"I have deep feelings for the mountains and rivers, the grass and the trees here. After I left Fujian, I have been paying attention to Fujian. Some thoughts and explorations during my work here are still being thought about and deepened in my later work, and some have been practiced on a larger scale in the country. " Comrade Supreme Leader worked in Fujian for 17 and a half years, creatively put forward a series of important ideas and promoted a series of major practices. The general secretary has always been concerned about the mountains, rivers and villagers in Bamin.

　　Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has made many important instructions on Fujian’s development. When he went to Fujian for investigation in November 2014, the general secretary drew a grand blueprint for Fujian to build a new Fujian with flexible mechanism, excellent industry, rich people and ecological beauty. When he visited Fujian in March 2021, the General Secretary asked Fujian to "make greater progress in accelerating the construction of a modern economic system, show greater achievements in service and integration into the new development pattern, take greater steps in exploring a new road of cross-strait integration and development, achieve greater breakthroughs in creating a high-quality life, and strive to write a chapter on building a socialist modern country in Fujian in an all-round way."

　　The sons and daughters of Bamin remember the entrustment, vigorously carry forward the spirit of "Dare to be the first, love to fight and win", work hard and bravely, push forward high-quality development in all directions, and strive to write a chapter on building a socialist modern country in Fujian.

　　The dribs and drabs of exploration and practice are the epitome of the magnificent times. Just as the supreme leader comrade wrote a poem when he was working in Fujian: "Hold Yun He to wash the sky, and the mountains and waters in Fujian are new."

　　Mechanism activity — —

　　Give impetus to reform and opening up.

　　Shaxian District, Sanming City, the garage is green outside the window. The lush forest sea witnessed a profound change that lasted for 20 years.

　　When the Supreme Leader worked in Fujian, he promoted the reform of collective forest right system. Shaxian county is one of the sources of forest reform.

　　On March 23, 2021, General Secretary of the Supreme Leader came to Shaxian Rural Property Rights Exchange Center for investigation. At that time, Zhang Zuwen, a forester in Xinpo Village, Gao Qiao Town, was going through the formalities of forest land transfer. "The general secretary learned about the transfer of collective forest land management rights and real estate registration from our people and staff." Recalling the scene at that time, Zhang Zuwen still remembers it.

　　During the inspection, the general secretary pointed out that the exploration of collective forest right system reform in Sanming is of great significance. We should adhere to the correct direction of reform, respect the initiative of the masses, actively and steadily promote the innovation of collective forest right system, explore and improve the mechanism for realizing the value of ecological products, and strive to achieve new breakthroughs.

　　Bearing in mind the entrustment of the General Secretary, Sanming City issued an action plan in September 2021 to promote the implementation of eight innovations, including forestry financial mechanism, forest ticket system and forestry carbon ticket system, and promote the forest reform.

　　Zhang Zuwen took advantage of the trend and cooperated with the local state-owned forest farm to build a "carbon neutral" demonstration forest. The forest farm was responsible for the whole process management, and the income was distributed in shares. "The same mu of forest, single-family single-family management has at most 6 to 8 cubic meters of output, and forest farm management can be improved several times!" Zhang Zuwen is full of feelings.

　　From the implementation of the new model of specialized joint venture, the solution of "how to deal with single-family households", to the implementation of forestry financial innovations such as forest coupons and carbon coupons, and the breakthrough of the single path of realizing forestry resources, Sanming forest reform has advanced in depth, allowing many forest farmers to enjoy the reform dividend like Zhang Zuwen. In 2021, the total forestry output value of Sanming City reached 121 billion yuan, driving the per capita disposable income of rural residents to increase by 10.7%, of which the per capita net forest-related income accounted for 30.6% of the disposable income.

　　On March 10, 2019, when attending the deliberation of the Fujian delegation of the Second Session of the 13th National People’s Congress, the Supreme Leader General Secretary emphasized: "We should give impetus to reform and opening up, release the kinetic energy of innovation and entrepreneurship in the whole society to the maximum extent, and continuously enhance China’s influence and competitiveness in the great changes in the world." "We should give full play to the overlapping advantages of special economic zones, free trade pilot zones, comprehensive experimental zones, and the core area of the 21st Century Maritime Silk Road, constantly explore new ways, attract high-quality production factors to concentrate, comprehensively enhance Fujian’s industrial competitiveness, and strive to take the lead in building a new open economic system."

　　Carrying out the spirit of the important instructions of the General Secretary, Fujian has made good use of multi-zone overlapping policies such as special economic zones, pilot free trade zones, and the core area of the 21st Century Maritime Silk Road, and promoted deeper reform and higher level opening around services and integration into the new development pattern — —

　　Not long ago, Xia Ning, the head of Huaguang Biotechnology (Pingtan) Co., Ltd., found that the company account was suddenly transferred to 100,000 yuan. It turns out that industrial enterprises that are promoted from below the scale to above the scale for the first time can receive a reward of 100,000 yuan from the government. Enterprises do not need to apply and submit materials, and they are "rewarded by triggering". "Enjoy the policy of benefiting enterprises, before ‘ People look for policies ’ , now ‘ Policy to find someone ’ , quick cash, warm heart! " Xia Ning said with emotion.

　　Gather departmental data, and the government actively collects application materials — — The new model of Pingtan Comprehensive Experimental Zone, which is "free of application and immediate reward", makes good use of modern information technology and optimizes the landing mechanism of the policy of benefiting enterprises.

　　From the "one network to run" to the "one thing to do" integrated package service reform, Fujian has combined the "streamline administration, delegate power, strengthen regulation and improve services" reform with the construction of digital Fujian to strengthen digital empowerment and optimize the business environment. In 2021, the proportion of government affairs services in Fujian province will reach 80.4%, and the proportion of "one trip without running" will reach 90.3%.

　　In the joint inspection hall of Xiamen Port, few people pay attention to the customs declaration window that used to be crowded with people. "In the past, customs declarations were made in multiple windows, multiple acceptances, and multiple declarations. Now, data runs, one platform, and one settlement can be completed in three or five minutes." Having been in charge of customs declaration for many years, Fang Shuyu, manager of the document examination department of Xiamen Foreign Customs Broker Co., Ltd., witnessed the iterative upgrade of the "single window" reform in Xiamen area of Fujian Pilot Free Trade Zone.

　　From the establishment of a "single window" for international trade to the first implementation of the "three certificates in one, one photo and one yard" registration model, Fujian Pilot Free Trade Zone has made bold attempts, made bold breakthroughs and made independent reforms, and strived to build an institutional system and supervision model that is in line with international common rules. It has successively launched 508 innovative measures, with 111 being the first in China.

　　New steps have been taken in reform and opening up to help Fujian build an important node and an important channel for domestic and international double circulation, promote more high-quality elements to gather in Fujian, and let more products and services go from Fujian to the whole country and the world. In 2021, the actual use of foreign capital in Fujian increased by 6.1% year-on-year, and its export increased by 27.7%. The export scale exceeded 1 trillion yuan for the first time.

　　Industrial Excellence — —

　　Make greater progress in accelerating the construction of a modern economic system.

　　"After I went to work in the province, I made many investigations in Jinjiang, and the whole province promoted ‘ Jinjiang experience ’ . If there are several Jinjiang rivers in Fujian Province, Fujian will be different. It should be said that ‘ Jinjiang experience ’ It still has guiding significance. " In March 2019, General Secretary of the Supreme Leader pointed out during the deliberation of the Fujian delegation at the Second Session of the 13th National People’s Congress.

　　Neikeng Town, Jinjiang City, Fujian Hengan Household Articles Co., Ltd.. The robot arm in the "black light warehouse" is doing palletizing work in an orderly way. In this three-dimensional warehouse with a capacity of four times that of the traditional warehouse, the packaging, transportation and delivery of finished products are all arranged by the intelligent system, and workers can easily load tons of raw materials through the control panel.

　　Since its establishment 37 years ago, Hengan Group has been focused on innovation and has developed from a small township factory to one of the largest household goods enterprises in China. In 2021, Hengan Group achieved an operating income of 21 billion yuan, and its leading products such as baby diapers and household paper remained in the forefront of the domestic market.

　　Jinjiang has always kept a close eye on the real economy and made great efforts to promote the transformation and upgrading of the manufacturing industry. In Jinjiang 20 years ago, there were only 55 enterprises with an output value of over 100 million yuan, and now there are 1165 enterprises. Last year, the output value of industrial enterprises above designated size in Jinjiang exceeded 690 billion yuan. The four traditional industries of Jinjiang, such as shoes, clothing and textiles, continue to have advantages, with an industrial output value of nearly 530 billion yuan last year. Three emerging industries, such as a new generation of information technology and intelligent manufacturing equipment, are also "accelerating gear shifting". Last year, the industrial output value exceeded 78 billion yuan.

　　Unswervingly developing the real economy is the most distinctive feature of "Jinjiang Experience". Fujian inherits and carries forward the "Jinjiang experience", makes the manufacturing industry bigger, stronger and better, and constantly builds a solid foundation for the modern economic system. In 2021, the added value of industrial enterprises above designated size in Fujian increased by 9.9% year-on-year, and there were 21 industrial clusters with output value exceeding 100 billion yuan.

　　Fujian Fuguang Co., Ltd. has a wall full of invention patents. "To overcome difficulties in building the world’s largest refractive telescope", a line of slogans in the exhibition hall is very eye-catching.

　　“‘ Fourteenth Five-Year Plan ’ At that time, our country must rely on innovation to move forward. It’s no good following the crowd all the time. Now it depends on who can seize the opportunity, who has such a sense of responsibility and mission, and who has the ability to do it well. Grasp innovation and don’t ask ‘ Origin ’ As long as it can contribute to the country, the country will fully support it. Whoever can do well is the pillar of the country’s heroes. " On March 24, 2021, General Secretary of the Supreme Leader emphasized when inspecting Fuguang Company.

　　"The words of the general secretary make us more motivated." He Wenbo, chairman of Fuguang Company, said. From a one-meter refractive astronomical telescope with a large field of view to a large-caliber catadioptric 10K ultra-high definition astronomical telescope … … For more than a year, this important global manufacturer of optical lenses has never stopped.

　　Taking out two high-definition photos of Mars, He Wenbo said proudly: "‘ Tianwen-1 ’ Many sets of optical systems and lenses carried on the plane are provided by Fuguang. "

　　In March 2021, General Secretary of the Supreme Leader proposed during his inspection tour in Fujian that "greater progress should be made in accelerating the construction of a modern economic system". Fujian keeps in mind the entrustment, excellent platform, strong subject, gathering talents and flexible mechanism, accelerates the implementation of innovation-driven development strategy, accelerates the construction of advanced manufacturing provinces and innovative provinces, and promotes the optimization and upgrading of the economic system. In 2021, the added value of high-tech industries in Fujian Province increased by 26.4%, and the number of new high-tech enterprises exceeded 2,400.

　　Digital economy is an important engine for building a modern economic system. As early as 2000, when the supreme leader was working in Fujian, he had an insight into the development trend of information technology and made arrangements for building a digital Fujian. In March, 2021, General Secretary of the Supreme Leader exhorted: "Optimize and upgrade the industrial structure, and accelerate the promotion of digital industrialization and industrial digitalization".

　　At the Beijing Winter Olympics and Paralympic Winter Games, digital RMB brought different payment experiences to athletes and spectators. Seven kinds of scene applications, such as eating, traveling, shopping and traveling, were deeply involved by Fuzhou-based New World Technology Group Co., Ltd. "At present, the New World is actively cooperating with the digital currency Institute of the People’s Bank of China and major commercial banks to carry out the pilot development of digital RMB." Jing Wong, CEO of the Group, said.

　　Up to now, more than 50,000 enterprises in Fujian have been on the cloud platform. In 2021, the added value of Fujian’s digital economy reached 2.3 trillion yuan, an increase of 15%, accounting for about 47% of the province’s GDP.

　　People are rich — —

　　Achieve greater breakthroughs in creating a high-quality life

　　After the rain, Chixi Village, with white walls and tiles, has a unique charm.

　　More than six years ago, a video connection made this small mountain village in the mountains of eastern Fujian boil. On February 19, 2016, the General Secretary of the Supreme Leader came to the People’s Daily Studio to connect with the People’s Daily reporter through video and communicate with the villagers in Chixi Village, Ningde City, Fujian Province. The general secretary said hello to the villagers, telling them to protect the green mountains and green rivers and embark on a path of green development and ecological enrichment.

　　White tea, tourism and mushroom, the ecological road to enriching the people in Chixi Village is getting wider and wider. "After getting rid of poverty, we want to report more good news of rural revitalization to the general secretary!" Wu Yiguo, secretary of the Party branch of Chixi Village, said that the per capita disposable income of the village reached 32,200 yuan last year.

　　In November, 2014, General Secretary of the Supreme Leader pointed out that there are many mountainous areas and old liberated areas in Fujian. In those days, people in the old liberated areas in the Soviet area sacrificed their lives for the revolution and the establishment of the new China. Today, some of these areas are still relatively poor. We must speed up scientific and accurate poverty alleviation through leadership contact, mountain-sea cooperation and counterpart assistance, do a good job in education, employment, medical care, social security and other livelihood issues, and support and help poor areas and poor people to get rid of poverty as soon as possible and become rich and well-off.

　　Fujian carries forward the spirit of weak birds flying first and dripping water wears away the stone, and makes great efforts to get rid of poverty. Together with the whole country, Fujian has completely eliminated absolute poverty.

　　In early summer, I entered the old revolutionary base villages — — In the snack street of Yubang Village, Xiamao Town, Shaxian District, thick smoke and fire came on, and tourists from all over the world tasted delicious Shaxian snacks.

　　On March 23, 2021, the villagers in Yubang Village listened to the inspiring words of the General Secretary: "Shaxian people traveled south and north, making Shaxian snacks a characteristic industry for enriching the people. To revitalize the countryside, it is the key to choose industries that enrich the people according to local conditions. We must seize the opportunity, broaden our horizons, adapt to market demand, continue to explore and innovate, and take the lead in creating a new journey of a better life. "

　　Over the past year or so, the development of Yubang Village has been gratifying: Shaxian snacks have moved towards standardization and industrialization, snack street has become online celebrity, old houses have become new houses, and the integration of literature and tourism is booming & HELIP; … Yu He, a 71-year-old snack owner, said: "When making snacks, Yu Bangcun took the lead; Now, to create a new journey of a better life, we have to ‘ Leading the way again ’ ！”

　　Shaxian snack has developed into a big industry that benefits the people in the old Shaxian area, with an annual turnover of about 50 billion yuan and more than 300,000 people employed by radiation.

　　Although the community is small, it is connected with thousands of households. In November 2014, General Secretary of the Supreme Leader entered the Junmen Community in Gulou District, Fuzhou. The General Secretary pointed out that community party organizations and party member cadres should think more about how to make people’s life and work more convenient, how to make the channels for people to express their demands more smooth, how to make people feel safer and happier, and really make thousands of families feel the warmth of the party and the government.

　　The earnest entrustment of "Three How’s" is deeply imprinted in the heart of Lin Dan, secretary of the Party Committee of Junmen Community. Over the years, the Junmen community, guided by Party building, has continuously innovated the community governance model to make the residents more convenient, safer and happier. The "13335" work law of the military community, which was independently explored, was promoted nationwide by the Ministry of Civil Affairs.

　　Bearing in mind the important directive requirement of "making greater breakthroughs in creating a high-quality life" put forward by the General Secretary during his inspection in Fujian, Fujian adheres to the people-centered development idea and effectively guarantees and improves people’s livelihood: building a healthy Fujian, Sanming’s medical reform experience is promoted throughout the country; Every year, more than 70% of the province’s fiscal expenditure is invested in the people’s livelihood field … … In 2021, the per capita disposable income of urban and rural residents in Fujian increased by 8.4% and 11.2% respectively, and the ratio of per capita disposable income of urban and rural residents was 2.20, which was 0.06 lower than the previous year.

　　Ecological beauty — —

　　Let green water and green hills always be the pride of Fujian.

　　Wuyishan National Park Wisdom Management Center, on the blue wisdom screen, summarizes all kinds of monitoring data of national parks in real time. Fan Zhiwei, a staff member, sat in front of the operation desk and clicked the mouse. Animals and plants such as yellow-bellied pheasant, black bear, silver pheasant and yew appeared in the patrol lens from time to time.

　　On March 22, 2021, General Secretary of the Supreme Leader came here to see the vast "green ocean" through the big screen. The general secretary pointed out that the purpose of establishing a nature reserve system with national parks as the main body is to maintain the authenticity and integrity of the natural ecosystem and protect biodiversity in accordance with the concept that mountains, rivers, fields, lakes and grasses are a life community.

　　Since the pilot national park system, under the all-round and all-weather monitoring and management of "heaven, earth and air", the species "big family" in Wuyishan has been constantly adding new members. "At the beginning of this year, the phased results of the background investigation of biological resources were announced to the public, and six new species, such as Wuyi Rana, were discovered for the first time." Fan Zhiwei said.

　　Ecology, the Supreme Leader General Secretary called it "one of my most important things". In 1997, when the Supreme Leader visited Changkou Village in Sanming, he pointed out: "Green mountains and green waters are priceless, and the mountains should be painted well ‘ Landscape painting ’ Do a good job in landscape field articles. " In 2000, the supreme leader comrade took the lead in putting forward the strategic concept of building an ecological province. Subsequently, the leading group for the construction of Fujian ecological province was established, and the supreme leader comrade served as the leader of the leading group.

　　Draw a blueprint to the end, continue to implement the strategy of building an ecological province, and "Fresh Fujian" has become a beautiful business card. During the "Thirteenth Five-Year Plan" period, the proportion of excellent air days in cities with districts in Fujian reached 98.8%, and the proportion of excellent water quality in major river basins reached 97.9%. At present, Fujian’s forest coverage rate has reached 66.8%, which has been leading the country for many years.

　　"In recent years, Fujian has become more lush. Green is a beautiful business card in Fujian. We must continue to work hard to make green mountains and green mountains always the pride of Fujian. " General Secretary of the Supreme Leader said during an inspection tour in Fujian in March 2021.

　　On May 26th this year, in Lianhu Village, Yutian Town, Changting County, Longyan City, the villagers Ma Xuemei couldn’t sit still after several days of rain. When she turned to the navel orange field, her hanging heart fell to the ground: "The rain is seeping into the soil, and it is not the same as running soil, running water and running fat."

　　Changting was once one of the areas with the most serious soil erosion in the red soil region of southern China. The supreme leader comrades have visited Changting for investigation five times and given instructions many times, personally caring for, guiding and promoting the soil erosion control work in Changting. In March, 2021, General Secretary of the Supreme Leader once again mentioned Changting during his inspection tour in Fujian: "I told you that investing money in ecology seems to be different from raising chickens and laying eggs like development and construction, but this matter must be grasped. In the end, I raised a golden rooster and gave birth to golden eggs. "

　　"A drop of water wears away a stone, and one person makes me ten", "If you advance, you will win; if you don’t advance, you will retreat" … … Adhere to the leadership of the party, work one after another, and make contributions for a long time. The green hills are full of legends, and Changting soil erosion control has become a typical example of global ecological restoration.

　　People live up to the castle peak, and the castle peak will live up to people. In the ravine, more than 7,000 navel orange saplings of Ma Xuemei’s family are half a meter high and are expected to bear fruit next year. She calculated the account. "Navel orange trees alone can earn 700,000 yuan a year."

　　As the first national ecological civilization experimental zone in China, Fujian has tried first and explored boldly, and basically built a complete system of ecological civilization system with clear property rights, diversified participation, equal emphasis on incentives and constraints, and 39 reform measures and experiences have been replicated and promoted throughout the country.

　　"The General Secretary of the Supreme Leader’s series of important instructions and requirements for Fujian’s work are consistent in thought, advancing with the times in goals, and deepening in requirements step by step. As a whole, they constitute the general compliance, general program and general blueprint for Fujian’s development. We must study and implement it comprehensively, accurately and systematically to ensure that the decision-making arrangements of the CPC Central Committee take root and bear fruit in Fujian. " The main responsible comrades of the Fujian Provincial Party Committee said.

On January 5th, the market opened lower and went lower all day. The Growth Enterprise Market Index hit a new low, the Science and Technology Innovation 50 Index hit a record low, and the Beizheng 50 Index fell more than 4%. As of the close of the day, the Shanghai Composite Index fell 0.85%, the Shenzhen Component Index fell 1.07%, and the Growth Enterprise Market Index fell 1.45%.

Today, stocks showed a general decline pattern. Over 4,700 stocks in the whole market fell, and only over 500 stocks rose. The turnover of Shanghai and Shenzhen stock markets was 736.3 billion yuan, 62.9 billion yuan more than the previous trading day. Northbound funds bought 1.992 billion yuan in the whole day, of which Shanghai Stock Connect bought 1.564 billion yuan and Shenzhen Stock Connect bought 428 million yuan.

Regarding the reasons for the decline, respondents believe that from the external point of view, the funds are still tight, and the RMB exchange rate has weakened again after the New Year, and the growth stocks that are highly sensitive to the funds have fallen. Internally, the economic data in December last year was still not ideal. Investors’ expectations for the New Year’s market faded as some indexes such as Kechuang 50 hit new lows, and the atmosphere of market panic also rose further.

The Shanghai Composite Index fell nearly 1%

Today, A shares continued their weak trend, and the market plunged again. As of the close of the day, the Shanghai Composite Index fell 0.85%, the Shenzhen Component Index fell 1.07%, and the Growth Enterprise Market Index fell 1.45%.

Judging from Shenwan’s first-class industry index, only banks and household appliances closed up.

Among them, the banking sector led the gains by 1.07%, with 38 stocks in the sector closing up and only 4 stocks closing down. Specifically, Ruifeng Bank rose 9.64%, approaching the daily limit. Suzhou Bank rose more than 6%, while CITIC Bank and Hangzhou Bank rose more than 3%.

The household appliances sector rose slightly by 0.98% as a whole, with 25 stocks in the sector closing up and 60 stocks closing down. Rewei shares and ASD closed the 10CM daily limit, Sichuan Jiuzhou and ST Tongzhou rose more than 5%, and Bear Electric, Aucma and Gree Electric rose more than 3%.

In terms of decline, the national defense industry led the decline with a decline of 3.13%, and the sectors such as communications, media, medicine and biology were among the top losers, all falling by more than 2%. In addition, comprehensive, computer, social services, electronics, mechanical equipment and other sectors followed.

Why did it fall?

"In the first four trading days of this year, A shares suffered from’ opening the door black’." Xia Fengguang, manager of Rongzhi Investment Fund, told reporters that it has fallen for four consecutive trading days and the decline is still accelerating. From the perspective of the structure of market operation, growth stocks and small-cap stocks are among the top losers, and the once-active North Securities Index has also begun to fall. Relatively strong banking stocks only played a temporary role in pulling up the index, which not only did not change the operating trend of the market, but also diverted the originally limited funds.

Regarding the reasons for the decline, Xia Fengguang believes that from the external point of view, the funds are still tight, and the RMB exchange rate has weakened again after the New Year, and the growth stocks that are highly sensitive to the funds have fallen. Internally, the economic data in December last year was still not ideal. Investors’ expectations for the New Year’s market faded as some indexes such as Kechuang 50 hit new lows, and the atmosphere of market panic also rose further.

"In the first week of 2024, A-shares did not usher in the expected opening market. But overall, the current market is in a relatively mild internal and external market environment, which is conducive to opening a window for A-shares to repair the market. " Zhang Xiaodong, manager of Gecko Capital Fund, pointed out that there are two main reasons for the weak market confidence: on the one hand, economic growth shows a slow recovery trend, and there is no acceleration; On the other hand, the current A-share market is adjusting downward, and traders’ confidence is insufficient.

"After the New Year’s Day in 2024, A shares continued to plummet and adjust. In essence, this is because of the shortage of funds and liquidity problems." For example, Huang Huayan, general manager of Avenue Xingye Investment, said that if funds fled from technology stocks and entered the tourism sector recently, Changbai Mountain had four consecutive daily limit. In addition, weak consumption expectations continue to affect the rebound space of liquor, medicine, medical beauty, tax exemption and other sectors.

According to Hao Xinming, the manager of Fangxin Wealth Investment Fund, the main reason for the weak market is that the unfavorable microeconomic environment can’t give enough support to the bulls in their pessimistic expectations of macro data.

Xingshi Investment believes that the current lack of market confidence is still the main constraint. When the bottom stock game is superimposed, the stock market’s response to good information is relatively dull, but it is highly sensitive to potential risks. Specifically, the main factors affecting this week’s market are three aspects: first, the manufacturing boom declined in December 2023, and the expansion of the construction industry accelerated; Second, PSL (Mortgage Supplementary Loan) was restarted, but the market response was dull; Third, the market’s expectation of the Fed’s interest rate cut has dropped, and the interest rate of US bonds has risen slightly.

Waiting for the market sentiment to return

"At present, A shares are in a downward trend, and the rebound confrontation before the holiday failed as the index adjusted to a new low." Hao Xinming told reporters that the market outlook may continue to decline until the transaction volume shrinks to a lower level and maintains a weekly or even more time period. Wait until the short-selling power is released before a large-scale rebound can be ushered in.

On the whole, Hao Xinming believes that this year’s market is probably still the trend of bottoming out, and the possibility of exploring new lows is not ruled out, but it is also a year of excessive turning point that breeds bull market, and it needs to have enough confidence to make layout.

"As has been repeatedly suggested recently, the market may be at the end of a bear market. On the one hand, investors need to strengthen their confidence in holding shares, on the other hand, they need to avoid the extreme distortion of emotions. When the emotional-driven plunge appears, it may often be when the market bottoms out in the short term." Analysis of summer scenery.

Looking forward to the new year, Zhang Xiaodong believes that the market will continue to wait for positive signals due to the recent downward trend of overseas interest rates, the restoration of global risk appetite, and the easing of domestic policies and liquidity. But in the long run, the worst may be over. "Regarding whether the Shanghai Composite Index will fall below 2,900 points, we believe that investors should pay more attention to the imagination of industries and individual stocks under such valuation".

Regarding the question of where the "market bottom" is, Huang Huayan believes that it is expected that there will not be much room for the Shanghai stock index to fall in 2024, and the introduction of the financial stability guarantee fund as soon as possible will make the index fall and lack room for display.

Furong Fund believes that from the structural point of view, the economy is still in the stage of bottoming out, and it is difficult to make directional changes in the short term. At present, it is in the vacuum period of performance at the beginning of the year. From the perspective of stock selection, the flexibility and growth of performance in the next one to two years will be more important than the current static performance. It is suggested to be more optimistic about the sectors where the valuation end can be improved, such as the science and technology sectors that are less related to macroeconomics and are currently in the wave of AI innovation, and the power equipment industry chain with a clear valuation bottom.

Paipai Fortune said that this week is the first trading week in 2024, and the market failed to continue the rise at the end of last year and adjusted back again. The Shanghai Composite Index is relatively resilient, and the Shenzhen Component Index and the Growth Enterprise Market Index have returned to the bottom of last week. In the short term, it is expected that the Shanghai Composite Index will return to the bottom of last week next week to test the previous bottom support. At present, the market is once again at a low level. As the negative impact of institutional position adjustment clears, a new round of market will gradually brew, waiting for the market sentiment to return.

Reporter: Lu Yiwen Editor: Chen Xi

Editor in charge: Bi Dandan

A few days ago, 360 Group founder Zhou Hongyi live auction opened 9 years of Maybach, the starting price is 600 yuan, and finally 9.90 million yuan.

However, things didn’t seem to go as smoothly as expected. On the 2nd, Zhou Hongyi, President Chu, and Maybach were on Weibo’s trending topic list.

According to netizens, President Chu, who had spent 9.90 million yuan to buy Zhou Hongyi’s Maybach car, has not yet paid the balance. According to the pictures released by it, the buyer needs to complete the signing of the "Second-hand Car Sales Contract" within 1 hour after the completion of the car inspection, and pay the car to the auctioneer’s designated collection account within 2 hours, otherwise the auctioneer has the right to determine that the buyer is in breach of contract. This move also caused dissatisfaction among bidders in the same field.

Zhou Hongyi responded that the buyer had not paid the balance

On May 2, in response to "President Chu’s 9.90 million Maybach has not paid the balance yet", Zhou Hongyi himself responded to Sina Technology that President Chu needs some time to raise the money, take it easy.

According to the released pictures, the buyer needs to complete the signing of the "Second-hand Car Sales Contract" within 1 hour after the completion of the car inspection, and pay the car payment to the auctioneer’s designated collection account within 2 hours, otherwise the auctioneer has the right to determine the buyer’s breach of contract.

It is reported that the buyer of the Maybach is the president of Tianan used car, Chu, who not only founded the car dealership, but also serves as the executive chairperson of the Beijing Automobile Circulation Industry Association. At the same time, he is also a live streaming host with 100,000 fans, and he is also known as a senior auction auction expert.

President Chu once said bluntly: "Since President Zhou decided to sell Maybach, I have been rubbing President Zhou’s traffic." After taking the picture of the car, he said he had other purposes, but he needed to communicate with Zhou Hongyi privately.

President Chu also made a major move that triggered market speculation.

According to the Tianyancha APP, Beijing Tian’an Old Motor Vehicle Brokerage Co., Ltd. has undergone industrial and commercial changes recently, and the registered capital has been reduced from "150,000 yuan" to "50,000 yuan". President Chu Zhenliang stepped down as the legal representative and withdrew from the ranks of shareholders. Before the withdrawal, the shareholding exceeded 33%.

Zhou Hongyi became an Internet celebrity

After announcing the "car change", Zhou Hongyi appeared at the Beijing Auto Show on April 25.

On the same day, Zhou Hongyi and NIO Li Bin, Ningde Times Zeng Yuqun live broadcast in the same frame. Zeng Yuqun praised Zhou Hongyi as an Internet celebrity now, and Li Bin on the side laughed and said he was not an Internet celebrity, or an honest car.

It is worth noting that on the day of the Beijing Auto Show, a picture of Zhou Hongyi sitting on the roof quickly circulated on the Internet, and some netizens jokingly called him "the only car model on the first day of the 2024 Beijing Auto Show".

Zhou Hongyi then responded on Weibo: "I am a little afraid of society, it is easy to stay still in the face of the camera, plus the live broadcast is a little bit laggy, many people think I am a digital person. In order to prove that I am a real person, I will use my rock climbing advantages to climb on the roof of the car. Others mistakenly think that I am going to protect my rights. I have nothing to protect my rights. Everyone’s cars are doing very well. Today, I experienced a domestic car. I saw one and loved one. Now I am only worried that the license plate is not enough."

Recently, Zhou Hongyi’s topic of "changing cars" has attracted widespread attention on the Internet. On April 18, Zhou Hongyi announced on Weibo that he would sell the Maybach that had accompanied him for 9 years and replace it with a domestic new energy vehicle.

On the evening of April 18, XPeng Motors posted on the official Weibo that it had sent Xiaopeng X9 to the downstairs of 360 Company and welcomed Zhou Hongyi to experience it in depth.

On April 19, Zhou Hongyi posted a video on Weibo saying: "Weak Water 3000 can only take one scoop of drink, I am dazzled, which one should I choose? After sending the car, my friends gave me a lot of information. I was like a mouse falling into a rice bowl, and I didn’t know which one to eat. Yu Chengdong and Li Bin arranged for people to connect with me and recommend their favorite works. Xiaopeng was the fastest, and he actually sent the car downstairs to our company. I haven’t returned to the company today, and I hope to take a look when I go to work tomorrow."

"Also, Haitao from Extreme Krypton is very quick. He directly recommended Extreme Krypton 009 to me on Weibo. Many people recommended Wang Chuanfu’s BYD car, and I was overjoyed to see the U8 arranged for me." He said.

On April 20, Zhou Hongyi posted a video saying: "Extreme krypton delivery car let me try it out, free up the square downstairs of the company, and we can hold a small car show."

On April 22, Zhou Hongyi posted a post on Weibo, again responding to his motivation for selling cars for replacement.

Zhou Hongyi wrote: "The Internet has been quite lively in the past two days, and all kinds of rumors have been swirling, which has made me very happy. Some people speculated about my motivation for selling cars and choosing cars, and also said with certainty that I will definitely choose Nezha in the end. I also responded that I did the recommendation and solicitation of new energy vehicles, definitely not to lift a sedan chair for Nezha, but to sing praises for China’s new energy connected cars. I tried the JK 009, the ideal Mega, and Wang Chuanfu’s looking up U8 yesterday, all of which far exceeded my expectations. I will try Lao Yu’s M9 soon. Li Bin also asked me to wait for his ET9. Brother Li Shufu personally asked me if I wanted to customize a car. I am really touched. I want to tell you a point of view through my own experience and influence, that China’s intelligent connected car and new energy vehicle industries have risen. "

Buying a fuel car becomes a minority

Recently, the topic of "buying fuel vehicles and becoming a minority" has hit Baidu’s hot search.

At the China Electric Vehicle 100 Forum held this year, BYD President Wang Chuanfu predicted that China’s new energy vehicle penetration rate is about to exceed 50%, and the future may not stop there.

At the beginning of the new year in 2024, BYD, the leading company of new energy vehicles, took the lead in launching a "low electricity-to-oil" price reduction, which also led to the follow-up of a series of new energy vehicle companies.

Under this wave of price cuts, the market space for fuel vehicles has been further squeezed. According to public data, in March this year, the sales of GAC Honda Accord fell by 72.6%, and the sales of GAC Toyota Camry fell by 59.2%.

Ping An Securities expects that the "price war" led by leading new energy vehicle companies will continue in 2024, especially in the mainstream price range of 100,000 yuan to 200,000 yuan.

In addition, another car company has started a "price war".

On April 21, Tesla China announced that all Model Y, Model S and Model X models on sale in the Chinese market will be reduced in price. This move marks the adjustment of Tesla China’s price increase strategy, and also means that it has officially joined the domestic new energy vehicle price reduction war in response to market changes and consumer demand.

On April 24, the official Weibo of "Tesla" announced that Model 3 and Model Y have started a limited-time "0 yuan season", and the next designated version of Model 3 can enjoy "0 down payment" and preferential interest rates, and the next designated version of Model Y can enjoy a limited-time "0 down payment" or "0 interest".

On the same day, the new Model 3 high-performance version officially landed on Tesla China’s official website, starting at 335,900 yuan, and the new car ushered in a comprehensive rejuvenation in appearance, performance, control and other aspects.

XPeng Motors announced on April 20 that from now until May 5, 2024, it will launch a limited-time 500 million yuan car purchase subsidy, covering a total of four models of Xiaopeng G9, G6, P7i and 2024 Xiaopeng P5.

GAC Aian also announced earlier that the price of the AION Y Plus will be reduced by 10,000 yuan (excluding the AION Y Plus 310 Xingyao version), once again lowering the threshold for entry-level pure electric SUVs. At the same time, the AION S MAX, a compact car under the Aian brand, has also been reduced by 10,000 yuan.

Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, said that in previous years, the price war in the national passenger car market, usually the level of promotion growth at the end of each year was about 4 points higher than that at the end of the previous year, but this year the price war in the national passenger car market continued to be intense. The price of new energy passenger vehicles has been sharply reduced, but the current promotion of fuel vehicles has reached a certain bottom line, so the situation of new energy alone cutting prices cannibalizing the fuel vehicle market has formed.

Many industry analysts, the current new energy vehicle market penetration rate will continue to grow. China Electric Vehicle 100 people predict that in 2024, China’s new energy vehicle sales are expected to break through the 13 million mark, the penetration rate will exceed 40%, which also indicates that the competition between new energy vehicles and fuel vehicles will become increasingly fierce.

□ Breeze

Recently, FAW Toyota’s "Smart Beauty, Bipolar" flagship sedan 2023 Asian Dragon was officially launched, including 2.0L fuel, 2.5L fuel and 2.5L intelligent electric hybrid dual engine three power versions, a total of 10 models, will be "intelligent electric hybrid dual engine, T-Pilot intelligent driver assistance system, Toyota Connect intelligent interconnection" three intelligent technologies as the core, highlighting the bold breakthrough, ingenious B + class car value model, for the new urban middle class to bring extreme refinement of travel life.

The electrification wave of the automobile market is intensifying. With an intelligent determination that goes beyond new energy and traditional drives, FAW Toyota actively embraces change and vigorously promotes HEV models to enter more families. The 2023 Asian Dragon product lineup has also ushered in a major adjustment. Among them, 2.5L gasoline-powered models have been streamlined to 2, 2.5L intelligent electric hybrid dual-engine models have been increased to 5, and an enterprising version and 20th anniversary platinum commemorative edition have been added to meet the needs of users for green travel with a richer selection of models.

With the support of TNGA architecture, 2.0L, 2.5L gasoline and 2.5L intelligent electric hybrid dual engine form the three power lineups of the 2023 Asian Dragon, providing users with "high energy, low consumption, surging and wanton" "flagship driving fun" for different driving habits.

To become a flagship car with both a sense of premium and a sense of value, safety is the cornerstone of all good travel. Toyota continues to adhere to the goal of "zero casualties in traffic accidents", supported by the construction of a comprehensive safety system that integrates people, vehicles and traffic environment, and promotes the continuous improvement of intelligent driver assistance technology. The 2023 Asian Dragon is equipped with T-Pilot intelligent driver assistance system, which assists users in safe driving in complex and changeable travel scenarios through intelligent sensing, anticipation and processing technology.

As Toyota’s global flagship sedan, the Asian Dragon has been committed to providing luxury, comfort and convenience for new middle-class users since its inception. In addition, the 2023 Asian Dragon high-end model will also upgrade the wiper from intermittent to rain-sensitive, so that even if the journey encounters sudden weather changes, the owner can remain calm and elegant.

"China Quality News" [New car listing]

The love life of Ethan Ruan, the former stud star, has always been in the spotlight. His love affair with Liu Pinyan and his eight-year relationship with Xu Weiyuan have attracted widespread attention. However, there are many controversies and untold stories in these relationships.

In recent years, there have been fewer and fewer opportunities for Ethan Ruan’s work to be screened in China. After the broadcast of his work "Heartbeat on the Bite of the Tongue", the reputation has been declining all the time, and the reviews on Douban are all bad. Audience reviews of the show can be summed up as: the cliché Mary Su drama. In this drama, Ethan Ruan also has a fierce love affair with the actress.

During the filming of "A Bite of My Tongue," people familiar with the matter broke the news that Ethan was in love with Song Zuer, who was 16 years younger than him. However, as soon as the news broke, Ethan Ruan and Song Zuer’s team immediately denied it. However, this did not stop the media from continuing to dig into their romance. Soon after, Ethan Ruan was photographed going to Hengdian alone to visit Song Zuer, and the relationship between the two seemed to be closer.

However, this relationship did not last long. In July 2022, Ruan Jingtian’s new girlfriend was exposed, and it was suspected that Song Zuer’s best friend broke up with Ruan Jingtian to the Taiwanese media. The specific reason is unknown.

Mr. Nguyen’s love life has been contentious. He broke up with his girlfriend, Yvonne, forcibly for his career and demanded that she abort her pregnant child. Although Mr. Nguyen has denied this, the woman has provided no substantive evidence. In addition, he also fell in love with a female agent, Xiao Ren, but eventually broke up and injured Xiao Ren. In his relationship with Liu Pinyan, Liu Pinyan was only 17 years old and was still a minor.

Overall, Ethan’s love life is full of twists and turns and challenges. His love story has attracted a lot of attention, but also caused a lot of controversy. In the days to come, we expect him to bring more excellent works, and we also hope that he can have a good ending in terms of relationship.

The fewer people know, the better! The AI startup artifact that self-media people are using, click to experience how cool it is to make money from AI for free →

Responsible editor:

The lively "Double 11" has passed, what did you chop? Has your package arrived, or is it still on the way?

In this year’s "Double 11", shopping in the live stream is still one of the most important choices for many consumers. Among the many live streaming hosts with live streaming goods, the star artist live streaming host with its own halo has received a lot of attention. For example, Jia Nailiang, the data released by his company Yuanwang Technology shows that the total sales exceeded 1.36 billion yuan, setting a record for star live streaming host sales. Last year, Jia Nailiang’s data was 320 million yuan.

In addition to him, according to the data released by Xiaohongshu, Dong Jie and Zhang Xiaohui have sold over 100 million yuan, and Yi Nengjing has sold over 10 million yuan. But there is also a voice that the star is "retreating" from the live broadcast store.

They are busy with live streaming.

According to Dadoduo data, the number of live broadcasts of actor Qi Wei in the last 15 days is 7, and the average sales are about 7.40 million yuan – 10 million yuan. Hao Shaowen has broadcast 8 live broadcasts in the last 7 days, and the average sales are about 500,000 yuan – 750,000 yuan.

Unlike traditional shopping platforms, Xiaohongshu invited actors Zhang Xiaohui, Dong Jie and Yi Nengjing to live stream during this year’s "Double 11". The three explained the goods in a way that shared fashion and details of life. Zhang Xiaohui even donned gorgeous clothes and read the lines of "The Merchant of Venice" in English. This exquisite delivery also attracted many consumers, making Zhang Xiaohui the first buyer of Xiaohongshu’s sales to exceed 100 million.

But taking advantage of the traffic monetization of fame is not without the risk of rollover. For example, during the "Double 11" period, Jia Nailiang’s delivery was questioned by "cutting leeks". On November 10, some netizens said that Jia Nailiang’s live stream claimed that the down jacket of 2,899 yuan was only sold for 449 yuan. The netizens found that on the shopping platform, the price of this model of down jacket was between 220-270 yuan.

In response to this, Hu Shiqi, brand director of Duck and Duck, responded to reporters: "This store is not the official store of our Duck and Duck brand, and the product is not the official product of Duck and Duck. At present, we are already going through the official process of cracking down on counterfeiting reports."

On the evening of November 12, Jia Nailiang also posted a video saying: "This year’s Double 11 is controversial, and netizens question that down jackets are more expensive than offline, but I have absolute confidence in my mechanism."

During this year’s "Double 11" period, the price mechanism of large live streaming hosts has caused controversy many times. Live streaming hosts require merchants to give the lowest price, which may raise doubts about "price monopoly"; live streaming host prices are not favorable, and consumers will complain as "cutting leeks".

Some stars fade out of the live stream

Liu Tao, Li Xiang and Chen He have been discontinued

According to reports, in the past three years, many star artists have experienced personnel rollovers and live broadcasts due to poor delivery and quality problems. Moreover, many star artists have sold goods that are seriously inconsistent with their coffee positions, which has also caused a large number of star artists to choose to withdraw from the live broadcast room.

According to incomplete statistics, at least 500 artists will make their debut in 2020, and stars such as Liu Tao, Chen He, Li Chen, and Qin Hailu have launched new careers. This year is also known in the industry as the first year of live streaming for star artists.

Chen He made a "live stream with something", and brought goods on the same stage as the host Zhu Zhen; Juhuasuan Preferred Officer Liu Tao has the new talent of "Liu Yidao", and the online contract price has reached an annual salary of one million. According to relevant reports, Liu Tao’s live broadcast debut, the total transaction volume broke 148 million yuan.

After all, live streaming hosting is an industry with a strong Pareto Principle, and celebrities are no exception, which is particularly evident in 2022. The vast majority of stars’ live streaming business capabilities soon reached the ceiling, and the platform snatch war basically came to an end. In the later stage, targeted support was no longer provided, and the stars’ live broadcast data began to fall off a cliff.

From 2022, Liu Tao, Qin Hailu, Jing Tian and other stars who were once hot live streaming hosts have left the team or stopped broadcasting completely.

In August this year, Li Xiang posted on Weibo claiming that "I have retired", which made many netizens in a trance. She used to be the first sister of the celebrities, but she has not been live streaming for a long time.

Source | Comprehensive Chengdu Business Daily, Yangzi Evening News, Southern Metropolis Daily, Red Star News, 21st Century Economic Report, etc

　　At about 11:20 today (March 19th), a vehicle collided with a pedestrian in the campus of Taizhou Vocational and Technical College, Zhejiang Province. According to the online video, nearly 10 students were injured to varying degrees. At present, the driver of the accident has been under the control of the police, and the injured students were taken to the hospital for treatment at the first time. Taizhou Public Security Bureau is investigating the incident. The reporters at the reception desk will also continue to pay attention.

Special feature of 1905 film network According to foreign media reports, a famous French actor, director and producer died on April 21st local time at the age of 80.

Jacques perrin is a legend of French films.

As an actor, at the age of 25, he won the Golden Lion Award for Best Actor at Venice Film Festival with the film "Half a Man".

Stills of Half a Man

As a producer, his works have been nominated for the Oscar for Best Foreign Language Film for many times.

Based on the real assassination

Let behan be nominated for the Oscar as a producer for the first time

As a director, his nature documentaries and other epic works, which started shooting in 1980s, made him a documentary master in the hearts of global audiences, and also earned him the reputation as a French national treasure director.

To many people, jacques perrin’s artistic life seems to be open.He was born in France in 1941. Because his father was the stage supervisor and his mother was an actor, he lived in the theater since he was a child. Started in movie master at the age of six.Marcel CarnéGuest role in "Gate of the Night".

"Night Gate" screen

At the age of 20, he was admitted to the National Paris Institute of Advanced Theatre Arts and received professional training. In 1960, he took the leading role in the film of the famous Italian film director Valerio Surini, and made his mark in the film industry.

Stills of suitcase girl

In 1966, with his outstanding performance in Half a Man, he won the Golden Lion Award for Best Actor at the Venice Film Festival, becoming one of the youngest film emperors in film history and the Prince Charming in the eyes of thousands of girls in Europe.

cooperate with

Today, people can’t take their eyes off him. However, at this time, jacques perrin has a broader ideal: to find broader freedom in movies.

In the days surrounded by flowers and applause, jacques perrin never stopped reflecting, just like his creative attitude. Because behind the open life, he also experienced the loss that outsiders can’t imagine.

In 1970, at the age of 29, jacques perrin gradually retired from the background and tried to be a producer. The number of films was amazing. Up to now, we are familiar with many French films, such as Children of Lumiere, Long Engagement and Perfume. You can not only find his figure in these films, but also find his name in the list of titles and producers.

Play the role of adult Pierre in Spring of Cowboy Class.

But he also experienced many box office fiasco. Especially in 1976, because of heavy debts, he was once forced to interrupt his production work.

Stills of "The Desert of Tatars"

It was Giuseppe tornado who made his name appear on the Oscar shortlist for best foreign language film in 1988. He played Duo Duo as an adult.

There are many middle-aged people in Paradise Cinema.

When many young people leave their hometown, they bid farewell to Alfredo. This grandpa’s line has made many people cry.

"Whatever you want to do in the end, love it!"

This seems to be the rule that jacques perrin abided by all his life. In 1989, the production of "Monkey Family" made him really shift his focus to the theme of natural ecology, which also marked the rise of animal movies in France.

Since 1994, jacques perrin has successively released the trilogy of "Heaven, Earth and Man": "Migrating Birds", with migratory birds, insects and mountain people as the main characters, which has aroused widespread concern.

Working photos of Migrating Birds

During most of his life devoted to nature documentaries, he flew over five continents with pilots and scientists for Migrating Birds, and crossed the Pacific Ocean and the Atlantic Ocean. The Himalayas and the Sahara Desert were also their stops. I also lost everything for "The Ocean".

Work photos of Ocean

The documentary "Ocean", which took a team of 400 people seven years and cost 75 million dollars, is the most expensive documentary in history. The film has shot more than 100 marine creatures, which not only shows the law of natural selection, but also tells the life of harmonious coexistence among marine creatures. Different from the common nature documentary, it records the vivid images of marine life that are little known and have strong feelings.

Jacques perrin has been preparing for Ocean for more than two years and filming for more than four years. He has designed the most advanced instruments to see the ocean with the vision of fish. He raised money while filming, and even had to resort to corporate sponsorship from all over the world to seek the support of publishers, film organizations and charities from all over the world. Later, the film overspent 9 million euros, which later became a huge debt on him.

In the end, The Ocean not only won the best documentary in César Awards, but also became the highest-grossing documentary in history.

Jacques perrin’s shooting technique of natural and ecological documentary has reached a fantastic level by the time of this film. He vividly reproduces the nature of the universe from three aspects: three-dimensional shooting of space, synchronization of sound and picture, and impersonal objective recording, bringing the audience into the natural ecology and immersing them in the movie dream.

In the dream, flocks of birds fly by us, and they will be deeply stared at by the cute sea lions.

"If the earth one day, only ourselves. Is there anything sadder than this? Our film is not the kind that always has a sequel, or we hope that the audience can experience the beauty of nature in the cinema! "

In 2015, jacques perrin was included as a member of the French Oceanographic Association, and worked closely with the world ecologists as a French eco-filmmaker, using the power of movies to awaken human beings’ attention to the earth’s ecological problems.

In China, the documentary directed by jacques perrin is the most familiar foreign documentary film, especially regarded as one of the compulsory courses of aesthetic education by family audiences. His Spring of Cowboy Class and Paradise Cinema have also influenced a generation of China filmmakers.

In memory of the French filmmaker familiar to the audience in China, the film channel will be held at:

At 8:50 on April 23, the documentary "Ocean" directed by jacques perrin was broadcast;

At 22:20 on April 25th, the classic movie Paradise Cinema starring jacques perrin was broadcast.

On April 30th, at 17:20 pm, World Movie Journey will launch a special program in memory of jacques perrin, so stay tuned!

In the past March 8 th promotion, the beauty industry was full of smoke, and all families tried their best to capture the hearts of consumers by exerting their efforts in price.

In the past year, affected by the macro environment such as the epidemic, consumer confidence was insufficient, and the beauty industry was under pressure. According to the data released by the National Bureau of Statistics, the total retail sales of social consumer goods in 2022 was 439.733 billion yuan, down 0.2% from the previous year, of which cosmetics decreased by 4.5%, which was the first negative growth since 2000.

As a shopping festival featuring women, March 8 promotion is a long-awaited recovery opportunity for the beauty industry.

However, a data circulating in the industry shows that the sales data of major brands in this promotion seems to be unsatisfactory, and the expected recovery is coming. Many beauty brands and even big brands have experienced a serious year-on-year decline in performance. According to industry insiders, influenced by macroeconomics, consumer behavior tends to be conservative, and the beauty industry is undergoing great changes. Some high-luxury brands, including Estee Lauder, are experiencing a lot of trouble.

Li Jiaqi can’t sell cosmetics either?

During the March 8 promotion last year, Li Jiaqi, the "first brother with goods", made a blockbuster on the night of pre-sale, welcoming more than 77 million viewers, "live broadcast for 7 hours, with goods of 2.825 billion", and swiped the network.

After a year, this year’s live broadcast room in Li Jiaqi was "quiet".

During the March 8 promotion period, Li Jiaqi Live Studio set up eight theme live broadcasts according to different categories, and the beauty was also featured on the night of pre-sale. As in the past, there are sales of international beauty brands and domestic brands in the live broadcast room. According to statistics, the discount strength of many brands is comparable to that of last year’s Double Eleven. However, many links can still be purchased, and they have not continued to be empty in the past. Even if there is a single product with a sales volume of over 100,000, it cannot hide the unsatisfactory overall consumption.

After the pre-sale night, almost no sales data were released. An industry analyst told China Newsweek that although the data of live broadcast rooms in Li Jiaqi were not made public this year, the final sales were not as good as expected when the consumption situation was not optimistic this year.

A beauty brand official told China Newsweek that his brand has been cooperating with Li Jiaqi Live Studio for a long time, and its sales performance has increased slightly this year, and its ranking has also jumped to the top of the list. However, he also felt that the Li Jiaqi team has more and more demands on prices and gifts. Li Jiaqi himself bluntly said on the night of the live broadcast, which brand is giving a big discount now and which brand is selling well.

The source pointed out that the seasonal promotion such as March 8 accounted for a certain proportion in the annual sales of beauty brands. Under the pressure of last year’s performance, various beauty brands naturally wanted to boost their performance in this promotion. At present, the number of SKUs that head brands participate in is obviously higher than last year, and the overall preferential strength is higher than last year’s 3.8, and some products are comparable to the Double Eleven.

However, according to a data circulating on the Internet about the turnover of Tmall beauty brands in March 8, the turnover of international big brands such as Estee Lauder, Lancome and Hailan Mystery dropped by 20% to 50% year-on-year. In addition, the turnover of most beauty brands was declining year-on-year. According to media reports, this year’s March 8 sales promotion has indeed declined, and the sales of brands such as Estee Lauder and Hailan Mystery have dropped by 20%-35% year-on-year.

The above analysts said that the circulated screenshot data may not be accurate, but it is true that the overall sales situation is not good. The decline rate of major brands is relatively less than that in the screenshot, but it is also relatively large. In addition, both the platform and the merchants have done a lot of homework for this promotion, but the result is too high-consumers have not raised more interest in it.

According to the data of third-party platforms, during the March 8th promotion this year, the number of daily users of e-commerce platforms did not increase much, and the number of daily users during the March 8th promotion in the past 30 days was not even the peak.

Zhang Yi, CEO of Ai Media Consulting, told China Newsweek that the pictures circulated in this big promotion did show that the sales did not achieve the expected results. First of all, because after the epidemic, consumption has been affected to some extent, and everyone’s income may fluctuate and consumer confidence is insufficient; In addition, e-commerce platforms, especially beauty products, are facing the diversion of live e-commerce in Tik Tok and Aauto Quicker. Traditional e-commerce platforms are facing greater growth pressure.

Consumers are becoming more and more sensitive to prices.

A consumer from Beijing used to "stock up" and buy one or two sets of big-name skin care products such as Estee Lauder during the March 8 promotion last year, but this year she turned to domestic products with higher cost performance. In her understanding, the efficacy of domestic products is not far from international brands, and the price is relatively cheaper.

There are not a few cases of seeking replacement, and consumers are becoming more and more sensitive to prices. Many consumers, after staying in the live broadcast room in Li Jiaqi, found that the price advantage of the live broadcast room in Li Jiaqi was no longer so obvious, which also revealed the increasingly fierce competition in the industry.

"From the online subsidy of 10 billion yuan in JD.COM this year, we can see that the competition for users among e-commerce platforms should be heated up." Zhang Yi believes that e-commerce platforms can compete at a "low price" at the expense of profits, and it is conceivable that this is urgent and intense.

In May, the founder of beauty cosmetics pointed out that brands now pay attention to global e-commerce and will not all bet on one platform. However, in the case of all kinds of live broadcasts, self-operated live broadcasts of brands and various promotions, consumers are no longer sensitive. Moreover, in the absence of an overall consumption environment, consumers may cut back on some beauty budgets.

The conservatism of consumers is also reflected in the financial reports of big names in the head. According to the data of Estee Lauder’s financial report, in the second quarter of fiscal year 2023, the net sales were US$ 4.62 billion, down 17% year-on-year; Net income was $397 million, down 64% year-on-year. In fact, the net sales of Estee Lauder in the first six months reached 8.55 billion US dollars, down 14% year-on-year; Net income was $887 million, down 50% year-on-year. In the past year, the performance of the Asia-Pacific market continued to drag down the sales of Estee Lauder. In the previous four quarters, the sales dropped by 14.78%, 23.2%, 3.91% and 17.46% respectively. P&G’s sales in the second quarter of fiscal year 2023 was $20.723 billion, down 1% year-on-year, and its ultra-high-end brand and star single product SK-II faced a decline in sales.

On the other hand, L ‘Oré al’s sales and growth rate in 2022 hit a record high in the past decade. According to the financial report data, the sales volume was about 38.26 billion euros, an increase of 18.5% compared with 2021.

In May, it was believed that the performance of Estee Lauder and Procter & Gamble was affected by the epidemic, which was a reflection of the macroeconomic downturn. Under this background, the high-end beauty businesses of Estee Lauder and Procter & Gamble, which are mainly high-luxury brands, were affected; On the contrary, L ‘Oré al has created the best performance in the past decade, which reflects the differentiation of the cosmetics industry, and also shows that the cosmetics industry is welcoming consumption degradation.

"In 2022, especially in the fourth quarter, the domestic epidemic was more serious. Consumers stayed at home for a long time and wore masks when they went out, and the demand for beauty products was weakened." Zhang Yi said that the whole industry is under pressure.

In the data circulating on the Internet, most of the domestic brands have seen year-on-year growth in performance. It is reported that the pre-sale performance of Polaiya brand ranks first in the industry, with a year-on-year increase of more than 50%, and its share price has also risen sharply, but Polaiya did not give a clear answer. The above analysts pointed out that in the process of consumption degradation, consumers have a certain degree of awareness of domestic brands, and these products are more cost-effective than foreign brands.

Is it useful to raise prices when the big promotion fails?

"An important reason for the failure of online promotion is that in the context of the epidemic, the cosmetics industry as an optional consumer product has been seriously damaged on the consumer demand side; The other is that in the past few years, affected by the epidemic, the proportion of online consumption scenes has increased. After the epidemic was released this year, offline consumption scenes such as tourism, tax exemption and high-end shopping malls have been opened, which will inevitably generate some consumption and affect the proportion of online consumption; In addition, if consumers go offline, the budget for online shopping may be reduced accordingly. " The above analysts believe that today, with the increasing recovery of offline consumption, this year’s March 8 e-commerce platform promotion is not very attractive.

In fact, online channels are increasingly becoming an important channel in the cosmetics industry, accounting for an increasing proportion. According to Euromonitor statistics, the proportion of e-commerce channel sales in the beauty and personal care industry increased from 10% in 2012 to 39% in 2021, and it is currently the single sales channel with the highest proportion. The proportion of traditional convenience stores and supermarkets, which previously accounted for a relatively high proportion, dropped from 38% in 2012 to 19% in 2021.

When such an important channel fails, in order to boost performance, the response of big-name beauty cosmetics is to raise prices. Taking Estee Lauder as an example, it has been positioned as a "high-end brand" in the market for many years, including two top brands: Hailan Mystery and Tom Ford, as well as high-end brands such as Estee Lauder and Barbie Brown. According to the data of the third party, the Estee Lauder Group raised its products such as cosmetics, perfumes and skin care products, including Estee Lauder brand frozen platinum and admiring lipstick, with an increase of less than 10%, while the overall increase of Hailan Mystery was 6%. At the same time, L ‘Oré al Group and LVMH Group all raised their prices for their beauty products.

A staff member of a domestic brand told China Newsweek that the price system of its own brand has always been relatively strict, and it has basically not broken the price. At most, it will give consumers some travel clothes. On the issue of price increase, the home-made products have been upgraded to the fourth generation products, and only when the second generation was upgraded to the third generation, they rose by 100 yuan, and there was basically no price increase afterwards. He pointed out that the price increase needs effective support and investment in scientific research, and it is not possible to "take out things" but raise prices.

Zhuang Shuai, founder of Bailian Consulting, pointed out that the price strategy belongs to the core strategy of the retail e-commerce industry and is also the core driving force for the long-term development and progress of the industry. The promotion activities based on price strategy will also be carried out for a long time, but with the change of consumption habits, the promotion forms and product selection need to be more diversified and accurate, and the price increase strategy of big-name beauty products is actually changing with the price increase of e-commerce and marketing strategies.

The price increase will increase the profit rate in the short term, but in the long run, May thinks it will overdraw the brand power.

Zhang Yi said that well-known brands such as Estee Lauder and Shiseido have actually been greatly adjusted by local brands in China. The main channel for local brands to exert their strength is the e-commerce channel. Whether through live broadcast or planting grass, social media communication is closer to consumers. Besides increasing prices, big-name beauty cosmetics should also be closer to users in marketing channels. He stressed, "In the fierce market competition in China, it is not necessarily a good idea to raise prices to find space for profits, and ultimately we must find a way to adapt to this market."

Author: Meng Qian