National business daily news, Xpeng Motors left the number one.

On the evening of August 2, Wu Xinzhou, vice president of Xpeng Motors Autopilot, posted a message on social media announcing his resignation: "It’s time to leave. I am reluctant, but I believe that Tucki’s solid team and system can still push the assisted driving forward until the arrival of driverless driving. "

Image source: Sina Weibo

That night, He Xiaopeng, Chairman and CEO of Xpeng Motors, also posted on social media: "Because of family and various reasons, (Wu) Xinzhou said that he would return to the United States in the second half of last year. There are many reasons, but I respect and recognize his thinking very much."

He Xiaopeng revealed that Wu Xinzhou’s resignation was confirmed in the second half of last year. Therefore, in the next 10 months, He Xiaopeng and Wu Xinzhou decided on a brand-new working mode, and did a lot of proactive optimization and iteration in architecture and organization.

According to public information, Wu Xinzhou graduated from Tsinghua University with a bachelor’s degree in electronic engineering, and then obtained a master’s degree and a doctor’s degree in electronic engineering from the University of Illinois at Urbana-Champaign.

In 2019, Wu Xinzhou announced his participation in Xpeng Motors. He previously worked for Qualcomm and held several leadership positions in various R&D projects during his tenure at Qualcomm. He has rich industry experience in autonomous driving, precise positioning and mapping, vehicle networking, communication and wireless network.

It is understood that before Wu Xinzhou joined Xpeng Motors, Xpeng Motors’s self-research on intelligent driving software was not smooth. After joining Xpeng Motors, Wu Xinzhou reorganized Xpeng Motors’s autonomous driving architecture, built Xpeng Motors’s intelligent driving system, and helped Xpeng Motors complete the high-speed NGP and urban NGP landing.

"Five years ago, I came to Tucki across the ocean, came to the right platform at the right time, and joined a surging and exciting track; Therefore, HNGP, CNGP and XNGP have set a precedent for the China brand to land high-level assisted driving, and China’s intelligent electric vehicle has led the world. " Wu Xinzhou said on social media.

Image source: Every reporter Sun Lei photo (data map)

Haitong Securities believes that, as one of the new forces in domestic automobile head, Xpeng Motors leads the domestic in technology and innovation in autonomous driving, intelligent networking and intelligent cockpit. At the same time, it is worth noting that Xpeng Motors’s current smart driving function belongs to the first echelon in the domestic industry, and its smart driving products are gradually gaining the favor of consumers.

Wu Xinzhou said in an interview with the media that the number of orders for Xpeng Motors’s new car, Tucki G6, exceeded 40,000 within one month of its launch, of which the intelligent driving with "Max version" accounted for as high as 70%. According to the research report released by Credit Suisse, Xpeng Motors claimed that the G6 Max version accounted for more than 70% of the total cancellable orders, indicating that car buyers are interested in autonomous driving in the second half of this year, especially in urban areas and the AI ? ? driving function.

For Wu Xinzhou’s departure, Xpeng Motors has also decided in advance that Li Liyun will take over the Xpeng Motors AD (Autopilot) team. According to public information, shortly after Wu Xinzhou joined Xpeng Motors and finalized the intelligent driving route and team structure, Li Liyun joined the autonomous driving team in Xpeng Motors and was one of the important figures in the team. "Because I have been preparing for nearly a year, I firmly believe that the transition between the team and the business will be smooth and smooth." He Xiaopeng said.

In addition, He Xiaopeng said that he would still personally lead the autonomous driving and R&D team in Xpeng Motors. Xpeng Motors’s goal of popularizing XGNP in 50 cities this year has not changed, and he will fully support its strategic partner Volkswagen Group. "Xpeng Motors will make more AI-oriented organizational changes, and will reconstruct Xpeng Motors’s intelligent team, integrate AD, cockpit, machine brain, EEA and many innovative projects into a stronger intelligent team, and increase intelligent planning and operation teams." He Xiaopeng said.

As for Wu Xinzhou’s whereabouts, it is reported that he will join NVIDIA as the "global vice president" of the company and report to Huang Renxun, co-founder and CEO of NVIDIA.

However, neither Wu Xinzhou nor He Xiaopeng responded to this news. However, He Xiaopeng said: "(Wu) Xinzhou will become the highest-ranking Chinese executive of a world-renowned company and continue to cooperate deeply with Tucki in many aspects such as chips."

Original title: Xpeng Motors Zhijia No.1 resigned! He Xiaopeng issued a document confirming that the next stop may be NVIDIA.

Editor: Yang Hong

Editor: Zhang Songtao

Audit: Feng Fei

Zhengzhou, China, March 20th (Reporter chenchen, correspondent of Xiasha) Hu spicy soup, red dates, pepper chicken … Recently, these well-known Henan specialty products appeared on several flights departing from Zhengzhou, allowing the vast number of passengers to taste the authentic taste of Henan at an altitude of 10,000 meters.

The reporter learned from Xiangpeng Airlines that recently, Xiangpeng Airlines has equipped a variety of special products such as authentic Henan cuisine and handicrafts on flights from Zhengzhou to Lhasa, Guiyang, Quanzhou, Changchun and Korla, which not only improves the service level and passengers’ flight experience, but also opens up markets for local special products and serves local economic and social development.

Passengers can not only taste authentic Henan delicacies on the flight, but also provide more choices for the tourists, such as "Elephant Central Plains Fridge Magnet", "Four Gods Clouds and Qi Map Enamel Lacquered Fridge Magnet" and "Four Gods Guarding Paper Carved Lamps" with Henan historical and cultural characteristics, so that they can feel the cultural and artistic charm at an altitude of 10,000 meters.

According to the relevant staff of Xiangpeng Airlines, giving full play to the advantages of air transportation and integrating local culture and special products into cabin service can not only enhance the passenger’s flight experience, but also play a positive role in promoting the cultural inheritance and development and helping to release the new vitality of the local special product market.

It is understood that in recent years, Xiangpeng Airlines has continuously increased its transportation capacity and route network development in Henan, and set up Zhengzhou operation base to actively help the development of aviation in Henan. In the upcoming civil aviation summer season on March 31st, Xiangpeng Airlines plans to fly 11 routes in Zhengzhou, including many popular routes from Zhengzhou to Korla, Urumqi, Kunming, Guiyang and Chengdu Tianfu. Among them, the Zhengzhou-Sanya route is scheduled to go around on March 31 to provide passengers with more travel options. At the same time, Xiangpeng Airlines upgraded its service on all routes, providing 20 kilograms of free checked baggage allowance for economy class passengers. The standard of hand luggage is consistent with that of domestic full-service airlines, making passengers travel more convenient and comfortable.

In addition, Xiangpeng Airlines also launched a boutique route from Kunming to Zhengzhou to provide passengers with a better ground and air experience. There are 3 to 4 flights a day, forming a reasonable flight wave in the morning, middle and evening to meet the diversified travel needs of passengers.

　　 On March 19th, Google Pixel 8a passed FCC certification yesterday, including GKV4X, G8HHN, G6GPR and G576D.

　　When inquiring about the authentication documents of GKV4X mobile phone, it was found that the testing organization gave the three-dimensional size of the mobile phone as 152.0×73.0x9.0mm..

　　▲ Google GKV4X mobile phone authentication document

　　In addition, the authentication document also gives the FCC authentication electronic label of the mobile phone and the label style printed on the package.

　　▲ Left: electronic label, right: packaging entity label.

　　In January this year, the retail packaging of Google Pixel 8a mobile phone was exposed on the Internet, showing that the mobile phone is designed with a family-style camera island and equipped with dual cameras. The mobile phone model is G6GPR (consistent with FCC certification information), which supports fast charging up to 27W.

　　Google Pixel 8a mobile phoneThe high-definition rendering of the new machine was exposed last year, and the news said that the three-dimensional of the new machine was 152.1 x 72.6 x 8.9mm, which was basically consistent with the data in the certification document.

　　Processor: Tensor G3 Downconverted Edition

　　Screen: 6.1-inch 90Hz screen

　　Battery: 27W fast charge

　　Rear camera: dual camera

　　Three-dimensional: 152.0×73.0x9.0mm/152.1×72.6×8.9mm.

　　Color matching: obsidian black, ceramic rice, bay blue, mint fresh green.

　　Pricing: 569.9 euros in Germany (Remarks: At present, it is about 4468 RMB)

　　Buying a house and renting a house, the intermediary helps. In recent years, with the second-hand housing market and housing rental market warming up, the real estate intermediary industry has also achieved rapid development, which has played a positive role in activating the market and promoting transactions. However, many problems such as publishing false houses, concealing real information, forcing agency fees, embezzling or misappropriating transaction funds, engaging in financial business in violation of regulations, fabricating and spreading price increase information are also constantly fermenting in the intermediary market.

　　In response to these problems, seven departments, including the Ministry of Housing and Urban-Rural Development, the National Development and Reform Commission, and the Ministry of Industry and Information Technology, recently jointly issued the Opinions on Strengthening the Management of Real Estate Intermediaries to Promote the Healthy Development of the Industry, and put forward 16 policy measures from three aspects: standardizing the intermediary service behavior, improving the industry management system, and strengthening the supervision of the intermediary market, so as to constantly standardize the order of the real estate intermediary market.

　　Ensure that the listing information is true and the fees will be more standardized and transparent.

　　At present, in order to attract customers, attract business and improve income, some intermediaries hide "tricky" in their operations: some publish false information about houses or houses that have been sold, some maliciously bid down prices, some conceal information about mortgages, and some have problems such as irregular and opaque fees.

　　In order to make the intermediary business behavior more standardized, the Opinions made the following provisions on the system design:

　　Implement the verification system of housing information. Before releasing the listing information, the intermediary should verify the listing information with the consent of the client to ensure that the published listing is real and can be traded.

　　Prepare a statement of housing conditions. Intermediary release of housing information to prepare a housing situation statement, indicating the verification of housing information, real estate intermediary service contract number, housing location, area, property rights, listing price, property service fees, housing pictures, and other important matters that should be explained.

　　Strengthen the release management of housing information. The same listing information released by the intermediary in different channels such as stores and websites shall be consistent, and the listing information without written authorization of the property owner shall not be released, and the information that affects the housing transaction such as mortgage shall not be concealed.

　　The information of traded houses should be removed in time. For houses that have been sold or rented, the intermediary agencies that facilitated the transaction should remove the listing information from the distribution channels such as stores and websites within two working days from the date of signing the house sale or lease contract; For the house that the client has cancelled the entrustment, the intermediary agency shall remove the housing information from various channels within two working days.

　　In order to regulate the fees charged by intermediaries, the Opinions put forward measures such as clearly marking the price, voluntary choice of agency services by the parties and strengthening supervision. Intermediaries should identify all service items, service contents, charging methods and charging standards in a prominent position in the business premises, and all services must be priced separately; To provide services such as property right transfer and loan on behalf of the client, the client shall choose voluntarily and stipulate in the real estate intermediary service contract; Give full play to the role of 12358 price supervision platform.

　　Ensure transaction security and standardize financial business cooperation and tax payment.

　　Buying and selling houses involves real money, and safe transactions are the most important. No one wants to encounter such bad worries as "one room and two sales" and "running away with money"

　　In order to ensure the safety of housing transactions and safeguard the legitimate rights and interests of the parties to the transaction, the Opinions put forward four measures: standardizing intermediary agencies to undertake business, and intermediaries may not provide intermediary services for affordable housing that does not meet the trading conditions and houses that are prohibited from trading; Standardize the signing of intermediary service contracts. When accepting business entrustment, intermediaries should sign written real estate intermediary service contracts with clients and file them for future reference; To implement the online signing system of transaction contracts, all localities should fully implement online signing of transaction contracts. If a house has completed online signing, it cannot be signed again; To implement the supervision system of transaction funds, all localities should establish and improve the supervision system of transaction funds of stock houses. Intermediaries and their employees shall not collect and pay transaction funds through accounts other than supervision accounts, and shall not occupy or misappropriate transaction funds.

　　In recent years, in order to meet people’s demand for housing loans, many intermediaries have established business cooperation with financial institutions. However, in practice, there have also been problems such as intermediary designating financial institutions, bundling services, illegal provision or cooperation with other institutions to provide down payment loans.

　　In this regard, the "Opinions" stipulate that if an intermediary agency provides housing loan agency services, the client shall choose the financial institution independently and shall not bundle financial services with other services; Intermediaries shall not provide or cooperate with other institutions to provide illegal financial products and services such as down payment loans, and shall not charge financial institutions or charge fees such as rebates in disguise; Financial institutions may not cooperate with intermediaries that have not been filed with the real estate authorities to provide financial services.

　　In addition, in order to standardize the tax payment behavior of intermediaries to assist the parties and avoid problems such as concealing the real transaction price and evading taxes and fees, the Opinions require intermediaries and employees to truthfully inform the parties about tax regulations and preferential policies and assist them to pay taxes in good faith according to law; It is not allowed to induce, instigate or assist the parties to a transaction to sign a contract with different transaction prices for the same house, that is, the so-called "yin-yang contract", and quote a lower transaction price; Shall not help or instigate the parties to the transaction to forge false certificates to defraud tax incentives; Do not resell the tax reservation number.

　　Intermediary institutions to implement filing and list publicity, intermediaries must be real names.

　　For a long time, the threshold of intermediary institutions is low, and the fish and dragons are mixed. Some engage in intermediary business without filing, and are outside the supervision; Intermediary practitioners also have the characteristics of high mobility and low overall quality.

　　The "Opinions" clarify that the filing system and the list publicity system should be implemented for intermediaries: First, the filing system should be strictly implemented, and intermediaries and their branches should be filed with the real estate authorities in accordance with regulations. Institutions that provide services through the Internet should not only go to the provincial communications authorities where the institutions are located, but also go to the real estate authorities in cities and counties where the services are covered. The second is to implement the publicity system for the list of intermediaries. Local real estate, communications, and industrial and commercial administrative departments establish a linkage mechanism to exchange information regularly, and publicize the list of intermediaries that have been filed and not filed through government websites and other channels to remind the masses to carefully choose intermediaries.

　　In order to strengthen the management of intermediary employees, the Opinions also clarify the following points: if intermediary employees publish housing information on websites and other channels, they should publish it with their real names, and they should wear work cards indicating their names, organization names, national professional qualifications and other information when serving; City and county real estate departments should register the real names of intermediaries; Implement the professional qualification system for real estate brokers.

　　Those who keep their promises will be smooth all the way, and those who break their promises will be unable to move.

　　Effective supervision depends on institutional innovation. In the future, we will strengthen the construction of industry credit system and build a new supervision system with credit as the core.

　　According to the Opinions, the relevant departments of cities and counties should speed up the construction of a credit management platform for the real estate intermediary industry, record the basic information, good behaviors and bad behaviors of intermediaries and employees in the credit management platform in a timely manner, and publicize them to the public. The national credit management platform will also be gradually established and incorporated into the national social credit system.

　　In the future, honest and trustworthy intermediaries and employees will enjoy convenient and fast services when handling housing verification, contract online signing, loan agency and tax-related business; Relevant departments will optimize the inspection frequency in daily inspection and special inspection; When choosing an intermediary to operate and manage public rental housing invested by the government, all localities will give priority to honest intermediaries.

　　For intermediaries and employees who violate laws and regulations, the relevant departments will take joint disciplinary measures against serious dishonesty through information sharing, and list the subject of serious dishonesty as the key supervision object, restricting them from engaging in various real estate intermediary services; The illegal decisions and "blacklists" made by intermediaries will be publicized according to law through the enterprise credit information publicity system; For serious untrustworthy intermediaries, their legal representatives, principal responsible persons and employees who are directly responsible for untrustworthy behavior, market and industry ban measures will be jointly implemented.

Stock code: 600977 Stock abbreviation: China Film AnnouncementNo.: 2023-031.

China Film Co., Ltd

Announcement on Holding the Performance Briefing Meeting for the Third Quarter of 2023

The board of directors and all directors of the company guarantee that there are no false records, misleading statements or major omissions in the contents of this announcement, and bear legal responsibilities for the authenticity, accuracy and completeness of its contents.

Important content prompt

Meeting time: 10:00-11:00 am on December 26th, 2023.

Convening method: network text interaction

Webcast address: Shanghai Road Show Center (//roadshow.sseinfo.com/)

Question collection method: ir@chinafilm.com or WeChat collection page.

China Film Co., Ltd. (hereinafter referred to as "the Company") released the Third Quarter Report of China Film Co., Ltd. in 2023 on the website of Shanghai Stock Exchange on October 28th, 2023. In order to facilitate investors to have a comprehensive and in-depth understanding of the company’s business development, the company plans to hold a performance briefing meeting in the third quarter of 2023 to exchange views on issues of common concern to investors.

I. Solicitation of investor questions

Before 18:00 on Thursday, December 21, 2023, investors can send the information you want to know about the company and related questions to the office of the board of directors of the company in the following ways, and the company will answer the questions that investors are generally concerned about at this performance briefing.

1. E-mail: sent to ir@chinafilm.com;

2. WeChat page: scan the QR code on the right to visit the registration page or click.

Https://www.wjx.cn/vm/mNkw6OV.aspx to fill in.

Second, explain the type and arrangement of the meeting

(1) Meeting time: 10:00-11:00 am on December 26th, 2023.

(B) Convening method: online text interaction.

(3) Webcast address: Shanghai Stock Exchange Roadshow Center (//roadshow.sseinfo.com/)

III. Attendants of the Company

Chairman and General Manager: Mr. Fu Ruoqing

Director, Secretary of the Board of Directors and Deputy General Manager: Ms. Ren Yue

Director and Chief Financial Officer: Ms. Wang Bei

Director and Deputy General Manager: Mr. Bu Shusheng

Independent Director: Mr. Li Xiaorong

Fourth, the way of investor participation

Investors can log on to the website of SSE Roadshow Center (//roadshow.sseinfo.com/) at 10:00-11:00 am on December 26th, 2023, participate in the performance briefing online, and ask questions and interact with the company through the "interactive communication" column of SSE Roadshow Center.

V. Contact Department and Contact Information

Contact Department: Office of the Board of Directors

Contact E-mail: ir@chinafilm.com, Tel: 010-88321280.

It is hereby announced.

Board of Directors of China Film Co., Ltd.

December 19, 2023

A few days ago, McKinsey and BOF jointly released the report "The State of Fashion 2024", which deeply discussed the current situation and future trend of the global fashion industry. The report covers consumer behavior, brand strategy, digital transformation and sustainable development. Let’s take stock of the potential challenges and opportunities that the fashion industry will face in 2024 through the interpretation of the report.

In 2024, fashion companies will face economic headwinds, technological changes and changing competition patterns. However, changes in consumers’ focus will continue to bring opportunities.

—— Introduction to the report

According to the report of The State of Fashion 2024,In the coming year, challenges such as weak economic growth, persistent inflation and weak consumer confidence may make industry leaders feel a lot of uncertainty. In this context, it will be a new challenge for enterprises to discover the value depression and release the new motivation of performance.

We can see:It is predicted that the growth of all regions will slow down but tend to be normal in 2024, among which the growth of non-luxury goods and luxury goods market in China will be higher than that in the United States and Europe in the same period.

McKinsey also predicted that:In 2024, the retail sales of the global fashion industry will achieve a year-on-year growth of 2%-4% (there will be slight differences between different countries and regions). The luxury goods market will once again create the largest share of economic profits. It is estimated that the growth rate of global retail sales of luxury goods will slow down from 5%-7% in 2023 to 3%-5% in 2024, because consumers will curb consumption after experiencing the shopping boom after the pandemic.

10

Trend Prospect of Fashion Industry in 2024

# Global economy #

01 fragmented future

"In 2024, the global economic outlook may continue to be turbulent, and consumer spending may decrease in the coming year," the report wrote.Challenges from finance, geopolitics and other aspects will affect the confidence of global consumers, which requires suppliers, brands and retailers to strengthen emergency response measures.

The economic outlook report released by the Organization for Economic Cooperation and Development (OECD) on November 29th also shows that:The global GDP growth rate will slow down from 2.9% in 2023 to 2.7% in 2024, and it is estimated that the GDP growth will improve slightly in 2025, reaching 3%.It is predicted that from 2024 to 2025, Asia will continue to contribute most of the global economic growth as it did in 2023.

It is worth mentioning that "Emerging Asia", as a promising market, will provide potential growth points.

The urgency of climate

In the past year, the frequency and intensity of extreme weather have proved that the climate crisis is continuing to intensify. These crises also make the fashion industry more fragile. According to the report, by 2030, extreme weather events may endanger the clothing export business worth $65 billion and make nearly 1 million jobs disappear in the four most important economies of the global fashion industry.

According to a report by Fashion Without Borders, 2024 may be the first year when the global average surface temperature is 1.5°C higher than that in the pre-industrial era. This is the first time that the British National Weather Service has predicted that the temperature may temporarily exceed 1.5°C within one year.As the climate crisis worsens, we in the fashion industry can’t delay any longer. We need to build resilience in the fashion supply chain and help reduce emissions.

# Consumer transfer #

03 vacation mode

Consumers are preparing for the largest tourism year since the outbreak of the pandemic. It is estimated that the number of global tourists will exceed the pre-pandemic level for the first time in 2024, reaching 110% of the 2019 level.

For travelers, shopping is still their "top priority". The data shows that 80% of consumers surveyed from the United States, Britain and China said they would buy fashion products when traveling in 2024, and 28% of them plan to spend more than the previous year; More than half of the respondents said they were looking for destinations they had never been to, including second-tier cities.Faced with such demand and changes in market trends, brands and retailers should consider updating their distribution and category strategies to meet the needs of travelers anytime and anywhere.

The new face of influence

The report also mentioned that compared with previous years, 68% of consumers began to be troubled by a large number of sponsored content on social media, and 65% of consumers reduced their dependence on fashion influencers.Consumers are more looking forward to the demand for authenticity, entertainment and approachable personality. The creators of "New Wave" were also born.-they advocate less exquisite aesthetics, grotesque, humor, and fragility.

In order to capture and retain the attention of online consumers in 2024, fashion marketers may break the tried-and-true routine and explore new ways to cooperate with creators.

05 outdoor sports re-innovation

Consumers’ pursuit of healthy lifestyle and "Gorpcore style" has promoted the development of technical outdoor clothing, and this trend may be further accelerated.More and more outdoor brands may launch lifestyle series, and lifestyle brands will integrate technical elements into the series, further blurring the boundary between functionality and fashion.

In recent years, outdoor clothing and shoes have been repositioned as daily items, which means thatThe brand will establish a closer relationship between style and practicality.. With the cooling of the "Gorpcore" trend,Brands may begin to tend to be low-key, "quiet outdoor" fashion.. The report also predicts that in 2024,Competition at different price points and categories may be intensified.Some outdoor brands will tilt their clothes to the high end, while others will adjust their footwear products.

# Fashion System #

06 new generation artificial intelligence

After the emergence of generative artificial intelligence in 2023, there have been some use cases in creative industries including fashion. In 2023, the equity financing of start-ups focusing on generative artificial intelligence surged, reaching $14.1 billion in the first half of this year alone.To seize the value of this revolutionary technology in 2024, the fashion industry needs to go beyond automation and explore its potential to enhance the work of human creative personnel.At present, the EU has reached a preliminary agreement on the artificial intelligence bill, which has reached three points of consensus, including clarifying the obligations of AI systems classified as high-risk, and proposing that citizens should have the right to lodge complaints and have the right to obtain meaningful explanations; The general AI system and model must be transparent, and the biometric identification system should be used in public places for law enforcement purposes, thus achieving exceptions and safeguards for law enforcement exemption.

As mentioned in the report, as many as a quarter of the potential value of generative artificial intelligence in fashion may be driven by use cases in design and product development. 73% of fashion executives have said that in 2024, generative artificial intelligence will become a priority for their enterprises, and 28% of enterprises have tried to use it in the creative process of design and product development.

07 fast fashion power game

In the coming year, the competition of fast fashion may be more intense. Challengers, led by Shein, a B2C fast fashion e-commerce platform, and Temu, a cross-border platform owned by Pinduoduo, are changing their strategies around price, customer experience and speed.

In the past 12 months, 40% American consumers and 26% British consumers have shopped in Shein or Temu. The success of these companies benefits from the innovation of operating models, including flexible design of supply chain from manufacturers to consumers and data-driven product design. These innovations make fashion faster and cheaper than before.

In 2024, this generation of fast fashion may face some challenges as the standards of regulators and consumers on topics such as sustainable development and trade practice are constantly changing.The success of disruptors and incumbents will depend on whether they can adapt to the changing consumer preferences and control the laws and regulations that may affect the industry.

08 Pay attention to the brand

The pattern facing the fashion industry is changing, and performance marketing is no longer the main focus.Brand marketing may become the focus of fashion again in the coming year. The emotional connection between consumers and brands is also likely to become the key for fashion marketers to adjust their strategies and emphasize long-term brand building strategies.According to the survey, 71% of fashion executives plan to invest more money in brand marketing in 2024 than before, and 46% plan to invest more money in effect marketing.

In view of the increasing cost of effect marketing and the restrictions on customer orientation by data privacy laws, fashion marketers need to find new ways to attract shoppers.In the future, brands may improve the way of establishing emotional connection with consumers through marketing, and may cooperate in fashion industry and adjacent fields to create fascinating brand stories.

09 sustainability rules

The era of self-restraint and sustainable development of fashion industry will end on a global scale. New rules from various jurisdictions may have a wide impact on consumers and the fashion industry. Brands and manufacturers need to reform their business models to adapt to future changes.

The report also mentioned that at the end of 2023, there were as many as 16 pieces of legislation related to fashion and textiles under discussion in the EU alone, and the first batch will take effect in 2024. Relevant laws and regulations will cover the whole fashion value chain from product design to marketing, which will have an impact on consumers and enterprises around the world.

10 whip effect

The change of consumer demand leads to the "Bullwhip effect", which brings pressure to fashion suppliers.The "bullwhip effect" refers to the phenomenon that when the demand information in the middle and lower reaches of the supply chain is transmitted to the upstream, retailers, distributors and wholesalers are overweight layer by layer because the information cannot be effectively shared, and the demand is getting higher and higher upstream, just like waving a bullwhip, which eventually leads to a great difference between the demand data obtained by the most original supplier and the demand information of customers in the actual consumer market.

In the fashion industry, the impact of demand fluctuation on upstream suppliers is particularly serious. According to the report data, the production capacity of factories that were produced at full capacity in 2021 has dropped by 30%-40% by 2023. According to 73% of chief procurement officers, this volatility will become one of the primary challenges affecting supplier relations in the next five years.If the supply wants to keep up with the expected new demand, brands and retailers should consider paying attention to transparency and strengthening strategic partnership.

*

The report of The State of Fashion 2024 writes:Looking forward to 2024, fashion leaders are expected to encounter more unfavorable factors and feel uncertain about the prospects for the coming year.. In the survey conducted in early September, 26% of the respondents expected the market situation to improve in 2024, 37% expected the situation to remain unchanged, and 38% expected the situation to deteriorate. This is the biggest difference in the BoF-McKinsey survey since 2017.

It is not difficult to predict that the next year will still be a year of crisis and opportunity. Although it is full of changes, there is still a breakthrough prospect.Facing the innovation of science and technology and the development of artificial intelligence, enterprises can seize opportunities by making full use of technology; Faced with the increasing demand of consumers for authenticity and affinity of content, marketers can consider taking advantage of the new wave of creation to create a new brand narrative; In the year when people rekindle their enthusiasm for travel, enterprises can further enhance the way of interacting with consumers and create a brand experience that breaks through the tradition …

All in all, 2024 is a challenging year. We are full of confidence, but we are not blindly optimistic. We also expect industry practitioners to ride the wind and waves, rebuild their confidence in the process of recovery, lay a solid foundation and accumulate wealth.

For more details, please pay attention to WeChat WeChat official account: Fashion Without Borders.

Recently, I participated in many activities, had in-depth exchanges with colleagues in the industry, and summed up five main points about the changes in current tourism modes to share with you.

The first change lies in the change of travel mode, and more people prefer free travel, small group and family travel. Compared with traditional OTA and e-commerce platforms, it tends to focus on short videos and pay attention to word-of-mouth communication. With the rapid rise of Tik Tok, it has put some pressure on Meituan and Ctrip.

Secondly, the travel radius is polarized. Short-distance travel mainly focuses on the range of half an hour to one hour, while long-distance travel covers Xinjiang, Qinghai, Tibet and other places, and even extends to foreign countries.

The third aspect focuses on two groups of tourists who have attracted much attention. One is family travel driven by the needs of parents and children, and the other is group tours or free travel for the elderly.

Fourthly, it involves the evolution of travel themes. Many traditional themes have been re-hyped this year. Outdoor, hiking and cycling are obviously popular, and the explosion of jackets is one of the manifestations.

Finally, the travel budget, air tickets generally rose by 50%, and the price increase at the resource end led to an increase in the overall travel cost. There were significant differences in class differentiation and consumption classification, and the middle class consumption was degraded. Travel colleagues need to adjust their business strategies and respond flexibly according to market trends to ensure their competitiveness in the current market environment.

Less than two years after becoming the darling of capital, the beauty collection store seems to have ushered in a collective retreat. Recently, it is reported that the beauty collection store brands THE COLORIST Colorist, WOW COLOR and Black Hole have all closed their stores to varying degrees in the near future, and some brands even reported that the proportion of closed stores was as high as one third. Although none of the above three brands have any formal response to this, the reporter from Nanduwan Finance Society learned from the insiders that since the beginning of this year, the three major beauty collection stores have indeed been related to store actions, but some of them were temporarily closed due to the epidemic, and some were permanently closed. At the moment when the epidemic situation is repeated, the beauty collection store is no longer considering scale expansion, but stopping losses in time and optimizing costs.

In addition, many beauty collection stores began to increase the proportion of skin care products, in order to counter the situation that the overall sales of cosmetics have slowed down since the epidemic. The beauty collection store, once thought to be a business model that can break the ceiling of a single-brand beauty store, seems to have reached a somewhat embarrassing situation in less than two years. After the industry "tide" fades, does the collective store model really work?

The early mode was too "heavy", and the store was closed in time to reduce the burden.

Compared with the blitzkrieg when the store opened in the second half of 2020, the closing behavior of beauty collection stores is more like a "quiet" protracted war. At the beginning of July, many consumers suddenly found that THE COLORIST had closed most of the stores in Beijing, and the only one left was in a state of suspension. In fact, in the past year or so, WOW COLOUR and Black Hole, two major collective store brands, have also closed a number of stores and withdrawn from some cities.

The reporter from Nandu Bay Finance Society learned from various brand owners and industry investors that the overall proportion of colorists who were told to close stores in a large area was around 10% ~ 15%. Affected by the epidemic prevention and control policy, Beijing is indeed a city with more closed stores, while others are closed to a small extent. On the whole, some closed stores were completely withdrawn due to the influence of the passenger flow in their shopping malls, but some closed stores were reopened after the local epidemic situation improved and the passenger flow resumed, and some closed stores were adjusted and upgraded.

In addition, according to franchisees, WOW COLOUR has actually been adjusting its store opening strategy since 2021. At present, dozens of stores have been closed, and there are still more than 100 stores that are still open. "It is mainly to close the shops that have problems in the return on investment due to the unsatisfactory site selection in the early stage. Some of them are closed by several shops that a franchisee is responsible for, and they will be closed together." The franchisee said that WOW COLOUR has now reduced the area of the main store to about 150-200 square meters, and is no longer blindly "seeking the big and the perfect" as before.

Black hole, which has a small shop base and focuses on "one city, one store", issued a notice to temporarily close five stores in early April this year, including Harbin, Chengdu, Hangzhou and Shanghai, and Chengdu Chunxi Road Store resumed business. Nanduwan Caishe reporter learned that some of the five closed stores were business adjustments, while others were permanently closed.

But at the same time, the black hole has recently landed new stores in Xi ‘an and Guangzhou. On the whole, the number of black hole stores maintains a relative dynamic balance. At present, there are 11 stores in official website, including 9 cities including Chengdu, Guangzhou, Harbin, Hohhot and Nanjing.

Some investors told Nanduwan Caishe reporter that since the beginning of this year, similar new consumer brands have closed their stores to a certain extent, in order to reduce costs and increase efficiency to the greatest extent, and stop the unprofitable stores in time, thus improving the overall resilience and risk resistance of the business. "Especially this kind of offline beauty collection store, in the early days, in order to pursue high face value, the decoration cost was very high, and it also pursued a large area, which became a common problem in the industry. Now it seems that it is not necessarily the right path."

BA return, the service is to increase the repurchase rate first.

As early as 2020, when the beauty collection store model was the hottest, almost all brands were overweight the layout of offline stores. At that time, the colorist set a goal of opening 500 new stores throughout the year, and WOW COLOUR set a goal of opening 600 stores throughout the year and breaking a thousand in the next year. Many brands are "enclosure" in the core business district of the core city regardless of cost. However, at present, most beauty collection stores have not achieved the original goal of opening stores.

Some investors said that the influencing factor that can’t be ignored at present is that the passenger flow of offline stores is almost halved, especially in the first-tier cities with serious epidemics. Because most of the collective stores are imported brands, the gross profit is not high. In such a big environment, it is particularly important to control the cost, so we can only stop the store in time or slow down. At the same time, in the early period of fierce competition, this model also buried hidden dangers. "In the early stage, in order to pay attention to the external appearance of the store, this led to the lack of’ internal strength’ in this rapidly expanding track, and did not run out of a good service model."

For the collective contraction of beauty collection stores, Wang Qinglin, a senior analyst of Ai Media Consulting, also said that in 2020, most beauty collection stores adopted an expansion strategy. Under this strategy, according to incomplete statistics, more than 80% of comprehensive shopping malls or business districts in large and medium-sized cities have at least one beauty collection store, which dilutes the coverage of single-room collection stores. At the same time, although the styles of beauty collection stores are not exactly the same, most of them adopt large-scale and warehouse layout mode. Too dense collection stores weaken the "online celebrity" scarcity attribute of the original beauty collection stores and reduce consumers’ curiosity about brand stores.

The superposition of various external factors leads to the collective store having to start to explore inward and change its management mode. Nanduwan Caishe reporter found that WOW COLOUR began to gradually abandon the most iconic "light BA (beauty shopping guide)" service model of the original collection store. According to the analysis of some brands, the target groups of collective stores are mostly young, and many of these consumers are still in a state of little knowledge about beauty. In fact, they need BA’s advice and services to help them find products that are more suitable for them. "Up to now, collective stores have begun to find that BA with professional knowledge can be the key to inciting business, which can better enhance customer stickiness and even be more conducive to the construction of a complete membership system."

In addition, collective stores began to pay more attention to the precipitation of private domain traffic, establish more channels for interaction with consumers, and shift more focus to the "service" link of stores. It is understood that the black hole, which has been focusing on big-name products, will hold offline salons, electronic music parties and other activities from time to time in combination with the characteristics of shops in various cities. In order to strengthen consumers’ genuine mind, an independent beauty testing laboratory has been built.

On the whole, a group of beauty shops seem to realize the "thunder" that this business model buried in the early stage of staking, and the actions such as pulling new products and expanding are no longer the key. How to ensure the product strength while maximizing the repurchase rate of consumers and leaving high-value users in limited resources is the focus they need to think about in the next stage.

Increase the proportion of skin care products to increase profits

For this reason, beauty collection stores began to adjust the category structure and increase the proportion of skin care products. Nanduwan Caishe learned from the brand merchants who have cooperated with the colorist that the stores are not only changing new brands, but also generally increasing the proportion of skin care products for stores located in community-based commercial bodies. Because there are many skin care brands in comprehensive large-scale commercial bodies and most of them are international brands, the competitiveness of the stores located in them in the skin care sector will be relatively weak, while the community-based commercial bodies are just the opposite. Therefore, in the eyes of brand owners, colorists can compete differently by adding skin care products to community-based commercial sports stores.

On the other hand, the positioning of WOW COLOUR has gradually changed from the early emphasis on "make-up" to more emphasis on "beauty", and the proportion of skin care categories in stores has increased to 30%. Some insiders told the reporter of Nanduwan Caishe that as early as the end of 2020, the brands of major beauty collection stores began to realize that the skin care products track will usher in higher growth. For collection stores, skin care products are an important part of enhancing the integrity of consumer experience.

According to the relevant data obtained by the reporter of Nanduwan Caishe, from the perspective of cosmetics and Tmall sales since 2020, the sales growth rate of the whole industry has shown a sharp downward trend since the first quarter of 2021. According to the "Beauty and Commercial Industry Tracking Report" issued by CITIC Securities, the total retail sales of Taobao cosmetics in March and April 2022 decreased by 20.3% and 22.5% year-on-year, of which cosmetics decreased by 24.8% and 35.1% respectively. At the same time, the data represented by Tmall makeup and skin care show that the growth rate of skin care products has been much faster than makeup since 2020, and it was not until the first quarter of 2022 that there was a slight overtaking phenomenon.

In fact, whether it is a beauty collection store or a single brand, in the past year, it has become an industry consensus to increase investment in skin care tracks. Take the perfect diary of domestic beauty head brand as an example. In the first quarter of this year, the financial report revealed that the total revenue of skin care brands increased by 68.5% year-on-year to about 180 million yuan, and the proportion of total revenue increased significantly from 7.5% last year to 20.5%. Huang Jinfeng, the founder, chairman and CEO of Yixian E-commerce, once stressed at an internal meeting that the strategic significance of skin care business is to help the company achieve profitability and drive the company’s next stage of growth, which is driven by real brand power and product power.

Generally speaking, the model of beauty collection shop has not reached the end of the road, but it is indeed experiencing a painful period in the industry. Wang Qinglin believes that in the past few years, collective stores have developed too fast and the degree of homogenization is too high, and the industry has quickly entered a relatively saturated state. Coupled with the impact of the epidemic on offline and the rise of live e-commerce, it is promoting the self-adjustment, iteration and elimination of the beauty collection store industry. However, after a period of adjustment, it is expected that some brands that can further explore and enlarge their own advantages and find new profitability will have new room for growth.

Written by Xu Bingqian, reporter of Nandu Bay Finance Society

Cao Moumou, a male, male, born in 1995 ** 被 被 被, citizenship number: 4290041995 **********, Han nationality, junior high school culture, before the incident, online car driver, household registration in Hubei Group of Xian Tao City ** Village, temporarily lived in Room **, ** Road ** Road ** of Yangpu District, Shanghai. On March 31, 2021, the Chongming Branch of the Shanghai Public Security Bureau was criminally detained in accordance with the law for suspected traffic accidents.

The case was ended by the investigation of the Chongming Branch of the Shanghai Public Security Bureau and was transferred to the court on January 17, 2022 to the court for review and prosecution by the non -prosecutor Cao Moumou. After the acceptance of this court, the next day, it was informed that the non -prosecutor had the right to entrust the defender and the legal consequences that the penalty could be caused. The close relatives of the victim had the right to entrust the lawsuit to the lawsuit, and questioned the non -prosecutor in accordance with the law and listened to it. The opinions of the victim’s family reviewed all case materials.

After review by law:

At 5:35 on March 31, 2021, the brand that was not leased by Cao Moumou was Shanghai AF **** small sedan.时，因其驾驶机动车未靠道路右侧通行且违反文明驾驶规定而分别与对方向在道路东侧由南向北被害人沈某甲骑驶的号牌为上海67****电动自行车及The victim Huang Moumou’s number plate was a collision of Shanghai 38 **** electric bicycles, causing damage to the vehicle, Huang Moumou’s injury, Shen Moujia died on the spot. After determining the accident of the traffic police detachment of the Chongming Branch of the Shanghai Public Security Bureau, Cao Moumou’s total responsibility for the accident, Shen Moujia and Huang Moumou did not bear the responsibility of the accident.

After the accident, Cao Moumou’s initiative to report to the police, waiting for the scene and actively rescued the wounded. After the case, the above -mentioned criminal facts were truthfully confessed. A few days ago, the victim Huang Moumou had received Cao Moumou’s compensation RMB 55,000 (the following currencies are RMB); 38.6668 million yuan and Cao Moumou compensated 49,000 yuan (the remaining 60,000 yuan has been negotiated with Cao Moumou and the victim Shen Moujia’s family membership payment). Cao Moumou has been understood in writing by the above -mentioned victims and family members of the victims.

The evidence of identifying the above facts is as follows:

1. The one -click search for super search information, ID card copy, and criminal suspect’s illegal crime information verification form from the Shanghai Public Security Bureau confirmed that the non -prosecutor Cao Moumou had reached legal and completely criminal responsibility age when he committed the crime. Identity information and no prevalence.

2. The Shanghai Public Security Bureau’s case (event) issued by the public security organs receiving a report, the registration form, the case of the case, the 110 incident registration form, and the call for details. A traffic accident occurred near the Panlong Highway and the intersection of the construction of the North Road and the electric bicycle. Cao Moumou, who was not prosecuted, took the initiative to call the police, waited for the scene and truthfully confessed the above criminal facts.

3. The results of the test form of the drug driving (urine test) and the exhalation alcohol tester confirmed that Cao Moumou was not toxic and drunk driving.

4. Driving license information, motor vehicle driving license, photocopy of driver’s license, vehicle detailed information, motor vehicle traffic accident liability for compulsory insurance policy, commercial insurance policy, Shanghai taxi operating license confirmed, Cao Moumou’s driving license and rental car Related conditions such as the driving card is complete.

5. Shanghai Public Security Bureau’s population business inquiry management system information, ID card copy, a copy of the temporary resident ID card, and basic information of the vehicle have confirmed that the victim Shen Moujia, Huang Moumou’s identity information and two electric bicycles are related.

6. The first aid case, the medical certificate of the resident death, the guarantee, the cremation of the remains, the thermalization certificate of the body of the residents, and the thermalization of the body, and the Judicial Appraisal Opinions of the Judicial Appraisal Center of the Shanghai Medical College of Fudan University confirmed that on March 31, 2021, the victim Shen Moujia was on the spot due to a traffic accident on the spot. Death, the cause of death is in line with road traffic accidents, causing injuries to the whole body. In addition, ethanol composition was found in the blood.

7. Notice of injury testing and the outpatient medical records of the Chongming Branch of Xinhua Hospital affiliated to Shanghai Jiaotong University School of Medicine confirmed that the victim Huang Moumou had eyeballs due to the accident.

8. Household registration copy, copy of ID cards, civil judgments, civil jets, civil mediation letters, receipt, understanding, and Didi company transfer vouchers confirmed that Cao Moumou has conducted with the victim Shen Moujia’s family on the economic compensation of the accident. Civil litigation and later reached a mediation agreement. A few days ago, the victim Shen Moujia had received a compensation of 1.182 million yuan in insurance companies, 386.668 million yuan paid by Didi Company and 49,000 yuan for Cao Moumou. Payment). The family members of the victims have been understood by Cao Moumou.

9. Transportation accident understanding, people’s mediation agreement, and road traffic accident economic compensation voucher confirmed that it has been compensated by the victim Huang Moumou for the victim of the victim, and was written in writing.

10. The "Road Traffic Accident Confix" issued by the Transportation Police Detachment of the Shanghai Public Security Bureau and the situation of Shen Moujia’s electric bicycle after being drunk, which is confirmed by the situation of the responsibility of the accident. Cao Moumou’s responsibility for the accident; Shen Moujia drunk riding electric bicycles does not work on traffic accidents and the consequences of damage. The two victims had no fault in the accident. Responsibility for the accident.

11. Shanghai Fenglin Judicial Appraisal Co., Ltd.’s judicial appraisal opinions confirmed that the safety technical status of the car involved in the case is in line with the relevant provisions of GB7258-2017 "Technical Conditions for Motor Vehicle Operation Safety"; the safety technical status of the two electric bicycles involved in the case meets GB17761-2018 " The requirements of the Safety Technical Specifications of Electric Bicycles; at the time of the accident, the license plate is "Shanghai 67 ****" electric bicycle carried by people to carry people’s traffic behavior. A collision of electric bicycles can be established.

12. On -site pictures of road traffic accidents, surveys of road traffic accidents, photos, photos, CD -ROM confirmations, car accidents and other related situations.

13. The statement of the victim Huang Moumou confirmed that at 5:35 on March 31, 2021, when the electric bicycle was driving along the east side of the Pinglong Highway from south to north to the south side of the south side of the river bridge, about 200 meters, It was suitable for a sedan to drive quickly from the middle to southeast along the middle road to the southeast, and it avoided it westward. Later, it felt like a electric bicycle or a car colliding.

14. Witnesses Shen Mou’s testimony confirmed that it was the son of Shen Moujia. On March 31, 2021, Shen Moujia drove an electric bicycle and collided with a small sedan on the way along the Pinglong Highway. His mother said that Shen Moujia went to the construction site from his home when he was at the time of the incident.

15. The confirmation of the confession of the non -prosecutor Cao Moumou was confirmed that at 5:35 on March 31, 2021, the driving number was Shanghai AF **** small sedan, and it was driving north to south along the Dragon Highway in this area to the south to the shoulder. The road milestone hit two electric bicycles at 6.7 kilometers, resulting in related facts such as one death and one injury.

The court believes that Cao Moumou, who was not prosecuted, implemented the behavior stipulated in Article 133 of the Criminal Law of the People’s Republic of China, but the circumstances of the crime were mild. And its close relatives made financial compensation and obtained written understanding, according to the provisions of Article 67, paragraph 1 and 37 of the Criminal Law of the People’s Republic of China, can be exempted from criminal punishment. According to the provisions of Article 177 of the Criminal Procedure Law of the People’s Republic of China, it was decided not to prosecute Cao Moumou.

Three seized CD -ROM returned to the Chongming Branch of the Shanghai Public Security Bureau.

If the non -prosecutor’s decision, if he does not accept the decision, he can appeal to the court within seven days after receiving the decision.

If the victim’s close relatives do not accept the decision, they can appeal to the Second Branch of the Shanghai People’s Procuratorate within seven days after receiving this decision, and ask for a public prosecution; they can also filed a self -prosecution directly to the Shanghai Chongming District People’s Court of Shanghai.