Jiang Daxing： Entrepreneurship is to create morality, strength and initiative.

Jiang Daxing 2016 China Entrepreneurship Model

Cctv news Jiang Daxing, a native farmer in Mingshui County, a national poverty-stricken county, followed the expectations of his parents, entered the university and jumped out of the farm. Four years later, despite the opposition of his family, he returned to this black land where he was raised, sowing in spring and harvesting in autumn, which brought the villagers the hope of getting rich … …

Online "stall" to sell miscellaneous grains

In 2008, Jiang Daxing graduated from Heilongjiang Jianzhu University. After graduation, he naturally stayed in the city to work, sold mobile phones, opened a barbecue shop, and distributed Korean electric kang. He tossed around in the business world for several years and tried his hand.

Jiang Daxing drifted away and missed his hometown more and more. The taste of hometown made the city people taste different feelings, and also planted the seeds of dreams in his heart. Although he has a stable job, Jiang Daxing, who is unwilling to be ordinary, feels that young people are passionate and energetic and should start their own businesses. He resigned from his job in Beijing without hesitation, returned to his hometown, began to learn from digging, and grew grain with his conscience. Jiang Daxing vowed to lead the people in his hometown to get rich and let the people in the city eat healthy and safe whole grains.

Mingshui County, Jiang Daxing’s hometown, is on the west bank of the Tongken River, where the land is fertile and the products are rich. The rice irrigated by Tongken River contains dozens of natural nutrients. The rice grains are crystal clear and the millet grains are golden and round. Agricultural products are of high quality and low price, but good products just can’t sell at a good price. Jiang Daxing opened an online shop with the help of the favorable opportunity of the development of the Internet, combining the cold and black soil of his hometown with green characteristic products, and put agricultural products on virtual shelves to earn the first bucket of gold.

Accurate poverty alleviation "doing e-commerce"

In order to promote the local economic development and benefit more farmers, Jiang Daxing led the establishment of a professional cooperative in December 2011. Cooperatives use scientific decision-making and democratic management to do everything possible to increase the income of their members. The integrated production of planting, processing and sales has continuously improved the benefits.

There are no railways and highways, and agriculture is the mainstay … … Mingshui, such a poor county, people are talking about fashionable terms such as e-commerce, online shop entrepreneurship, O2O and green food.

At the end of 2013, Jiang Daxing seized the great opportunity of the country to implement the "internet plus" action and boarded the "express train" of e-commerce. From simply supplying online merchants, he gradually realized the significance of the development of the group. "We have more than 1,000 acres of online goods planting bases, all of which reduce chemical fertilizers and pesticides. The government provided us with free venues and exempted us from water and electricity charges. There are now more than 200 people who have signed up for training, as well as people who are responsible for external marketing and promotion. "

In 2015, Jiang Daxing successfully launched the crowdfunding private customization model through e-commerce channels, and successfully customized more than 50 people’s vegetable gardens and domestic livestock to the north and south of the river. Drive more than 30 poor households to do e-commerce and successfully lift them out of poverty.

Entrepreneurship is to create morality, strength and initiative.

Jiang Daxing said: "I quit my job and went home to start a business, not for anything else, but to sell good things for the people in my hometown at good prices, so that people in the city can eat good, healthy and green agricultural products." His words "Entrepreneurship is to create morality, strength and progress" won numerous applause.

Jiang Daxing, as the only winner in the three northeastern provinces, was selected as the "2016 China Entrepreneurship Model" for his deeds of "basing himself on the black land and driving villagers to sell high-quality agricultural products in their hometown to all parts of the country to get rid of poverty and become rich". (Text/Liu Wei)