertisements. Insiders pointed out that "planting grass" is included in advertising supervision, but there are still difficulties in the implementation level.

　　"Planting Grass" into a New Consumption Habit of Generation Z

　　Sun Yu, a post-90 s girl, is a loyal fan of a social networking platform. She is keen to browse the daily sharing of various bloggers, and often places orders when she encounters small objects that are moving.

　　"The promotional copy and beautiful photos on the page are hard not to be exciting." Sun Yu told reporters that for this kind of "planting grass" marketing method, she thinks that "it is nothing new, and everyone has acquiesced, used to it and even relied on it".

　　"Planting Grass" has expanded from the initial beauty forum to major online social platforms, and the variety of products has gradually expanded to food, daily use and other fields. Compared with the traditional "advertising", this form of "pro-testing" has more affinity and authenticity and is loved by more and more young people.

　　In the "Grass Generation" Fashion Consumption Report of "Post-95" released by a third-party data research organization, the post-95 generation is called the backbone of "being planted with grass". In May 2021, the research report of CITIC Securities showed that 64.3% of Generation Z (the generation born between 1995 and 2009) was influenced by the recommendation of "planting grass" when shopping. The huge audience and high acceptance made "planting grass" quickly become the mainstream of marketing model.

　　After logging into the social networking platform, the reporter noticed that there are endless ways of "planting grass", some of which are directly linked, some of which are hidden in videos, pictures and texts in the form of trademarks, and some of which seem to be consumption evaluation but are actually marketing promotion. Under these "planting grass" pages, fans interact frequently and the displayed transaction volume is amazing.

　　Network "planting grass" is diversified and hidden.

　　Liu Yu (a pseudonym), a beauty blogger on a platform, told reporters that there are two kinds of "planting grass" advertisements that she undertakes. One is through the official platform, which requires a 10% handling fee, and the other is private trading with merchants, but if it is found, it is easy to limit the flow and deduct points. He said frankly: "The platform does not allow sensitive words such as product efficacy to appear in bloggers’ soft articles, but it is still lacking in the control and restraint of merchants."

　　"Merchants require bloggers to describe their products by sharing experiences, ‘ Advertising ’ The trace is very small, and even if the consumer’s use effect is not good, it is difficult to hold the responsibility. " Liu Yu said.

　　A netizen was "planted grass" in the WeChat circle of friends, and then found "stepping on the pit". Sharing through the WeChat circle of friends of "acquaintances", the netizen bought a collagen powder, and found that its composition did not match the description after arrival. "Many merchants turn their attention to resource people and share them through their daily WeChat circle of friends to achieve the purpose of implicitly promoting goods, and the benefits are very impressive." Liu Yu revealed.

　　According to the consulting report of Ai Media, 72.4% of consumers said that they were affected by false "planting grass". In recent years, cases of false "planting grass" and online marketing punishment are common. Does the network "planting grass" belong to "advertising"? Do publishers or platforms need to bear corresponding legal responsibilities?

　　Liu Kunbao, a lawyer of Shandong Yuanheng Law Firm, said that according to the Advertising Law, commercial activities in which commodity operators or service providers directly or indirectly promote commodities or services through the media, no matter what form they appear, are advertisements. If there are false propaganda or misleading contents, they also need to bear corresponding legal responsibilities, and consumers can safeguard their legitimate rights and interests through local market supervision departments and courts.

　　"At present, the network ‘ Planting grass ’ It is characterized by diversification and concealment, and it is difficult to accurately judge whether it has the nature of advertising by relying on hard laws and regulations, which also brings certain difficulties to law enforcement agencies. " Liu Kunbao said.

　　The platform should strengthen the responsibility of content audit.

　　The Administrative Measures for Internet Advertising, which came into effect on May 1st this year, clearly defined "planting grass" and "advertising". Among them, Article 9 clearly stipulates that if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation, etc., and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　In the view of chenchen, director of Baidu Law Research Center, if the "advertising" logo is required, it may bring great management pressure. Because advertising and information are often difficult to distinguish, it is difficult to control the scale. Therefore, Article 9 of the new regulation is strictly limited to the most intuitive way of "planting grass" advertising, which is different from the consumption experience and life experience of ordinary consumers, so it can be more authentic and recognizable and avoid cheating consumers.

　　How to label "advertisement"? After the implementation of the new regulations, logging in to some popular online social platforms, the reporter found that there are still many "planting grass" content with additional shopping links that have not yet marked "advertising". Some bloggers will mark "sponsorship" or "cooperation" in their tweets as an alternative vague expression of "advertising".

　　In this regard, Liu Kunbao said that if the platform and bloggers do not comply with relevant regulations, they not only need to face administrative penalties from administrative organs, but also may bear legal responsibilities such as civil liability and criminal liability. "The Advertising Law and the Measures for the Administration of Internet Advertising and other relevant regulations clarify the possible legal consequences of illegal acts. If consumers find illegal acts or their rights and interests are infringed, they should be brave enough to complain and report to relevant departments." He said.

　　The reporter noticed that at the end of April this year, before the implementation of the new regulations, the WeChat public platform operation center issued a reminder: WeChat official account operators need to strictly review the published content, promote goods or services through various forms, and attach shopping links and other purchase methods, and should clearly mark the word "advertising". At the beginning of May, an online social platform launched a special campaign to "falsely plant grass", and targeted the illegal activities such as false shop visits and writing on behalf of others, and disposed of a number of brands and accounts suspected of illegal marketing.

　　"The new regulations can’t be realized by bloggers alone, and the platform should also bear the responsibility of logo supervision and content review." Liu Kunbao said.

The armed police quickly took control of the gang members in the private room

　　　　New Express reporter Wang Huaping Li Guohui Intern Li Guohui Wang Binghui/Text correspondent Du Xiaoqiang Liang Zhiguang/Figure

　　　　After nearly two years of secret preparation, the operation was launched, and the leaders of the two major gangs were wiped out in an hour.

　　　　At 7 o’clock on the evening of November 21, the cold wind was blowing in Yangjiang in early winter. In the night, no one in Yangjiang knows that a rare arrest operation with a high level of confidentiality led by a deputy minister of the Ministry of Public Security is in full swing.

　　　　At about 7: 30 that night, hundreds of heavily armed police officers and armed police surrounded the Four Seasons Hot Pot City in Dongfeng No.2 Road, Yangjiang City, and arrested Lin Guoqin and Xu Jianqiang, two "black bosses" who had been running wild in Yangjiang for more than ten years, as well as their wives and many important "girls" in two gangs involved in black gangs. According to authoritative sources, a deputy mayor of Yangjiang City and several local public security cadres were also taken away by the police.

　　　　Hundreds of armed police surrounded the hotpot city.

　　　　Located in Dongfeng No.2 Road, Yangjiang City, Sea, Land and Air Four Seasons Hotpot City is a famous high-end hotel in Yangjiang, which integrates catering, accommodation and entertainment. The hotel consists of three parts: four floors of luxury dining places-the first and second floors are halls, the third floor is an "army" private room, and the fourth floor is an "air force" private room; On the east side of the hotel is the highest-level nightclub "Air Force One" and the accommodation part.

　　　　At 7: 00 pm on November 21st, the hot pot city was already weddings, and the hotel was crowded with all kinds of limousines inside and outside.

　　　　"At 7 o’clock, suddenly the whole hotel was surrounded by armed police and policemen, all of whom were holding submachine guns." According to a security guard who witnessed the whole process at the scene, how did these armed police and policemen arrive? Almost no one noticed that "it was so fast, it was like falling from the sky".

　　　　According to the security guard, there were five or six hundred policemen and armed police at the scene, which almost surrounded the hotel. "After the armed police rushed out of the car, they immediately rushed to all parts of the hotel, scaring everyone." It is understood that there were three wedding banquets in the hotel at that time, with more than 1000 people present.

　　　　"At that time, the road next to the hotel and the two surrounding residential passages were blocked by the police, and there was a 120 ambulance on standby at the scene!" The boss of Yiduo across the road told reporters. Seeing so many policemen and such a big battle, many citizens began to gather and watch, but everyone didn’t know what had happened.

　　　　Only one empty gun was released during the arrest.

　　　　The arrest began at 7: 30 pm. According to the witnesses, most of the armed police and policemen gathered on the third and fourth floors of the hotel, and no one was allowed to enter or leave the site.

　　　　"At that time, everyone thought it was a gang fight again!" Adong (a pseudonym), a citizen who was at the scene at that time, said that because everyone knows that this hotel is the industry of Lin Guoqin, the most famous local gangster "Luweiqin", it is also the place where these people often gather.

　　　　Adong told reporters that about an hour later, people came out of the hotel one after another. It is reported that these people were released after being repeatedly confirmed by the on-site police. "Because there were three big banquets here that night, and two of them were wedding banquets for ordinary local citizens." Adong told reporters that it was later learned from the people who came out that most of the people who attended the wedding banquet were "fine", but almost no one came out on the third and fourth floors of the hotel.

　　　　"The whole process only heard a gunshot!" A waitress in the hotel told the reporter that they were working at that time and suddenly saw many policemen and armed police rushing in. They ordered everyone to stand in the same place and "hold their heads and squat down, don’t move", perhaps out of a sudden, "many people were scared", "But some men wanted to rush out, but they were firmly controlled". "I heard gunshots. It was a policeman who opened it in the air." According to the waiter, after the shot, everyone was "a lot more honest".

　　　　Drink a glass of wine and the armed police will arrive.

　　　　"The police are obviously prepared and know everyone’s appearance and situation like the back of their hand." A citizen who was present at the time said that many people who ate in the Four Seasons Hot Pot City in the sea, land and air that night were unrelated to the case, and they were released one after another after receiving necessary inquiries.

　　　　According to an insider, A Xue (a pseudonym), he was also at the scene when the incident occurred and witnessed the whole arrest process. He said that at that time, after the armed police and public security officers rushed to the fourth floor of the hotel, all the personnel in all luxury private rooms on this floor were quickly and firmly controlled.

　　　　"There were more than 200 people dining in more than 30 large private rooms on the air force floor that night. They all came to attend the new house occupancy banquet hosted by Xu Jianqiang’s right-hand man and driver, one of the gang bosses." A Xue said, "This gathering gathered almost all the members of the gang involved in gangs, including’ Luweiqin’ Lin Guoqin."

　　　　"The banquet started at 7: 30 on time. At that time, both Lin and Xu were in the most luxurious’ Air Force One’ private room on the floor. When armed police rushed to Xu and Lin, they just drank their first glass of wine!" According to A Xue, before these gang members could react, dozens of armed police and policemen had knocked everyone down at the wine table, and all the black bodyguards on the side also gave in at the same time.

　　　　At 9 o’clock that night, the police covered dozens of important gang members, such as Xu Jianqiang and Lin Guoqin, with black bags and put them in police cars one after another, and then quickly disappeared into the night. According to the reporter’s understanding, Huang, the brother-in-law of "Hammerhead Li", the owner of the first 4S shop of a famous Japanese automobile brand in Yangjiang, was arrested that night. According to a person familiar with the matter, when the police checked Huang, they asked him to explain the assets. Huang lied that there was only one car, but the police handling the case quickly corrected his statement and reported the model and whereabouts of his other car.

　　　　After Lin and Xu were arrested, the police carried out simultaneous arrests in several target locations in Yangjiang City.

　　　　"Infernal Affairs" to Fight Gangs

　　　　"The relationship involved here is too complicated. If there is a slight mistake and air leakage, you may lose everything." According to an insider of the police, Xu and Lin, two gangs involved in black gangs, have occupied Yangjiang for a long time and involved a wide range that ordinary people can’t imagine. According to this source, there are more than 20 enterprises controlled by these two mega-gangs, involving more than 30,000 employees and triad members.

　　　　The Ministry of Public Security is preparing for nearly two years.

　　　　According to an internal authoritative source, when Xu and Lin were rounded up, almost all the police in Yangjiang were unaware of it. According to the source, the arrest was personally directed by a deputy minister of the Ministry of Public Security. "All the police officers in Yangjiang City were told to stay in the unit that night!"

　　　　In fact, the Ministry of Public Security began to prepare for the action on November 21 as early as more than a year ago.

　　　　The first step was to replace Jiang Xiaoming, the former police chief of Yangjiang City, and transfer Guo Shaobo, a Guangdong anti-gang expert, from Shanwei Public Security Bureau. Guo Shaobo was the executive leader of Zhang Ziqiang’s task force, and now he has been called Guo Daxia by Yangjiang people. Then, Hong Xingnong, the former police chief of Maoming City, was transferred to Yangjiang City as the deputy mayor in charge of public security.

　　　　Undercover is close to the core in a year.

　　　　After the personnel changes, the second step of the Ministry of Public Security was to direct the real version of "Infernal Affairs"-sending undercover agents into the gang. It took the undercover for more than a year before he gradually approached the core range of the black boss.

　　　　The third step: transfer the civil servants of the political and legal public security line who have been bought by gangs. Just before the action, dozens of people were sent to other places for business trips.

　　　　Armed police don’t know the task content

　　　　The fourth step is to determine the closing time. Taking advantage of the opportunity of an important figure in the gang’s new house to set up drinks, and taking advantage of the fact that all the "four big families" of the gang are here, hundreds of armed police who have nothing to do with the case were transferred to take action. It is reported that the armed police who participated in the war that night did not know that such a task was being carried out until the start of the operation. When the armed police rushed into the hotel, Fiona Fang’s one kilometer cell phone signal was immediately blocked.

　　　　The fifth step is to act simultaneously. While all the main figures were arrested in Yangjiang, actions in other cities, such as Guangzhou, Shenzhen, Yangchun, Yangxi, Zhuhai and Macao, were also being carried out at the same time, trying to catch all the gang members everywhere.

　　　　The sixth step is to immediately detain in different places. According to the public, the people captured from the hotel were all wrapped in black headscarves, and there were so many people that they were fully filled with four buses. These people were immediately sent to other places for detention.

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　　The Internet of Vehicles has once again taken a crucial step.

　　Recently, the "Implementation Plan for the Establishment of National Jiangsu (Wuxi) Vehicle Networking Pilot Area" was released to the public, marking the official launch of the construction of the first national vehicle networking pilot area in China. One day later, Miao Wei, Minister of Industry and Information Technology, and Wu Zhenglong, Governor of Jiangsu Provincial People’s Government jointly unveiled the first car networking pilot zone in China in Wuxi, Jiangsu. It can be said that the era of car networking has started.

　　At the vehicle networking security summit forum of the 6th National Cyber Security Publicity Week Sub-forum held recently in 2019, the vehicle networking security issue became a hot topic. Experts and scholars from the fields of vehicle networking and network security have conducted in-depth discussions on issues such as the development of vehicle networking security industry, security technology and application innovation, and actively made suggestions and suggestions.

　　Experts believe that the rapid development of the Internet industry is inseparable from the support of network security work, and the development of vehicle networking has also brought new challenges to network security. At present, the overall safety of the Internet of Vehicles is still in its infancy, which requires the joint participation of the automobile industry and the coordinated cooperation of related industries, so as to unite the strength of the industry, continue to increase R&D, innovation and investment from the aspects of technology, standards, management, even industrial system and personnel training, build a people-centered network security system of the Internet of Vehicles, and protect the security of terminal (vehicle) link data.

　　Accelerate the integration and innovation of 5G and car networking

　　In 2018, the car networking industry entered the fast lane. This year, China has successively issued a number of policy documents to promote the development of car networking.

　　In April 2018, the Ministry of Industry and Information Technology and other three departments issued the "Intelligent Networked Vehicle Road Test Management Specification (Trial)", which means that "unmanned" driving cars can be tested on more actual roads. In June 2018, the Ministry of Industry and Information Technology issued a series of documents entitled "Guidelines for the Construction of National Vehicle Networking Industry Standard System (General Requirements)", proposing that by 2020, an intelligent networked vehicle standard system that can support assisted driving and low-level automatic driving will be initially established.

　　In November 2018, the Ministry of Industry and Information Technology issued the "Regulations on the Management of Direct Communication Using 5905-5925MHz Frequency Band in Vehicle Networking (Intelligent Networked Vehicles) (Provisional)" to support the national special economic zones, new districts and free trade pilot zones to accelerate the construction of intelligent transportation systems.

　　On December 25, 2018, the Ministry of Industry and Information Technology issued the "Action Plan for the Industrial Development of the Internet of Vehicles (Intelligent Networked Vehicles)", clarifying that by 2020, a breakthrough will be made in the cross-industry integration of the Internet of Vehicles (Intelligent Networked Vehicles) industry, and intelligent networked vehicles with high-level autonomous driving functions will be applied in a specific scene scale, with the penetration rate of Internet of Vehicles users reaching over 30% and the infrastructure level of intelligent roads significantly improved.

　　Under the guidance of these policy documents, the development of China’s car networking industry has been further accelerated, and the industrial scale has been expanding.

　　On September 6, at the 2019 Expo Intelligent Transportation and Vehicle Networking Industry Development Summit Forum, the implementation plan for the establishment of the national Jiangsu (Wuxi) Vehicle Networking Pilot Area was officially released. On September 7, Miao Wei and Wu Zhenglong jointly unveiled the first car networking pilot zone in China in Wuxi, Jiangsu.

　　Miao Wei proposed to combine the commercial deployment of 5G, give full play to China’s foundation and advantages in network technology, pilot demonstration, industrial integration, institutional mechanisms, etc., and accelerate the integration and innovation of 5G and car networking; Focus on the "stuck neck" technical links such as automotive chips, computing platforms and in-vehicle operating systems, achieve breakthroughs one by one, and support qualified regions and enterprises to try first; Promote the improvement of relevant laws and regulations, speed up the construction of the vehicle networking pilot area, strengthen the exploration of management mechanism and operation mode, improve the level of safety protection technology, and ensure the healthy development of the vehicle networking industry.

　　Some experts believe that the development of the car networking industry is conducive to improving the level of car networking and intelligence, realizing automatic driving, developing intelligent transportation, and promoting information consumption. It is of great significance for China to promote supply-side structural reform, promote the construction of a manufacturing power and a network power, and achieve high-quality development.

　　Give play to the key role of network security

　　The development of car networking is a profound change involving the value chain, industrial chain and innovation chain. During the 13th Five-Year Plan period, China will take scientific and technological innovation as the guide and intelligent networking as the main direction, and strive to create new formats and new kinetic energy, and promote the transformation, efficiency and upgrading of the automobile industry, so as to achieve the goal from big to strong.

　　Zhao Zhiguo, director of the Network Security Administration of the Ministry of Industry and Information Technology, believes that "the Internet of Vehicles is a new thing, with a new industrial form, a large industry span and a wide range of applications. Its perfection and development require vehicle companies, parts research and development companies, Internet companies, universities, and scientific research institutions to jointly explore and work together."

　　"Without network security, everything is impossible." According to Shen Changxiang, an academician of China Academy of Engineering, safety is the premise of development, and development is the guarantee of safety. Network security threats and protection are eternal themes, and cyberspace is much more fragile than imagined. The traditional "blocking and killing" has been difficult to deal with attacks, so it is necessary to establish a computing framework of active immunity. By building a triple protection framework of active immunity supported by a trusted security management center, the active immune computing model with measurable and controllable calculation results and coexistence of protection and calculation can be achieved. Shen Changxiang said frankly, "The Internet of Vehicles is a typical Internet of Things. It is necessary to simplify complex problems with the hierarchical protection safety management center architecture and form a safety management center according to the hierarchical protection requirements."

　　With the advent of the 5G era, is the Internet of Vehicles a joy or a worry? Wang Yongjian, a researcher at the Internet Emergency Center, said that the Internet of Vehicles in the 5G environment faces five major security threats: intelligent networked vehicles, mobile intelligent terminals, Internet of Vehicles service platforms, wireless communication in the Internet of Vehicles, data security and privacy protection in the Internet of Vehicles. The security risks introduced by 5G generalized access in wireless communication mainly include: traffic attack, identity forgery and malicious interference.

　　To this end, Wang Yongjian suggested that in terms of technical monitoring means, it is necessary to study the intelligent abnormal traffic monitoring mechanism based on deep learning and other technologies, improve the network security protection capability of the Internet of Vehicles, and provide monitoring and early warning functions and network control functions; Based on the 5G authentication framework and communication encryption algorithm, a trusted "man-vehicle-road-cloud" collaborative communication is built to realize timely identification and alarm of unauthorized access. At the same time, the monitoring and positioning technology of abnormal strong interference is studied, and the monitoring system is intelligently arranged based on roadside facilities to monitor important frequency bands in real time, so as to realize the cooperative positioning of abnormal interference sources in satellite navigation and other systems.

　　Build a network trust support platform together.

　　How to deal with the security risks faced by the Internet of Vehicles? Experts attending the meeting put forward suggestions from many angles.

　　"The car network security trust system is an important means to solve the network security problem of the car network." Zheng Jihu, director of the data resource center of China Automotive Technology and Research Center Co., Ltd., said that in order to solve the problems faced by the automobile industry in the process of establishing a network trust system, China Automobile Center has jointly established a network trust support platform for the automobile networking with relevant enterprises, universities and research institutes to provide network security for the intelligent and networked development of the automobile industry.

　　It is worth noting that "China Internet of Vehicles (Intelligent Networked Cars) Network Trust Alliance" was launched at the forum. According to Zheng Jihu, the alliance aims to build a better trust support platform for the Internet of Vehicles (IoT), and to connect the upstream and downstream industrial chains of the IoT trust system.

　　Yang Bin, senior vice president of Tianrongxin Company, pointed out that "to do a good job in the security protection of the Internet of Vehicles, we need to learn from the protection technology of IT network security, combine the business scenarios of the Internet of Vehicles, and adopt a variety of protection technologies to work together."

　　"For example, through authentication and encryption technology, the trusted identity authentication and communication encryption transmission of the in-vehicle network, the car and the cloud, the car and the mobile phone can be realized, and attacks such as command cracking, replay attacks, identity forgery and data theft can be prevented." Yang Bin said, through the vehicle intrusion detection technology based on white list, combined with security incident reporting and cloud strategy distribution, the attack detection such as abnormal traffic and abnormal message identification in the vehicle can be realized.

　　For another example, the in-vehicle security domain is isolated through the in-vehicle security gateway, so as to realize access control between key interconnected components in the vehicle, depth detection of CAN messages, security audit, intrusion prevention, etc., and realize the security protection of the in-vehicle network boundary.

　　Regarding how to do a good job in the safety of car networking, Zhao Zhiguo put forward five suggestions: First, fully understand the importance and urgency of car networking safety; The second is to accelerate the breakthrough of the core technology of vehicle networking security; The third is to promote the improvement of the security system of the Internet of Vehicles; The fourth is to strengthen the guarantee of talent team; Fifth, strengthen international exchanges and cooperation.

　　Guo Yansong, deputy director of the Technology Center of Great Wall Motor Co., Ltd., called for the establishment of industry-recognized automotive network security data; At the same time, formulate a car network security solution suitable for China’s national conditions; In addition, it is necessary to speed up the formulation of standards, certification and access systems so that enterprises in the industry can have evidence to follow.
(Original title: Security issues in the Internet of Vehicles era can not be ignored. Experts suggest building a people-centered network security system for the Internet of Vehicles)

　　Cctv news In recent years, the Fujian Provincial Party Committee and the provincial government regard the construction of digital Fujian as a basic and leading project to promote high-quality development. On August 26th, Fujian Big Data Co., Ltd., a provincial state-owned enterprise registered in Binhai New City, Changle District, Fuzhou, with a registered capital of 300 million yuan, will become the "grasping hand" of this basic project.

　　Previously, the leaders of the Organization Department of the Provincial Party Committee, the Provincial Development and Reform Commission, the Provincial State-owned Assets Supervision and Administration Commission and other departments announced the decision of the Provincial Party Committee on the appointment and dismissal of the leadership team of Fujian Big Data Co., Ltd.: Comrade Zhong Jun was appointed as the party secretary and chairman (legal representative) of the company, Comrade Chen Ronghui was appointed as the deputy secretary and general manager of the company’s party Committee, and Comrade Lin Shanmou was appointed as the secretary of the company’s discipline inspection commission.

　　In order to seize the development opportunity of digital economy, learn from the development experience of big data industry in advanced provinces and cities, and explore the space for cooperation with head enterprises in various fields, the company visited Beijing, Sichuan and other places successively during the preparatory period, and exchanged ideas with Tsinghua University, Huawei, China Electronics Technology Group and other units, and reached consensus on many strategic cooperation.

　　It is reported that Fujian Big Data Co., Ltd. is initially positioned as a provincial-level public data resource development institution and a provincial-level e-government construction operation and maintenance unit, specifically undertaking the first-level development and authorized opening of public data resources in the province, as well as the construction and operation and maintenance tasks of provincial-level government information systems, online government service platforms and provincial-level government networks.

　　The person in charge of the company said that as a newly established provincial state-owned enterprise, they will assume the responsibility of state-owned enterprises, fully implement the strategic deployment and work requirements of the provincial party committee and government, continue to be stronger, better and larger in scale according to the requirements of "marketization and specialization", better serve the overall situation of "Digital Fujian" and "Digital China" and contribute new strength to the high-quality development of Fujian Province.

In recent decades, owning a car, and even riding in a Hongqi sedan, has become a status symbol. It was not until 2018 that the Hongqi car, which has the reputation of "national car", began to enter the homes of ordinary people. As the pioneer of new energy vehicles, it has become the focus of attention ever since. Everyone wants to see what are the differences in the enjoyment of this least similar EH7?

Since 2017, Hongqi has shouldered the important task of industrial revitalization entrusted by the times, and is determined to build a "China One, World Famous" car brand. Hongqi Motor holds high the brand concept of "Chinese-style new noble delicacy" and has created an industrial miracle with a growth of 65 times in 5 years, becoming a Chinese passenger car luxury brand with a value of over 100 billion yuan. Data show that in 2023, Hongqi Auto’s retail sales exceeded 370,000 units, an increase of 29.5% year-on-year, ranking first among Chinese brands in the fuel vehicle market above 150,000 yuan.

Not long ago, Hongqi’s first strategic model, Hongqi EH7, ushered in the launch. EH7 broke the convention of being held in closed venues in the past, and was held in an open manner, allowing the outside world to see the youthful, energetic and energetic side of Hongqi under the formal and solemn image of Hongqi. It can be said that the change of Hongqi is about to start with Hongqi EH7. Luxury face, technology lining, Hongqi EH7 has obviously done a good job of shouldering the heavy responsibility of the electric transformation of the Hongqi brand.

The EH7 is a medium and large-scale pure electric sedan that is the least like Hongqi. It is the first model under the new FMEs "flag" architecture of Hongqi. The front grille adopts a closed design, the newly designed "Flag Wonderful Wings" logo is inlaid above the grille, and the headlight group adopts a "7" shape design, which is very recognizable. The lower grille at the bottom presents a smiling style, and the overall shape is more youthful, without the shadow of the Hongqi fuel car at all. The overall upward tail shape, with a slippery back body, creates a strong sense of movement visually.

The smart cockpit is comfortable and stylish. EH7 adheres to the natural and smart design concept to create a three-dimensional staggered space layout; the suspended hollow design between the central control screen and the armrest creates a smart space level, and the overall appearance is light, fashionable, and more affinity; the seat adopts a four-layer structure of foam + soft bubble + skin soft bubble + skin, which is very comfortable to ride. The steering wheel and seat intelligence can be set according to the account memory, and the automatic return position brings convenience, comfort and exclusive experience to the driver and passenger.

Hongqi EH7 has strong power and can be controlled at will. The first Hongqi exclusive super OurHours intelligence can not only provide users with an excellent four-wheel drive driving experience, but also allow users to enjoy the extremely low power consumption of two-wheel drive. The maximum is 756N · m. The acceleration time of 0~ 100km/h is only 03.5s. Equipped with a self-developed "three-high" electric drive system, it has ultra-high efficiency, ultra-high power and ultra-high speed of rear-drive motor and front-drive motor. It can achieve the highest efficiency of 96%, the highest power of 455KW, and the highest speed of 22500r/min, which is indeed full of power.

In terms of intelligence, the EH7 is equipped with a Qualcomm Snapdragon 8155 chip. The voice interaction 2.0 is very powerful. It is equipped with OurHours wake-up-free function and supports 20 seconds of continuous dialogue and the combination of voice and gesture. The main and co-pilot dual-tone zone is wake-free, 20 seconds of continuous dialogue, and millisecond-level response. It is equipped with 22 senses, which can realize all-round environmental perception. It supports 8 major driving scenarios such as vehicle control, system settings, audio, navigation, weather, and small talk, covering 83 vehicle control functions. It supports interactive voice such as hobbies, emotional feedback, and knowledge interaction.

In terms of battery life, the Hongqi EH7 is no inferior to the best-selling models of the same class. Equipped with a large 111kWh battery, the EH7 can travel 215 kilometers after a 5-minute charge, and the range can reach up to 820 kilometers. It can still maintain 90% of the power consumption in an environment of -20 ° C. It is particularly worth mentioning that when camping outdoors, the EH7 can discharge outside the car through a discharge gun. Cooking, Karaoke, and watching projections can be easily achieved, adding more fun to traveling.

In terms of safety, as a national brand competitor of Chinese brands, safety has always been the hardcore gene of the Hongqi brand. EH7 has double five-star collision design standards, 74% high, strength steel dosage, super high, strong thermoforming dosage reaches 22%, integrated side circumference reinforced door knocker, the strength of up to 2000Mpa level reaches the highest industry standard. At the same time, it has achieved a leading level in the multiple safety protection of self-developed batteries, air environment in the car, maternal and infant protection, electromagnetic safety, etc.

conclusion

As the first model of the Hongqi new energy brand, the Hongqi EH7 is a new car with strength, appearance, connotation, no shortcomings, and strong competitiveness. Its fashionable design concept and advanced technology application will be combined with modern technology to create attractive products, highlighting the excellent quality and innovative spirit of the Hongqi brand. It is an important milestone in China and an excellent representative of the pure electric car brand. In this bright spring, it arrived at the appointed time and walked calmly. It has undoubtedly become a popular model in the market, making more and more users like the Hongqi brand and fall in love with the Hongqi EH7.

[Car News Network, reportOn June 15, at the 2023 Asian Logistics Biennale held in Shanghai, Jiangling Automobile, a leader in light commercial vehicles in China, officially launched the Jiangling Lexing new energy brand, which is positioned as an "expert in the whole scene of a better life", and at the event, it launched the global benchmark pure electric light truck Jiangling Lexing E Luda.

　　As the first pure electric light truck of Jiangling Lexing new energy brand, Jiangling Lexing E-Luda is a masterpiece of new positive development, equipped with a number of world-premiere technologies, with outstanding value advantages of leapfrog comfort, efficient income, reliable quality, safety and thoughtfulness, and value-added protection. Jiangling Lexing E-Luda not only has "hard work", but also has "meticulous work" of full-scene logistics adaptation to meet the needs of diverse and personalized intelligent logistics upgrades. Once released, it was highly concerned by the on-site guests.

　　From the outside to the inside, making freight travel more comfortable

　　Appearance is justice. The appearance of Jiangling Lexing E Road has a very shocking effect. The dream technology shape subverts people’s perception of the appearance of traditional light trucks, and the exclusive front face design of new energy is refreshing. With LED combination headlights, through-the ice crystal blue decorative strips, and a new ice crystal blue logo, the future technological atmosphere is bursting, making logistics users travel more "elegant".

　　Jiangling Lexing E Road is not only bright on the outside, but also full of bright spots on the inside. The cockpit is equipped with a fully wrapped interior as standard, which is delicate to the touch and shows the grade; ergonomically designed passenger seats and armrests bring a comfortable sitting feeling while effectively relieving long-term driving fatigue; the width of the cab seat is leading the same level, meeting the needs of users for multi-scene rest; 17 storage spaces are 5-8 more than congeneric products, which is more convenient to store personal belongings and fill with the love from family at any time. From design to configuration, Jiangling Lexing E Road has fully taken into account the needs of logistics users for multiple travel scenarios, reflecting the "user-centered" concept of Jiangling Lexing New Energy and showing the brand sincerity.

　　From departure to arrival, more possibilities for generating efficient revenue

　　Cost reduction and efficiency are the operational goals that logistics users continue to pursue. Jiangling Lehang New Energy has a deep insight into this "pain point" and is the first to apply the world’s four first technologies in the commercial vehicle field to Jiangling Lehang E Road, so as to realize more possibilities for users to operate efficiently.

　　The world’s first mid-mounted integrated battery pack technology can achieve a high cruising range of 310 kilometers with a full load, and can be fully charged with 80% in 36 minutes, helping logistics users run faster, farther, and longer in urban distribution, express delivery, and other operating scenarios; the world’s first high-torque flat-wire motor technology has the advantages of high energy efficiency, high power density, and high integration, helping to meet all-terrain full-load transportation conditions, and township building materials transportation is easy and stable; the world’s first SiC all-in-one controller technology can increase power and achieve efficient operation of load reduction, multi-pull, and multi-run; the world’s first EHB electronic hydraulic braking technology has better braking stability and kinetic energy recovery efficiency. After learning about the industry-leading technology applied by Jiangling Lexing E Road, the on-site visitors gave high recognition, saying that the technology of this car is "hard core", which brings higher operational efficiency and greater revenue space to logistics users.

　　From parts to complete vehicles, reliable quality ensures worry-free attendance

　　Frequent attendance and complex road conditions are the norm faced by users of transportation capacity in various fields, while vehicles have to withstand long-term wear and tear and cope with different road conditions. In order to meet the high-frequency attendance of users, Jiangling Lexing E-Luda works meticulously from parts to vehicles, and the reliable quality is far better than that of the same class models. The battery pack adopts LFP cells developed by the new generation of Ningde Times, with a cycle life of up to 3,500 times, and the attenuation is within 20%, which makes user attendance more secure. At the same time, the battery has undergone many strict tests such as acupuncture, high temperature, drop, vibration, etc., and the waterproof grade is IP68. It has no risk of continuous intrusion into 1m water depth, and is truly reliable and safe.

　　In addition to the quality of the battery cells in place, the high torque flat wire motor of the vehicle can achieve a maximum speed of 100km/h, 0-50km/h acceleration time only 6.2s; the theoretical maximum of 32% slope, in the face of different road conditions more easily and calmly. In addition, the vehicle according to the high temperature, high cold exclusive calibration, after the equivalent 1.80 million km test verification, the rear axle 100,000 km maintenance-free, to ensure user operation more assured.

　　From hardware to technology, safeguard travel safety in an all-round way

　　Logistics work, safety first. Jiangling Lexing E Road adopts QSTE650TM high-strength steel frame and thermoformed body stringer, and optimizes the A-pillar obstacle angle, so that the whole vehicle forms a "strong reinforcement and hard bone", and the hard core guards user safety; the oversized front windshield and the overall frame exterior rearview mirror significantly enhance the field of vision, reduce the blind spot of vision, and add more protection to driving safety. At the same time, under the support of Jiangling Lexing E Road EHB electronic hydraulic brake technology, the vehicle braking response is fast, the strength is large, and the precision is high. The brake follows the foot, which effectively improves the safety performance. The integrated electric package is arranged in the middle of the frame, further reducing the risk of collision.

　　Jiangling Lexing E Road also applies many intelligent auxiliary driving functions, which can not only monitor driver fatigue, but also improve driving safety through FCW & LDW active safety warning system, intelligent headlight/traffic sign recognition and other functions. The whole vehicle has load monitoring, battery life cycle health monitoring, and anticipates vehicle safety risks at the first time.

　　From car purchase to operation, full-cycle service brings value-added protection

　　Jiangling Lexing E Road not only meets the needs of user operation efficiency with hard strength, but also thinks deeply for users in terms of service support. Users can enjoy a customized exclusive delivery ceremony from the time they pick up the car. After purchasing the car, 24-hour after-sales online to respond to user service needs in a timely manner. The battery pack quality assurance cycle can reach 8 years or 400,000 km. Users can replace or repair parts at any time when they encounter problems. At the same time, Jiangling Lexing E Road is connected to the OurHours operation system. Through digital and personalized operation, it provides users with exclusive full life cycle experience management services, which can not only create an exclusive digital service space for individual users, but also escort the benign operation of enterprises.

　　In this event, Jiangling Lexing E Luda launched a total of eight models according to the operation scenarios of express logistics, fruit and vegetable distribution, building materials and furniture, municipal engineering, and super refrigeration, with a price range of 182,588 yuan to 269,888 yuan. At the same time, the new car will give 7 surprise car purchases to car users, full of sincerity.

　　Brand renewal, Jiangling Lexing New Energy is highly recognized by the industry

　　The launch of Jiangling Lexing E-Road is a solid landing for Jiangling Automobile to create a "full scene expert for a better life", and to meet the wishes of logistics users in the new era to strive for a better life with an "optimistic action" attitude. Thanks to the high-quality strength of Jiangling Lexing E-Road, Jiangling Lexing New Energy stood out in the 2023 "Smart Logistics Award TOP50" held by the Asian Logistics Biennale and won the "Smart Commercial Vehicle" award.

　　Leapfrogging comfort, efficient income, reliable quality, safety and thoughtfulness, and service guarantee, Jiangling Lexing E-Luda has many product advantages, which undoubtedly sets a new benchmark for the industry of pure electric light trucks, and then effectively promotes the upgrading of the logistics industry. There is reason to believe that Jiangling Lexing E-Luda will not only become an "explosive product" in the field of commercial vehicles, but also effectively promote the green and technological development of the logistics industry, and become the most solid operation "sharp weapon" for logistics users, realizing the expectation of a better life.

Autohome Changzhou promotion channel brings the latest news, the high-profile luxury car is launching a grand promotion in Changzhou area. As a leader in the luxury car market, the Maybach S-Class has won the favor of consumers with its excellent performance and distinguished interior. At present, this high-end model is attracting car buyers with a maximum discount of 10,000 yuan, and the minimum starting price has been adjusted to 1.458 million yuan. For consumers who are interested in experiencing the Maybach S-Class’s distinguished driving, this is a car purchase opportunity not to be missed. To seize this offer, be sure to click the "Check Car Price" button below to get a more competitive car purchase price.

The Maybach S-Class embodies the essence of a top luxury sedan with its exquisite and luxurious exterior design. The front face features classic double M design elements, and the chrome-decorated air intake grille is as delicate as a work of art, showing the noble style. The body lines are smooth and powerful, and the overall style blends traditional and modern aesthetics, which makes people fall in love at first sight. Whether it is the details or the overall layout, it fully demonstrates Maybach’s unremitting pursuit of luxury and comfort.

Maybach S-Class, this prestigious luxury sedan, outlines the ultimate luxury style with its elegant side lines. The body size is 5470mm long, 1921mm wide, 1510mm high, and the wheelbase is 3396mm, giving it a spacious interior space and a comfortable ride experience. The front wheelbase is 1655mm and the rear wheelbase is 1683mm. This precise layout ensures the stability and balance of the vehicle during driving. In terms of tire specifications, it uses high-performance tires of 255/45 R19, which not only guarantees the driving grip, but also complements the rim style, presenting a delicate and dynamic visual effect.

The Maybach S-Class interior is exquisite and elegant, showing luxury and comfort. The steering wheel is made of genuine leather and wrapped in fine craftsmanship, providing electric up and down + front and rear adjustment functions to ensure the best grip for the driver. The central control area is equipped with a 12.8-inch high definition touch screen. The interface is intuitive and smooth to operate. It integrates multimedia system, navigation, telephone and air conditioning control. It supports automatic speech recognition and is convenient for users to operate.

The seats are made of top-quality leather, and the seat cushions and backrests have been carefully designed to provide multi-directional adjustment functions of front and rear adjustment, backrest adjustment, high and low adjustment, leg support adjustment and waist support, creating the ultimate riding experience for passengers. The front seats are also equipped with heating and ventilation functions, with electric memory function, which can be automatically adjusted according to the needs of the driver and co-pilot. The second row of seats also focuses on comfort, supporting front and rear adjustment and leg support functions, allowing distinguished passengers to enjoy an unparalleled luxury feeling. In addition, the car is also equipped with HDMI, Type-C multimedia/charging interface and mobile phone wireless charging function, fully satisfying the entertainment and convenience needs of passengers.

The Maybach S-Class is equipped with a powerful 3.0T turbocharged engine, capable of bursting out 380 horsepower and a maximum torque of 500 Nm. This engine is matched with an advanced 9-speed automatic transmission, which not only ensures efficient transmission of driving performance, but also enhances driving comfort and convenience.

To sum up, the Autohome owner’s evaluation of the Maybach S-Class is full of praise. He said that the car satisfies his visual enjoyment with its atmospheric appearance and high-end interior, and the ride comfort is even more impressive. In addition, the owner also mentioned that, despite being a luxury car, the Maybach S-Class performs well in terms of fuel consumption and power, and the space design is also very practical, both in terms of riding space and storage space. This comprehensive performance undoubtedly makes the Maybach S-Class an excellent car with both internal and external repairs, worthy of trust and choice.

Sharp eyes


Holding double swords

　　Produced by John Woo, known as the "master of violent aesthetics", directed by Su Zhaobin, and co-starring popular stars from both sides of the Taiwan Strait, such as Michelle Yeoh, Da S, Zheng Yusheng, and Guo Xiaodong, the 2010 Chinese martial arts suspense masterpiece has recently been exposed to starring ancient costume stills. In "Sword Rain", the male star Guo Xiaodong wears a long shirt with a light yellow pattern, holds two swords, and his eyes are sharp and full of murderous intent. This set of photos completely subverts Guo Xiaodong’s previous film and television works. The image of a gentle and mellow man. According to the introduction, Guo Xiaodong’s role in the film is "Zhang Renfeng" – a swordsman with superb martial arts and a mysterious background. The two swords in his hand are his personal treasures, and with these two swords in hand, no one can beat them for a while.

　　Guo Xiaodong’s martial arts design this time is the original creation of Dong Wei, a famous martial finger in Hong Kong. Guo Xiaodong uses two unusual swords to play many unprecedented and excellent moves. Zhang Renfeng, played by Guo Xiaodong, is a chivalrous, quite wise, knows how to be patient, and believes that a thing will never give up easily. Generally, it is necessary to cultivate a set of superb swordsmanship through diligence and talent. As the saying goes, "ten years to sharpen a sword", swordsmen become agile and accurate in the continuous tempering. When designing characters, the stylist skillfully combines Guo Xiaodong’s own characteristics with the characteristics of the characters in the film, which makes Guo Xiaodong’s Zhang Renfeng shine in the eyes of the director from the beginning of filming.

　　He used to play a commanding general in the movie He and Yu, but it was the first time he tried the role of a swordsman in "Sword Rain". This experience also made Guo Xiaodong feel very excited. When he was filming in Hengdian, every time there was no role for Guo Xiaodong, he would ask a teacher to teach him swordsmanship. Guo Xiaodong’s hard work and experience in many kung fu films made it easy to learn this swordsmanship. The crew revealed: "I once watched him practice swordsmanship, and I felt that he learned it very quickly, basically a little bit."

Next page More wonderful styling photos

Aauto Quicker is an application software for short video production and sharing. Users can easily shoot, edit and share their short video works through Aauto Quicker. The usage of Aauto Quicker will be described in detail below.

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Second, shoot video

After the registration is completed, you can start shooting videos. Click the "+"button at the bottom of the app to enter the shooting page. You can choose to shoot a new video or edit an existing video. On the shooting page, you can adjust the camera direction, use filters, add music and other functions to make your video more vivid and interesting.

Third, edit the video

After shooting, you can enter the editing page, edit the video, add subtitles, adjust the volume and so on. The editing page provides a wealth of functions, which you can adjust according to your own needs. After editing, click the "Next" button to enter the publishing page.

Fourth, release the video

On the publishing page, you can add a title, select a category, set the visible range and so on. You can choose to publish the video to your home page or to a popular recommendation page, so that more people can see your work. After the release, your video will appear on the Aauto Quicker platform for other users to watch and interact.

V. Interaction and socialization

Besides watching videos, you can also interact and socialize with other users on the Aauto Quicker platform. You can follow other users, like and comment on their videos, or participate in topic discussions. Through interaction and socialization, you can make more like-minded friends and share your life and creativity.

In a word, Aauto Quicker is a powerful short video production and sharing application software. With simple operation, you can easily shoot, edit and share your own short video works, and interact and socialize with other users. I hope this tutorial can help you use Aauto Quicker better and enjoy the fun brought by short videos.

Can someone explode in Tik Tok, Xiaohongshu and bilibili?

A creator named @Thurman Cat Cup (hereinafter referred to as "Cat Cup") did it.

Cat Cup is a young girl who has 1331w, 401w and 240w fans in Tik Tok, Xiaohongshu and bilibili respectively, and she has the characteristic of "fire wherever she goes".

How "amazing" is a cup of cat? Why can the content of her creation be "fire" everywhere? This time, the operation agency will take you to see what "traffic passwords" are hidden behind a cup of fire.

01、How "amazing" is a cup of cat?

A toast to the cat is not new to online celebrity, but it has been a "debut" for a long time.

According to the available information, Cat Cup began to update Tik Tok in April 2020, and always shared what she heard and saw in her life in a funny way.At present, it has accumulated 1331w Tik Tok fans, and the video likes about 20w. From time to time, there will be a million-like explosion.

If she is only a "small fire" in Tik Tok, it can be said that she is a real "explosion fire" in Xiaohongshu and bilibili.

In January, 2021, Cat Cup started to update the content to Xiaohongshu synchronously, and * videos won 16w praise and became an instant hit. It is a "basic operation" to get 5w+ likes for subsequent videos, and some even reach 20w+.

What is this concept? You know, the little red book notes can reach 1w praise, even if it is a "big explosion", and 100w+ fans are already considered as head bloggers.One of the hottest online celebrity at the moment.Yi Mengling　There are also 380w+ little red book fans. The data of a cup of cats even exceeds that of some stars.

In June, 2021, Cat Cup settled in bilibili again.Bilibili is another content distribution channel of "Cat Cup", but just as a "distribution", the cat cup has increased by 240w, and the video broadcast volume has easily exceeded one million.

Not only is it an "explosive output machine", but the commercial liquidity of a cat cup can also be called "tough".

According to the data of thousands of melons, the price of a cup of cat in Xiaohongshu is 5w/ piece. In the past month (September 19-October 18, 2022), seven business notes were released. Just relying on the little red book, the cat got 35w advertising revenue in about one month.

What’s even more amazing is that Cat Cup’s real main business is a fashion designer, and she has also created her own brand and opened her own studio."Being self-media" seems to be only a part of people’s work. Just doing a "sideline", you have achieved millions of gains. ……

02、The contents of a cat’s cup,Where the hell is the cow?

What kind of content has Cat Cup created, which can become popular on three platforms?

Judging from the appearance conditions, a cup of cats can completely take the route of Yan value bloggers.White skin, big eyes and oval face, a cup of * for a cat is a proper beauty, but people just "rely on talent instead of face".

1) Find the pleasing track of "sharing interesting things in life"

Cat Cup once studied fashion design when studying in France.

In her earliest updated video in Tik Tok, she talked with you about interesting things when she was studying and living in France, such as "How drag the courier in Paris", "How hot it is in summer without air conditioning in France" and "How difficult it is to see a dermatologist in Paris".

After that, the pet guinea pig raised by the cat in a cup also became her video material; By October 2020, when the cat returned to her hometown of Guangdong, she began to share more stories of her family, such as "When my parents became obsessed with using online hot words" and "Grandma traveled to Paris".

Of course, the topic of a cat cup is not limited to these.It seems that every little thing in life can be her material, from "spitting out cockroaches in Guangdong" and "spitting out cooling in Guangdong" to "recalling the class teacher in school", a cat can make them into paragraphs with a cup.

There are three reasons why "sharing interesting things in life" is a pleasing track:

*, everyone’s life experience has *.The content of a cat’s cup is closely related to its own environment, so it is not easy to be replaced. In other words, it is difficult to find another creator whose content is similar to that of a cat cup on the whole network.

Second, the "Funny Life" track is suitable for Tik Tok, Xiaohongshu and bilibili, and can satisfy the "appetite" of users on all platforms.After all, brushing jokes is the source of happiness for most contemporary people.

According to the data released by the Tik Tok Creators’ Conference in August this year, life records account for 21% of the content with an average daily broadcast volume of over 100 million in Tik Tok;

Bilibili’s 2021 financial report shows that the living area is a content area for users to visit;

Not to mention the little red book, slogan is "marking my life".

Third, more importantly, the content of "Funny Life" is very suitable for product placement and is also favored by advertisers.Imagine that a person’s life will be exposed to various products, so when sharing life, Amway’s good things will not seem abrupt.

Like a cat, when chatting, you can naturally cue the advertisement. For example, when she talked about "doing group homework and staying up all day while studying abroad", she was caught off guard and switched to Amway SK-II skin care products.

2) The story is very fast, which makes users feel "cool".

It is not enough to share interesting things in life. If a story is told as a boring running account, users will not buy it.

The video of a cup of cat is usually less than one and a half minutes long, which is already a "medium video" compared with other "ten-second videos" in Tik Tok.

However, the narrative rhythm of a cup of cat is super fast.As a funny blogger, there is often a punchline in her videos every 5 seconds.Coupled with exaggerated expressions, accents and sound effects, the funny effect is further exaggerated.

The operation agency takes the explosion video "The Old Parisian Lady of Steel", which was praised by Tik Tok for 145w, as an example, and takes everyone to see how the cat cup is described:

At the beginning, I mentioned that "red-lipped high heels are standard, plus nail stockings and earrings, holding a small bag from the Qing Dynasty in my left hand and holding a Chihuahua in my right hand", and I first outlined the image of a "fashionable old lady" for everyone;

"I don’t know if I should give up my seat to her, and she looks more energetic than me", "The old lady can only wear skirts and shoes in winter, and all the Chihuahuas are wearing less than me", and then throw two jokes;

"The 90-year-old lady principal of our Fashion Design Institute started smoking in the middle of class and played with false teeth; Sometimes students are asked if they want a cigarette. " When describing this passage, the cat imitated the headmaster’s every move with a cup of hands, and switched back and forth between French, Mandarin and Cantonese, which directly filled the effect.

A cup of cat with vivid imitation makes the user feel more substituted when listening to the story, and throws stalks again and again in one and a half minutes, so that the user can see it "cool" and unconsciously brush up a video.

3) The contrast of creating a "beautiful and funny woman" is touching.

What makes the cat cup more successful is that it has created a full-fledged person: a beautiful and funny rich woman.

There are many beautiful women, many funny women and many rich women, but few people are beautiful, funny and rich.

A cup of cat looks outstanding; It is a "returnee" studying abroad; I’m also a fashion designer and the founder of an independent brand … All these elements add up to make people feel that this should be a "high-cold strong woman".

But a cup of cat has nothing to do with the word "high cold".

In the video, Cat Cup often makes some funny expressions and actions regardless of personal image, and once became famous by "imitating guinea pigs to eat vegetables" (Little Red Book was praised for 29w, and bilibili’s broadcast volume exceeded 600w).

It is the strong contrast between behavior and image that makes cats have countless cups of powder, and fans are extremely sticky.Many fans gave the cat a cup and nicknamed it "Guinea pig" (because it was too similar to imitate the guinea pig), and also created a unique stalk "Refuse the animal performance".

More interestingly, there are many bilibili fans who have made videos specifically around a cup of cat: giving the cat a cup of cp, saying that when they see a guinea pig, they think of a cup of cat, and analyzing the appearance of her guinea pig. ……

When fans always joke about "being like a guinea pig", the cat also chooses to take the initiative to take a drink. Presumably, fans like her, largely because she is "grounded".

4) According to the characteristics of the platform, adjust the content appropriately.

After observing the contents of Cat Cup in Tik Tok, Xiaohongshu and bilibili,A cup of cat will actually adjust the details according to the characteristics of different platforms, not just a simple "one-click distribution".

For example, the cover of a shaking video of a cat’s cup is to intercept a picture in the video, revealing only the face and subtitles; However, Cat Cup will make another video cover specially for Little Red Book and bilibili, which not only shows exaggerated expressions, but also contains some keywords related to the theme.

Tik Tok on the left, Little Red Book in the middle and bilibili on the right.

After making these adjustments, the operating agency speculated that:Tik Tok’s presentation is a single-column information flow, emphasizing "catching people’s eyes within 3 seconds", and the video cover is relatively less important; Little Red Book and bilibili are presented in a double-column information flow, and the cover directly determines the click-through rate, so it is necessary to show the key information in the cover.

For another example, although the content published on the three platforms is roughly the same, Cat Cup will make some content specifically for a certain platform. For example, in the little red book, the cat will occasionally publish some pictures and texts, either to bask in beautiful photos, or to share accessories and costumes to drain their own brand stores. But these contents were not published in Tik Tok and bilibili.

The operator speculated that, first, it was because Xiaohongshu was more suitable for publishing graphic and grass content; Secondly, because the portraits of the audience on each platform are different, their preferences are different.

According to the statistics of flying melon, the proportion of men and women in the audience of cats shaking audio and video is basically the same; And 80-90% of the audience of Little Red Book Notes are women (data comes from thousands of melons). Then planting grass in the little red book will naturally have a better effect; If it is posted in Tik Tok and bilibili, it may be "counterproductive".

03、tag

A cup of cat can explode fire, which has some innate advantages. Her face value, her rich life experience and her success in real life all give her extra points.

But what the creators can learn from her is whether they have the ability to show their own selves to the audience.

Cats can always observe the interesting details of life after drinking a cup, and then describe what they have heard and seen in an interesting and vivid way with a style full of personality (such as nagging, funny imitation and multi-language switching) and present it to the audience.

There are millions of beautiful women in online celebrity, but a cup of cat can outshine others.Perhaps this is the case, the beautiful skin is the same, and the interesting soul is one in a million.